Report cover image

Romania Cosmetics Market Research Report by Price Range (Economy/ Mass, Premium), by Product Type (Face Cosmetics, Eye Cosmetics, Lip Cosmetics, Skin Care, Fragrance, Others), by Gender (Men, Women, Unisex), by Category (Regular, Organic), by End User (Re

Publisher Market Research Future
Published Jun 15, 2025
Length 108 Pages
SKU # RESFT20220109

Description

Romania cosmetics market generated USD 2,088.09 million in 2023 and is expected to reach a CAGR of 3.8% through 2032. Romania is a land with a rich natural beauty and an even richer history. Featuring products that showcase the country’s botanical bounty and skincare know-how, Romanian beauty brands have created a new paradigm in the beauty world.

With the higher demand for personalized skincare and beauty products, the Romania Cosmetics Market is advancing in an upward swing. In today’s Romania, consumers have more expectations and advancements, such as AI-powered personalisation kits as well as online beauty consultations, which have meant that companies can offer tailored solutions. Expenditure on premium and niche cosmetics is up, driven by sustained growth in disposable income, particularly among younger, city-dwelling consumers. With the technology, the income level, and the changing lifestyle, the cosmetics market in Romania is a dynamic and developing market.

One of the key challenges facing Romania’s cosmetics market is the stark divide between urban and rural areas. In many rural communities, access to quality beauty products remains limited due to the absence of well-developed retail networks and slower adoption of digital tools. This gap not only restricts consumer choice but also holds back the overall growth of the market.

At the same time, protecting the market from counterfeit products remains a top priority. By introducing secure packaging methods and strengthening legal enforcement, the industry can ensure consumer safety and maintain trust in authentic brands.

Market Segmentation Insights
In terms of gender, the regional market is segmented into men, women, and unisex.
Depending on the distribution channel, the market is classified into supermarkets and hypermarkets, specialty stores, pharmacies, drugstores, online, and others.
Romania cosmetics market is diversified based on category, comprising regular and organic.
Face cosmetics, eye cosmetics, lip cosmetics, skin care, fragrance, and others are product type segmentations of the market.
Based on the end user, the market is divided into commercial or professional and residential or retail.

Major Competitors
Key players in the Romania cosmetics market are Avon, Farmec S.A., Ivatherm, BIODERMA, Elmiplant Cosmetics, Vichy Laboratoires, Sephora, Sabio Cosmetics SRL, Beiersdorf AG, and Ziaja Ltd.

