Europe Personal Care Appliances Market 2025-2035
Description
Europe Personal Care Appliances Market Size, Share & Trends Analysis Report by Gender (Men, Women, and Unisex), by Appliance Type (Shaving & Grooming Appliances (Trimmers, Shavers, Epilator, and Clippers), Hair Styling Appliances (Hair Straightening Machine & Brush, Hair Dryers, Hair Curlers, and Others (Hair Crimpers)), Oral Care Appliances (Electric Toothbrush and Teeth Whiteners), Massager (Foot Massager, Body Massager, and Face Massager), and Others (Steamers & Vaporizers, Heating Pads)), and by Distribution Channels (Online Channel and Offline Channel (Supermarkets & Hypermarkets, Departmental Stores, and Specialty Stores), Forecast Period (2025-2035)
Industry Overview
Europe personal care appliances market was valued at $5.8 billion in 2024 and is projected to reach $9.7 billion by 2035, growing at a CAGR of 4.8% during the forecast period (2025-2035). The personal care appliances sector in Europe has been expanding as consumer expectations shift toward advanced and user-friendly products. Growing emphasis on wellness and personal grooming has created steady momentum across both established and emerging markets. Companies are investing in design improvements that combine efficiency with aesthetic appeal. The integration of smart features is attracting a wider consumer base seeking convenience. Demand is also supported by increasing awareness of hygiene and self-care routines.
Market Dynamics
Smart and Connected Appliances Driving Adoption
The European market is seeing increasing demand for personal care devices integrated with smart features. Consumers are drawn to appliances that offer app connectivity, usage tracking, and personalized settings. Philips has been at the forefront of this trend, launching connected grooming tools that adapt to individual routines. These innovations enhance convenience while aligning with the digital lifestyle of modern users. The appeal is particularly strong among younger demographics seeking advanced solutions. This shift underscores how technology is reshaping personal care habits across the region.
Sustainable Design and Energy-Efficient Products
Environmental awareness is influencing product development in Europe’s personal care appliances sector. Manufacturers are focusing on eco-friendly materials and energy-efficient technology to meet consumer expectations. Groupe SEB has emphasized sustainability by designing long-lasting appliances that minimize waste. Such efforts appeal to environmentally conscious buyers who value durability alongside performance. The trend also reflects regulatory pressures for greener solutions in the region.
Market Segmentation
Shaving and grooming devices remain a central contributor to the market’s performance across Europe. Braun GmbH has consistently enhanced its product line with high-performance electric shavers designed for everyday use. Philips has advanced trimmer technology aimed at precision and ease of maintenance. Premium brands such as Dyson are further diversifying their offerings to target the male grooming category. The rising adoption of rechargeable and cordless devices aligns with consumer demand for mobility. As a result, shaving and grooming appliances continue to reinforce Europe’s appliance market growth.
Offline: A Key Segment in Market Growth
Physical retail outlets remain a crucial avenue for the distribution of personal care appliances in Europe. Consumers prefer hands-on product experience, particularly for premium brands like Dyson, which operates interactive stores across major cities. Groupe SEB has also focused on enhancing its in-store presence by providing live demonstrations of appliances. Retail partnerships allow manufacturers to highlight product durability and advanced features directly to customers. This interaction builds trust and encourages repeat purchases.
Regional Outlook
The Europe personal care appliances market is further divided by countries, including Germany, the UK, France, Spain, Italy, Russia, and the Rest of Europe.
Germany Dominates the Market with a Major Share
Germany’s market for personal care appliances has been expanding, supported by strong demand for technologically advanced solutions. Beurer GmbH has built a solid reputation by offering wellness-focused appliances such as hair dryers and facial care devices. Braun, headquartered in Germany, continues to lead with its innovative electric shavers and trimmers. Domestic manufacturers emphasize energy efficiency and long-lasting design, which appeal to sustainability-conscious consumers. The widespread availability of these products across both online and retail networks further boosts adoption.
Market Players Outlook
The major companies operating in the Europe personal care appliances market include Beurer GmbH, Braun GmbH (a Procter & Gamble Company), Dyson Ltd., Groupe SEB, Koninklijke Philips N.V., among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.
