Global Frozen Pizza Market 2025-2035
Description
Frozen Pizza Market Size, Share & Trends Analysis Report by Product (Regular, Premium, AND Gourmet), by Crust Type (Thin Crust, Thick Crust, and Stuffed Crust), by Category (Vegetarian, Non-Vegetarian, and Vegan), and by Distribution Channel (Retail and Food Service Chain), Forecast Period (2026-2035)
Industry Overview
Frozen pizza market was valued at $19.4 billion in 2025 and is projected to reach $38.0 billion by 2035, growing at a CAGR of 7.0% during the forecast period (2026-2035). The frozen pizza market is experiencing strong growth driven by the expansion of the global food and beverage industry and the rising demand for convenient meal options. Changing consumer lifestyles and preferences are reshaping the market, as more people seek quick and convenient solutions that fit into busy schedules. With longer working hours and a growing workforce, there is a shifting consumer preference toward ready-to-cook (RTC) products such as Pizza. According to the US Bureau of Labor Statistics, total employment in the United States is projected to grow from 167.8 million in 2023 to 174.6 million in 2033, an increase of 4.0%. This steady growth in the working population further fuels the demand for easy-to-prepare meals.
Market Dynamics
Product Innovation Driving Growth
Product innovation continues to be a key driver of growth in the frozen pizza market. Thin-crust varieties have gained popularity and remain one of the most preferred crust types among consumers. In response, manufacturers are introducing new recipes and distinctive crust variations to align with evolving taste preferences. This evolution in consumer preferences, combined with advancements in manufacturing capabilities, is encouraging companies to invest in unique product offerings.
A growing consumer trend toward high-protein foods is shaping the global frozen pizza market. Individuals are increasingly looking for convenient meal options that align with their nutritional goals, driving demand for protein-rich, plant-based, organic, and gluten-free products. Key players in the market are capitalizing on this trend by introducing products that cater to health-conscious preferences.
The vegan category segment in the global frozen pizza market is growing quickly, fueled by increasing health awareness and a rising vegan population. Unlike traditional pizzas, vegan frozen pizzas are made entirely from plant-based ingredients, making them lower in calories and free from saturated fats and cholesterol. They often include crusts, sauces, and toppings created with fresh vegetables, herbs, and dairy-free alternatives, offering consumers a lighter yet flavorful option.
The shift toward healthier lifestyles has accelerated consumer interest in plant-based products, with both vegetarians and non-vegetarians increasingly adopting vegan diets due to health concerns. For Instance, in 2025, collaborative research by YouGov and Veganuary calculated that approximately 25.8 million people globally tried veganism in January 2025. The significant expansion of the vegan consumer base continues to be a key factor driving growth in this category.
Retail Channel Dominance in the Frozen Pizza Market
Retail channels continue to dominate the global frozen pizza market, supported by well-established consumer shopping habits and the strong distribution reach of supermarkets, hypermarkets, and convenience stores. Their dominance is being strengthened by new product introductions through these outlets. For instance, in September 2024, PORTA, a national Italian meal producer, expanded its presence in the US by launching Roman-style frozen pizzas across more than 1,000 stores, including Whole Foods, Sprouts, and select natural retailers. PORTA’s handmade pizzas, which are flash frozen to preserve authentic flavors, aim to deliver restaurant-quality Italian pizza directly to consumers through retail channels.
Regional Outlook
Global frozen pizza market is further divided by region, including North America (the US and Canada), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).
North America Leads the Global Frozen Pizza Market Growth
The frozen pizza market in North America is expanding steadily, supported by ongoing investments in manufacturing and strong local supply networks. Consumers in the region have long shown a strong preference for convenient frozen meals, and this demand is reinforced by the presence of an advanced cold chain infrastructure.
The major companies operating in the global frozen pizza market include Nestlé S.A., CJ CheilJedang Corp., Conagra Brands, Inc., General Mills Inc., Kraft Heinz Company, among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.
Recent Developments
Industry Overview
Frozen pizza market was valued at $19.4 billion in 2025 and is projected to reach $38.0 billion by 2035, growing at a CAGR of 7.0% during the forecast period (2026-2035). The frozen pizza market is experiencing strong growth driven by the expansion of the global food and beverage industry and the rising demand for convenient meal options. Changing consumer lifestyles and preferences are reshaping the market, as more people seek quick and convenient solutions that fit into busy schedules. With longer working hours and a growing workforce, there is a shifting consumer preference toward ready-to-cook (RTC) products such as Pizza. According to the US Bureau of Labor Statistics, total employment in the United States is projected to grow from 167.8 million in 2023 to 174.6 million in 2033, an increase of 4.0%. This steady growth in the working population further fuels the demand for easy-to-prepare meals.
