Denmark Social Commerce Market Intelligence and Future Growth Dynamics - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - 2025 Update

According to PayNXT360, social commerce market in Denmark is expected to grow by 14.3% on annual basis to reach US$14,249.1 million in 2025.

The social commerce market in the country experienced robust growth during 2021-2024, achieving a CAGR of 21.8%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 10.2% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 12,471.3 million to approximately USD 23,141.9 million.

This report provides a detailed data-centric analysis of the social commerce sector in Denmark, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.


1. About this Report
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer
2. Denmark Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Denmark Ecommerce – Gross Merchandise Value Trend Analysis, 2021-2030
2.2. Denmark Ecommerce – Average Value Per Transaction Trend Analysis, 2021-2030
2.3. Denmark Ecommerce – Transaction Volume Trend Analysis, 2021-2030
3. Denmark Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Denmark Social Commerce – Gross Merchandise Value Trend Analysis, 2021-2030
3.2. Denmark Social Commerce – Average Value Per Transaction Trend Analysis, 2021-2030
3.3. Denmark Social Commerce – Transaction Volume Trend Analysis, 2021-2030
3.4. Denmark Social Commerce Market Share Analysis by Key Players, 2024
4. Denmark Social Commerce Industry Market Size and Forecast by Location
4.1. Denmark Social Commerce Market Share by Location (%), 2024
4.2. Denmark Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2021-2030
4.3. Denmark Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2021-2030
5. Denmark Social Commerce Industry Market Size and Forecast by Product Categories
5.1. Denmark Social Commerce Market Share by Product Categories (%), 2024
5.2. Denmark Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2021-2030
5.3. Denmark Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2021-2030
5.4. Denmark Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2021-2030
5.5. Denmark Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2021-2030
5.6. Denmark Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2021-2030
5.7. Denmark Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2021-2030
5.8. Denmark Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2021-2030
6. Denmark Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
6.1. Denmark Social Commerce Market Share by End Use Segment (%), 2024
6.2. Denmark Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030
6.3. Denmark Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2021-2030
6.4. Denmark Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2021-2030
7. Denmark Social Commerce Industry Market Size and Forecast by End Use Device
7.1. Denmark Social Commerce Market Share by End Use Device (%), 2024
7.2. Denmark Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2021-2030
7.3. Denmark Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2021-2030
8. Denmark Social Commerce Industry Market Size and Forecast by Cities
8.1. Denmark Social Commerce Market Share by Cities (%), 2024
8.2. Denmark Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2021-2030
8.3. Denmark Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2021-2030
8.4. Denmark Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2021-2030
9. Denmark Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Denmark Social Commerce Market Share by Payment Method (%), 2024
9.2. Denmark Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2021-2030
9.3. Denmark Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2021-2030
9.4. Denmark Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2021-2030
9.5. Denmark Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2021-2030
9.6. Denmark Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2021-2030
9.7. Denmark Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2021-2030
9.8. Denmark Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2021-2030
10. Denmark Social Commerce Industry Market Size and Forecast by Platforms
10.1. Denmark Social Commerce Market Share by Platforms Method (%), 2024
10.2. Denmark Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2021-2030
10.3. Denmark Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2021-2030
10.4. Denmark Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2021-2030
10.5. Denmark Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2021-2030
10.6. Denmark Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2021-2030
11. Denmark Social Commerce Industry Market Size and Forecast by Contents
11.1. Denmark Social Commerce Market Share by Contents (%), 2024
11.2. Denmark Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2021-2030
11.3. Denmark Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2021-2030
11.4. Denmark Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2021-2030
11.5. Denmark Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2021-2030
11.6. Denmark Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2021-2030
12. Denmark Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Denmark Social Commerce Spend Share by Age Group, 2024
12.2. Denmark Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2021-2030
12.3. Denmark Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2021-2030
12.4. Denmark Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2021-2030
12.5. Denmark Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2021-2030
12.6. Denmark Social Commerce Share by Income Level, 2024
12.7. Denmark Social Commerce Share by Gender, 2024
13. Further Reading
13.1. About PayNXT360
13.2. Related Research
Table 1: Denmark Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030
Table 2: Denmark Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 3: Denmark Ecommerce – Transaction Volume (Million), 2021-2030
Table 4: Denmark Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030
Table 5: Denmark Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 6: Denmark Social Commerce – Transaction Volume (Million), 2021-2030
Table 7: Denmark Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2021-2030
Table 8: Denmark Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030
Table 9: Denmark Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030
Table 10: Denmark Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030
Table 11: Denmark Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030
Table 12: Denmark Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030
Table 13: Denmark Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030