Recent Developments
Industry Overview
Europe personal care appliances market was valued at $5.8 billion in 2024 and is projected to reach $9.7 billion by 2035, growing at a CAGR of 4.8% during the forecast period (2025-2035). The personal care appliances sector in Europe has been expanding as consumer expectations shift toward advanced and user-friendly products. Growing emphasis on wellness and personal grooming has created steady momentum across both established and emerging markets. Companies are investing in design improvements that combine efficiency with aesthetic appeal. The integration of smart features is attracting a wider consumer base seeking convenience. Demand is also supported by increasing awareness of hygiene and self-care routines.
Market Dynamics
Smart and Connected Appliances Driving Adoption
The European market is seeing increasing demand for personal care devices integrated with smart features. Consumers are drawn to appliances that offer app connectivity, usage tracking, and personalized settings. Philips has been at the forefront of this trend, launching connected grooming tools that adapt to individual routines. These innovations enhance convenience while aligning with the digital lifestyle of modern users. The appeal is particularly strong among younger demographics seeking advanced solutions. This shift underscores how technology is reshaping personal care habits across the region.
Sustainable Design and Energy-Efficient Products
Environmental awareness is influencing product development in Europe’s personal care appliances sector. Manufacturers are focusing on eco-friendly materials and energy-efficient technology to meet consumer expectations. Groupe SEB has emphasized sustainability by designing long-lasting appliances that minimize waste. Such efforts appeal to environmentally conscious buyers who value durability alongside performance. The trend also reflects regulatory pressures for greener solutions in the region.
Market Segmentation
- Based on gender, the market is segmented into men, women, and unisex.
- Based on the appliance type, the market is segmented into shaving & grooming appliances (trimmers, shavers, epilator, and clippers), hair styling appliances (hair straightening machine & brush, hair dryers, hair curlers, and others (hair crimpers)), oral care appliances (electric toothbrush and teeth whiteners), massager (foot massager, body massager, and face massager), and others (steamers & vaporizers, heating pads).
- Based on the distribution channels, the market is segmented into online channels and offline channels (supermarkets & hypermarkets, departmental stores, and specialty stores).
Shaving and grooming devices remain a central contributor to the market’s performance across Europe. Braun GmbH has consistently enhanced its product line with high-performance electric shavers designed for everyday use. Philips has advanced trimmer technology aimed at precision and ease of maintenance. Premium brands such as Dyson are further diversifying their offerings to target the male grooming category. The rising adoption of rechargeable and cordless devices aligns with consumer demand for mobility. As a result, shaving and grooming appliances continue to reinforce Europe’s appliance market growth.
Offline: A Key Segment in Market Growth
Physical retail outlets remain a crucial avenue for the distribution of personal care appliances in Europe. Consumers prefer hands-on product experience, particularly for premium brands like Dyson, which operates interactive stores across major cities. Groupe SEB has also focused on enhancing its in-store presence by providing live demonstrations of appliances. Retail partnerships allow manufacturers to highlight product durability and advanced features directly to customers. This interaction builds trust and encourages repeat purchases.
Regional Outlook
The Europe personal care appliances market is further divided by countries, including Germany, the UK, France, Spain, Italy, Russia, and the Rest of Europe.
Germany Dominates the Market with a Major Share
Germany’s market for personal care appliances has been expanding, supported by strong demand for technologically advanced solutions. Beurer GmbH has built a solid reputation by offering wellness-focused appliances such as hair dryers and facial care devices. Braun, headquartered in Germany, continues to lead with its innovative electric shavers and trimmers. Domestic manufacturers emphasize energy efficiency and long-lasting design, which appeal to sustainability-conscious consumers. The widespread availability of these products across both online and retail networks further boosts adoption.
Market Players Outlook
The major companies operating in the Europe personal care appliances market include Beurer GmbH, Braun GmbH (a Procter & Gamble Company), Dyson Ltd., Groupe SEB, Koninklijke Philips N.V., among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.
Recent Developments
- In June 2025, Philips, in health technology and innovation, announced the launch of the Philips Hair Dryer 8000, a next-generation breakthrough in premium hair care. Powered by innovative BLDC (Brushless DC Motor) technology and enhanced with ThermoShield Advanced sensors, this revolutionary hair dryer delivers ultra-stable airflow and precise temperature control to protect hair from heat damage. Designed to preserve up to 100% of hair’s natural strength for strong, shiny, and moisture-rich hair, the Philips Hair Dryer 8000 sets a new benchmark in high-performance, salon-quality styling at home.
