North America Meal Replacement Products Market 2025-2035

North America Meal Replacement Products Market Size, Share & Trends Analysis Report by Product (Ready-to-Drink Products, Nutritional Bars, Powdered Products, and Others) by Distribution Channel (Convenience Stores, Supermarket/Hypermarket, Online Store, Others), Forecast Period (2025-2035)

Industry Overview

North America meal replacement products market was valued at $7.5 billion in 2024 and is projected to reach $17.9 billion by 2035, growing at a CAGR of 8.3% during the forecast period (2025-2035). The North American Meal Replacement Products Market is witnessing steady growth driven by rising consumer demand for convenient and nutritionally balanced options. Increasing health awareness and the preference for on-the-go meal solutions are encouraging market expansion. Retail channels, particularly supermarkets and online platforms, are playing a significant role in making these products more accessible. Innovations in flavors, formulations, and functional benefits are attracting a wider consumer base. Companies are investing in plant-based and protein-enriched variants to meet evolving dietary preferences.

Market Dynamics

Rising Demand for Ready-to-Drink Meal Replacements

The North America meal replacement products market is witnessing strong growth due to the increasing popularity of ready-to-drink (RTD) products. Nestlé S.A. has launched convenient RTD beverages that cater to on-the-go consumers seeking balanced nutrition without preparation time. Busy lifestyles and rising health consciousness are driving the adoption of these products across urban populations. Fitness enthusiasts and working professionals prefer RTD solutions for weight management and meal supplementation. The availability of diverse flavors and nutrient profiles further enhances consumer appeal. This trend underscores the importance of convenience and quick nutrition in the North America market expansion.

Growth of Online and E-Commerce Distribution Channels

Digital platforms and online retail channels are significantly influencing the North American meal replacement market. Herbalife Nutrition Ltd. leverages its online store and direct-to-consumer model to offer personalized meal replacement plans and subscription services. Consumers increasingly prefer e-commerce for the convenience of doorstep delivery and access to detailed product information. Online channels also allow brands to offer targeted promotions and loyalty programs, boosting sales. The shift towards digital distribution is particularly strong in regions with high internet penetration and tech-savvy populations. This trend emphasizes the growing role of e-commerce in shaping North America market dynamics.

Market Segmentation

• Based on the product, the market is segmented into ready-to-drink products, nutritional bars, powdered products, and others.
• Based on the distribution channel, the market is segmented into convenience stores, supermarket/hypermarket, online store, and others.

Ready-To-Drink Products Segment to Lead the Market with the Largest Share

The North American meal replacement market has experienced notable growth with the increasing popularity of ready-to-drink (RTD) products. Consumers favor convenient, pre-packaged nutritional shakes for use at home, work, or during travel. Abbott Laboratories, through its Ensure Ready-to-Drink line, has successfully captured a significant portion of this segment. Similarly, Glanbia’s SlimFast RTD shakes have attracted health-conscious consumers seeking balanced meals on the go. The ease of consumption and portion-controlled packaging further drive adoption. This trend underscores the rising consumer preference for quick and nutritionally complete solutions.

Supermarket/Hypermarket: A Key Segment in Market Growth

Supermarkets and hypermarkets are emerging as key distribution channels supporting the growth of the North American meal replacement market. Retailers provide widespread availability of popular brands, making products easily accessible to diverse consumer groups. Nestlé’s Boost range and Simply Good Foods’ Atkins products are prominently featured across major chains, boosting visibility and sales. Strategic shelf placement and promotional campaigns enhance consumer engagement and trial. The convenience of one-stop shopping in these retail formats encourages repeat purchases. This retail-driven approach significantly contributes to the overall market expansion.

Regional Outlook

The North America meal replacement products market is further divided by countries, including the US and Canada.

US Region Dominates the Market with a Major Share

The US meal replacement market continues to expand as consumers increasingly seek functional and nutritionally enhanced products. Companies are introducing protein-enriched, low-sugar, and plant-based variants to meet evolving dietary preferences. Herbalife Nutrition’s Formula 1 Shake and BellRing Brands’ Premier Protein shakes exemplify products catering to health-focused and fitness-oriented consumers. Product innovation, combined with targeted marketing and convenient packaging, fuels adoption across multiple age groups. Retail availability and online accessibility further strengthen market penetration. This combination of innovation and consumer awareness drives sustained growth in the US market.

Market Players Outlook

The major companies operating in the North America meal replacement products market include Abbott Laboratories, Glanbia plc, Herbalife Nutrition Ltd., Nestlé S.A., Simply Good Foods Company, among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.

Recent Developments

• In July 2025, Herbalife Ltd., a premier health and wellness company, community, and platform, announced the launch of MultiBurn, a next-generation multi-action dietary supplement designed with clinically studied botanical extracts to support key areas of metabolic health. Formulated by Herbalife’s North America team of scientists and nutrition experts, MultiBurn is gluten-free, suitable for vegans, and made without synthetic colors or dyes, reflecting the company’s commitment to clean-label, user-friendly wellness solutions.
• In January 2024, Abbott, in science-based nutrition, announced the launch of its new PROTALITY brand. The high-protein nutrition shake is the first product in this line to support the growing number of adults interested in pursuing weight loss while maintaining muscle mass and good nutrition. Losing weight is a complex and personal process. Nearly half of U.S. adults attempted to lose weight in the past year.

The Report Covers

• Market value data analysis of 2024 and forecast to 2035.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the North America meal replacement products market. Based on the availability of data, information related to new products and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.

Show more