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Functional Beverages: Market Trends and Opportunities, 3rd Edition

Publisher Packaged Facts
Published Sep 19, 2025
Length 125 Pages
SKU # LA20411465

Description

This report examines the $66.3 billion US retail market for functional beverages designed and marketed to provide small, practical upgrades to health or everyday life. Consumer demographics, perceptions, motivations, and behavior are examined as pertaining to beverage choices and consumption of functional beverage alternatives. Retail sales of functional beverages in the scope of this report are segmented by type (energy and sports drinks, functional carbonated drinks, functional coffees and teas, functional dairy and dairy alternative beverages, functional juices, functional waters, nutritional shakes, protein drinks, and meal replacements, and other functional beverages) from 2019 through 2024 and forecast from 2025 through 2029 and 2034. The reasons for and implications of shifts in consumer perception and behavior are analyzed in the context of future market opportunities. Major topics including the “sober curious” movement, attitudes about healthy foods and beverages, use of GLP-1 medications, interest in various types of ingredients or nutrients or health outcomes, with particular focus on growth opportunities for functional beverages.

The report has dozens of tables showcasing numerical survey data on consumer demographics and psychographics. This report goes in-depth on historical trends that have affected the food and beverage market.

Report Scope

Functional beverages are segmented by the following product categories:

Energy and Sports Drinks
  • Functional Carbonated Drinks
  • Functional Coffees and Teas
  • Functional Dairy and Dairy Alternative Beverages
  • Functional Juices
  • Functional Waters
  • Nutritional Shakes, Protein Drinks, and Meal Replacements
  • Other Functional Beverages
Sales include both ready-to-drink (RTD) versions that are bottled or canned and beverage powders/liquid beverage enhancers. This report also includes functional dry coffee and tea that are brewed with water to become functional beverages.

Table of Contents

125 Pages
    • What Functional Beverages Promise
    • Opportunities Among High-Engagement Shoppers
    • Discovery, Influence, &Channels
    • Life Stage & Demographic Drivers
    • Key Attitudinal Lense That Accelerate Adoption
    • Needs by Dayparts and What Converts Customers
    • Opportunities Summary
    • Scope
    • Highlights
    • Rising Prices: From Supply Chain Crunches to Inflation
    • Highlights
    • GLP-1 Medications
    • Non-Alcoholic Alternatives to Alcoholic Beverages
    • Increasing Legalization and Social Acceptance of Cannabis
    • Healthy Consumption
    • Personal Feelings of Wellbeing: Energy Levels, Focus, Stress, Anxiety
    • Nutrients, Ingredients, and Desired Health Benefits Sought by Consumers
    • Mindful and Intuitive Eating
    • Plant-Based and Plant-Forward Trends
    • Other Special Eating Restrictions or Preferences
    • Food & Beverages As a Path To Health & Wellness
    • Interest in Vitamins or Other Supplements
    • Highlights
    • Functional Beverage Sales
    • Key Opportunities and Innovations by Beverage Category
    • Highlights
    • Purposefully Seeking Out Functional Beverages, and Willingness to Pay More for Them
    • Trends by Gender
    • Trends by Generations
    • Patterns Based on Household Income
    • Regional Differences
    • Urban, Suburban, and Rural Consumers
    • Presence of Children in the Household
    • GLP-1 Medications
    • Highlights
    • Perceptions About Health and Nutrition
    • Influences on Food/Beverage Consumption or Shopping Choices

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