- Market value data analysis of 2024 and forecast to 2035.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the Europe personal care appliances market. Based on the availability of data, information related to new products and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
Table of Contents
168 Pages
- 1. Report Summary
- Current Industry Analysis and Growth Potential Outlook
- Europe Personal Care Appliances Market Sales Analysis – Gender | Appliance Type | Distribution Channel | ($ Million)
- Europe Personal Care Appliances Market Sales Performance of Top Countries
- 1.1. Research Methodology
- Primary Research Approach
- Secondary Research Approach
- 1.2. Market Snapshot
- 2. Market Overview and Insights
- 2.1. Scope of the Study
- 2.2. Analyst Insight & Current Market Trends
- 2.2.1. Key Europe Personal Care Appliances Industry Trends
- 2.2.2. Market Recommendations
- 3. Market Determinants
- 3.1. Market Drivers
- 3.1.1. Drivers For Europe Personal Care Appliances Market: Impact Analysis
- 3.2. Market Pain Points and Challenges
- 3.2.1. Restraints For Europe Personal Care Appliances Market: Impact Analysis
- 3.3. Market Opportunities
- 4. Competitive Landscape
- 4.1. Competitive Dashboard – Europe Personal Care Appliances Market Revenue and Share by Manufacturers
- Personal Care Appliances Product Comparison Analysis
- Top Market Player Ranking Matrix
- 4.2. Key Company Analysis
- 4.2.1. Beurer GmbH
- 4.2.1.1. Overview
- 4.2.1.2. Product Portfolio
- 4.2.1.3. Financial Analysis (Subject to Data Availability)
- 4.2.1.4. SWOT Analysis
- 4.2.1.5. Business Strategy
- 4.2.2. Braun GmbH (a Procter & Gamble Company)
- 4.2.2.1. Overview
- 4.2.2.2. Product Portfolio
- 4.2.2.3. Financial Analysis (Subject to Data Availability)
- 4.2.2.4. SWOT Analysis
- 4.2.2.5. Business Strategy
- 4.2.3. Dyson Ltd.
- 4.2.3.1. Overview
- 4.2.3.2. Product Portfolio
- 4.2.3.3. Financial Analysis (Subject to Data Availability)
- 4.2.3.4. SWOT Analysis
- 4.2.3.5. Business Strategy
- 4.2.4. Groupe SEB
- 4.2.4.1. Overview
- 4.2.4.2. Product Portfolio
- 4.2.4.3. Financial Analysis (Subject to Data Availability)
- 4.2.4.4. SWOT Analysis
- 4.2.4.5. Business Strategy
- 4.2.5. Koninklijke Philips N.V.
- 4.2.5.1. Overview
- 4.2.5.2. Product Portfolio
- 4.2.5.3. Financial Analysis (Subject to Data Availability)
- 4.2.5.4. SWOT Analysis
- 4.2.5.5. Business Strategy
- 4.3. Top Winning Strategies by Market Players
- 4.3.1. Merger and Acquisition
- 4.3.2. Product Launch
- 4.3.3. Partnership And Collaboration
- 5. Europe Personal Care Appliances Market Sales Analysis by Gender ($ Million)
- 5.1. Men
- 5.2. Women
- 5.3. Unisex
- 6. Europe Personal Care Appliances Market Sales Analysis by Appliance Type ($ Million)
- 6.1. Shaving & Grooming Appliances
- 6.1.1. Trimmers
- 6.1.2. Shavers
- 6.1.3. Epilator
- 6.1.4. Clippers
- 6.2. Hair Styling Appliances
- 6.2.1. Hair Straightening Machine & Brush
- 6.2.2. Hair Dryers
- 6.2.3. Hair Curlers
- 6.2.4. Others (Hair Crimpers)
- 6.3. Oral Care Appliances
- 6.3.1. Electric Toothbrush
- 6.3.2. Teeth Whiteners
- 6.4. Massager
- 6.4.1. Foot Massager
- 6.4.2. Body Massager
- 6.4.3. Face Massager
- 6.5. Others (Steamers & Vaporizers, Heating Pads)
- 7. Europe Personal Care Appliances Market Sales Analysis by Distribution Channel ($ Million)
- 7.1. Online Channel
- 7.2. Offline Channel
- 7.2.1. Supermarkets & Hypermarkets
- 7.2.2. Departmental Stores
- 7.2.3. Specialty Stores
- 8. Regional Analysis
- 8.1. Europe Personal Care Appliances Market Sales Analysis – Gender | Appliance Type | Distribution Channel | Country ($ Million)
- Macroeconomic Factors for Europe
- 8.1.1. Germany
- 8.1.2. UK
- 8.1.3. France
- 8.1.4. Spain
- 8.1.5. Italy
- 8.1.6. Russia
- 8.1.7. Rest of Europe
- 9. Company Profiles
- 9.1. AEG Hausgeräte GmbH
- 9.1.1. Quick Facts
- 9.1.2. Company Overview
- 9.1.3. Product Portfolio
- 9.1.4. Business Strategies
- 9.2. Babyliss S.A.S.
