Global Eyelash Extensions Market 2025-2035
Description
Eyelash Extensions Market Size, Share & Trends Analysis Report by Product (Strips, Cluster, and Others), by Constituent (Silk, Mink, and Synthetic), by End-User (Personal and Commercial), and by Distribution Channel (Online, Convenience Stores, and Hypermarkets/ Supermarkets) Forecast Period (2025-2035)
Industry Overview
Eyelash extensions market was valued at $1.8 billion in 2024 and is projected to reach $3.9 billion by 2035, growing at a CAGR of 7.0% from 2025 to 2035. The primary driver of the market's expansion is the growing trend of enhancing beauty through cosmetics, makeup, and beauty goods. Additionally, market expansion is driven by a variety of fashion trends, growing awareness of personal care, urbanization, beauty professionals' increased awareness of eye products, and influencers' social media marketing. Nowadays, Women are becoming more beauty-conscious and concerned with appearing more presentable. Lash extensions give natural eyelashes more volume and thickness. Increasing the application of makeup to enhance looks during wedding functions, fashion shows, and festive occasions has fueled the usage of lashes which positively impacts the lash extension market. For instance, in April 2023, ARDELL Beauty teamed up with SEPHORA to launch two special faux mink lash sets one for a dramatic look and one for a natural style. Both sets feature ARDELL’s comfortable Invisiband and include a full-sized lash glue.
Market Dynamics
Expansion of Online Retail Channels
Online shopping is quick, simple, and provides a large selection, more and more people are purchasing false eyelashes. Customers can purchase from the comfort of their homes at any time, compare prices and styles, and read reviews, and all this becomes possible in e-commerce. One of the main causes of the rapid growth in internet sales is this convenience. Brands are making their websites more user-friendly, adding detailed product photos, how-to guides, and even virtual try-on tools. These features help shoppers feel confident in their purchases. Online stores also let brands connect directly with customers, which helps build loyalty and gather feedback. This direct connection helps companies launch new styles faster and improve their products based on real customer needs. Additionally, brands like Ardell, House of Lashes, and KISS now offer full online stores with exclusive styles and bundles, making it easier for customers to find what they want without going to a physical store.
Technological Advancements in Product Application
In order to improve customer convenience, manufacturers are focused on making the application of eyelashes simpler. For instance, Ardell debuted a new range of magnetic eyelashes in March 2024 that enhanced magnet technology for increased comfort and usability. This invention gives customers a more reusable and user-friendly alternative to traditional adhesive lashes by addressing typical problems with them. Such developments have a significant impact since they draw in a larger customer base looking for hassle-free beauty solutions. Additionally, An AI-powered robot from the Oakland-based business LUUM can apply $170 eyelash extensions faster and more accurately than a person. The usual 2-hour procedure is shortened to roughly 60 minutes by the robot, which utilizes computer vision to recognize individual lashes.
Market Segmentation
The global market of eyelashes is led by the offline segment, mainly because customers prefer to buy cosmetics in person and it builds trust also. This enables people to get individualized help and evaluate the quality of the product directly. A variety of artificial eyelashes are available in retail formats such as hypermarkets, supermarkets, specialty shops, and pharmacies to meet the demands of a wide range of customers. For instance, supermarkets and hypermarkets offer a wide range of brands and styles in one location, making it easy for buyers to compare items. Beauty products are the main attention of retail shops, which also provide unique products and professional guidance to customers. Additionally, the expansion of retail outlets in countries like the U.S., the U.K., and Brazil has enhanced product accessibility.
Strip Lashes Lead the Eyelash Market
Strip lashes are now a popular option among customers, especially women due to their low cost, convenience of use, and reusability. Strip lashes from brands like KISS may be reused up to ten times, making them an affordable choice for anyone looking to improve their eye makeup without committing to semi-permanent extensions. People can easily obtain a beautiful look at home using simple application methods. Strip lashes are flexible for a variety of circumstances since they can be applied and taken off every day, unlike individual lash extensions that need to be professionally done and maintained. Additionally, the diverse range of styles and lengths available in strip lashes enables users to customize their appearance to suit different events and personal preferences.
Regional Outlook
The global eyelash extensions market is further divided by geography, including North America (the US and Canada), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), and the Rest of the World (the Middle East & Africa, and Latin America).
