North American Active Insulation Market 2025-2035
Description
North American Active Insulation Market Size, Share & Trends Analysis Report by Building and Construction Product (Mineral Wool, EPS, Glass Wool, and Others), by Textile Product (Polyester, Cotton, Nylon, and Wool)), By Application (Building and Construction (Commercial and Residential) and Textile (Activewear, Sportswear, and Others)), Forecast Period (2026-2035)
Industry Overview
North American active insulation market was valued at $11.3 billion in 2025 and is projected to reach $22.1 billion by 2035, growing at a CAGR of 7.0% during the forecast period (2026-2035). The active insulation market in North America is growing as demand for innovative insulation technologies is rising, withstanding extreme temperature variations. The advancements in extreme environment insulation are expected to drive the growth of the market during the forecast period. For instance, in February 2025, Columbia Sportswear and Intuitive Machines announced the expansion of a scientific partnership to help protect their lunar lander from extreme temperatures in space. During the IM-1 mission, Omni-Heat Infinity technology proved its strength and reliability, providing insulation for the lander using the same innovation found in winter jackets and outdoor gear.
Market Dynamics
Rising demand for Sustainable Textile-Based Insulation Solutions in North America
The North American active insulation is growing due to rising demand for sustainable textile-based insulation solutions. The growing demand for circular & sustainable textile solutions is driving the growth of the market during the forecast period. For instance, in August 2024, UNIFI announced the launch of new products. The newly launched product, “circular REPREVE,” is offering the largest portfolio of regenerated performance polyester. The company offers White-dyeable filament yarn and ThermaLoop™ insulation, marking a major step forward in scalable textile-to-textile recycling.
Scalable Textile Recycling Driving North American Market Growth
The active insulation market in North America is gaining momentum as demand for circular polyester solutions is rising and is transforming the insulation market during the forecast period. For instance, in June 2025, CertainTeed Canada launched Lanaé insulation, made with high recycled content and a bio-sourced binder, offering sustainable performance in Canada. As a first in North America, Saint-Gobain introduced this globally proven innovation in Canada after extensive R&D focused on meeting the specific needs of Canadian customers.
Market Segmentation
The North American active insulation industry is undergoing significant growth due to strict government regulations and energy efficiency initiatives. The governments in the region are promoting and supporting programs such as the U.S. Department of Energy’s Building Energy Codes Program and Canada’s National Energy Code for Buildings push developers further to adopt high-performance insulation materials during the forecast period.
Textile: A Key Segment in Market Growth
The textile segment is expected to be a strong driver of the North American active insulation market, particularly within activewear and sportswear. For instance, in July 2023, PrimaLoft expanded its active insulation range. The company expanded its product line, combining the lightweight warmth of insulation with the fabric’s breathability. Thus, these strategic initiatives by the key market players are expected to propel the growth of the market during the forecast period.
Regional Outlook
The North American active insulation market is further divided by countries, including the US and Canada.
US Dominates the Market with a Major Share
The active insulation market in the US is gaining momentum as market players are advancing active insulation technologies and supporting global brands to launch new product lines. For instance, in 2024, Peak Performance, a Swedish brand, revealed the Vislight Alpha Jacket and Vislight Alpha Vest, active insulated jackets to keep dry and comfortable, and can handle the roughest terrains.
Additionally, the active insulation market in the US is growing as demand for sustainable and timber-based insulation solutions is rising. The strategic initiatives by the key market players in the country will further drive the growth of the market during the forecast period. For instance, Kingspan Group announced the acquisition of a majority stake in STEICO SE to expand its US insulation portfolio with sustainable wood fibre and timber-based solutions.
Market Players Outlook
The major companies operating in the North American active insulation market include Kingspan Group, Knauf Insulation, Owens Corning, Recticel Insulation, Saint-Gobain S.A., and Unifi Inc., among others. The companies are pursuing partnerships, collaborations, mergers, and acquisitions to drive innovation, expand product portfolios, enhance sustainability, and strengthen market presence. These strategies enable players to respond to growing demand for energy-efficient, high-performance insulation solutions across residential, commercial, and industrial applications while maintaining a competitive edge.
Recent Developments
Industry Overview
North American active insulation market was valued at $11.3 billion in 2025 and is projected to reach $22.1 billion by 2035, growing at a CAGR of 7.0% during the forecast period (2026-2035). The active insulation market in North America is growing as demand for innovative insulation technologies is rising, withstanding extreme temperature variations. The advancements in extreme environment insulation are expected to drive the growth of the market during the forecast period. For instance, in February 2025, Columbia Sportswear and Intuitive Machines announced the expansion of a scientific partnership to help protect their lunar lander from extreme temperatures in space. During the IM-1 mission, Omni-Heat Infinity technology proved its strength and reliability, providing insulation for the lander using the same innovation found in winter jackets and outdoor gear.