- 9.2.1. Quick Facts
- 9.2.2. Company Overview
- 9.2.3. Product Portfolio
- 9.2.4. Business Strategies
- 9.3. Beurer GmbH
- 9.3.1. Quick Facts
- 9.3.2. Company Overview
- 9.3.3. Product Portfolio
- 9.3.4. Business Strategies
- 9.4. Braun GmbH
- 9.4.1. Quick Facts
- 9.4.2. Company Overview
- 9.4.3. Product Portfolio
- 9.4.4. Business Strategies
- 9.5. Carmen Electrical Appliances Ltd. (UK)
- 9.5.1. Quick Facts
- 9.5.2. Company Overview
- 9.5.3. Product Portfolio
- 9.5.4. Business Strategies
- 9.6. Carrera GmbH
- 9.6.1. Quick Facts
- 9.6.2. Company Overview
- 9.6.3. Product Portfolio
- 9.6.4. Business Strategies
- 9.7. Clatronic International GmbH
- 9.7.1. Quick Facts
- 9.7.2. Company Overview
- 9.7.3. Product Portfolio
- 9.7.4. Business Strategies
- 9.8. Dyson Ltd.
- 9.8.1. Quick Facts
- 9.8.2. Company Overview
- 9.8.3. Product Portfolio
- 9.8.4. Business Strategies
- 9.9. ETA a.s. (Czech Republic)
- 9.9.1. Quick Facts
- 9.9.2. Company Overview
- 9.9.3. Product Portfolio
- 9.9.4. Business Strategies
- 9.10. GHD (Good Hair Day) Ltd. (UK)
- 9.10.1. Quick Facts
- 9.10.2. Company Overview
- 9.10.3. Product Portfolio
- 9.10.4. Business Strategies
- 9.11. Groupe SEB
- 9.11.1. Quick Facts
- 9.11.2. Company Overview
- 9.11.3. Product Portfolio
- 9.11.4. Business Strategies
- 9.12. Grundig Intermedia GmbH
- 9.12.1. Quick Facts
- 9.12.2. Company Overview
- 9.12.3. Product Portfolio
- 9.12.4. Business Strategies
- 9.13. Koninklijke Philips N.V.
- 9.13.1. Quick Facts
- 9.13.2. Company Overview
- 9.13.3. Product Portfolio
- 9.13.4. Business Strategies
- 9.14. L'Oréal S.A.
- 9.14.1. Quick Facts
- 9.14.2. Company Overview
- 9.14.3. Product Portfolio
- 9.14.4. Business Strategies
- 9.15. Medisana GmbH
- 9.15.1. Quick Facts
- 9.15.2. Company Overview
- 9.15.3. Product Portfolio
- 9.15.4. Business Strategies
- 9.16. Petra Electric GmbH
- 9.16.1. Quick Facts
- 9.16.2. Company Overview
- 9.16.3. Product Portfolio
- 9.16.4. Business Strategies
- 9.17. Remington Products Company, LLC
- 9.17.1. Quick Facts
- 9.17.2. Company Overview
- 9.17.3. Product Portfolio
- 9.17.4. Business Strategies
- 9.18. Severin Elektrogeräte GmbH
- 9.18.1. Quick Facts
- 9.18.2. Company Overview
- 9.18.3. Product Portfolio
- 9.18.4. Business Strategies
- 9.19. Tristar Europe B.V.
- 9.19.1. Quick Facts
- 9.19.2. Company Overview
- 9.19.3. Product Portfolio
- 9.19.4. Business Strategies
- 9.20. Wahl GmbH
- 9.20.1. Quick Facts
- 9.20.2. Company Overview
- 9.20.3. Product Portfolio
- 9.20.4. Business Strategies
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
