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Greece Social Commerce Market Intelligence and Future Growth Dynamics - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - 2025 Update

Publisher PayNXT360
Published Apr 30, 2025
Length 72 Pages
SKU # NXT20044981

Description

According to PayNXT360, social commerce market in Greece is expected to grow by 11.9% on annual basis to reach US$2,947.3 million in 2025.

The social commerce market in the country experienced robust growth during 2021-2024, achieving a CAGR of 17.4%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 7.4% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 2,634.3 million to approximately USD 4,219.5 million.

This report provides a detailed data-centric analysis of the social commerce sector in Greece, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Table of Contents

72 Pages
1. About this Report
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer
2. Greece Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Greece Ecommerce – Gross Merchandise Value Trend Analysis, 2021-2030
2.2. Greece Ecommerce – Average Value Per Transaction Trend Analysis, 2021-2030
2.3. Greece Ecommerce – Transaction Volume Trend Analysis, 2021-2030
3. Greece Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Greece Social Commerce – Gross Merchandise Value Trend Analysis, 2021-2030
3.2. Greece Social Commerce – Average Value Per Transaction Trend Analysis, 2021-2030
3.3. Greece Social Commerce – Transaction Volume Trend Analysis, 2021-2030
3.4. Greece Social Commerce Market Share Analysis by Key Players, 2024
4. Greece Social Commerce Industry Market Size and Forecast by Location
4.1. Greece Social Commerce Market Share by Location (%), 2024
4.2. Greece Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2021-2030
4.3. Greece Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2021-2030
5. Greece Social Commerce Industry Market Size and Forecast by Product Categories
5.1. Greece Social Commerce Market Share by Product Categories (%), 2024
5.2. Greece Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2021-2030
5.3. Greece Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2021-2030
5.4. Greece Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2021-2030
5.5. Greece Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2021-2030
5.6. Greece Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2021-2030
5.7. Greece Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2021-2030
5.8. Greece Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2021-2030
6. Greece Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
6.1. Greece Social Commerce Market Share by End Use Segment (%), 2024
6.2. Greece Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030
6.3. Greece Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2021-2030
6.4. Greece Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030
7. Greece Social Commerce Industry Market Size and Forecast by End Use Device
7.1. Greece Social Commerce Market Share by End Use Device (%), 2024
7.2. Greece Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2021-2030
7.3. Greece Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2021-2030
8. Greece Social Commerce Industry Market Size and Forecast by Cities
8.1. Greece Social Commerce Market Share by Cities (%), 2024
8.2. Greece Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2021-2030
8.3. Greece Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2021-2030
8.4. Greece Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2021-2030
9. Greece Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Greece Social Commerce Market Share by Payment Method (%), 2024
9.2. Greece Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2021-2030
9.3. Greece Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2021-2030
9.4. Greece Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2021-2030
9.5. Greece Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2021-2030
9.6. Greece Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2021-2030
9.7. Greece Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2021-2030
9.8. Greece Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2021-2030
10. Greece Social Commerce Industry Market Size and Forecast by Platforms
10.1. Greece Social Commerce Market Share by Platforms Method (%), 2024
10.2. Greece Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2021-2030
10.3. Greece Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2021-2030
10.4. Greece Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2021-2030
10.5. Greece Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2021-2030
10.6. Greece Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2021-2030
11. Greece Social Commerce Industry Market Size and Forecast by Contents
11.1. Greece Social Commerce Market Share by Contents (%), 2024
11.2. Greece Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2021-2030
11.3. Greece Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2021-2030
11.4. Greece Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2021-2030
11.5. Greece Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2021-2030
11.6. Greece Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2021-2030
12. Greece Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Greece Social Commerce Spend Share by Age Group, 2024
12.2. Greece Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2021-2030
12.3. Greece Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2021-2030
12.4. Greece Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2021-2030
12.5. Greece Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2021-2030
12.6. Greece Social Commerce Share by Income Level, 2024
12.7. Greece Social Commerce Share by Gender, 2024
13. Further Reading
13.1. About PayNXT360
13.2. Related Research
Table 1: Greece Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030
Table 2: Greece Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 3: Greece Ecommerce – Transaction Volume (Million), 2021-2030
Table 4: Greece Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030
Table 5: Greece Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 6: Greece Social Commerce – Transaction Volume (Million), 2021-2030
Table 7: Greece Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2021-2030
Table 8: Greece Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030
Table 9: Greece Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030
Table 10: Greece Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030
