Global Speech Analytics Market 2025-2035

Speech Analytics Market Size, Share & Trends Analysis Report by Components (Solution, and Service), by Deployment Mode (On-Premises, and Cloud), by Application (Customer Experience Management, Call Monitoring & Coaching, Sales & Marketing Management, Workforce Optimization, and Others), by Verticals (BSFI, Healthcare & Life Sciences, Retail & E-commerce, Telecom & IT, Government & Defense, Others)Forecast Period (2026-2035)

Industry Overview

Global speech analytics market is growing at a CAGR of 17.6% during the forecast period (2026-2035). The industry was valued at $4.1 billion in 2025 and is projected to reach $20.7 billion in 2035. Pivotal factors such as the rising need for improved customer experience, agent performance, Artificial Intelligence (AI) advancements, cloud transformation, and government initiatives lead to growth in the market. Speech analytics uses AI-driven natural language to review recorded or live customer calls. ML and NPL transcription and emotion analysis functionalities improve all previous versions and allow more accurate transcriptions and sentiments.

• In June 2024, Mediahawk launched an AI speech insights product as part of its speech analytics offering deeper analysis, providing macro views across all calls.

Market Dynamics

Increasing Demand for Speech Analytics Solutions across the Call Center

Call centers face constant pressure to deliver exceptional customer service and drive business growth. In call centers, speech analytics tools can detect patterns in the causes of frustration among customers, such as a prolonged wait time before reaching a representative. It helps call center agents improve their skills by spotlighting poor support interactions and negative customer sentiment. It helps call center agents improve their skills by spotlighting poor support interactions and negative customer sentiment. It also identifies upselling and cross-selling opportunities. Call center agents can assess customer preferences and recommend relevant products or services by analyzing customer conversations. Moreover, AI speech analytics data supports regulatory compliance. Data protection is a big concern for most contact centres, governed by both the General Data Protection Regulation (GDPR) and the Data Protection Act (DPA). Both regulations impose strict requirements on businesses to protect personal data. AI speech analytics helps to address these challenges, helping contact centers to monitor compliance, reduce the possibility of regulatory fines, and strengthen overall data protection practices. Various companies are offering speech analytics for call center operations.

• Ozonetel launched an AI-powered Speech Analytics Dashboard for Call Centers. This tool allows center managers to track and analyse ongoing calls in real time.
• In February 2023, Bharti Airtel, in collaboration with Nvidia, launched a speech analytics solution to serve call center agents and customers at a lower computing cost.

Rising Adoption of Gen AI-Integrated Speech Analytics Solutions

Integrating GenAI with speech analytics solutions enables faster and more accurate results that can be used for real-time coaching, transcriptions, and summarizations, offering companies more complete insights into the best ways to immediately help customers and understand customer attitudes. Companies are integrating Gen AI in their speech analytics solutions. For instance, in October 2024, Mitel implemented GenAI features and launched the Insights AI interaction recording platform, which specializes in speech analytics. This solution converts data into summaries and also performs sentiment detection, plus provides transcripts of voice recordings in over 100 languages.

• In May 2025, Jabra launched Engage AI, which uses generative AI together with speech-to-text features to deliver personalized coaching and automated QA intended to improve customer satisfaction.
• In November 2023, AWS used generative AI inside its speech-to-text service, Amazon Transcribe, which works in 100 languages, signifying the need for balanced training of less common languages.
• In November 2023, Symphony used Google Cloud’s gen AI platform, Vertex AI, to enhance its Cloud9 voice product with speech-to-text fine-tuning and natural language processing (NLP) capabilities.

Market Segmentation

• Based on the components, the market is segmented into solutions and services.
• Based on the deployment mode, the market is segmented into on-premises and cloud.
• Based on the application, the market is segmented into customer experience management, call monitoring & coaching, sales & marketing management, workforce optimization, and others.
• Based on verticals, the market is segmented into BSFI, healthcare & life sciences, retail & e-commerce, telecom & it, government & defense, and others.

Rising Adoption of Cloud-Based Speech Analytics Solutions

The utilization of cloud-based speech analytics solutions is progressively on the rise. Cloud speech analytics enables organizations to effectively analyze substantial amounts of audio data. This technology minimizes the time and bias linked to manual analysis. Utilizing ML algorithms, cloud-based speech recognition systems can accurately convert spoken words into text, analyze sentiment, identify speakers, and even perform language translations. These features allow companies to automate customer support, optimize data entry tasks, promote hands-free communication, and develop cutting-edge products and services. Furthermore, speech recognition in the cloud offers flexibility and accessibility. According to Eurostat, 45.2% of EU enterprises bought cloud computing services in 2023. This accelerates the adoption of cloud-based speech analytics solutions.

Regional Outlook

The global speech analytics market is further divided by geography, including North America (the US and Canada), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), and the Rest of the World (the Middle East & Africa, and Latin America).

North America Leading the Global Speech Analytics Market Growth

North America is expected to hold the largest market share in the global speech analytics market owing to the presence of leading technology providers such as Avaya, Verint, Genesys, Google Cloud, and others. Companies are continuously adopting speech analytics solutions to fulfill their demand for customer service. For instance, Startek selected Verint speech analytics to derive insights from its customer interactions. As a result, Startek was able to achieve improved first contact resolutions and enhanced quality and customer satisfaction levels.

Market Players Outlook

The major companies operating in the global speech analytics market include NiCE Ltd., Avaya LLC, Verint Systems, Inc., Genesys Cloud Services, Inc., Google Cloud, Calabrio Inc., among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.

The Report Covers

• Market value data analysis for 2025 and forecast to 2035.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global speech analytics market. Based on the availability of data, information related to new products and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.

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