Asia-Pacific Region Dominates the Market with Major Share
Asia-Pacific region is anticipated to hold a considerable share of the global eyelash extensions market. The primary factor contributing to the regional growth includes the growing awareness about developing beauty trends along with the availability of new beauty products in countries including China, Japan, South Korea, and others. Furthermore, the increasing consumer spending on beauty products in Japan and South Korea is likely to increase the growth of the region during the forecast period. Several celebrities and leading companies such as MAC, Eylure, Ardell, and Kiss provide false eyelashes meant for a varied audience and are specially designed for an Asian target audience. For instance, in October 2023, KISS Lashes partnered with beauty influencer Meredith Duxbury to launch a special holiday lash collection. It was KISS's first time collaborating with an influencer, and the collection featured eight stylish lash designs inspired by Meredith’s signature makeup looks.
Market Players Outlook
The major companies operating in the global eyelash extensions market include Ardell International, Inc., M.A.C Cosmetics, Sephora Collection, KISS Products, Inc., House of Lashes, Velour Lashes, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market.
Recent Developments
Industry Overview
Eyelash extensions market was valued at $1.8 billion in 2024 and is projected to reach $3.9 billion by 2035, growing at a CAGR of 7.0% from 2025 to 2035. The primary driver of the market's expansion is the growing trend of enhancing beauty through cosmetics, makeup, and beauty goods. Additionally, market expansion is driven by a variety of fashion trends, growing awareness of personal care, urbanization, beauty professionals' increased awareness of eye products, and influencers' social media marketing. Nowadays, Women are becoming more beauty-conscious and concerned with appearing more presentable. Lash extensions give natural eyelashes more volume and thickness. Increasing the application of makeup to enhance looks during wedding functions, fashion shows, and festive occasions has fueled the usage of lashes which positively impacts the lash extension market. For instance, in April 2023, ARDELL Beauty teamed up with SEPHORA to launch two special faux mink lash sets one for a dramatic look and one for a natural style. Both sets feature ARDELL’s comfortable Invisiband and include a full-sized lash glue.
Market Dynamics
Expansion of Online Retail Channels
Online shopping is quick, simple, and provides a large selection, more and more people are purchasing false eyelashes. Customers can purchase from the comfort of their homes at any time, compare prices and styles, and read reviews, and all this becomes possible in e-commerce. One of the main causes of the rapid growth in internet sales is this convenience. Brands are making their websites more user-friendly, adding detailed product photos, how-to guides, and even virtual try-on tools. These features help shoppers feel confident in their purchases. Online stores also let brands connect directly with customers, which helps build loyalty and gather feedback. This direct connection helps companies launch new styles faster and improve their products based on real customer needs. Additionally, brands like Ardell, House of Lashes, and KISS now offer full online stores with exclusive styles and bundles, making it easier for customers to find what they want without going to a physical store.
Technological Advancements in Product Application
In order to improve customer convenience, manufacturers are focused on making the application of eyelashes simpler. For instance, Ardell debuted a new range of magnetic eyelashes in March 2024 that enhanced magnet technology for increased comfort and usability. This invention gives customers a more reusable and user-friendly alternative to traditional adhesive lashes by addressing typical problems with them. Such developments have a significant impact since they draw in a larger customer base looking for hassle-free beauty solutions. Additionally, An AI-powered robot from the Oakland-based business LUUM can apply $170 eyelash extensions faster and more accurately than a person. The usual 2-hour procedure is shortened to roughly 60 minutes by the robot, which utilizes computer vision to recognize individual lashes.
Market Segmentation
- Based on the product, the market is segmented into strips, clusters, and others (single).
- Based on the constituent, the market is segmented into continuous, silk, mink, and synthetic.
- Based on the end user, the market is segmented into personal, commercial, beauty salons, dermatology clinics, and others.
- Based on the distribution channel industry, the market is segmented into online convenience stores, hypermarkets & supermarkets.
The global market of eyelashes is led by the offline segment, mainly because customers prefer to buy cosmetics in person and it builds trust also. This enables people to get individualized help and evaluate the quality of the product directly. A variety of artificial eyelashes are available in retail formats such as hypermarkets, supermarkets, specialty shops, and pharmacies to meet the demands of a wide range of customers. For instance, supermarkets and hypermarkets offer a wide range of brands and styles in one location, making it easy for buyers to compare items. Beauty products are the main attention of retail shops, which also provide unique products and professional guidance to customers. Additionally, the expansion of retail outlets in countries like the U.S., the U.K., and Brazil has enhanced product accessibility.