Market Dynamics
Rising demand for Sustainable Textile-Based Insulation Solutions in North America
The North American active insulation is growing due to rising demand for sustainable textile-based insulation solutions. The growing demand for circular & sustainable textile solutions is driving the growth of the market during the forecast period. For instance, in August 2024, UNIFI announced the launch of new products. The newly launched product, “circular REPREVE,” is offering the largest portfolio of regenerated performance polyester. The company offers White-dyeable filament yarn and ThermaLoop™ insulation, marking a major step forward in scalable textile-to-textile recycling.
Scalable Textile Recycling Driving North American Market Growth
The active insulation market in North America is gaining momentum as demand for circular polyester solutions is rising and is transforming the insulation market during the forecast period. For instance, in June 2025, CertainTeed Canada launched Lanaé insulation, made with high recycled content and a bio-sourced binder, offering sustainable performance in Canada. As a first in North America, Saint-Gobain introduced this globally proven innovation in Canada after extensive R&D focused on meeting the specific needs of Canadian customers.
Market Segmentation
- Based on the building and construction product, the market is segmented into Mineral Wool, EPS, Glass Wool, and Others.
- Based on the Textile product, the market is segmented into Polyester, Cotton, Nylon, and Wool.
- Based on the application, the market is segmented into Building and Construction (Commercial and Residential) and Textile (Activewear, Sportswear, and Others).
The North American active insulation industry is undergoing significant growth due to strict government regulations and energy efficiency initiatives. The governments in the region are promoting and supporting programs such as the U.S. Department of Energy’s Building Energy Codes Program and Canada’s National Energy Code for Buildings push developers further to adopt high-performance insulation materials during the forecast period.
Textile: A Key Segment in Market Growth
The textile segment is expected to be a strong driver of the North American active insulation market, particularly within activewear and sportswear. For instance, in July 2023, PrimaLoft expanded its active insulation range. The company expanded its product line, combining the lightweight warmth of insulation with the fabric’s breathability. Thus, these strategic initiatives by the key market players are expected to propel the growth of the market during the forecast period.
Regional Outlook
The North American active insulation market is further divided by countries, including the US and Canada.
US Dominates the Market with a Major Share
The active insulation market in the US is gaining momentum as market players are advancing active insulation technologies and supporting global brands to launch new product lines. For instance, in 2024, Peak Performance, a Swedish brand, revealed the Vislight Alpha Jacket and Vislight Alpha Vest, active insulated jackets to keep dry and comfortable, and can handle the roughest terrains.
Additionally, the active insulation market in the US is growing as demand for sustainable and timber-based insulation solutions is rising. The strategic initiatives by the key market players in the country will further drive the growth of the market during the forecast period. For instance, Kingspan Group announced the acquisition of a majority stake in STEICO SE to expand its US insulation portfolio with sustainable wood fibre and timber-based solutions.
Market Players Outlook
The major companies operating in the North American active insulation market include Kingspan Group, Knauf Insulation, Owens Corning, Recticel Insulation, Saint-Gobain S.A., and Unifi Inc., among others. The companies are pursuing partnerships, collaborations, mergers, and acquisitions to drive innovation, expand product portfolios, enhance sustainability, and strengthen market presence. These strategies enable players to respond to growing demand for energy-efficient, high-performance insulation solutions across residential, commercial, and industrial applications while maintaining a competitive edge.
Recent Developments
- In May 2025, Alpha celebrated its 13 years of being in active insulation. The company stated that it will continue to be featured in new garments.
- In December 2024, Polartec announced the winners of its 2024 Apex Awards. The company celebrated brands and designers and recognized them for providing innovation and sustainability in textile solutions.
- In November 2023, Rab and Lowe Alpine came in partnership with PrimaLoft and revealed its s brand new Fall/Winter 2024/25 line. The new product line includes the Cirrus Ultra Hoody, Rab’s ultimate synthetic piece for all-mountain adventure. Cirrus Ultra Hoody is the lightest and warmest, and includes all material facts information as the company continues to focus on its ambitious roadmap to Net Zero.
