The Southeast Asia battery market has expanded rapidly, owing to rising demand for consumer electronics. The market was valued at USD 839.02 million in 2023 and is predicted to expand to USD 1,404.72 million by 2032, with a CAGR of 5.86% between 2024 and 2032. This growth is mostly due to an increase in mobile device usage, laptops, and other portable gadgets, which remain a major force in the market. As consumer behavior evolves toward more modern and power-hungry devices, the demand for efficient and long-lasting batteries, particularly in the rechargeable category, grows dramatically.
Thailand, Indonesia, and Malaysia generate most of the revenue in Southeast Asia's battery market. Thailand, with its favorable market circumstances and robust electronics industry, has the fastest growth rate, with a CAGR of 7.38% over the forecast period. Similarly, Vietnam and Indonesia are experiencing good growth patterns as disposable income rises, and a growing middle class invests in personal electronic gadgets. While the Philippines and Singapore contribute moderately to the market, total demand in these countries is stable, with modest growth predicted over the projection period.
Market Segmentation
According to chemistry, the Southeast Asia Battery market is divided into Alkaline Batteries, Zinc Carbon Batteries, Lithium Batteries, Nickel Cadmium Batteries, and Others.
In terms of product type, single-use and rechargeable batteries dominate the market.
In terms of chemistry, alkaline batteries continue to be the most popular, accounting for 55.98% of the market in 2023 and rising at a 5.06% annual pace. However, lithium-ion batteries are experiencing the fastest growth, with a CAGR of 7.93%, because to their efficiency and widespread use in modern consumer gadgets. As the demand for higher energy densities in portable devices grows, lithium-based batteries are projected to outperform other chemistries, particularly in high-end products like smartphones and laptops.
In the Southeast Asia battery market, online sales are growing the fastest. As more consumers turn to digital platforms for their shopping requirements, online retail sales are predicted to increase at an 8.90% CAGR. Offline sales continue to dominate, albeit at a slower rate, reflecting the region's longstanding retail prowess.
The Southeast Asia Battery Market is divided into several applications: entertainment, lighting, toys and games, photography, household, IoT devices, car keys, and others. Among these, the Household category is the largest, accounting for a sizable portion of the market.
The Southeast Asia battery market is divided into two segments based on distribution channel: online and offline.
Key Players
Major players include Duracell, Energizer Holdings, Inc., EVE Energy Co., Ltd, Fujitsu Limited, GP Industries Ltd, GS Yuasa Corporation, Panasonic Holdings Corporation, and TDK Corporation.
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