Global Penetration Testing Market 2025-2035
Description
Penetration Testing Market Size, Share & Trends Analysis Report by Component (Solutions, and Services) by Deployment Mode (Cloud, and On-Premises) by Organization Size (Large Organization, and Medium and Small Organizations) by Testing (Web Application, Mobile Application, Network & Infrastructure, Wireless / IoT / OT, Social Engineering, Cloud Security, and Others), and by End-User (BFSI (banking, financial services, insurance), IT & Telecom, Healthcare & Life Sciences, Retail & E-Commerce, Manufacturing / Industrial / Energy & Utilities, Government & Public Sector, Education, Media, and Others) Forecast Period (2025-2035)
Industry Overview
Penetration testing market was valued at $1.58 billion in 2024 and is projected to reach $9.12 billion by 2035, growing at a CAGR of 17.4% during the forecast period (2025–2035). Penetration testing as a Service (PTaaS) is revolutionizing cybersecurity for small businesses by providing an affordable, subscription-based model that addresses traditional barriers such as high costs and the limited scope of one-time testing engagements. PTaaS facilitates advanced security testing by offering scalability and relieving businesses of the need for in-house expertise, as service providers oversee recruitment and management, thereby enhancing accessibility to essential cybersecurity measures.
The global penetration testing market validates security controls by simulating real-world attacks against applications, networks, cloud environments, IoT/OT, and people (social engineering). Offerings include solutions (PTaaS platforms, automated scanning tools) and services (consulting, manual pentests, red-team engagements, and managed PTaaS). Demand is driven by growing cyberthreat sophistication, stricter compliance and cyber-insurance requirements, rapid cloud & IoT adoption, and the shift to DevSecOps and continuous testing. The market is in a rapid expansion phase as organizations move from point-in-time vulnerability scanning toward continuous, evidence-driven offensive testing (including PTaaS).
Market Dynamics
Escalation and Sophistication of Cyberattacks
The rise in ransomware, supply-chain intrusions, and targeted application-level attacks forces organizations to validate security beyond automated scans. High-profile breaches elevate board-level attention and budgets for adversary-simulation work (penetration testing and red teaming), creating sustained demand for skilled offensive services and continuous PTaaS models.
Regulatory, Compliance, and Cyber-Insurance Pressures
Tighter data-protection laws, sectoral regulations (finance, healthcare, government), and cyber-insurance underwriting are increasingly requiring independent security validation and remediation evidence. This regulatory/commercial pressure drives recurring pentest cycles and integration of testing into compliance programs, boosting the services segment and managed offerings.
Cloud, IoT/OT Expansion, and DevSecOps Adoption
Cloud migration, API-first architectures, and pervasive IoT/OT expand the attack surface and introduce complex environments that need specialized testing (cloud penetration, IoT/OT assessments, API pentests). At the same time, DevSecOps practices push for continuous, integrated testing (PTaaS, automated retesting), accelerating demand for platforms that tie pentest outputs into CI/CD and remediation workflows.
Market Segmentation
Among all the segments, web application penetration testing leads the global penetration testing market with the largest share. This dominance is primarily due to the sheer scale of web applications that power digital businesses today across sectors such as BFSI, retail & e-commerce, IT & telecom, and government. As organizations move workloads online and expand customer-facing portals, the risk of SQL injections, cross-site scripting (XSS), authentication bypass, and business logic flaws continues to grow. Enterprises view web applications as a critical entry point for cyber adversaries, and consequently, allocate substantial budgets toward ongoing web application security validation.
Cloud-Based: A Key Segment in Market Growth
Cloud-based penetration testing is experiencing faster growth due to the scalability, flexibility, and integration capabilities offered to enterprises adopting DevSecOps and continuous testing frameworks. On-premises solutions continue to maintain steady demand, particularly in highly regulated sectors such as BFSI, government, and healthcare, where sensitive data management is critical.
