North America Personal Care Appliances Market 2025-2035
Description
North America Personal Care Appliances Market Size, Share & Trends Analysis Report by Gender (Men, Women, and Unisex), by Appliance Type (Shaving & Grooming Appliances (Trimmers, Shavers, Epilator, and Clippers), Hair Styling Appliances (Hair Straightening Machine & Brush, Hair Dryers, Hair Curlers, and Others (Hair Crimpers)), Oral Care Appliances (Electric Toothbrush and Teeth Whiteners), Massager (Foot Massager, Body Massager, and Face Massager), and Others (Steamers & Vaporizers, Heating Pads)), and by Distribution Channels (Online Channel and Offline Channel (Supermarkets & Hypermarkets, Departmental Stores, and Specialty Stores), Forecast Period (2025-2035)
Industry Overview
North America personal care appliances market was valued at $6.7 billion in 2024 and is projected to reach $12.0 billion by 2035, growing at a CAGR of 5.5% during the forecast period (2025-2035). The personal care appliances sector in North America has been expanding as consumer expectations shift toward advanced and user-friendly products. Growing emphasis on wellness and personal grooming has created steady momentum across both established and emerging markets. Companies are investing in design improvements that combine efficiency with aesthetic appeal. The integration of smart features is attracting a wider consumer base seeking convenience. Demand is also supported by increasing awareness of hygiene and self-care routines.
Market Dynamics
Rise of Smart and Connected Personal Care Devices
The North American market is witnessing growing adoption of smart and connected personal care appliances that integrate app functionality and customizable settings. Consumers increasingly prefer devices that offer convenience and personalized care routines. Hamilton Beach Brands Holding Company has introduced multifunctional appliances with smart features to enhance user experience. Such innovations appeal to tech-savvy buyers seeking efficiency and precision. The trend also reflects a shift toward home-based grooming and wellness solutions.
Focus on Sustainable and Energy-Efficient Products
Environmental consciousness is influencing product design and purchasing decisions across North America. Companies are emphasizing energy-efficient technologies and eco-friendly materials to meet consumer expectations. Helen of Troy Limited has developed grooming and haircare appliances with long-lasting performance and reduced environmental impact. Consumers are increasingly drawn to products that align with sustainable lifestyles without compromising quality. Regulatory initiatives supporting energy efficiency further reinforce this shift. Sustainability has thus emerged as a significant factor driving innovation and competitive advantage in the market.
Market Segmentation
Shaving and grooming devices are key contributors to market expansion in North America. Procter & Gamble Company, through its Braun brand, continues to innovate with high-precision electric shavers and trimmers. Wahl Clipper Corporation has also expanded its product range to include cordless and portable grooming tools. Rising male grooming awareness and demand for multifunctional devices are driving adoption. Consumers are increasingly favoring products that combine performance with convenience. This segment remains a central growth driver for the region’s personal care appliances market.
Offline: A Key Segment in Market Growth
Traditional retail outlets remain influential in shaping the personal care appliances market in North America. Conair Corporation leverages department stores and specialty retailers to showcase its appliances directly to consumers. Helen of Troy Limited also emphasizes in-store demonstrations to highlight product features and quality. These offline channels provide opportunities for hands-on experience and immediate feedback. Customers often prefer physical interactions for high-value or technical appliances.
Regional Outlook
The North America personal care appliances market is further divided by countries, including the US and Canada.
US Dominates the Market with a Major Share
The US personal care appliances market is growing due to increased demand for technologically advanced and lifestyle-oriented products. Spectrum Brands Holdings, Inc., through its Remington brand, offers grooming and haircare devices tailored for domestic users. Consumers are drawn to products that combine efficiency, innovation, and affordability. Rising disposable incomes and changing lifestyles further encourage the adoption of modern appliances. Distribution across both online platforms and retail chains strengthens accessibility.
Market Players Outlook
The major companies operating in the North America personal care appliances market include Conair Corp., Helen of Troy Ltd., Procter & Gamble Co., Spectrum Brands Holdings, Inc., Wahl Clipper Corp., among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.
