According to PayNXT360, social commerce market in Poland is expected to grow by 20.5% on annual basis to reach US$3,680.3 million in 2025.
The social commerce market in the country experienced robust growth during 2021-2024, achieving a CAGR of 30.0%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 12.3% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 3,053.2 million to approximately USD 6,560.8 million.
This report provides a detailed data-centric analysis of the social commerce sector in Poland, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.
It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.
PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
- 1. About this Report
- 1.1. Summary
- 1.2. Methodology
- 1.3. Social Commerce Definitions
- 1.4. Disclaimer
- 2. Poland Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
- 2.1. Poland Ecommerce – Gross Merchandise Value Trend Analysis, 2021-2030
- 2.2. Poland Ecommerce – Average Value Per Transaction Trend Analysis, 2021-2030
- 2.3. Poland Ecommerce – Transaction Volume Trend Analysis, 2021-2030
- 3. Poland Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
- 3.1. Poland Social Commerce – Gross Merchandise Value Trend Analysis, 2021-2030
- 3.2. Poland Social Commerce – Average Value Per Transaction Trend Analysis, 2021-2030
- 3.3. Poland Social Commerce – Transaction Volume Trend Analysis, 2021-2030
- 3.4. Poland Social Commerce Market Share Analysis by Key Players, 2024
- 4. Poland Social Commerce Industry Market Size and Forecast by Location
- 4.1. Poland Social Commerce Market Share by Location (%), 2024
- 4.2. Poland Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2021-2030
- 4.3. Poland Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2021-2030
- 5. Poland Social Commerce Industry Market Size and Forecast by Product Categories
- 5.1. Poland Social Commerce Market Share by Product Categories (%), 2024
- 5.2. Poland Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2021-2030
- 5.3. Poland Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2021-2030
- 5.4. Poland Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2021-2030
- 5.5. Poland Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2021-2030
- 5.6. Poland Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2021-2030
- 5.7. Poland Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2021-2030
- 5.8. Poland Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2021-2030
- 6. Poland Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
- 6.1. Poland Social Commerce Market Share by End Use Segment (%), 2024
- 6.2. Poland Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030
- 6.3. Poland Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2021-2030
- 6.4. Poland Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030
- 7. Poland Social Commerce Industry Market Size and Forecast by End Use Device
- 7.1. Poland Social Commerce Market Share by End Use Device (%), 2024
- 7.2. Poland Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2021-2030
- 7.3. Poland Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2021-2030
- 8. Poland Social Commerce Industry Market Size and Forecast by Cities
- 8.1. Poland Social Commerce Market Share by Cities (%), 2024
- 8.2. Poland Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2021-2030
- 8.3. Poland Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2021-2030
- 8.4. Poland Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2021-2030
- 9. Poland Social Commerce Industry Market Size and Forecast by Payment Method
- 9.1. Poland Social Commerce Market Share by Payment Method (%), 2024
- 9.2. Poland Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2021-2030
- 9.3. Poland Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2021-2030
- 9.4. Poland Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2021-2030
- 9.5. Poland Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2021-2030
- 9.6. Poland Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2021-2030
- 9.7. Poland Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2021-2030
- 9.8. Poland Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2021-2030
- 10. Poland Social Commerce Industry Market Size and Forecast by Platforms
- 10.1. Poland Social Commerce Market Share by Platforms Method (%), 2024
- 10.2. Poland Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2021-2030
- 10.3. Poland Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2021-2030
- 10.4. Poland Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2021-2030
- 10.5. Poland Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2021-2030
- 10.6. Poland Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2021-2030
- 11. Poland Social Commerce Industry Market Size and Forecast by Contents
- 11.1. Poland Social Commerce Market Share by Contents (%), 2024
- 11.2. Poland Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2021-2030
- 11.3. Poland Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2021-2030
- 11.4. Poland Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2021-2030
- 11.5. Poland Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2021-2030
- 11.6. Poland Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2021-2030
- 12. Poland Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
- 12.1. Poland Social Commerce Spend Share by Age Group, 2024
- 12.2. Poland Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2021-2030
- 12.3. Poland Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2021-2030
- 12.4. Poland Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2021-2030
- 12.5. Poland Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2021-2030
- 12.6. Poland Social Commerce Share by Income Level, 2024
- 12.7. Poland Social Commerce Share by Gender, 2024
- 13. Further Reading
- 13.1. About PayNXT360
- 13.2. Related Research
- Table 1: Poland Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030
- Table 2: Poland Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030
- Table 3: Poland Ecommerce – Transaction Volume (Million), 2021-2030
- Table 4: Poland Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030
- Table 5: Poland Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030
- Table 6: Poland Social Commerce – Transaction Volume (Million), 2021-2030
- Table 7: Poland Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2021-2030
- Table 8: Poland Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030
- Table 9: Poland Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030