Regional Outlook
The global penetration testing market is further divided by region, including North America (the US and Canada), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).
Global Penetration Testing Market and Deployment in Asia-Pacific
The Asia-Pacific (APAC) penetration testing market is witnessing rapid growth due to the region’s accelerated digital transformation, cloud adoption, and increasing cyber threats targeting enterprises. Governments and private organizations are increasingly investing in cybersecurity initiatives to protect sensitive data across sectors such as BFSI, IT & telecom, manufacturing, and e-commerce. The region is also seeing rising awareness of compliance requirements, such as data localization laws, which mandate independent security validation and testing.
Cloud-based penetration testing in APAC is gaining significant traction as organizations move away from legacy on-premises systems to scalable, flexible cloud environments. Cloud PTaaS offerings allow continuous vulnerability assessment, integration with CI/CD pipelines, and automation of testing workflows, making it a preferred choice for enterprises seeking cost-effective and efficient solutions. On-premises deployment, while still relevant for high-security environments, is gradually seeing slower adoption in comparison to cloud-based models.
North America Maintains Strong Market Position
North America holds a significant share of the global Penetration Testing market. This is largely due to the rapid growth. The US is holding the largest share due to its highly mature cybersecurity infrastructure, extensive adoption of digital technologies, and stringent regulatory frameworks. Organizations across sectors such as BFSI, IT & telecom, healthcare, and government prioritize robust security testing, investing heavily in penetration testing solutions and services to mitigate evolving cyber threats. The U.S. market benefits from a combination of high cybersecurity budgets, advanced threat intelligence capabilities, and widespread awareness of cyber risks at the executive level, driving consistent demand for both automated and manual penetration testing offerings.
One of the key factors reinforcing the US dominance is the widespread adoption of cloud services, IoT, and enterprise mobility solutions. Cloud migration and the expansion of connected devices have broadened the attack surface, necessitating sophisticated penetration testing practices. Additionally, U.S.-based regulatory mandates such as HIPAA, PCI DSS, and various federal cybersecurity guidelines require regular security assessments and reporting, further strengthening market demand. Enterprises are increasingly engaging in continuous and automated testing models such as PTaaS, integrating penetration testing directly into DevSecOps workflows, which accelerates market adoption.
Market Players Outlook
The major companies operating in the global penetration testing market include CrowdStrike, Inc., IBM Corp., Rapid7, Inc., Secureworks, Inc., Synopsys, Inc., among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.
Recent Developments
Industry Overview
Penetration testing market was valued at $1.58 billion in 2024 and is projected to reach $9.12 billion by 2035, growing at a CAGR of 17.4% during the forecast period (2025–2035). Penetration testing as a Service (PTaaS) is revolutionizing cybersecurity for small businesses by providing an affordable, subscription-based model that addresses traditional barriers such as high costs and the limited scope of one-time testing engagements. PTaaS facilitates advanced security testing by offering scalability and relieving businesses of the need for in-house expertise, as service providers oversee recruitment and management, thereby enhancing accessibility to essential cybersecurity measures.
The global penetration testing market validates security controls by simulating real-world attacks against applications, networks, cloud environments, IoT/OT, and people (social engineering). Offerings include solutions (PTaaS platforms, automated scanning tools) and services (consulting, manual pentests, red-team engagements, and managed PTaaS). Demand is driven by growing cyberthreat sophistication, stricter compliance and cyber-insurance requirements, rapid cloud & IoT adoption, and the shift to DevSecOps and continuous testing. The market is in a rapid expansion phase as organizations move from point-in-time vulnerability scanning toward continuous, evidence-driven offensive testing (including PTaaS).
Market Dynamics
Escalation and Sophistication of Cyberattacks
The rise in ransomware, supply-chain intrusions, and targeted application-level attacks forces organizations to validate security beyond automated scans. High-profile breaches elevate board-level attention and budgets for adversary-simulation work (penetration testing and red teaming), creating sustained demand for skilled offensive services and continuous PTaaS models.