Recent Developments
Industry Overview
North America personal care appliances market was valued at $6.7 billion in 2024 and is projected to reach $12.0 billion by 2035, growing at a CAGR of 5.5% during the forecast period (2025-2035). The personal care appliances sector in North America has been expanding as consumer expectations shift toward advanced and user-friendly products. Growing emphasis on wellness and personal grooming has created steady momentum across both established and emerging markets. Companies are investing in design improvements that combine efficiency with aesthetic appeal. The integration of smart features is attracting a wider consumer base seeking convenience. Demand is also supported by increasing awareness of hygiene and self-care routines.
Market Dynamics
Rise of Smart and Connected Personal Care Devices
The North American market is witnessing growing adoption of smart and connected personal care appliances that integrate app functionality and customizable settings. Consumers increasingly prefer devices that offer convenience and personalized care routines. Hamilton Beach Brands Holding Company has introduced multifunctional appliances with smart features to enhance user experience. Such innovations appeal to tech-savvy buyers seeking efficiency and precision. The trend also reflects a shift toward home-based grooming and wellness solutions.
Focus on Sustainable and Energy-Efficient Products
Environmental consciousness is influencing product design and purchasing decisions across North America. Companies are emphasizing energy-efficient technologies and eco-friendly materials to meet consumer expectations. Helen of Troy Limited has developed grooming and haircare appliances with long-lasting performance and reduced environmental impact. Consumers are increasingly drawn to products that align with sustainable lifestyles without compromising quality. Regulatory initiatives supporting energy efficiency further reinforce this shift. Sustainability has thus emerged as a significant factor driving innovation and competitive advantage in the market.
Market Segmentation
- Based on gender, the market is segmented into men, women, and unisex.
- Based on the appliance type, the market is segmented into shaving & grooming appliances (trimmers, shavers, epilator, and clippers), hair styling appliances (hair straightening machine & brush, hair dryers, hair curlers, and others (hair crimpers)), oral care appliances (electric toothbrush and teeth whiteners), massager (foot massager, body massager, and face massager), and others (steamers & vaporizers, heating pads).
- Based on the distribution channels, the market is segmented into online channels and offline channels (supermarkets & hypermarkets, departmental stores, and specialty stores).
Shaving and grooming devices are key contributors to market expansion in North America. Procter & Gamble Company, through its Braun brand, continues to innovate with high-precision electric shavers and trimmers. Wahl Clipper Corporation has also expanded its product range to include cordless and portable grooming tools. Rising male grooming awareness and demand for multifunctional devices are driving adoption. Consumers are increasingly favoring products that combine performance with convenience. This segment remains a central growth driver for the region’s personal care appliances market.
Offline: A Key Segment in Market Growth
Traditional retail outlets remain influential in shaping the personal care appliances market in North America. Conair Corporation leverages department stores and specialty retailers to showcase its appliances directly to consumers. Helen of Troy Limited also emphasizes in-store demonstrations to highlight product features and quality. These offline channels provide opportunities for hands-on experience and immediate feedback. Customers often prefer physical interactions for high-value or technical appliances.
Regional Outlook
The North America personal care appliances market is further divided by countries, including the US and Canada.
US Dominates the Market with a Major Share
The US personal care appliances market is growing due to increased demand for technologically advanced and lifestyle-oriented products. Spectrum Brands Holdings, Inc., through its Remington brand, offers grooming and haircare devices tailored for domestic users. Consumers are drawn to products that combine efficiency, innovation, and affordability. Rising disposable incomes and changing lifestyles further encourage the adoption of modern appliances. Distribution across both online platforms and retail chains strengthens accessibility.
Market Players Outlook
The major companies operating in the North America personal care appliances market include Conair Corp., Helen of Troy Ltd., Procter & Gamble Co., Spectrum Brands Holdings, Inc., Wahl Clipper Corp., among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.
Recent Developments
- In August 2023, Conair announced the launch of a brand-new line of professional-quality hair removal tools made exclusively for women seeking the same exceptional power, performance, and precision as tools made for men. Conair Girlbomb the Shaver & Body Polish Kit lets women brush, buff, shave, and massage their way to silky smoothness with comfort and ease.
- In October 2021, Braun, the grooming brand, introduced the newest innovation to its portfolio of classic shavers – the Series 9 Pro. When millimeters matter, Braun continues to better their best, and the Series 9 Pro is evolving the grooming game with incredible precision and efficiency.
