Insect Repellent Market 2025-2035
Description
Insect Repellent Market Size, Share & Trends Analysis Report by Category Type (Natural Insect Repellent and Conventional Insect Repellent), by Product Type (Coil & Mat, Liquid Vaporizer, Spray/Aerosol, Cream & Oil, and Others), By Distribution Channel (Offline Channels and Online Channels), Forecast Period (2025-2035)
Industry Overview
Insect repellent market was valued at $6,191.4 million in 2024 and is projected to reach $11,830.7 million by 2035, growing at a CAGR of 6.1% during the forecast period (2025-2035). The global insect repellent market is experiencing steady expansion, driven by rising concerns over mosquito-borne diseases in both urban and rural regions. Increasing awareness about personal health and hygiene has encouraged consumers to adopt preventive measures more actively. Rapid urbanization, coupled with stagnant water and waste accumulation, has further heightened the demand for effective repellent solutions. The availability of innovative product formats, such as sprays, vaporizers, and creams, is also influencing purchasing behavior. Moreover, the growth of organized retail and online distribution channels has improved product accessibility across diverse markets.
Market Dynamics
Rising Demand for Natural and Plant-Based Formulations
The global insect repellent market is witnessing increasing demand for natural and plant-derived formulations as consumers prioritize safety and eco-friendly solutions. Companies are innovating with ingredients such as citronella, eucalyptus oil, and neem to replace or reduce synthetic chemicals. SC Johnson, through its OFF! Botanicals line has effectively tapped into this segment by offering DEET-free repellents. Such products are especially appealing to families and individuals seeking mild yet effective protection. Growing awareness of chemical exposure risks is further accelerating this trend. This shift is reshaping product portfolios across major brands.
Growth of Convenient Application Formats
Convenience in product usage has become a defining trend in the insect repellent market, with sprays, wipes, and wearable patches gaining popularity. Consumers increasingly value ease of application and portability for both indoor and outdoor activities. Reckitt Benckiser, with its Mortein range, has expanded into aerosol sprays and innovative roll-on solutions that provide quick protection. These formats enhance user experience while ensuring effective coverage. The adoption of such innovations is particularly strong in regions with high mosquito-borne disease prevalence. This focus on convenience is reinforcing steady growth across multiple consumer groups.
Market Segmentation
The demand for conventional insect repellents continues to dominate global sales, supported by their proven effectiveness against a broad range of insects. Consumers in many regions still prefer synthetic formulations for their longer-lasting protection. Established players such as SC Johnson & Son, known for its OFF! product line, have maintained a strong foothold through wide availability and trusted brand value. These repellents are particularly popular in regions with recurring outbreaks of mosquito-borne illnesses. Despite rising awareness of natural alternatives, conventional repellents hold the advantage of affordability and accessibility. This ongoing reliance ensures steady growth in this product segment.
Offline Channels: A Key Segment in Market Growth
Offline retail channels remain a significant contributor to the global insect repellent market, as consumers often prefer to purchase repellents during regular shopping visits. Supermarkets, hypermarkets, and pharmacies provide the convenience of immediate product access. Companies like Reckitt Benckiser Group plc, with its popular Mortein range, benefit from prominent in-store placement and brand visibility. Seasonal demand spikes, particularly in summer months, further strengthen sales through offline outlets. Brick-and-mortar stores also allow buyers to evaluate different formats before purchasing. This accessibility continues to drive momentum in the offline sales channel.
Regional Outlook
The global insect repellent market is further divided by geography, including North America (the US and Canada), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).
Increasing Demand for Advanced Diabetes Management Solutions in Europe
The European insect repellent market is expanding, influenced by changing climate patterns that have increased mosquito activity in several regions. A growing awareness of vector-borne diseases has led to stronger demand across both southern and central Europe. Companies such as Godrej Consumer Products, with its Goodknight range, have entered the European market through retail partnerships, enhancing product variety. Local consumers are also showing interest in multi-purpose repellents that combine convenience with safety. Distribution through pharmacy chains and outdoor lifestyle stores further strengthens the market base.