Strip Lashes Lead the Eyelash Market
Strip lashes are now a popular option among customers, especially women due to their low cost, convenience of use, and reusability. Strip lashes from brands like KISS may be reused up to ten times, making them an affordable choice for anyone looking to improve their eye makeup without committing to semi-permanent extensions. People can easily obtain a beautiful look at home using simple application methods. Strip lashes are flexible for a variety of circumstances since they can be applied and taken off every day, unlike individual lash extensions that need to be professionally done and maintained. Additionally, the diverse range of styles and lengths available in strip lashes enables users to customize their appearance to suit different events and personal preferences.
Regional Outlook
The global eyelash extensions market is further divided by geography, including North America (the US and Canada), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), and the Rest of the World (the Middle East & Africa, and Latin America).
Asia-Pacific Region Dominates the Market with Major Share
Asia-Pacific region is anticipated to hold a considerable share of the global eyelash extensions market. The primary factor contributing to the regional growth includes the growing awareness about developing beauty trends along with the availability of new beauty products in countries including China, Japan, South Korea, and others. Furthermore, the increasing consumer spending on beauty products in Japan and South Korea is likely to increase the growth of the region during the forecast period. Several celebrities and leading companies such as MAC, Eylure, Ardell, and Kiss provide false eyelashes meant for a varied audience and are specially designed for an Asian target audience. For instance, in October 2023, KISS Lashes partnered with beauty influencer Meredith Duxbury to launch a special holiday lash collection. It was KISS's first time collaborating with an influencer, and the collection featured eight stylish lash designs inspired by Meredith’s signature makeup looks.
Market Players Outlook
The major companies operating in the global eyelash extensions market include Ardell International, Inc., M.A.C Cosmetics, Sephora Collection, KISS Products, Inc., House of Lashes, Velour Lashes, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market.
Recent Developments
- In September 2024, Velour, a prominent provider of false lashes, introduced its new line, V by Velour, designed to empower consumers to express their individuality. The collection features two innovative and easy-to-apply lash ranges: eLASHtic, with a Stretch-Fit Technology for a custom fit, and evergreen, made from biodegradable plant-based fibers. The evergreen lashes, available for USD 8 each or USD 12 for a 2-pack, are vegan and designed to mimic natural lashes.
- In May 2024, Khloé Kardashian launched her false lash line in collaboration with Tatti Lashes, a leading beauty brand in Europe. With prices starting at £9.95, the collection featured three versatile styles designed to empower users to express their individuality. The strip lashes provide a fluttery, winged look on a lightweight band and can be reused up to 10 times with proper care.
- Market value data analysis for 2024 and forecast to 2035.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global eyelash extensions market. Based on the availability of data, information related to new products, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
Table of Contents
220 Pages
- 1. Report Summary
- Current Industry Analysis and Growth Potential Outlook
- Global Eyelash Extensions Market Sales Analysis – Product | Constituent| End-User | Distribution Channel ($ Million)
- Eyelash Extensions Market Sales Performance of Top Countries
- 1.1. Research Methodology
- Primary Research Approach
- Secondary Research Approach
- 1.2. Market Snapshot
- 2. Market Overview and Insights
- 2.1. Scope of the Study
- 2.2. Analyst Insight & Current Market Trends
- 2.2.1. Key Eyelash Extensions Industry Trends
- 2.2.2. Market Recommendations
- 2.3. Porter's Five Forces Analysis for the Eyelash Extensions Market
- 2.3.1. Competitive Rivalry
- 2.3.2. Threat of New Entrants
- 2.3.3. Bargaining Power of Suppliers
- 2.3.4. Bargaining Power of Buyers
- 2.3.5. Threat of Substitutes
- 3. Market Determinants
- 3.1. Market Drivers
- 3.1.1. Drivers For Global Eyelash Extensions Market: Impact Analysis
- 3.2. Market Pain Points and Challenges
- 3.2.1. Restraints For Global Eyelash Extensions Market: Impact Analysis
- 3.3. Market Opportunities
- 3.3.1. Opportunities For Global Eyelash Extensions Market: Impact Analysis
- 4. Competitive Landscape
- 4.1. Competitive Dashboard – Eyelash Extensions Market Revenue and Share by Manufacturers
- Eyelash Extensions Product Comparison Analysis
- Top Market Player Ranking Matrix
- 4.2. Key Company Analysis
- 4.2.1. Ardell International, Inc.
