Global Toothpaste Tablets Market 2025-2035

Global Toothpaste Tablets Market Size, Share & Trends Analysis by Product Type (Fluoride Toothpaste Tablets and Fluoride-Free Toothpaste Tablets), By Consumer Orientation (Adults and Children), by Packaging Type (Bottle, Pouch, Can, and Others), and by Sales Channel (Online Sales and Offline Sales) Forecast Period (2025-2035)

Industry Overview

Global toothpaste tablets market size was $75 million and is growing at a CAGR of 8.0% during the forecast period (2025-2035). Toothpaste tablets are chewable alternatives to traditional toothpaste that foam up when brushed. The toothpaste tablets offer a mess-free, travel-friendly, and eco-friendly solution without plastic waste. Toothpaste tablets are gaining popularity across the globe as they are a good alternative to zero-waste for eco-conscious consumers. Toothpaste tablets are a good choice for eco-conscious consumers driven by their sustainability and oral health benefits. The growing demand for eco-friendly products pushes manufacturers to actively promote them as part of the zero-waste movement. For instance, in March 2024, GudYu (British oral hygiene brand) launched toothpaste tablets ensuring eco-friendly packaging, addressing plastic waste, and excessive water use. The tablets are designed for both adults and children. The tablets contain fluoride which offers whitening, remineralizing, and enamel strength. The packaging of toothpaste tablets eliminated the need for plastic tubes. The tablets are packaged in recyclable aluminum tins with compostable refill pouches.

Market Dynamics

Rising Demand for Eco-Friendly and Plastic-Free Oral Care Solutions

Consumers across the globe are prioritizing a significant shift from traditional toothpaste tubes to eco-friendly oral care solutions. The growing awareness among consumers of using traditional toothpaste leads to plastic waste negatively impacting the environment. Consumers are prioritizing sustainability in their purchasing decisions, which will positively drive the growth of the market. As toothpaste tablets come in biodegradable, recyclable, or reusable packaging, reducing environmental impact. For instance, in December 2024, Tidalove announced the launch of fluoride-enhanced toothpaste tablets which is an eco-friendly and effective oral care solution. The tablets are the best alternative for those looking for a zero-waste alternative to traditional toothpaste.

Rising Prevalences of Natural, Fluoride-Free, and Chemical-Free Formulations

The rising concerns about the use of synthetic chemicals, artificial preservatives, and fluoride sensitivity, consumers are looking for products free from parabens, sulfates, triclosan, and artificial sweeteners. The growing concerns among consumers about using this chemical, artificial preservatives, and artificial sweeteners are surging demand for natural, organic, and chemical-free toothpaste formulations. Consumers are looking for fluoride-free and chemical-free formulations, especially for children due to concerns about fluoride toxicity. For instance, in November 2023, Oris Health launched eco-friendly toothpaste tablets on Kickstarter. These tablets offer oral hygiene and are the best alternative to traditional oral care products. The company excluded fluoride from the formulations to offer pure and natural tablets for consumers.

Market Segmentation

• Based on the Product type, the market is segmented into fluoride toothpaste tablets and fluoride-free toothpaste tablets.
• Based on consumer orientation, the market is segmented into adults and children.
• Based on the packaging type, the market is segmented into bottles, pouches, cans, and others.
• Based on the sales channel, the market is segmented into online sales and offline sales.

Fluoride Toothpaste Tablets Segment to Lead the Market with the Largest Share

The fluoride toothpaste tablets segment is expected to lead the largest market share due to growing concerns for cavity protection and enamel strengthening. The rising consumer preference for fluoride toothpaste tablets as they prevent tooth decay and remineralizer weakened enamel will drive the market growth positively. The market players across the globe are launching toothpaste tablets containing fluoride to ensure cavity protection, tooth decay, and enamel strengthening. For instance, in September 2023, White Glo introduced Bite & Brush Toothpaste Tablets, an eco-friendly toothpaste option. The approved by dentist, the tablet contains fluoride protection to deliver a safe and smooth whitening along with zero plastic packaging.

Online Sales Channel: A Key Segment in Market Growth

The online sales channel is expected to be a key segment in the growth of the market. The online sales channel offers a wide range of options as per consumer convenience in a single platform. The easy access to oral care solutions from online sales channels is supporting the market growth positively. One of the key benefits of purchasing from an online sales channel is the consumers have the option of global reach and can read reviews of the products. The rising online sales along with increasing internet penetration, convenience of online shopping, and the expansion of mobile commerce is propelling the growth of the segment during the forecast period. For instance, according to Shopify, in 2024, the total revenue from online transactions grew by 8.4% compared to 2023.

Regional Outlook

The global toothpaste tablets market is further divided by geography, including North America (the US and Canada), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), and the Rest of the World (the Middle East & Africa, and Latin America).

Growing Consumer Awareness of Sustainability in Europe

The rising awareness of sustainability along with the reduction of plastic waste is expected to promote the use of eco-friendly products. The rise in plastic usage particularly from single-use packaging has raised demand for biodegradable, recyclable, and zero-waste alternatives. The government in the region is also focusing on plastic packaging regulations to reduce plastic waste. For instance, the European government passed new laws for plastic packaging in 2024. The government's new rules and regulations are aimed at reducing plastic packaging and encouraging the reuse and recycling of certain types of plastics.

North America Region Dominates the Market with Major Share

The strong presence of key players such as Lush, Bite Toothpaste Bits, Denttabs, and others are taking strategic initiatives to be a leading market player will positively impact the region’s growth. For instance, in February 2024, Tidalove launched new toothpaste tablets revolutionizing dental hygiene. These tablets fight with cavities, strengthen enamel, provide fresh breath, and all in an eco-friendly, travel-friendly format. In addition, the growing awareness and preference for eco-friendly or zero-waste oral care products is expected to drive the toothpaste tablets market.

Market Players Outlook

The major companies operating in the global toothpaste tablets market include Colgate-Palmolive Co., Archtek Inc., The Humble Co., and Denttabs GmbH, among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.

Recent Development

• In December 2024, Tidalove launched fluoride-enhanced toothpaste tablets with NHAP+ to strengthen enamel, fight cavities, and provide long-lasting freshness, offering a zero-waste alternative in compostable refills or reusable tins for eco-conscious oral care at home or on the go. Compact and travel-friendly, these vegan and cruelty-free tablets form naturally without artificial additives, making sustainable dental care more convenient.

The Report Covers

• Market value data analysis for 2024 and forecast to 2035.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global toothpaste tablets market. Based on the availability of data, information related to new products, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.