Asia-Pacific Region Dominates the Market with a Major Share
Asia-Pacific holds the largest share of the insect repellent market, primarily due to high population density and the prevalence of mosquito-borne diseases. The region continues to witness robust sales of both conventional and innovative product formats. Leading companies such as Kao Corporation, with its personal care insect repellent offerings, play a significant role in shaping consumer preferences. Expanding urbanization and rising disposable incomes are further fueling demand. Offline and online channels in India, China, and Southeast Asia have widened product reach considerably. These dynamics collectively ensure Asia-Pacific remains the key growth engine of the market.
Market Players Outlook
The major companies operating in the global insect repellent market include Bayer AG, Godrej Consumer Products Ltd., Reckitt Benckiser Group plc, SC Johnson & Son, Inc., and Spectrum Brands Holdings, Inc., among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.
Recent Developments
Industry Overview
Insect repellent market was valued at $6,191.4 million in 2024 and is projected to reach $11,830.7 million by 2035, growing at a CAGR of 6.1% during the forecast period (2025-2035). The global insect repellent market is experiencing steady expansion, driven by rising concerns over mosquito-borne diseases in both urban and rural regions. Increasing awareness about personal health and hygiene has encouraged consumers to adopt preventive measures more actively. Rapid urbanization, coupled with stagnant water and waste accumulation, has further heightened the demand for effective repellent solutions. The availability of innovative product formats, such as sprays, vaporizers, and creams, is also influencing purchasing behavior. Moreover, the growth of organized retail and online distribution channels has improved product accessibility across diverse markets.
Market Dynamics
Rising Demand for Natural and Plant-Based Formulations
The global insect repellent market is witnessing increasing demand for natural and plant-derived formulations as consumers prioritize safety and eco-friendly solutions. Companies are innovating with ingredients such as citronella, eucalyptus oil, and neem to replace or reduce synthetic chemicals. SC Johnson, through its OFF! Botanicals line has effectively tapped into this segment by offering DEET-free repellents. Such products are especially appealing to families and individuals seeking mild yet effective protection. Growing awareness of chemical exposure risks is further accelerating this trend. This shift is reshaping product portfolios across major brands.
Growth of Convenient Application Formats
Convenience in product usage has become a defining trend in the insect repellent market, with sprays, wipes, and wearable patches gaining popularity. Consumers increasingly value ease of application and portability for both indoor and outdoor activities. Reckitt Benckiser, with its Mortein range, has expanded into aerosol sprays and innovative roll-on solutions that provide quick protection. These formats enhance user experience while ensuring effective coverage. The adoption of such innovations is particularly strong in regions with high mosquito-borne disease prevalence. This focus on convenience is reinforcing steady growth across multiple consumer groups.
Market Segmentation
- Based on the category type, the market is segmented into natural insect repellents and conventional insect repellents.
- Based on the product type, the market is segmented into coil & mat, liquid vaporizer, spray/aerosol, cream & oil, and others.
- Based on the distribution channel, the market is segmented into offline channels and online channels.
The demand for conventional insect repellents continues to dominate global sales, supported by their proven effectiveness against a broad range of insects. Consumers in many regions still prefer synthetic formulations for their longer-lasting protection. Established players such as SC Johnson & Son, known for its OFF! product line, have maintained a strong foothold through wide availability and trusted brand value. These repellents are particularly popular in regions with recurring outbreaks of mosquito-borne illnesses. Despite rising awareness of natural alternatives, conventional repellents hold the advantage of affordability and accessibility. This ongoing reliance ensures steady growth in this product segment.