Regulatory, Compliance, and Cyber-Insurance Pressures
Tighter data-protection laws, sectoral regulations (finance, healthcare, government), and cyber-insurance underwriting are increasingly requiring independent security validation and remediation evidence. This regulatory/commercial pressure drives recurring pentest cycles and integration of testing into compliance programs, boosting the services segment and managed offerings.
Cloud, IoT/OT Expansion, and DevSecOps Adoption
Cloud migration, API-first architectures, and pervasive IoT/OT expand the attack surface and introduce complex environments that need specialized testing (cloud penetration, IoT/OT assessments, API pentests). At the same time, DevSecOps practices push for continuous, integrated testing (PTaaS, automated retesting), accelerating demand for platforms that tie pentest outputs into CI/CD and remediation workflows.
Market Segmentation
- Based on the component, the market is segmented into solutions and services.
- Based on the deployment mode, the market is segmented into cloud and on-premises.
- Based on the organization size, the market is segmented into large enterprises and small & medium-sized enterprises (SMEs).
- Based on the testing, the market is segmented into web application, mobile application, network & infrastructure, wireless / IOT / OT, social engineering, cloud security, and others.
- Based on the end-user industry, the market is segmented into web application, mobile application, network & infrastructure, wireless / IoT / OT, social engineering, cloud security, and others (API penetration, red team/adversary simulation, and automated vs. manual testing).
Among all the segments, web application penetration testing leads the global penetration testing market with the largest share. This dominance is primarily due to the sheer scale of web applications that power digital businesses today across sectors such as BFSI, retail & e-commerce, IT & telecom, and government. As organizations move workloads online and expand customer-facing portals, the risk of SQL injections, cross-site scripting (XSS), authentication bypass, and business logic flaws continues to grow. Enterprises view web applications as a critical entry point for cyber adversaries, and consequently, allocate substantial budgets toward ongoing web application security validation.
Cloud-Based: A Key Segment in Market Growth
Cloud-based penetration testing is experiencing faster growth due to the scalability, flexibility, and integration capabilities offered to enterprises adopting DevSecOps and continuous testing frameworks. On-premises solutions continue to maintain steady demand, particularly in highly regulated sectors such as BFSI, government, and healthcare, where sensitive data management is critical.
Regional Outlook
The global penetration testing market is further divided by region, including North America (the US and Canada), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).
Global Penetration Testing Market and Deployment in Asia-Pacific
The Asia-Pacific (APAC) penetration testing market is witnessing rapid growth due to the region’s accelerated digital transformation, cloud adoption, and increasing cyber threats targeting enterprises. Governments and private organizations are increasingly investing in cybersecurity initiatives to protect sensitive data across sectors such as BFSI, IT & telecom, manufacturing, and e-commerce. The region is also seeing rising awareness of compliance requirements, such as data localization laws, which mandate independent security validation and testing.
Cloud-based penetration testing in APAC is gaining significant traction as organizations move away from legacy on-premises systems to scalable, flexible cloud environments. Cloud PTaaS offerings allow continuous vulnerability assessment, integration with CI/CD pipelines, and automation of testing workflows, making it a preferred choice for enterprises seeking cost-effective and efficient solutions. On-premises deployment, while still relevant for high-security environments, is gradually seeing slower adoption in comparison to cloud-based models.
North America Maintains Strong Market Position
North America holds a significant share of the global Penetration Testing market. This is largely due to the rapid growth. The US is holding the largest share due to its highly mature cybersecurity infrastructure, extensive adoption of digital technologies, and stringent regulatory frameworks. Organizations across sectors such as BFSI, IT & telecom, healthcare, and government prioritize robust security testing, investing heavily in penetration testing solutions and services to mitigate evolving cyber threats. The U.S. market benefits from a combination of high cybersecurity budgets, advanced threat intelligence capabilities, and widespread awareness of cyber risks at the executive level, driving consistent demand for both automated and manual penetration testing offerings.