Table 14: Denmark Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030
Table 15: Denmark Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030
Table 16: Denmark Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030
Table 17: Denmark Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030
Table 18: Denmark Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030
Table 19: Denmark Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030
Table 20: Denmark Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030
Table 21: Denmark Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030
Table 22: Denmark Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030
Table 23: Denmark Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030
Table 24: Denmark Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030
Table 25: Denmark Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030
Table 26: Denmark Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030
Table 27: Denmark Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030
Table 28: Denmark Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030
Table 29: Denmark Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030
Table 30: Denmark Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030
Table 31: Denmark Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030
Table 32: Denmark Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030
Table 33: Denmark Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030
Table 34: Denmark Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030
Table 35: Denmark Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030
Table 36: Denmark Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030
Table 37: Denmark Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030
Table 38: Denmark Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030
Table 39: Denmark Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030
Table 40: Denmark Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030
Table 41: Denmark Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 42: Denmark Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 43: Denmark Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 44: Denmark Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 1: PayNXT360’s Methodology Framework
Figure 2: Denmark Ecommerce – Gross Merchandise Value (US$ Million), 2021-2030
Figure 3: Denmark Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 4: Denmark Ecommerce – Transaction Volume (Million), 2021-2030
Figure 5: Denmark Social Commerce – Gross Merchandise Value (US$ Million), 2021-2030
Figure 6: Denmark Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 7: Denmark Social Commerce – Transaction Volume (Million), 2021-2030
Figure 8: Denmark Social Commerce – Market Share Analysis by Key Players (%), 2024
Figure 9: Denmark Social Commerce Market Share by Location (%), 2024
Figure 10: Denmark Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2021-2030
Figure 11: Denmark Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2021-2030
Figure 12: Denmark Social Commerce Market Share by Product Categories (%), 2024
Figure 13: Denmark Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2021-2030
Figure 14: Denmark Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2021-2030
Figure 15: Denmark Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2021-2030
Figure 16: Denmark Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2021-2030
Figure 17: Denmark Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2021-2030
Figure 18: Denmark Social Commerce Travel – Gross Merchandise Value (US$ Million), 2021-2030
Figure 19: Denmark Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2021-2030
Figure 20: Denmark Social Commerce Market Share by End Use Segment (%), 2024
Figure 21: Denmark Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2021-2030
Figure 22: Denmark Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2021-2030
Figure 23: Denmark Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2021-2030
Figure 24: Denmark Social Commerce Market Share by End Use Device (%), 2024
Figure 25: Denmark Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2021-2030
Figure 26: Denmark Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2021-2030
Figure 27: Denmark Social Commerce Market Share by Cities (%), 2024
Figure 28: Denmark Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2021-2030
Figure 29: Denmark Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2021-2030
Figure 30: Denmark Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2021-2030
Figure 31: Denmark Social Commerce Market Share by Payment Method (%), 2024
Figure 32: Denmark Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2021-2030
Figure 33: Denmark Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2021-2030
Figure 34: Denmark Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2021-2030
Figure 35: Denmark Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2021-2030
Figure 36: Denmark Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2021-2030
Figure 37: Denmark Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2021-2030
Figure 38: Denmark Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2021-2030
Figure 39: Denmark Social Commerce Market Share by Platforms Method (%), 2024
Figure 40: Denmark Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2021-2030
Figure 41: Denmark Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2021-2030
Figure 42: Denmark Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2021-2030
Figure 43: Denmark Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2021-2030
Figure 44: Denmark Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2021-2030
Figure 45: Denmark Social Commerce Market Share by Contents (%), 2024
Figure 46: Denmark Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2021-2030
Figure 47: Denmark Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2021-2030
Figure 48: Denmark Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2021-2030
Figure 49: Denmark Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2021-2030
Figure 50: Denmark Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2021-2030
Figure 51: Denmark Social Commerce Share by Age Group (%), 2024
Figure 52: Denmark Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 53: Denmark Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 54: Denmark Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 55: Denmark Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 56: Denmark Social Commerce Share by Income Level (%), 2024
Figure 57: Denmark Social Commerce Share by Gender (%), 2024

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