Market Dynamics
Product Innovation Driving Growth
Product innovation continues to be a key driver of growth in the frozen pizza market. Thin-crust varieties have gained popularity and remain one of the most preferred crust types among consumers. In response, manufacturers are introducing new recipes and distinctive crust variations to align with evolving taste preferences. This evolution in consumer preferences, combined with advancements in manufacturing capabilities, is encouraging companies to invest in unique product offerings.
- In May 2025, Palermo Villa, Inc. and Cheez-It partnered to bring Cheez-It Frozen Pizza. It has a 12-inch ultra-thin and crispy crust with Original Cheez-It flavor, real cheese, and various pizza toppings. The pizza is currently stocked at select retailers like Kroger, Ahold, HEB, Winn-Dixie, Wegman’s, and Food City nationwide.
- In April 2024, DiGiorno, a Nestlé SA pizza brand, introduced Thin & Crispy Stuffed Crust pizza with 2.5 feet of cheese. The new pizza comes with three flavors: Thin & Crispy STUFFED Crust Pepperoni and Sausage, Margherita, and Pepperoni with Mike's Hot Honey for a sweet and spicy kick.
A growing consumer trend toward high-protein foods is shaping the global frozen pizza market. Individuals are increasingly looking for convenient meal options that align with their nutritional goals, driving demand for protein-rich, plant-based, organic, and gluten-free products. Key players in the market are capitalizing on this trend by introducing products that cater to health-conscious preferences.
- In January 2025, Nestlé launched Max Pro frozen pizzas under the Vital Pursuit brand, with 33g of protein and 17g of fiber per serving. Available in Cheese Lovers and Chicken Mozzarella varieties for $4.99, they target health-conscious consumers.
- Based on the product, the market is segmented into regular, premium, and gourmet.
- Based on the crust type, the market is segmented into thin crust, thick crust, and stuffed crust.
- Based on the category, the market is segmented into vegetarian, non-vegetarian, and vegan.
- Based on the distribution channel, the market is segmented into retail and food service chains.
The vegan category segment in the global frozen pizza market is growing quickly, fueled by increasing health awareness and a rising vegan population. Unlike traditional pizzas, vegan frozen pizzas are made entirely from plant-based ingredients, making them lower in calories and free from saturated fats and cholesterol. They often include crusts, sauces, and toppings created with fresh vegetables, herbs, and dairy-free alternatives, offering consumers a lighter yet flavorful option.
The shift toward healthier lifestyles has accelerated consumer interest in plant-based products, with both vegetarians and non-vegetarians increasingly adopting vegan diets due to health concerns. For Instance, in 2025, collaborative research by YouGov and Veganuary calculated that approximately 25.8 million people globally tried veganism in January 2025. The significant expansion of the vegan consumer base continues to be a key factor driving growth in this category.
Retail Channel Dominance in the Frozen Pizza Market
Retail channels continue to dominate the global frozen pizza market, supported by well-established consumer shopping habits and the strong distribution reach of supermarkets, hypermarkets, and convenience stores. Their dominance is being strengthened by new product introductions through these outlets. For instance, in September 2024, PORTA, a national Italian meal producer, expanded its presence in the US by launching Roman-style frozen pizzas across more than 1,000 stores, including Whole Foods, Sprouts, and select natural retailers. PORTA’s handmade pizzas, which are flash frozen to preserve authentic flavors, aim to deliver restaurant-quality Italian pizza directly to consumers through retail channels.
Regional Outlook
Global frozen pizza market is further divided by region, including North America (the US and Canada), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).
North America Leads the Global Frozen Pizza Market Growth
The frozen pizza market in North America is expanding steadily, supported by ongoing investments in manufacturing and strong local supply networks. Consumers in the region have long shown a strong preference for convenient frozen meals, and this demand is reinforced by the presence of an advanced cold chain infrastructure.
- In Canada, Dr. Oetker has strengthened its commitment to local production, sourcing ingredients such as wheat, tomato sauce, and cheese from domestic suppliers. Its London, Ontario, facility produces close to 400,000 pizzas each day, employs more than 430 people, and works closely with Canadian farmers and processors.