One of the key factors reinforcing the US dominance is the widespread adoption of cloud services, IoT, and enterprise mobility solutions. Cloud migration and the expansion of connected devices have broadened the attack surface, necessitating sophisticated penetration testing practices. Additionally, U.S.-based regulatory mandates such as HIPAA, PCI DSS, and various federal cybersecurity guidelines require regular security assessments and reporting, further strengthening market demand. Enterprises are increasingly engaging in continuous and automated testing models such as PTaaS, integrating penetration testing directly into DevSecOps workflows, which accelerates market adoption.
Market Players Outlook
The major companies operating in the global penetration testing market include CrowdStrike, Inc., IBM Corp., Rapid7, Inc., Secureworks, Inc., Synopsys, Inc., among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.
Recent Developments
- In September 2025, Outpost24 launched new pen test reporting, providing customers with a consolidated view of all penetration testing results on a single platform. This eliminates the need for managing multiple reports from different sources, saving time and improving operational efficiency. Outpost24 is also expanding its pen testing services with new packaged tests for mobile and API endpoints, enabling security teams to proactively identify and manage vulnerabilities in mobile apps and APIs.
- In June 2025, Cobalt introduced new product innovations within its Cobalt Offensive Security Platform to improve pentest transparency, automation, and risk prioritization. The platform enables faster pentest launches, real-time collaboration with testers, continuous scanning, and seamless integration with remediation workflows. The enhancements include clearer risk prioritization, deeper insight and trust in pentest results, simplified recurring vulnerability workflows, and an intuitive new flow for launching pentests. These improvements aim to help security teams identify critical issues and accelerate risk mitigation, saving time and resources. The platform also simplifies recurring vulnerability workflows and improves usability for pentesters.
- Market value data analysis of 2024 and forecast to 2035.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global penetration testing market. Based on the availability of data, information related to new products and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
Table of Contents
177 Pages
- 1. Report Summary
- Current Industry Analysis and Growth Potential Outlook
- Global Penetration Testing Market Sales Analysis – Component | Deployment Mode | Organization Size | Testing | Technology | End-User ($ Million)
- Penetration Testing Market Sales Performance of Top Countries
- 1.1. Research Methodology
- Primary Research Approach
- Secondary Research Approach
- 1.2. Market Snapshot
- 2. Market Overview and Insights
- 2.1. Scope of the Study
- 2.2. Analyst Insight & Current Market Trends
- 2.2.1. Key Penetration Testing Market Trends
- 2.2.2. Market Recommendations
- 3. Market Determinants
- 3.1. Market Drivers
- 3.1.1. Drivers For Global Penetration Testing Market: Impact Analysis
- 3.2. Market Pain Points and Challenges
- 3.2.1. Restraints For Global Penetration Testing Market: Impact Analysis
- 3.3. Market Opportunities
- 3.3.1. Opportunities For Global Penetration Testing Market: Impact Analysis
- 4. Competitive Landscape
- 4.1. Competitive Dashboard – Penetration Testing Market Revenue and Share by Manufacturers
- Penetration Testing Product Comparison Analysis
- Top Market Player Ranking Matrix
- 4.2. Key Company Analysis
- 4.2.1. CrowdStrike, Inc.
- 4.2.1.1. Overview
- 4.2.1.2. Product Portfolio
- 4.2.1.3. Financial Analysis (Subject to Data Availability)
- 4.2.1.4. SWOT Analysis
- 4.2.1.5. Business Strategy
- 4.2.2. IBM Corp.
- 4.2.2.1. Overview
- 4.2.2.2. Product Portfolio
- 4.2.2.3. Financial Analysis (Subject to Data Availability)
- 4.2.2.4. SWOT Analysis
- 4.2.2.5. Business Strategy
- 4.2.3. Rapid7, Inc.
