Global Laundry Detergent Market 2025-2035

Laundry Detergent Market Size, Share & Trends Analysis Report by Product Type (Powder, Liquid, Gel, and Pods/Tablets), by Application (Home and Commercial), and by Distribution Channel (Online and Offline), Forecast Period (2025-2035)

Industry Overview

Laundry detergent market was estimated at $89.2 billion in 2024, is projected to reach $160.8 billion, growing at a CAGR of 5.5% during the forecast period (2025–2035). Increasing consumer concern for maintaining clean and hygienic homes, mainly concerning laundry, has driven demand for products that effectively clean and disinfect clothing. This shift has boosted the consumption of laundry detergents and disinfectants formulated to target bacteria, germs, and viruses, thereby accelerating market growth.

Market Dynamics

Increasing Shift toward Sustainable and Eco-Friendly Formulations

The laundry detergent market is increasingly prioritizing sustainability, driven by stricter government regulations, rising consumer demand for environmentally friendly products, and corporate commitments to reduce carbon footprints. The key focus areas include:

• Biodegradable Ingredients: Phasing out phosphates, sulfates, and microplastics.
• Plastic Reduction: Adoption of recyclable, refillable, or compostable packaging.
• Energy Efficiency: Cold-water detergents to reduce energy consumption during washing.

Governments have reinforced this transition with regulations. For instance, the European Commission welcomed the European Parliament’s decision to ban phosphates in consumer laundry detergents starting June 30, 2013, and to apply similar restrictions on automatic dishwasher detergents from January 1, 2017. Excessive phosphate discharge in water systems promotes algae blooms, which deplete oxygen and harm aquatic ecosystems.

Market Segmentation

• Based on the product type, the market is segmented into powder, liquid, gel, and pods/tablets.
• Based on the application, the market is segmented into home and commercial.
• Based on the distribution channel, the market is segmented into online and offline.

Home Segment is Anticipated to Hold the Prominent Share in the Global Laundry Detergent Market

The home segment is estimated to hold the prominent share in the market during the forecast period, driven by consumers’ strong preference for washing clothes at home rather than outsourcing. Most of the consumers’ clothes are washed at home across the globe, as many households view external laundry services as an unnecessary expense. Moreover, the availability of washing machines and different types of detergents has made the washing process convenient for family members to manage laundry independently. Additionally, washing at home gives full control to the consumer to wash their clothes whenever they like to wash, providing both flexibility and convenience.

Regional Outlook

The global laundry detergent market is further divided by region, including North America (the US and Canada), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).

Market Players Outlook

The global laundry detergent market is highly competitive with a significant number of global and regional vendors. Church & Dwight Co., Inc., Henkel AG & Co. KGaA, Procter & Gamble, Reckitt Group, and Hindustan Unilever Ltd. are some of the market leaders for Laundry Detergent. These players are continuously expanding their product offerings to increase their market presence.

Recent Developments

• In March 2025, Procter & Gamble (P&G) announced a new partnership with the National Basketball Athletic Equipment Managers Association (NBAEMA), naming Tide, Downy, Unstopables, and Bounce as the ‘Official Laundry Partners’. This partnership is designed to help equipment managers tackle the tough, everyday challenges of laundering and maintaining players’ gear, allowing teams to focus on the game.
• In April 2024, Samsung Electronics announced a multi-year partnership with Procter & Gamble to launch the new Tide POD Cold wash cycle in the U.S. and Canada. With this first-ever Tide Cold Certified cycle, optimized for P&G’s cold water formulated detergent technology, consumers can experience great, cold wash performance on the new Bespoke AI Laundry Combo.
• In December 2023, Godrej Consumers introduced 'Godrej Fab' liquid detergent in South Indian markets, alongside Ezee for woolens and special clothes, and Genteel for high-quality liquid fragrance detergent.
• In February 2023, Whirlpool launched Swash Laundry Detergent, featuring bright, bold colors and a playful new look. The brand also introduces a re-engineered Auto-Stop Top for easier dosing.
• In June 2022, ARM & HAMMER Laundry introduced concentrated liquid detergents, focusing on sustainability and reduced water usage. The detergents are formulated with less water and smaller packaging, offering 2X stain fighters per drop, and are designed for cold water, reducing the company's carbon footprint.
• In April 2021, Godrej Consumer Products Ltd. launched the Godrej Ezee 2-in-1 liquid detergent + fabric conditioner for regular clothes, addressing the gap in fragrance usage. The product offers dual benefits of detergent and fabric conditioner in one, providing deep washing, shine, softness, and refreshing fragrance, reducing consumer costs by almost half.

The Report Covers

• Market value data analysis of 2024 and forecast to 2035.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global laundry detergent market. Based on the availability of data, information related to new products and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.

Show more