- Schwan’s Company, a US subsidiary of CJ CheilJedang, completed a major expansion of its plant in Salina, Kansas, in May 2023. Covering 90,000㎡, it has become the world’s largest frozen pizza manufacturing site, producing brands like Red Baron and Tony’s. A 13,000㎡distribution center is being built and set to open by 2025. It will support the distribution of frozen pizza and other products.
The major companies operating in the global frozen pizza market include Nestlé S.A., CJ CheilJedang Corp., Conagra Brands, Inc., General Mills Inc., Kraft Heinz Company, among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.
Recent Developments
- In May 2025, Wegmans Food Markets introduced Amore Roman-style frozen pizzas, the first in the US. Its crust is made in Italy from wheat and rice flour and fermented for 24 hours for a light, crispy texture.
- In September 2024, Bernatello’s Foods introduced Sweetee-Pie Dessert Pizzas in Apple, Cinnamon, Cherry, and Blueberry Streusel flavors. These pizzas offer a unique twist with a sweet biscuit-style crust, real fruit toppings, and frosting.
- In April 2024, Newman's Own, Inc. introduced six new salad dressings and frozen pizza products. The company introduced Sourdough Crust Frozen Pizzas with thick crust options like Uncured Pepperoni & Ricotta, Meatball, and Five Cheese. They also offer Stone-Fired Crust Frozen Pizzas imported from Italy, featuring Italian Salami and Roasted Garlic & Mushroom options.
- In November 2023, Tuscanini Foods launched the Tuscanini Reserve line, featuring Margherita and Supermargherita frozen pizzas in clear-window packaging priced at $8.99-$9.99. The brand offers over 175 premium Italian products, including olive oils, balsamic vinegars, pasta, sauces, and frozen items.
- In April 2023, Nestlé and PAI Partners formed a joint venture for Nestlé's frozen pizza business in Europe. The business includes Wagner, Buitoni, and Garden Gourmet brands across various European countries, with headquarters in Germany and manufacturing facilities in Germany and Italy.
- In June 2022, General Mills acquired TNT Crust, a frozen pizza crust manufacturer. The acquisition includes three manufacturing facilities in Green Bay, Wisconsin, and St. Charles, Missouri.
- Market value data analysis of 2025 and forecast to 2035.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global frozen pizza market. Based on the availability of data, information related to new products and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
Table of Contents
205 Pages
- 1. Report Summary
- Current Industry Analysis and Growth Potential Outlook
- Global Frozen Pizza Market Sales Analysis - Product | Crust Type | Category | Distribution Channel ($ Million)
- Frozen Pizza Market Sales Performance of Top Countries
- 1.1. Research Methodology
- Primary Research Approach
- Secondary Research Approach
- 1.2. Market Snapshot
- 2. Market Overview and Insights
- 2.1. Scope of the Study
- 2.2. Analyst Insight & Current Market Trends
- 2.2.1. Key Frozen Pizza Industry Trends
- 2.2.2. Market Recommendations
- 2.3. Porter's Five Forces Analysis for the Frozen Pizza Market
- 2.3.1. Competitive Rivalry
- 2.3.2. Threat of New Entrants
- 2.3.3. Bargaining Power of Suppliers
- 2.3.4. Bargaining Power of Buyers
- 2.3.5. Threat of Substitutes
- 3. Market Determinants
- 3.1. Market Drivers
- 3.1.1. Drivers For Global Frozen Pizza Market: Impact Analysis
- 3.2. Market Pain Points and Challenges
- 3.2.1. Restraints For Global Frozen Pizza Market: Impact Analysis
- 3.3. Market Opportunities
- 3.3.1. Opportunities For Global Frozen Pizza Market: Impact Analysis
- 4. Competitive Landscape
- 4.1. Competitive Dashboard - Frozen Pizza Market Revenue and Share by Manufacturers
- Frozen Pizza Product Comparison Analysis
- Top Market Player Ranking Matrix
- 4.2. Key Company Analysis
- 4.2.1. Nestlé S.A.
- 4.2.1.1. Overview
- 4.2.1.2. Product Portfolio
- 4.2.1.3. Financial Analysis
- 4.2.1.4. SWOT Analysis
- 4.2.1.5. Business Strategy
- 4.2.2. CJ CheilJedang Corp.
