European Hair Care Market 2025-2035

European Hair Care Market Size, Share & Trends Analysis Report by Product type (Shampoos, Conditioners, Hair Oils, Hair Styling Products, Hair Colorants, Hair Treatments & Masks, Serums & Leave-In Treatments, and Others) and by Distribution Channel (Offline, Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Pharmacies/ Drug Stores, and Online) Forecast Period (2025-2035)

Industry Overview

European hair care market was valued at $21.4 billion in 2024 and is projected to reach $65.5 billion by 2035, growing at a CAGR of 10.8% during the forecast period (2025–2035). The market growth is driven by consumer demand for natural/organic and personalized products, the rise of digital innovations, and increasing concerns about hair loss and health. Its key factors influencing the market include growing awareness of scalp health, a focus on sustainable and ethical practices, the emergence of gender-neutral and multicultural hair care, and the expanding reach of e-commerce for distribution. Challenges for the market include navigating complex and varied EU and national regulations and ensuring access to specialized products, particularly for textured hair.

Market Dynamics

Urbanization and Lifestyle Changes

As urban populations grow, there is a rising demand for personal grooming products. Consumers are increasingly seeking products that cater to their specific hair types and concerns, leading to a surge in the availability of specialized hair care products.

Rising Disposable Incomes

Higher disposable incomes enable consumers to invest in premium hair care products. This trend is particularly evident in countries with strong economies, where consumers are willing to pay more for high-quality and effective hair care solutions.

Emphasis on Home Aesthetics and Functionality

Consumers are placing greater importance on the aesthetics and functionality of their home environments, including personal grooming spaces. This has led to an increased demand for hair care products that not only perform well but also enhance the overall home experience.

Market Segmentation

• Based on the product type, the market is segmented into shampoos, conditioners, hair oils, hair styling products, hair colorants, hair treatments & masks, serums & leave-in treatments, and others.
• Based on the distribution channel, the market is segmented into offline, supermarket/hypermarket, convenience stores, specialty stores, pharmacies/ drug stores, and online.

Shampoos Segment to Lead the Market with the Largest Share

Among all product types in the European hair care market, shampoos hold the largest share and are the primary revenue generator. Shampoos account for a substantial portion of the market due to their essential role in daily hair hygiene and the wide variety of formulations catering to different hair types, such as dry, oily, color-treated, or damaged hair. Consumers increasingly seek specialized shampoos that address specific hair and scalp concerns, including dandruff control, hair fall reduction, hydration, and strengthening. The segment’s dominance is also supported by continuous product innovation, including the introduction of sulfate-free, organic, and vegan formulations, which align with the growing consumer preference for health-conscious and environmentally friendly products. Additionally, shampoos benefit from strong brand loyalty, as many consumers remain consistent with trusted brands over time. Distribution channels such as supermarkets, pharmacies, and e-commerce platforms further enhance their accessibility, making shampoos the most widely purchased hair care product across Europe.

Regional Outlook

European hair care market is further divided by countries, including the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe.

Germany Dominates the Market with a Major Share

Germany dominates the European hair care market, holding the largest share due to its strong economy, high consumer purchasing power, and well-established retail infrastructure. German consumers exhibit a strong preference for premium and high-quality hair care products, including shampoos, conditioners, and specialized treatments, which has attracted major global and local brands to invest heavily in the market. The country’s robust e-commerce and offline retail channels, including supermarkets, specialty stores, and pharmacies, ensure wide product accessibility, further reinforcing its leading position.

Additionally, Germany’s market is characterized by high consumer awareness regarding sustainability, organic formulations, and cruelty-free products, prompting brands to innovate and cater to these preferences. Regulatory standards in Germany ensure product quality and safety, which increases consumer trust and encourages repeat purchases. The country is also a hub for research and development in hair care, with many brands launching advanced formulations, such as anti-hair fall, color-protecting, and scalp-nourishing products, first in the German market before expanding across Europe

Market Players Outlook

The major companies operating in the European hair care market include Beiersdorf AG, Henkel AG & Co. KGaA, L'Oréal S.A., Procter & Gamble Company (P&G), , Unilever PLC, among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.

Recent Developments

• In September 2025, TikTok viral Hair Syrup expanded its international presence with a new partnership with European beauty retailer Lyko. The bestselling 100ml hair oils will be available on Lyko.com in Norway, Sweden, Denmark, and Finland, with a rollout into physical stores planned later this year. The partnership aligns with Lyko's focus on haircare.

The Report Covers

• Market value data analysis of 2024 and forecast to 2035.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the European hair care market. Based on the availability of data, information related to new products and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.

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