Offline Channels: A Key Segment in Market Growth
Offline retail channels remain a significant contributor to the global insect repellent market, as consumers often prefer to purchase repellents during regular shopping visits. Supermarkets, hypermarkets, and pharmacies provide the convenience of immediate product access. Companies like Reckitt Benckiser Group plc, with its popular Mortein range, benefit from prominent in-store placement and brand visibility. Seasonal demand spikes, particularly in summer months, further strengthen sales through offline outlets. Brick-and-mortar stores also allow buyers to evaluate different formats before purchasing. This accessibility continues to drive momentum in the offline sales channel.
Regional Outlook
The global insect repellent market is further divided by geography, including North America (the US and Canada), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).
Increasing Demand for Advanced Diabetes Management Solutions in Europe
The European insect repellent market is expanding, influenced by changing climate patterns that have increased mosquito activity in several regions. A growing awareness of vector-borne diseases has led to stronger demand across both southern and central Europe. Companies such as Godrej Consumer Products, with its Goodknight range, have entered the European market through retail partnerships, enhancing product variety. Local consumers are also showing interest in multi-purpose repellents that combine convenience with safety. Distribution through pharmacy chains and outdoor lifestyle stores further strengthens the market base.
Asia-Pacific Region Dominates the Market with a Major Share
Asia-Pacific holds the largest share of the insect repellent market, primarily due to high population density and the prevalence of mosquito-borne diseases. The region continues to witness robust sales of both conventional and innovative product formats. Leading companies such as Kao Corporation, with its personal care insect repellent offerings, play a significant role in shaping consumer preferences. Expanding urbanization and rising disposable incomes are further fueling demand. Offline and online channels in India, China, and Southeast Asia have widened product reach considerably. These dynamics collectively ensure Asia-Pacific remains the key growth engine of the market.
Market Players Outlook
The major companies operating in the global insect repellent market include Bayer AG, Godrej Consumer Products Ltd., Reckitt Benckiser Group plc, SC Johnson & Son, Inc., and Spectrum Brands Holdings, Inc., among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.
Recent Developments
- In April 2025, Dabur India Ltd announced its entry into the mosquito Liquid Vaporiser Category with the launch of Odomos Universal Mosquito Liquid Vaporizer. It will be available in the Electronic Mosquito Repellent Machine & Mosquito Repellent Refill, which fits in all standard machines.
- In June 2022, AkzoNobel launched a mosquito-repellent coating to help combat disease. When a mosquito lands on the new transparent topcoat, the permethrin is absorbed through its feet and overexcites the insect’s nervous system, causing it to disengage or fall off. Permethrin is a well-known repellent and is commonly used in fabrics for mosquito nets and protective clothing.
- Market value data analysis of 2024 and forecast to 2035.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global insect repellent market. Based on the availability of data, information related to new products and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
Table of Contents
271 Pages
- 1. Report Summary
- Current Industry Analysis and Growth Potential Outlook
- Global Insect Repellent Market Sales Analysis – Category Type | Product Type | Distribution Channel | ($ Million)
- Insect Repellent Market Sales Performance of Top Countries
- 1.1. Research Methodology
- Primary Research Approach
- Secondary Research Approach
- 1.2. Market Snapshot
- 2. Market Overview and Insights
- 2.1. Scope of the Study
- 2.2. Analyst Insight & Current Market Trends
- 2.2.1. Key Insect Repellent Market Trends
- 2.2.2. Market Recommendations
- 2.3. Porter's Five Forces Analysis for the Insect Repellent Market
- 2.3.1. Competitive Rivalry
- 2.3.2. Threat of New Entrants
- 2.3.3. Bargaining Power of Suppliers
- 2.3.4. Bargaining Power of Buyers
- 2.3.5. Threat of Substitutes
- 3. Market Determinants
- 3.1. Market Drivers
- 3.1.1. Drivers For Global Insect Repellent Market: Impact Analysis
- 3.2. Market Pain Points and Challenges
- 3.2.1. Restraints For Global Insect Repellent Market: Impact Analysis
- 3.3. Market Opportunities
- 4. Competitive Landscape
- 4.1. Competitive Dashboard – Insect Repellent Market Revenue and Share by Manufacturers
- Insect Repellent Product Comparison Analysis
- Top Market Player Ranking Matrix
- 4.2. Key Company Analysis
- 4.2.1. Bayer AG
- 4.2.1.1. Overview
- 4.2.1.2. Product Portfolio
- 4.2.1.3. Financial Analysis (Subject to Data Availability)
- 4.2.1.4. SWOT Analysis
- 4.2.1.5. Business Strategy
- 4.2.2. Godrej Consumer Products Ltd.
