Global Healthy Snacks Market 2025-2035

Healthy Snacks Market Size, Share & Trends Analysis Report by Product (Frozen & Refrigerated, Fruit, Nuts, and Seeds, Bakery, Savory, Protein Bar, Dairy, and Others), by Packaging (Bag & Pouches, Boxes, Cans, Jars, and Others), and by Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online, and Others), Forecast Period (2025-2035)

Industry Overview

Healthy snacks market was valued at $96.2 billion in 2024 and is projected to reach $206.9 billion by 2035, growing at a CAGR of 7.2% during the forecast period (2025–2035). This growth of the healthy snacks market is mainly driven by increasing awareness towards plant-based and protein-fortified savory snacks (such as protein crackers, pretzels, chips, and popcorn), savory bean snacks (such as lentil and chickpea chips and puffs), low-carb/keto chips, protein cheese puffs, and chips. The increasing focus on preventing chronic diseases and promoting overall health and wellness through mindful snacking is also fueling the healthy snacks market. Additionally, the growing trend of on-the-go nutrition is gaining momentum, mainly among millennials and working professionals, who seek convenient snacking options to address nutrient gaps and support their health amid busy lifestyles. For Instance, in the US, the proportion of US consumers prefer healthy snacks with high protein (56%), more fiber (53%), less sugar (58%), and fewer carbs (47%) shows increasing trends toward healthy snacks.

Market Dynamics

Growing Health Diseases Boost the Demand for Healthy Snacks

The demand for healthy snacks is driven by the increasing prevalence of health diseases globally, such as obesity, diabetes, and cardiovascular diseases, and people are preferring healthy nutrition that supports individual wellness goals to overcome and prevent these diseases. For instance, in 2024, as per the Centers for Disease Control and Prevention (CDC), 2 in 5 adults have obesity, and 58% of US adults with obesity have high blood pressure, a risk factor for heart disease, and in Europe, 54% of the adult population was overweight across 32 OECD countries in 2021. These increasing health diseases create a significant market opportunity for nutritious snacking alternatives.

Increasing Demand for Nutrition-rich and Plant-based Healthy Snacks

Nowadays, consumers are more health-conscious, looking for snacks that are high in fiber, low in sugar, and packed with nutrition. According to the International Food Information Council’s (IFIC) annual survey, many Americans are focusing on protein intake, with 59% in 2022, 67% in 2023, and 71% in 2024. Alongside this, nearly half of consumers also prefer fresh foods, which they consider the healthiest options. These shifting habits are driving strong demand for nutrition-rich and plant-based healthy snacks.

Market Segmentation

• Based on the product, the market is segmented into frozen & refrigerated, fruit, nuts and seeds, bakery, savory, protein bar, dairy, and others.
• Based on the packaging, the market is segmented into bags & pouches, boxes, cans, jars, and others.
• Based on the distribution channel, the market is segmented into supermarkets & hypermarkets, convenience stores, online, and others.

Regional Outlook

The global healthy snacks market is further divided by region, including North America (the US and Canada), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).

Asia-Pacific Dominates Global Healthy Snacks Market

The Asia-Pacific region maintains the largest market share, driven by rapid urbanization, robust economic growth. For Instance, in India, the snacks market is valued at $5 billion, with the healthy snacks category contributing around $100 million (2%). Since COVID-19, consumer demand has shifted toward global health food trends, boosting growth in this segment. Among healthy options, snack bars and makhana are the most popular, generating around $18 million in revenue. Snacking is deeply embedded in Indian consumer habits, where 78% of people eat snacks regularly, with 58% considering them essential to their daily diets, while 20% see them as less important.

Market Players Outlook

The global healthy snacks market is highly competitive with a significant number of global and regional vendors. General Mills Inc., The Kellogg Company, Mondelez Global LLC, Nestlé S.A., and PepsiCo, Inc., are some of the market leaders for healthy snacks. These players are continuously expanding their product offerings to increase their market presence.

Recent Developments

• In September 2023, Kellanova's RXBAR brand partnered with podcaster Maria Menounos to launch a limited edition RXBAR ManifX bar featuring personalized wrappers. The RXBAR ManifX bars are Chocolate Sea Salt flavored, with 12g of protein.
• In September 2023, Danone UK&I launched a new range of high-protein dairy snacks under the GetPRO brand, specifically targeting those looking to improve their workout routines. The GetPRO range of eleven items contains 15-25g of protein per serving in the form of high-protein yogurts, puddings, mousses, and drinks. Also, they have no added sugars and are low-fat or 0% fat, appealing to wellness-oriented consumers.
• In June 2023, Unilever declared its deal to acquire Yasso Holdings, Inc., a U.S.-based brand famous for its high-end frozen Greek yogurt. The move is strategic and aligns with Unilever's premiumization strategy in its ice cream business group by bringing Yasso onto a leading portfolio along with Ben & Jerry's, Magnum, and Talenti. Yasso's product offering precisely addresses the growing trend of convenient, healthier, and indulgent frozen snacks in North America.

The Report Covers

• Market value data analysis of 2024 and forecast to 2035.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global healthy snacks market. Based on the availability of data, information related to new products and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.

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