- Market value data analysis of 2024 and forecast to 2035.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the North America personal care appliances market. Based on the availability of data, information related to new products and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
Table of Contents
140 Pages
- 1. Report Summary
- Current Industry Analysis and Growth Potential Outlook
- North America Personal Care Appliances Market Sales Analysis – Gender | Appliance Type | Distribution Channel | ($ Million)
- North America Personal Care Appliances Market Sales Performance of Top Countries
- 1.1. Research Methodology
- Primary Research Approach
- Secondary Research Approach
- 1.2. Market Snapshot
- 2. Market Overview and Insights
- 2.1. Scope of the Study
- 2.2. Analyst Insight & Current Market Trends
- 2.2.1. Key North America Personal Care Appliances Industry Trends
- 2.2.2. Market Recommendations
- 3. Market Determinants
- 3.1. Market Drivers
- 3.1.1. Drivers For North America Personal Care Appliances Market: Impact Analysis
- 3.2. Market Pain Points and Challenges
- 3.2.1. Restraints For North America Personal Care Appliances Market: Impact Analysis
- 3.3. Market Opportunities
- 4. Competitive Landscape
- 4.1. Competitive Dashboard – North America Personal Care Appliances Market Revenue and Share by Manufacturers
- Personal Care Appliances Product Comparison Analysis
- Top Market Player Ranking Matrix
- 4.2. Key Company Analysis
- 4.2.1. Conair Corp.
- 4.2.1.1. Overview
- 4.2.1.2. Product Portfolio
- 4.2.1.3. Financial Analysis (Subject to Data Availability)
- 4.2.1.4. SWOT Analysis
- 4.2.1.5. Business Strategy
- 4.2.2. Helen of Troy Ltd.
- 4.2.2.1. Overview
- 4.2.2.2. Product Portfolio
- 4.2.2.3. Financial Analysis (Subject to Data Availability)
- 4.2.2.4. SWOT Analysis
- 4.2.2.5. Business Strategy
- 4.2.3. Procter & Gamble Co.
- 4.2.3.1. Overview
- 4.2.3.2. Product Portfolio
- 4.2.3.3. Financial Analysis (Subject to Data Availability)
- 4.2.3.4. SWOT Analysis
- 4.2.3.5. Business Strategy
- 4.2.4. Spectrum Brands Holdings, Inc.
- 4.2.4.1. Overview
- 4.2.4.2. Product Portfolio
- 4.2.4.3. Financial Analysis (Subject to Data Availability)
- 4.2.4.4. SWOT Analysis
- 4.2.4.5. Business Strategy
- 4.2.5. Wahl Clipper Corp.
- 4.2.5.1. Overview
- 4.2.5.2. Product Portfolio
- 4.2.5.3. Financial Analysis (Subject to Data Availability)
- 4.2.5.4. SWOT Analysis
- 4.2.5.5. Business Strategy
- 4.3. Top Winning Strategies by Market Players
- 4.3.1. Merger and Acquisition
- 4.3.2. Product Launch
- 4.3.3. Partnership And Collaboration
- 5. North America Personal Care Appliances Market Sales Analysis by Gender ($ Million)
- 5.1. Men
- 5.2. Women
- 5.3. Unisex
- 6. North America Personal Care Appliances Market Sales Analysis by Appliance Type ($ Million)
- 6.1. Shaving & Grooming Appliances
- 6.1.1. Trimmers
- 6.1.2. Shavers
- 6.1.3. Epilator
- 6.1.4. Clippers
- 6.2. Hair Styling Appliances
- 6.2.1. Hair Straightening Machine & Brush
- 6.2.2. Hair Dryers
- 6.2.3. Hair Curlers
- 6.2.4. Others (Hair Crimpers)
- 6.3. Oral Care Appliances
- 6.3.1. Electric Toothbrush
- 6.3.2. Teeth Whiteners
- 6.4. Massager
- 6.4.1. Foot Massager
- 6.4.2. Body Massager
- 6.4.3. Face Massager
- 6.5. Others (Steamers & Vaporizers, Heating Pads)
- 7. North America Personal Care Appliances Market Sales Analysis by Distribution Channel ($ Million)
- 7.1. Online Channel
- 7.2. Offline Channel
- 7.2.1. Supermarkets & Hypermarkets
- 7.2.2. Departmental Stores
- 7.2.3. Specialty Stores
- 8. Regional Analysis
- 8.1. North America Personal Care Appliances Market Sales Analysis – Gender | Appliance Type | Distribution Channel | Country ($ Million)
- Macroeconomic Factors for North America
- 8.1.1. US
- 8.1.2. Canada
- 9. Company Profiles
- 9.1. Andis Company
- 9.1.1. Quick Facts
- 9.1.2. Company Overview
- 9.1.3. Product Portfolio
- 9.1.4. Business Strategies
- 9.2. Bio Ionic, Inc.