- Market value data analysis of 2024 and forecast to 2035.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the North American active insulation market. Based on the availability of data, information related to new products and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
Table of Contents
124 Pages
- 1. Report Summary
- Current Industry Analysis and Growth Potential Outlook
- North American Active Insulation Market Sales Analysis - Building & Construction Product | Textile Product | Application ($ Million)
- North American Active Insulation Market Sales Performance of Top Countries
- 1.1. Research Methodology
- Primary Research Approach
- Secondary Research Approach
- 1.2. Market Snapshot
- 2. Market Overview and Insights
- 2.1. Scope of the Study
- 2.2. Analyst Insight & Current Market Trends
- 2.2.1. Key North American Active Insulation Industry Trends
- 2.2.2. Market Recommendations
- 3. Market Determinants
- 3.1. Market Drivers
- 3.1.1. Drivers For North American Active Insulation Market: Impact Analysis
- 3.2. Market Pain Points and Challenges
- 3.2.1. Restraints For North American Active Insulation Market: Impact Analysis
- 3.3. Market Opportunities
- 3.3.1. Opportunities For North American Active Insulation Market: Impact Analysis
- 4. Competitive Landscape
- 4.1. Competitive Dashboard - North American Active Insulation Market Revenue and Share by Manufacturers
- North American Active Insulation Product Comparison Analysis
- Top Market Player Ranking Matrix
- 4.2. Key Company Analysis
- 4.2.1. Owens Corning
- 4.2.1.1. Overview
- 4.2.1.2. Product Portfolio
- 4.2.1.3. Financial Analysis
- 4.2.1.4. SWOT Analysis
- 4.2.1.5. Business Strategy
- 4.2.2. Polartec, LLC
- 4.2.2.1. Overview
- 4.2.2.2. Product Portfolio
- 4.2.2.3. Financial Analysis
- 4.2.2.4. SWOT Analysis
- 4.2.2.5. Business Strategy
- 4.2.3. PrimaLoft, Inc.
- 4.2.3.1. Overview
- 4.2.3.2. Product Portfolio
- 4.2.3.3. Financial Analysis
- 4.2.3.4. SWOT Analysis
- 4.2.3.5. Business Strategy
- 4.2.4. Saint-Gobain
- 4.2.4.1. Overview
- 4.2.4.2. Product Portfolio
- 4.2.4.3. Financial Analysis
- 4.2.4.4. SWOT Analysis
- 4.2.4.5. Business Strategy
- 4.2.5. W.L. Gore & Associates, Inc.
- 4.2.5.1. Overview
- 4.2.5.2. Product Portfolio
- 4.2.5.3. Financial Analysis
- 4.2.5.4. SWOT Analysis
- 4.2.5.5. Business Strategy
- 4.3. Top Winning Strategies by Market Players
- 4.3.1. Merger and Acquisition
- 4.3.2. Product Launch
- 4.3.3. Partnership And Collaboration
- 5. North American Active Insulation Market Sales Analysis by Building and Construction Product ($ Million)
- 5.1. Mineral Wool
- 5.2. Expanded Polystyrene (EPS)
- 5.3. Glass Wool
- 5.4. Others
- 6. North American Active Insulation Market Sales Analysis by Textile Product ($ Million)
- 6.1. Polyester
- 6.2. Cotton
- 6.3. Nylon
- 6.4. Wool
- 7. North American Active Insulation Market Sales Analysis by Application ($ Million)
- 7.1. Building and Construction
- 7.1.1. Commercial
- 7.1.2. Residential
- 7.2. Textile
- 7.2.1. Activewear
- 7.2.2. Sportswear
- 7.2.3. Others
- 8. Regional Analysis
- 8.1. North American Active Insulation Market Sales Analysis - Building & Construction Product | Textile Product | Application | Country ($ Million)
- Macroeconomic Factors for Europe
- 8.1.1. UK
- 8.1.2. Germany
- 8.1.3. Italy
- 8.1.4. Spain
- 8.1.5. France
- 8.1.6. Russia
- 8.1.7. Rest of Europe
- 9. Company Profiles
- 9.1. Anco Products Inc.
- 9.1.1. Quick Facts
- 9.1.2. Company Overview
- 9.1.3. Product Portfolio
- 9.1.4. Business Strategies
- 9.2. Arc'teryx
- 9.2.1. Quick Facts
- 9.2.2. Company Overview
- 9.2.3. Product Portfolio
- 9.2.4. Business Strategies
- 9.3. Atlas Roofing Corp.
- 9.3.1. Quick Facts
- 9.3.2. Company Overview
- 9.3.3. Product Portfolio
- 9.3.4. Business Strategies
- 9.4. BASF SE
- 9.4.1. Quick Facts
- 9.4.2. Company Overview
- 9.4.3. Product Portfolio
- 9.4.4. Business Strategies
- 9.5. Black Diamond Equipment, Ltd.