- 4.2.2.1. Overview
- 4.2.2.2. Product Portfolio
- 4.2.2.3. Financial Analysis
- 4.2.2.4. SWOT Analysis
- 4.2.2.5. Business Strategy
- 4.2.3. Conagra Brands, Inc.
- 4.2.3.1. Overview
- 4.2.3.2. Product Portfolio
- 4.2.3.3. Financial Analysis
- 4.2.3.4. SWOT Analysis
- 4.2.3.5. Business Strategy
- 4.2.4. General Mills Inc.
- 4.2.4.1. Overview
- 4.2.4.2. Product Portfolio
- 4.2.4.3. Financial Analysis
- 4.2.4.4. SWOT Analysis
- 4.2.4.5. Business Strategy
- 4.2.5. Kraft Heinz Company
- 4.2.5.1. Overview
- 4.2.5.2. Product Portfolio
- 4.2.5.3. Financial Analysis
- 4.2.5.4. SWOT Analysis
- 4.2.5.5. Business Strategy
- 4.3. Top Winning Strategies by Market Players
- 4.3.1. Merger and Acquisition
- 4.3.2. Product Launch
- 4.3.3. Partnership And Collaboration
- 5. Global Frozen Pizza Market Sales Analysis by Product ($ Million)
- 5.1. Regular
- 5.2. Premium
- 5.3. Gourmet
- 6. Global Frozen Pizza Market Sales Analysis by Crust Type ($ Million)
- 6.1. Thin Crust
- 6.2. Thick Crust
- 6.3. Stuffed Crust
- 7. Global Frozen Pizza Market Sales Analysis by Category ($ Million)
- 7.1. Vegetarian
- 7.2. Non-Vegetarian
- 7.3. Vegan
- 8. Global Frozen Pizza Market Sales Analysis by Distribution Channel ($ Million)
- 8.1. Retail
- 8.2. Food Service Chain
- 9. Regional Analysis
- 9.1. North American Frozen Pizza Market Sales Analysis - Product | Crust Type | Category | Distribution Channel | Country ($ Million)
- Macroeconomic Factors for North America
- 9.1.1. United States
- 9.1.2. Canada
- 9.2. European Frozen Pizza Market Sales Analysis - Product | Crust Type | Category | Distribution Channel | Country ($ Million)
- Macroeconomic Factors for Europe
- 9.2.1. UK
- 9.2.2. Germany
- 9.2.3. Italy
- 9.2.4. Spain
- 9.2.5. France
- 9.2.6. Russia
- 9.2.7. Rest of Europe
- 9.3. Asia-Pacific Frozen Pizza Market Sales Analysis - Product | Crust Type | Category | Distribution Channel | Country ($ Million)
- Macroeconomic Factors for Asia-Pacific
- 9.3.1. China
- 9.3.2. Japan
- 9.3.3. South Korea
- 9.3.4. India
- 9.3.5. Australia & New Zealand
- 9.3.6. ASEAN Countries (Thailand, Indonesia, Vietnam, Singapore, and Other)
- 9.3.7. Rest of Asia-Pacific
- 9.4. Rest of the World Frozen Pizza Market Sales Analysis - Product | Crust Type | Category | Distribution Channel | Country ($ Million)
- Macroeconomic Factors for the Rest of the World
- 9.4.1. Latin America
- 9.4.2. Middle East and Africa
- 10. Company Profiles
- 10.1. Amy’s Kitchen, Inc.
- 10.1.1. Quick Facts
- 10.1.2. Company Overview
- 10.1.3. Product Portfolio
- 10.1.4. Business Strategies
- 10.2. Bernatello’s Pizza, Inc.
- 10.2.1. Quick Facts
- 10.2.2. Company Overview
- 10.2.3. Product Portfolio
- 10.2.4. Business Strategies
- 10.3. California Pizza Kitchen, Inc.
- 10.3.1. Quick Facts
- 10.3.2. Company Overview
- 10.3.3. Product Portfolio
- 10.3.4. Business Strategies
- 10.4. CAULIPOWER, LLC
- 10.4.1. Quick Facts
- 10.4.2. Company Overview
- 10.4.3. Product Portfolio
- 10.4.4. Business Strategies
- 10.5. CJ CheilJedang Corp.