- 9.2.1. Quick Facts
- 9.2.2. Company Overview
- 9.2.3. Product Portfolio
- 9.2.4. Business Strategies
- 9.3. CHI Haircare (Farouk Systems, Inc.)
- 9.3.1. Quick Facts
- 9.3.2. Company Overview
- 9.3.3. Product Portfolio
- 9.3.4. Business Strategies
- 9.4. Conair Corp.
- 9.4.1. Quick Facts
- 9.4.2. Company Overview
- 9.4.3. Product Portfolio
- 9.4.4. Business Strategies
- 9.5. Estee Lauder Companies Inc.
- 9.5.1. Quick Facts
- 9.5.2. Company Overview
- 9.5.3. Product Portfolio
- 9.5.4. Business Strategies
- 9.6. Hamilton Beach Brands Holding Company
- 9.6.1. Quick Facts
- 9.6.2. Company Overview
- 9.6.3. Product Portfolio
- 9.6.4. Business Strategies
- 9.7. Helen of Troy Ltd.
- 9.7.1. Quick Facts
- 9.7.2. Company Overview
- 9.7.3. Product Portfolio
- 9.7.4. Business Strategies
- 9.8. Hot Tools Professional
- 9.8.1. Quick Facts
- 9.8.2. Company Overview
- 9.8.3. Product Portfolio
- 9.8.4. Business Strategies
- 9.9. Jarden Consumer Solutions
- 9.9.1. Quick Facts
- 9.9.2. Company Overview
- 9.9.3. Product Portfolio
- 9.9.4. Business Strategies
- 9.10. L’Oréal USA, Inc.
- 9.10.1. Quick Facts
- 9.10.2. Company Overview
- 9.10.3. Product Portfolio
- 9.10.4. Business Strategies
- 9.11. Mary Kay Inc.
- 9.11.1. Quick Facts
- 9.11.2. Company Overview
- 9.11.3. Product Portfolio
- 9.11.4. Business Strategies
- 9.12. Nu Skin Enterprises, Inc.
- 9.12.1. Quick Facts
- 9.12.2. Company Overview
- 9.12.3. Product Portfolio
- 9.12.4. Business Strategies
- 9.13. Procter & Gamble Company
- 9.13.1. Quick Facts
- 9.13.2. Company Overview
- 9.13.3. Product Portfolio
- 9.13.4. Business Strategies
- 9.14. Revlon, Inc.
- 9.14.1. Quick Facts
- 9.14.2. Company Overview
- 9.14.3. Product Portfolio
- 9.14.4. Business Strategies
- 9.15. SharkNinja Operating LLC
- 9.15.1. Quick Facts
- 9.15.2. Company Overview
- 9.15.3. Product Portfolio
- 9.15.4. Business Strategies
- 9.16. Spectrum Brands Holdings, Inc.
- 9.16.1. Quick Facts
- 9.16.2. Company Overview
- 9.16.3. Product Portfolio
- 9.16.4. Business Strategies
- 9.17. Sunbeam Products, Inc.
- 9.17.1. Quick Facts
- 9.17.2. Company Overview
- 9.17.3. Product Portfolio
- 9.17.4. Business Strategies
- 9.18. T3 Micro, Inc.
- 9.18.1. Quick Facts
- 9.18.2. Company Overview
- 9.18.3. Product Portfolio
- 9.18.4. Business Strategies
- 9.19. Wahl Clipper Corp.
- 9.19.1. Quick Facts
- 9.19.2. Company Overview
- 9.19.3. Product Portfolio
- 9.19.4. Business Strategies
- 9.20. Young Living Essential Oils, LC
- 9.20.1. Quick Facts
- 9.20.2. Company Overview
- 9.20.3. Product Portfolio
- 9.20.4. Business Strategies
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