- 4.2.2.1. Overview
- 4.2.2.2. Product Portfolio
- 4.2.2.3. Financial Analysis (Subject to Data Availability)
- 4.2.2.4. SWOT Analysis
- 4.2.2.5. Business Strategy
- 4.2.3. Reckitt Benckiser Group plc
- 4.2.3.1. Overview
- 4.2.3.2. Product Portfolio
- 4.2.3.3. Financial Analysis (Subject to Data Availability)
- 4.2.3.4. SWOT Analysis
- 4.2.3.5. Business Strategy
- 4.2.4. SC Johnson & Son, Inc.
- 4.2.4.1. Overview
- 4.2.4.2. Product Portfolio
- 4.2.4.3. Financial Analysis (Subject to Data Availability)
- 4.2.4.4. SWOT Analysis
- 4.2.4.5. Business Strategy
- 4.2.5. Spectrum Brands Holdings, Inc.
- 4.2.5.1. Overview
- 4.2.5.2. Product Portfolio
- 4.2.5.3. Financial Analysis (Subject to Data Availability)
- 4.2.5.4. SWOT Analysis
- 4.2.5.5. Business Strategy
- 4.3. Top Winning Strategies by Market Players
- 4.3.1. Merger and Acquisition
- 4.3.2. Product Launch
- 4.3.3. Partnership And Collaboration
- 5. Global Insect Repellent Market Sales Analysis by Category Type ($ Million)
- 5.1. Natural Insect Repellent
- 5.2. Conventional Insect Repellent
- 6. Global Insect Repellent Market Sales Analysis by Product Type ($ Million)
- 6.1. Coil&Mat
- 6.2. Liquid Vaporizer
- 6.3. Spray/Aerosol
- 6.4. Cream & Oil
- 6.5. Others
- 7. Global Insect Repellent Market Sales Analysis by Distribution Channel ($ Million)
- 7.1. Offline Channels
- 7.2. Online Channels
- 8. Regional Analysis
- 8.1. North American Insect Repellent Market Sales Analysis – Category Type | Product Type | Distribution Channel | Country ($ Million)
- Macroeconomic Factors for North America
- 8.1.1. United States
- 8.1.2. Canada
- 8.2. European Insect Repellent Market Sales Analysis – Category Type | Product Type | Distribution Channel | Country ($ Million)
- Macroeconomic Factors for Europe
- 8.2.1. UK
- 8.2.2. Germany
- 8.2.3. Italy
- 8.2.4. Spain
- 8.2.5. France
- 8.2.6. Russia
- 8.2.7. Rest of Europe
- 8.3. Asia-Pacific Insect Repellent Market Sales Analysis – Category Type | Product Type | Distribution Channel | Country ($ Million)
- Macroeconomic Factors for Asia-Pacific
- 8.3.1. China
- 8.3.2. Japan
- 8.3.3. South Korea
- 8.3.4. India
- 8.3.5. Australia & New Zealand
- 8.3.6. ASEAN Countries (Thailand, Indonesia, Vietnam, Singapore, And Other)
- 8.3.7. Rest of Asia-Pacific
- 8.4. Rest of the World Insect Repellent Market Sales Analysis – Category Type | Product Type | Distribution Channel | Country ($ Million)
- Macroeconomic Factors for Rest of the World
- 8.4.1. Latin America
- 8.4.2. Middle East and Africa
- 9. Company Profiles
- 9.1. 3M Company
- 9.1.1. Quick Facts
- 9.1.2. Company Overview
- 9.1.3. Product Portfolio
- 9.1.4. Business Strategies
- 9.2. Avon Products, Inc. (Natura &Co)
- 9.2.1. Quick Facts
- 9.2.2. Company Overview
- 9.2.3. Product Portfolio
- 9.2.4. Business Strategies
- 9.3. Bayer AG
- 9.3.1. Quick Facts
- 9.3.2. Company Overview
- 9.3.3. Product Portfolio
- 9.3.4. Business Strategies
- 9.4. Coghlan’s Ltd.