- 4.2.3.1. Overview
- 4.2.3.2. Product Portfolio
- 4.2.3.3. Financial Analysis (Subject to Data Availability)
- 4.2.3.4. SWOT Analysis
- 4.2.3.5. Business Strategy
- 4.2.4. Secureworks, Inc.
- 4.2.4.1. Overview
- 4.2.4.2. Product Portfolio
- 4.2.4.3. Financial Analysis (Subject to Data Availability)
- 4.2.4.4. SWOT Analysis
- 4.2.4.5. Business Strategy
- 4.2.5. Synopsys, Inc.
- 4.2.5.1. Overview
- 4.2.5.2. Product Portfolio
- 4.2.5.3. Financial Analysis (Subject to Data Availability)
- 4.2.5.4. SWOT Analysis
- 4.2.5.5. Business Strategy
- 4.3. Top Winning Strategies by Market Players
- 4.3.1. Merger and Acquisition
- 4.3.2. Product Launch
- 4.3.3. Partnership And Collaboration
- 5. Global Penetration Testing Market Sales Analysis By Component ($ Million)
- 5.1. Solutions
- 5.2. Services
- 6. Global Penetration Testing Market Sales Analysis By Deployment Mode ($ Million)
- 6.1. Cloud
- 6.2. On-premises
- 7. Global Penetration Testing Market Sales Analysis By Organization Size ($ Million)
- 7.1. Large Organization
- 7.2. Medium and Small Organizations
- 8. Global Penetration Testing Market Sales Analysis By Testing ($ Million)
- 8.1. Web application
- 8.2. Mobile application
- 8.3. Network & infrastructure
- 8.4. Wireless / IoT / OT
- 8.5. Social engineering
- 8.6. Cloud security
- 8.7. Others (API Penetration, Red Team / Adversary Simulation, and Automated Vs Manual Testing)
- 9. Global Penetration Testing Market Sales Analysis By End-User ($ Million)
- 9.1. BFSI (banking, financial services, insurance)
- 9.2. IT & Telecom
- 9.3. Healthcare & Life Sciences
- 9.4. Retail & e-commerce
- 9.5. Manufacturing / Industrial / Energy & Utilities
- 9.6. Government & Public Sector
- 9.7. Education
- 9.8. Media
- 9.9. Others
- 10. Regional Analysis
- 10.1. North American Penetration Testing Market Sales Analysis – Component | Deployment Mode | Testing| Technology | End-User ($ Million)
- Macroeconomic Factors for North America
- 10.1.1. United States
- 10.1.2. Canada
- 10.2. European Penetration Testing Market Sales Analysis – Component | Deployment Mode | Testing| Technology | End-User ($ Million)
- Macroeconomic Factors for Europe
- 10.2.1. UK
- 10.2.2. Germany
- 10.2.3. Italy
- 10.2.4. Spain
- 10.2.5. France
- 10.2.6. Russia
- 10.2.7. Rest of Europe
- 10.3. Asia-Pacific Penetration Testing Market Sales Analysis – Component | Deployment Mode | Organization Size | Testing | Technology | End-User ($ Million)
- Macroeconomic Factors for Asia-Pacific
- 10.3.1. China
- 10.3.2. Japan
- 10.3.3. South Korea
- 10.3.4. India
- 10.3.5. Australia & New Zealand
- 10.3.6. ASEAN Countries (Thailand, Indonesia, Vietnam, Singapore, And Other)
- 10.3.7. Rest of Asia-Pacific
- 10.4. Rest of the World Penetration Testing Market Sales Analysis – Component | Deployment Mode | Organization Size | Testing | Technology | End-User($ Million)
- Macroeconomic Factors for the Rest of the World
- 10.4.1. Latin America
- 10.4.2. Middle East and Africa
- 11. Company Profiles
- 11.1. Acunetix
- 11.1.1. Quick Facts
- 11.1.2. Company Overview
- 11.1.3. Product Portfolio
- 11.1.4. Business Strategies
- 11.2. Bugcrowd
- 11.2.1. Quick Facts
- 11.2.2. Company Overview
- 11.2.3. Product Portfolio
- 11.2.4. Business Strategies
- 11.3. Check Point Software Technologies
- 11.3.1. Quick Facts
- 11.3.2. Company Overview
- 11.3.3. Product Portfolio
- 11.3.4. Business Strategies
- 11.4. Cigniti Technologies Ltd.