Table 11: Greece Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030
Table 12: Greece Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030
Table 13: Greece Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030
Table 14: Greece Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030
Table 15: Greece Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030
Table 16: Greece Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030
Table 17: Greece Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030
Table 18: Greece Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030
Table 19: Greece Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030
Table 20: Greece Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030
Table 21: Greece Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030
Table 22: Greece Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030
Table 23: Greece Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030
Table 24: Greece Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030
Table 25: Greece Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030
Table 26: Greece Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030
Table 27: Greece Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030
Table 28: Greece Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030
Table 29: Greece Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030
Table 30: Greece Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030
Table 31: Greece Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030
Table 32: Greece Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030
Table 33: Greece Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030
Table 34: Greece Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030
Table 35: Greece Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030
Table 36: Greece Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030
Table 37: Greece Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030
Table 38: Greece Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030
Table 39: Greece Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030
Table 40: Greece Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030
Table 41: Greece Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 42: Greece Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 43: Greece Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 44: Greece Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 1: PayNXT360’s Methodology Framework
Figure 2: Greece Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030
Figure 3: Greece Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 4: Greece Ecommerce – Transaction Volume (Million), 2021-2030
Figure 5: Greece Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030
Figure 6: Greece Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 7: Greece Social Commerce – Transaction Volume (Million), 2021-2030
Figure 8: Greece Social Commerce – Market Share Analysis by Key Players (%), 2024
Figure 9: Greece Social Commerce Market Share by Location (%), 2024
Figure 10: Greece Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2021-2030
Figure 11: Greece Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030
Figure 12: Greece Social Commerce Market Share by Product Categories (%), 2024
Figure 13: Greece Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030
Figure 14: Greece Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030
Figure 15: Greece Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030
Figure 16: Greece Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030
Figure 17: Greece Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030
Figure 18: Greece Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030
Figure 19: Greece Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030
Figure 20: Greece Social Commerce Market Share by End Use Segment (%), 2024
Figure 21: Greece Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030
Figure 22: Greece Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030
Figure 23: Greece Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030
Figure 24: Greece Social Commerce Market Share by End Use Device (%), 2024
Figure 25: Greece Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030
Figure 26: Greece Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030
Figure 27: Greece Social Commerce Market Share by Cities (%), 2024
Figure 28: Greece Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030
Figure 29: Greece Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030
Figure 30: Greece Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030
Figure 31: Greece Social Commerce Market Share by Payment Method (%), 2024
Figure 32: Greece Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030
Figure 33: Greece Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030
Figure 34: Greece Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030
Figure 35: Greece Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030
Figure 36: Greece Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030
Figure 37: Greece Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030
Figure 38: Greece Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030
Figure 39: Greece Social Commerce Market Share by Platforms Method (%), 2024
Figure 40: Greece Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030
Figure 41: Greece Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030
Figure 42: Greece Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030
Figure 43: Greece Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030
Figure 44: Greece Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030
Figure 45: Greece Social Commerce Market Share by Contents (%), 2024
Figure 46: Greece Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030
Figure 47: Greece Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030
Figure 48: Greece Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030
Figure 49: Greece Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030
Figure 50: Greece Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030
Figure 51: Greece Social Commerce Share by Age Group (%), 2024
Figure 52: Greece Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 53: Greece Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 54: Greece Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 55: Greece Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 56: Greece Social Commerce Share by Income Level (%), 2024
Figure 57: Greece Social Commerce Share by Gender (%), 2024

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