UK Savory Snacks Market 2025-2035

UK Savory Snacks Market Size, Share & Trends Analysis Report by Product (Extruded Snacks, Potato Chips, Nuts & Seeds, Meat Snacks, Popcorn, and Others), and by Distribution Channel (Conventional Stores (Offline) and Online Retail), Forecast Period (2025-2035)

Industry Overview

UK savory snacks market was valued at $5.5 billion in 2024 and is projected to reach $9.6 billion by 2035, growing at a CAGR of 5.3% during the forecast period (2025–2035). The UK market for savory snacks is growing owing to changing consumer lifestyles and increased demand for convenient, tasty products. The presence of newer flavors, portion packs, and healthier alternatives is drawing a larger base of customers. Key brands like Walkers (PepsiCo) have been keeping the market strong by constantly launching flavor innovations and limited-edition products. The expansion of premium artisanal snacks is altering the purchase behaviors of consumers. Retailers are offering varied forms of snacking and providing better products to consumers through impulse purchasing.

Market Dynamics

Flavor Innovation and Premiumization

Producers are spending a considerable amount of resources on innovative flavor propositions and premium ingredients to break through in a competitive environment. For instance, Tyrrells offer hand-cooked crisps with rare flavor combinations such as truffle and sea salt to target consumers looking for gourmet experiences. This strategy aims at conventional snack enthusiasts and foodies who are willing to spend extra for quality products.

Health-Conscious Alternatives

Increased demand for snacks with less salt, fewer fats, and more natural ingredients has prompted manufacturers to create diversified portfolios. The Walkers' Baked brand, with lower-fat crisps, is one such instance where traditional brands are responding to this trend. Such types of products appeal to health-conscious consumers while appealing to the taste and convenience that represent the category.

Market Segmentation

• Based on the product, the market is segmented into extruded snacks, potato chips, nuts & seeds, meat snacks, popcorn, and others.
• Based on the distribution channel, the market is segmented into conventional stores (offline) and online retail.

Potato Chips Segment to Lead the Market with the Largest Share

The potato chips segment remains a pivotal driver for the UK Savory snacks market on the basis of consumer popularity and ongoing product diversification. Walkers remains the leader in this segment with mainstream products and top-performing seasonal Flavors, sustaining brand popularity across all age groups.

For instance, Premium players like Kettle Chips are leveraging artisanal manufacturing and natural ingredients to entice discerning consumers. This segment is assisted by high-profile marketing campaigns and highly visible packaging that fuel trial and repeat purchase. The availability of potato chips in a variety of formats like sharing packs, displaying bags, and multipacks, helps to support their consistent growth.

Conventional Stores (Offline): A Key Segment in Market Growth

Traditional retail stores, such as supermarkets, hypermarkets, and convenience stores, remain the drivers of UK savory snacks distribution. Such channels provide high product visibility, competitive prices, and promotional frequencies. Their vast availability delivers convenient access to consumers and determined sales growth. For instance, Tesco provides extensive in-store displays for private-label and branded snack products, optimizing product visibility and impulse purchases. Sampling, promotions, and store loyalty programs all contribute significantly to offline channel sales. A physical store presence is traditional and consequently lends assistance to online business by providing instant product availability.

Market Players Outlook

The major companies operating in the UK savory snacks market include Associated British Foods plc, Calbee Group UK Ltd., Conagra Brands, Inc., General Mills Inc., and PepsiCo, Inc., among others. Market players are leveraging partnerships, collaborations, mergers and acquisitions strategies for business expansion and innovative product development to maintain their market positioning.

Recent Developments

• In July 2024, Jacob's launched their new Jacob's Bites range: Sweet Chilli & Sour Cream, Red Leicester, Mature Cheddar & Caramelized Onion, and Smoked Paprika flavor. For a well-balanced, sour yet sweet taste, Mature Cheddar and Caramelized Onion are a necessity, while those who like a little spice will adore the Sweet Chilli and Sour Cream.
• In July 2024, PepsiCo announced that it introduced a diverse range of Walkers snacks made with chickpea. The new range of chickpea snacks is less than 100 calories, 25% lower in salt than the average extruded product, and provides a source of fiber, offering consumers smarter snacking options without compromising on taste. The rollout has been made possible by a £58 million ($62.7 million) investment in Walkers’ factory in Leicester last year, which established a new manufacturing line and upgraded facilities at the site to increase snacks production.

The Report Covers

• Market value data analysis of 2024 and forecast to 2035.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the UK savory snacks market. Based on the availability of data, information related to new products and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.

Show more