- 4.2.1.1. Overview
- 4.2.1.2. Product Portfolio
- 4.2.1.3. Financial Analysis (Subject to Data Availability)
- 4.2.1.4. SWOT Analysis
- 4.2.1.5. Business Strategy
- 4.2.2. MAC Cosmetics
- 4.2.2.1. Overview
- 4.2.2.2. Product Portfolio
- 4.2.2.3. Financial Analysis (Subject to Data Availability)
- 4.2.2.4. SWOT Analysis
- 4.2.2.5. Business Strategy
- 4.2.3. Sephora Lashes
- 4.2.3.1. Overview
- 4.2.3.2. Product Portfolio
- 4.2.3.3. Financial Analysis (Subject to Data Availability)
- 4.2.3.4. SWOT Analysis
- 4.2.3.5. Business Strategy
- 4.3. Top Winning Strategies by Market Players
- 4.3.1. Merger and Acquisition
- 4.3.2. Product Launch
- 4.3.3. Partnership And Collaboration
- 5. Global Eyelash Extensions Market Sales Analysis by Product ($ Million)
- 5.1. Strips
- 5.2. Cluster
- 5.3. Others (Single)
- 6. Global Eyelash Extensions Market Sales Analysis by Constituent ($ Million)
- 6.1. Silk
- 6.2. Mink
- 6.3. Synthetic
- 7. Global Eyelash Extensions Market Sales Analysis by End-User ($ Million)
- 7.1. Personal
- 7.2. Commercial
- 7.3. Beauty Salon
- 7.4. Dermatology Clinic
- 7.5. Others
- 8. Global Eyelash Extensions Market Sales Analysis by Distribution Channel ($ Million)
- 8.1. Online
- 8.2. Convenience Stores
- 8.3. Hypermarkets & Supermarkets
- 9. Regional Analysis
- 9.1. North American Eyelash Extensions Market Sales Analysis – Product | Constituent| End-User | Distribution Channel |Country ($ Million)
- Macroeconomic Factors for North America
- 9.1.1. United States
- 9.1.2. Canada
- 9.2. European Eyelash Extensions Market Sales Analysis – Product | Constituent| End-User | Distribution Channel |Country ($ Million)
- Macroeconomic Factors for Europe
- 9.2.1. UK
- 9.2.2. Germany
- 9.2.3. Italy
- 9.2.4. Spain
- 9.2.5. France
- 9.2.6. Russia
- 9.2.7. Rest of Europe
- 9.3. Asia-Pacific Eyelash Extensions Market Sales Analysis – Product | Constituent| End-User | Distribution Channel |Country ($ Million)
- Macroeconomic Factors for Asia-Pacific
- 9.3.1. China
- 9.3.2. Japan
- 9.3.3. South Korea
- 9.3.4. India
- 9.3.5. Australia & New Zealand
- 9.3.6. ASEAN Countries (Thailand, Indonesia, Vietnam, Singapore, And Others)
- 9.3.7. Rest of Asia-Pacific
- 9.4. Rest of the World Eyelash Extensions Market Sales Analysis – Product | Constituent| End-User | Distribution Channel |Country ($ Million)
- Macroeconomic Factors for the Rest of the World
- 9.4.1. Latin America
- 9.4.2. Middle East and Africa
- 10. Company Profiles
- 10.1. Acelashes
- 10.1.1. Quick Facts
- 10.1.2. Company Overview
- 10.1.3. Product Portfolio
- 10.1.4. Business Strategies
- 10.2. Amorelle Lash
- 10.2.1. Quick Facts
- 10.2.2. Company Overview
- 10.2.3. Product Portfolio
- 10.2.4. Business Strategies
- 10.3. Ardell International, Inc.
- 10.3.1. Quick Facts
- 10.3.2. Company Overview
- 10.3.3. Product Portfolio
- 10.3.4. Business Strategies
- 10.4. Bella Lash Extensions
- 10.4.1. Quick Facts
- 10.4.2. Company Overview
- 10.4.3. Product Portfolio
- 10.4.4. Business Strategies
- 10.5. Blink Lash Store, LLC
- 10.5.1. Quick Facts
- 10.5.2. Company Overview
- 10.5.3. Product Portfolio
- 10.5.4. Business Strategies
- 10.6. Borboleta Beauty Inc
- 10.6.1. Quick Facts
- 10.6.2. Company Overview
- 10.6.3. Product Portfolio
- 10.6.4. Business Strategies
- 10.7. Emeda Eyelash Co.