- 9.5.1. Quick Facts
- 9.5.2. Company Overview
- 9.5.3. Product Portfolio
- 9.5.4. Business Strategies
- 9.6. Cellofoam North America Inc.
- 9.6.1. Quick Facts
- 9.6.2. Company Overview
- 9.6.3. Product Portfolio
- 9.6.4. Business Strategies
- 9.7. CertainTeed, LLC
- 9.7.1. Quick Facts
- 9.7.2. Company Overview
- 9.7.3. Product Portfolio
- 9.7.4. Business Strategies
- 9.8. Columbia Sportswear Co.
- 9.8.1. Quick Facts
- 9.8.2. Company Overview
- 9.8.3. Product Portfolio
- 9.8.4. Business Strategies
- 9.9. The Dow Chemical Co.
- 9.9.1. Quick Facts
- 9.9.2. Company Overview
- 9.9.3. Product Portfolio
- 9.9.4. Business Strategies
- 9.10. DuPont de Nemours, Inc.
- 9.10.1. Quick Facts
- 9.10.2. Company Overview
- 9.10.3. Product Portfolio
- 9.10.4. Business Strategies
- 9.11. GAF Materials LLC
- 9.11.1. Quick Facts
- 9.11.2. Company Overview
- 9.11.3. Product Portfolio
- 9.11.4. Business Strategies
- 9.12. GreenFiber LLC
- 9.12.1. Quick Facts
- 9.12.2. Company Overview
- 9.12.3. Product Portfolio
- 9.12.4. Business Strategies
- 9.13. Hunter Panels
- 9.13.1. Quick Facts
- 9.13.2. Company Overview
- 9.13.3. Product Portfolio
- 9.13.4. Business Strategies
- 9.14. Insulfoam
- 9.14.1. Quick Facts
- 9.14.2. Company Overview
- 9.14.3. Product Portfolio
- 9.14.4. Business Strategies
- 9.15. Johns Manville
- 9.15.1. Quick Facts
- 9.15.2. Company Overview
- 9.15.3. Product Portfolio
- 9.15.4. Business Strategies
- 9.16. Kingspan Insulation, LLC
- 9.16.1. Quick Facts
- 9.16.2. Company Overview
- 9.16.3. Product Portfolio
- 9.16.4. Business Strategies
- 9.17. Knauf Insulation, Inc.
- 9.17.1. Quick Facts
- 9.17.2. Company Overview
- 9.17.3. Product Portfolio
- 9.17.4. Business Strategies
- 9.18. Marmot Mountain, LLC
- 9.18.1. Quick Facts
- 9.18.2. Company Overview
- 9.18.3. Product Portfolio
- 9.18.4. Business Strategies
- 9.19. Owens Corning
- 9.19.1. Quick Facts
- 9.19.2. Company Overview
- 9.19.3. Product Portfolio
- 9.19.4. Business Strategies
- 9.20. Patagonia, Inc.
- 9.20.1. Quick Facts
- 9.20.2. Company Overview
- 9.20.3. Product Portfolio
- 9.20.4. Business Strategies
- 9.21. Polartec, LLC
- 9.21.1. Quick Facts
- 9.21.2. Company Overview
- 9.21.3. Product Portfolio
- 9.21.4. Business Strategies
- 9.22. PrimaLoft, Inc.
- 9.22.1. Quick Facts
- 9.22.2. Company Overview
- 9.22.3. Product Portfolio
- 9.22.4. Business Strategies
- 9.23. Rockwool Group
- 9.23.1. Quick Facts
- 9.23.2. Company Overview
- 9.23.3. Product Portfolio
- 9.23.4. Business Strategies
- 9.24. Saint-Gobain
- 9.24.1. Quick Facts
- 9.24.2. Company Overview
- 9.24.3. Product Portfolio
- 9.24.4. Business Strategies
- 9.25. Sika Corp.
- 9.25.1. Quick Facts
- 9.25.2. Company Overview
- 9.25.3. Product Portfolio
- 9.25.4. Business Strategies
- 9.26. The North Face
- 9.26.1. Quick Facts
- 9.26.2. Company Overview
- 9.26.3. Product Portfolio
- 9.26.4. Business Strategies
- 9.27. W.L. Gore & Associates, Inc.
- 9.27.1. Quick Facts
- 9.27.2. Company Overview
- 9.27.3. Product Portfolio
- 9.27.4. Business Strategies
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