- 9.4.1. Quick Facts
- 9.4.2. Company Overview
- 9.4.3. Product Portfolio
- 9.4.4. Business Strategies
- 9.5. Cutter Insect Repellents (Spectrum Brands subsidiary)
- 9.5.1. Quick Facts
- 9.5.2. Company Overview
- 9.5.3. Product Portfolio
- 9.5.4. Business Strategies
- 9.6. Enesis Group
- 9.6.1. Quick Facts
- 9.6.2. Company Overview
- 9.6.3. Product Portfolio
- 9.6.4. Business Strategies
- 9.7. ExOfficio LLC (insect-repellent apparel, owned by Newell Brands)
- 9.7.1. Quick Facts
- 9.7.2. Company Overview
- 9.7.3. Product Portfolio
- 9.7.4. Business Strategies
- 9.8. Godrej Consumer Products Ltd.
- 9.8.1. Quick Facts
- 9.8.2. Company Overview
- 9.8.3. Product Portfolio
- 9.8.4. Business Strategies
- 9.9. Henkel AG & Co. KGaA
- 9.9.1. Quick Facts
- 9.9.2. Company Overview
- 9.9.3. Product Portfolio
- 9.9.4. Business Strategies
- 9.10. Hindustan Unilever Ltd.
- 9.10.1. Quick Facts
- 9.10.2. Company Overview
- 9.10.3. Product Portfolio
- 9.10.4. Business Strategies
- 9.11. Jyothy Labs Ltd.
- 9.11.1. Quick Facts
- 9.11.2. Company Overview
- 9.11.3. Product Portfolio
- 9.11.4. Business Strategies
- 9.12. Kao Corp.
- 9.12.1. Quick Facts
- 9.12.2. Company Overview
- 9.12.3. Product Portfolio
- 9.12.4. Business Strategies
- 9.13. PelGar International Ltd.
- 9.13.1. Quick Facts
- 9.13.2. Company Overview
- 9.13.3. Product Portfolio
- 9.13.4. Business Strategies
- 9.14. PIC Corp.
- 9.14.1. Quick Facts
- 9.14.2. Company Overview
- 9.14.3. Product Portfolio
- 9.14.4. Business Strategies
- 9.15. Quantum Health, Inc. (Buzz Away)
- 9.15.1. Quick Facts
- 9.15.2. Company Overview
- 9.15.3. Product Portfolio
- 9.15.4. Business Strategies
- 9.16. Reckitt Benckiser Group plc
- 9.16.1. Quick Facts
- 9.16.2. Company Overview
- 9.16.3. Product Portfolio
- 9.16.4. Business Strategies
- 9.17. Sawyer Products, Inc.
- 9.17.1. Quick Facts
- 9.17.2. Company Overview
- 9.17.3. Product Portfolio
- 9.17.4. Business Strategies
- 9.18. SC Johnson & Son, Inc.
- 9.18.1. Quick Facts
- 9.18.2. Company Overview
- 9.18.3. Product Portfolio
- 9.18.4. Business Strategies
- 9.19. Spectrum Brands Holdings, Inc.
- 9.19.1. Quick Facts
- 9.19.2. Company Overview
- 9.19.3. Product Portfolio
- 9.19.4. Business Strategies
- 9.20. Tender Corp.
- 9.20.1. Quick Facts
- 9.20.2. Company Overview
- 9.20.3. Product Portfolio
- 9.20.4. Business Strategies
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