- Table 10: Poland Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030
- Table 11: Poland Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030
- Table 12: Poland Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030
- Table 13: Poland Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030
- Table 14: Poland Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030
- Table 15: Poland Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030
- Table 16: Poland Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030
- Table 17: Poland Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030
- Table 18: Poland Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030
- Table 19: Poland Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030
- Table 20: Poland Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030
- Table 21: Poland Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030
- Table 22: Poland Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030
- Table 23: Poland Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030
- Table 24: Poland Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030
- Table 25: Poland Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030
- Table 26: Poland Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030
- Table 27: Poland Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030
- Table 28: Poland Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030
- Table 29: Poland Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030
- Table 30: Poland Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030
- Table 31: Poland Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030
- Table 32: Poland Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030
- Table 33: Poland Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030
- Table 34: Poland Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030
- Table 35: Poland Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030
- Table 36: Poland Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030
- Table 37: Poland Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030
- Table 38: Poland Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030
- Table 39: Poland Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030
- Table 40: Poland Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030
- Table 41: Poland Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
- Table 42: Poland Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
- Table 43: Poland Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
- Table 44: Poland Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
- Figure 1: PayNXT360’s Methodology Framework
- Figure 2: Poland Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 3: Poland Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030
- Figure 4: Poland Ecommerce – Transaction Volume (Million), 2021-2030
- Figure 5: Poland Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 6: Poland Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030
- Figure 7: Poland Social Commerce – Transaction Volume (Million), 2021-2030
- Figure 8: Poland Social Commerce – Market Share Analysis by Key Players (%), 2024
- Figure 9: Poland Social Commerce Market Share by Location (%), 2024
- Figure 10: Poland Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 11: Poland Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 12: Poland Social Commerce Market Share by Product Categories (%), 2024
- Figure 13: Poland Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 14: Poland Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 15: Poland Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 16: Poland Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 17: Poland Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 18: Poland Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 19: Poland Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 20: Poland Social Commerce Market Share by End Use Segment (%), 2024
- Figure 21: Poland Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 22: Poland Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 23: Poland Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 24: Poland Social Commerce Market Share by End Use Device (%), 2024
- Figure 25: Poland Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 26: Poland Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 27: Poland Social Commerce Market Share by Cities (%), 2024
- Figure 28: Poland Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 29: Poland Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 30: Poland Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 31: Poland Social Commerce Market Share by Payment Method (%), 2024
- Figure 32: Poland Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 33: Poland Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 34: Poland Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 35: Poland Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 36: Poland Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 37: Poland Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 38: Poland Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 39: Poland Social Commerce Market Share by Platforms Method (%), 2024
- Figure 40: Poland Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 41: Poland Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 42: Poland Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 43: Poland Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 44: Poland Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 45: Poland Social Commerce Market Share by Contents (%), 2024
- Figure 46: Poland Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 47: Poland Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 48: Poland Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 49: Poland Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 50: Poland Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030
- Figure 51: Poland Social Commerce Share by Age Group (%), 2024
- Figure 52: Poland Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
- Figure 53: Poland Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
- Figure 54: Poland Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
- Figure 55: Poland Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
- Figure 56: Poland Social Commerce Share by Income Level (%), 2024
- Figure 57: Poland Social Commerce Share by Gender (%), 2024
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