- 10.7.1. Quick Facts
- 10.7.2. Company Overview
- 10.7.3. Product Portfolio
- 10.7.4. Business Strategies
- 10.8. Eyelashesworld
- 10.8.1. Quick Facts
- 10.8.2. Company Overview
- 10.8.3. Product Portfolio
- 10.8.4. Business Strategies
- 10.9. GAlash Lashes
- 10.9.1. Quick Facts
- 10.9.2. Company Overview
- 10.9.3. Product Portfolio
- 10.9.4. Business Strategies
- 10.10. Haiteng Group
- 10.10.1. Quick Facts
- 10.10.2. Company Overview
- 10.10.3. Product Portfolio
- 10.10.4. Business Strategies
- 10.11. House of Lashes
- 10.11.1. Quick Facts
- 10.11.2. Company Overview
- 10.11.3. Product Portfolio
- 10.11.4. Business Strategies
- 10.12. Jaunty Sky Arts & Crafts Co., Ltd
- 10.12.1. Quick Facts
- 10.12.2. Company Overview
- 10.12.3. Product Portfolio
- 10.12.4. Business Strategies
- 10.13. KISS Products, Inc.
- 10.13.1. Quick Facts
- 10.13.2. Company Overview
- 10.13.3. Product Portfolio
- 10.13.4. Business Strategies
- 10.14. Kwin Lashes
- 10.14.1. Quick Facts
- 10.14.2. Company Overview
- 10.14.3. Product Portfolio
- 10.14.4. Business Strategies
- 10.15. Lashines
- 10.15.1. Quick Facts
- 10.15.2. Company Overview
- 10.15.3. Product Portfolio
- 10.15.4. Business Strategies
- 10.16. Lilly Lashes
- 10.16.1. Quick Facts
- 10.16.2. Company Overview
- 10.16.3. Product Portfolio
- 10.16.4. Business Strategies
- 10.17. MAC Cosmetics
- 10.17.1. Quick Facts
- 10.17.2. Company Overview
- 10.17.3. Product Portfolio
- 10.17.4. Business Strategies
- 10.18. N'Vied Lash
- 10.18.1. Quick Facts
- 10.18.2. Company Overview
- 10.18.3. Product Portfolio
- 10.18.4. Business Strategies
- 10.19. NovaLash
- 10.19.1. Quick Facts
- 10.19.2. Company Overview
- 10.19.3. Product Portfolio
- 10.19.4. Business Strategies
- 10.20. Qingdao LashBeauty Cosmetic Co., Ltd.
- 10.20.1. Quick Facts
- 10.20.2. Company Overview
- 10.20.3. Product Portfolio
- 10.20.4. Business Strategies
- 10.21. Royal Korindah
- 10.21.1. Quick Facts
- 10.21.2. Company Overview
- 10.21.3. Product Portfolio
- 10.21.4. Business Strategies
- 10.22. Sephora Lashes
- 10.22.1. Quick Facts
- 10.22.2. Company Overview
- 10.22.3. Product Portfolio
- 10.22.4. Business Strategies
- 10.23. Storm Lashes
- 10.23.1. Quick Facts
- 10.23.2. Company Overview
- 10.23.3. Product Portfolio
- 10.23.4. Business Strategies
- 10.24. SY Lashes
- 10.24.1. Quick Facts
- 10.24.2. Company Overview
- 10.24.3. Product Portfolio
- 10.24.4. Business Strategies
- 10.25. UBLashes
- 10.25.1. Quick Facts
- 10.25.2. Company Overview
- 10.25.3. Product Portfolio
- 10.25.4. Business Strategies
- 10.26. Velour Lashes
- 10.26.1. Quick Facts
- 10.26.2. Company Overview
- 10.26.3. Product Portfolio
- 10.26.4. Business Strategies
- 10.27. Xtreme Lashes, LLC
- 10.27.1. Quick Facts
- 10.27.2. Company Overview
- 10.27.3. Product Portfolio
- 10.27.4. Business Strategies
Pricing
Currency Rates
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