- 10.5.1. Quick Facts
- 10.5.2. Company Overview
- 10.5.3. Product Portfolio
- 10.5.4. Business Strategies
- 10.6. CLO-CLO Vegan Foods, LLC
- 10.6.1. Quick Facts
- 10.6.2. Company Overview
- 10.6.3. Product Portfolio
- 10.6.4. Business Strategies
- 10.7. Conagra Brands, Inc.
- 10.7.1. Quick Facts
- 10.7.2. Company Overview
- 10.7.3. Product Portfolio
- 10.7.4. Business Strategies
- 10.8. Convenio Foods International Pvt Ltd.
- 10.8.1. Quick Facts
- 10.8.2. Company Overview
- 10.8.3. Product Portfolio
- 10.8.4. Business Strategies
- 10.9. Daiya Foods, Inc.
- 10.9.1. Quick Facts
- 10.9.2. Company Overview
- 10.9.3. Product Portfolio
- 10.9.4. Business Strategies
- 10.10. Dr. August Oetker Nahrungsmittel KG
- 10.10.1. Quick Facts
- 10.10.2. Company Overview
- 10.10.3. Product Portfolio
- 10.10.4. Business Strategies
- 10.11. Freiberger Lebensmittel GmbH
- 10.11.1. Quick Facts
- 10.11.2. Company Overview
- 10.11.3. Product Portfolio
- 10.11.4. Business Strategies
- 10.12. Frozen Specialties Inc.
- 10.12.1. Quick Facts
- 10.12.2. Company Overview
- 10.12.3. Product Portfolio
- 10.12.4. Business Strategies
- 10.13. General Mills Inc.
- 10.13.1. Quick Facts
- 10.13.2. Company Overview
- 10.13.3. Product Portfolio
- 10.13.4. Business Strategies
- 10.14. Kraft Heinz Company
- 10.14.1. Quick Facts
- 10.14.2. Company Overview
- 10.14.3. Product Portfolio
- 10.14.4. Business Strategies
- 10.15. McCain Foods Ltd.
- 10.15.1. Quick Facts
- 10.15.2. Company Overview
- 10.15.3. Product Portfolio
- 10.15.4. Business Strategies
- 10.16. Molinos Río de la Plata SA (Sibarita)
- 10.16.1. Quick Facts
- 10.16.2. Company Overview
- 10.16.3. Product Portfolio
- 10.16.4. Business Strategies
- 10.17. Nestlé S.A.
- 10.17.1. Quick Facts
- 10.17.2. Company Overview
- 10.17.3. Product Portfolio
- 10.17.4. Business Strategies
- 10.18. Newman’s Own, Inc.
- 10.18.1. Quick Facts
- 10.18.2. Company Overview
- 10.18.3. Product Portfolio
- 10.18.4. Business Strategies
- 10.19. Nomad Foods Europe Ltd.
- 10.19.1. Quick Facts
- 10.19.2. Company Overview
- 10.19.3. Product Portfolio
- 10.19.4. Business Strategies
- 10.20. One Planet Trading Ltd.
- 10.20.1. Quick Facts
- 10.20.2. Company Overview
- 10.20.3. Product Portfolio
- 10.20.4. Business Strategies
- 10.21. Orkla Group
- 10.21.1. Quick Facts
- 10.21.2. Company Overview
- 10.21.3. Product Portfolio
- 10.21.4. Business Strategies
- 10.22. Palermo Villa, Inc.
- 10.22.1. Quick Facts
- 10.22.2. Company Overview
- 10.22.3. Product Portfolio
- 10.22.4. Business Strategies
- 10.23. Porta
- 10.23.1. Quick Facts
- 10.23.2. Company Overview
- 10.23.3. Product Portfolio
- 10.23.4. Business Strategies
- 10.24. Rich Products Corp.
- 10.24.1. Quick Facts
- 10.24.2. Company Overview
- 10.24.3. Product Portfolio
- 10.24.4. Business Strategies
- 10.25. Schwan’s Company (Freschetta/Tony’s/Red Baron/Hearth & Fire Pizza)
- 10.25.1. Quick Facts
- 10.25.2. Company Overview
- 10.25.3. Product Portfolio
- 10.25.4. Business Strategies
- 10.26. Simply Good Foods Company (Quest Nutrition, LLC)
- 10.26.1. Quick Facts
- 10.26.2. Company Overview
- 10.26.3. Product Portfolio
- 10.26.4. Business Strategies
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