- 11.4.1. Quick Facts
- 11.4.2. Company Overview
- 11.4.3. Product Portfolio
- 11.4.4. Business Strategies
- 11.5. Cisco Systems, Inc.
- 11.5.1. Quick Facts
- 11.5.2. Company Overview
- 11.5.3. Product Portfolio
- 11.5.4. Business Strategies
- 11.6. Coalfire Labs / Coalfire, Inc.
- 11.6.1. Quick Facts
- 11.6.2. Company Overview
- 11.6.3. Product Portfolio
- 11.6.4. Business Strategies
- 11.7. CrowdStrike, Inc.
- 11.7.1. Quick Facts
- 11.7.2. Company Overview
- 11.7.3. Product Portfolio
- 11.7.4. Business Strategies
- 11.8. FireEye / Mandiant
- 11.8.1. Quick Facts
- 11.8.2. Company Overview
- 11.8.3. Product Portfolio
- 11.8.4. Business Strategies
- 11.9. Fortinet, Inc.
- 11.9.1. Quick Facts
- 11.9.2. Company Overview
- 11.9.3. Product Portfolio
- 11.9.4. Business Strategies
- 11.10. IBM Corp.
- 11.10.1. Quick Facts
- 11.10.2. Company Overview
- 11.10.3. Product Portfolio
- 11.10.4. Business Strategies
- 11.11. NCC Group
- 11.11.1. Quick Facts
- 11.11.2. Company Overview
- 11.11.3. Product Portfolio
- 11.11.4. Business Strategies
- 11.12. Oracle Corp.
- 11.12.1. Quick Facts
- 11.12.2. Company Overview
- 11.12.3. Product Portfolio
- 11.12.4. Business Strategies
- 11.13. Qualys, Inc.
- 11.13.1. Quick Facts
- 11.13.2. Company Overview
- 11.13.3. Product Portfolio
- 11.13.4. Business Strategies
- 11.14. Rapid7, Inc.
- 11.14.1. Quick Facts
- 11.14.2. Company Overview
- 11.14.3. Product Portfolio
- 11.14.4. Business Strategies
- 11.15. Secureworks, Inc.
- 11.15.1. Quick Facts
- 11.15.2. Company Overview
- 11.15.3. Product Portfolio
- 11.15.4. Business Strategies
- 11.16. SkyQuestT
- 11.16.1. Quick Facts
- 11.16.2. Company Overview
- 11.16.3. Product Portfolio
- 11.16.4. Business Strategies
- 11.17. Synopsys, Inc.
- 11.17.1. Quick Facts
- 11.17.2. Company Overview
- 11.17.3. Product Portfolio
- 11.17.4. Business Strategies
- 11.18. Trustwave Holdings, Inc.
- 11.18.1. Quick Facts
- 11.18.2. Company Overview
- 11.18.3. Product Portfolio
- 11.18.4. Business Strategies
- 11.19. Veracode, Inc.
- 11.19.1. Quick Facts
- 11.19.2. Company Overview
- 11.19.3. Product Portfolio
- 11.19.4. Business Strategies
- 11.20. WhiteHat Security
- 11.20.1. Quick Facts
- 11.20.2. Company Overview
- 11.20.3. Product Portfolio
- 11.20.4. Business Strategies
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