Table of Contents

108 Pages
1 Executive Summary
2 Market Introduction
2.1 Definition
2.2 Scope Of The Study
2.3 Research Objective
2.4 Market Structure
3 Research Methodology
3.1 Overview
3.2 Data Flow
3.2.1 Data Mining Process
3.3 Purchased Database:
3.4 Secondary Sources:
3.4.1 Secondary Research Data Flow:
3.5 Primary Research:
3.5.1 Primary Research Data Flow:
3.6 Approaches For Market Size Estimation:
3.6.1 Revenue Analysis Approach
3.7 Data Forecasting
3.7.1 Data Forecasting Technique
3.8 Data Modeling
3.8.1 Microeconomic Factor Analysis:
3.8.2 Data Modeling:
3.9 Teams And Analyst Contribution
4 Market Dynamics
4.1 Introduction
4.2 Drivers
4.2.1 Demand For Customized Products
4.2.2 Rising Disposable Income
4.2.3 Drivers Impact Analysis
4.3 Challenges
4.3.1 Urban-rural Divide In Accessibility
4.4 Restraint
4.4.1 Counterfeit Products
4.4.2 Restraint Impact Analysis
4.5 Opportunity
4.5.1 Digital Marketing And Influencer Collaborations
4.6 Strategic Insights
4.6.1 Technology Update
4.6.2 Regional Markets To Lookout For
4.7 Regulatory Update
4.8 Market Trend
4.9 Covid-19 Impact Analysis
4.9.1 Impact On Overall Consumer Goods Industry
4.9.1.1 Economic Impact
4.9.2 Impact On Supply Chain
4.9.2.1 Impact On Price Variation Of Key Raw Materials
4.9.2.2 Production Shutdown
4.9.2.3 Cash Flow Constraints
4.9.2.4 Impact On Import/Export
4.9.3 Impact On Market Demand
4.9.3.1 Impact Due To Restrictions/Lockdown
4.9.3.2 Consumer Sentiments
4.9.4 Impact On Pricing
4.10 Consumer Behaviour Analysis
5 Market Factor Analysis
5.1 Value Chain Analysis
5.1.1 Raw Materials:
5.1.2 Manufacturing / Production / Processing:
5.1.3 Packing:
5.2 Supply Chain Analysis
5.2.1 Participants
5.2.2 Integration Levels
5.2.3 Key Issues Addressed (Key Success Factors)
5.3 Porter’s Five Forces Model
5.3.1 Threat Of New Entrants
5.3.2 Bargaining Power Of Suppliers
5.3.3 Threat Of Substitutes
5.3.4 Bargaining Power Of Buyers
5.3.5 Intensity Of Rivalry
5.4 Regulatory Landscape
5.5 Analysis On Migration Patterns
6 Romania Cosmetics Market, By Product Type
6.1 Overview
6.2 Face Cosmetics
6.2.1 Foundation
6.2.2 Face Powder
6.2.3 Contouring Products
6.2.4 Others
6.3 Eye Cosmetics
6.3.1 Eye Shadow
6.3.2 Mascara
6.3.3 Eyeliners
6.3.4 Others
6.4 Lip Cosmetics
6.4.1 Lipsticks
6.4.2 Lip Balm
6.4.3 Others
6.5 Skin Care
6.6 Fragrance
6.7 Others
7 Romania Cosmetics Market, By Gender
7.1 Overview
7.2 Men
7.3 Women
7.4 Unisex
8 Romania Cosmetics Market, By Category
8.1 Overview
8.2 Regular
8.3 Organic
9 Romania Cosmetics Market, By Price Range
9.1 Overview
9.2 Economy/Mass
9.3 Premium
10 Romania Cosmetics Market, By End User
10.1 Overview
10.2 Residential/Retail
10.3 Commercial/ Professional
11 Romania Cosmetics Market, By Distribution Channel
11.1 Overview
11.2 Supermarkets & Hypermarkets
11.3 Specialty Stores
11.4 Pharmacy
11.5 Drugstore
11.6 Online
11.7 Others
12 Competitive Landscape
12.1 Introduction
12.2 Market Share Analysis, 2023
12.3 Competitor Dashboard
12.4 The Leading Player In Terms Of The Number Of Recent Developments In The Market
12.4.1 Collaboration & Parnership
12.4.2 Expansion
13 Company Profiles
13.1 Avon
13.1.1 Company Overview
13.1.2 Financial Overview
13.1.3 Products Offered
13.1.4 Key Developments
13.1.5 Swot Analysis
13.1.6 Key Strategies
13.2 Farmec S.A
13.2.1 Company Overview
13.2.2 Financial Overview
13.2.3 Products Offered
13.2.4 Key Developments
13.2.5 Swot Analysis
13.2.6 Key Strategies
13.3 Ivatherm
13.3.1 Company Overview
13.3.2 Financial Overview
13.3.3 Products Offered
13.3.4 Key Developments
13.3.5 Swot Analysis
13.3.6 Key Strategies
13.4 Bioderma
13.4.1 Company Overview
13.4.2 Financial Overview
13.4.3 Products Offered
13.4.4 Key Developments
13.4.5 Swot Analysis
13.4.6 Key Strategies
13.5 Elmiplant Cosmetics
13.5.1 Company Overview
13.5.2 Financial Overview
13.5.3 Products Offered
13.5.4 Key Developments
13.5.5 Swot Analysis
13.5.6 Key Strategies
13.6 Vichy Laboratoires
13.6.1 Company Overview
13.6.2 Financial Overview
13.6.3 Products Offered
13.6.4 Key Developments
13.6.5 Swot Analysis
13.6.6 Key Strategies
13.7 Sephora
13.7.1 Company Overview
13.7.2 Financial Overview
13.7.3 Products Offered
13.7.4 Key Developments
13.7.5 Swot Analysis
13.7.6 Key Strategies
13.8 Sabio Cosmetics Srl
13.8.1 Company Overview
13.8.2 Financial Overview
13.8.3 Products Offered
13.8.4 Key Developments
13.8.5 Swot Analysis
13.8.6 Key Strategies
13.9 Beiersdorf Ag
13.9.1 Company Overview
13.9.2 Financial Overview
13.9.3 Products Offered
13.9.4 Key Developments
13.9.5 Swot Analysis
13.9.6 Key Strategies
13.10 Ziaja Ltd
13.10.1 Company Overview
13.10.2 Financial Overview
13.10.3 Products Offered
13.10.4 Key Developments
13.10.5 Swot Analysis
13.10.6 Key Strategies
List Of Tables
Table 1 Qfd Modeling For Market Share Assessment
Table 1 Romania: Cosmetics Market, By Product Type, 2018–2032 (Usd Million)
Table 2 Romania: Cosmetics Market, By Gender, 2018–2032 (Usd Million)
Table 3 Romania: Cosmetics Market, By Category, 2018–2032 (Usd Million)
Table 4 Romania: Cosmetics Market, By Price Range, 2018–2032 (Usd Million)
Table 5 Romania: Cosmetics Market, By End User, 2018–2032 (Usd Million)
Table 6 Romania: Cosmetics Market, By Distribution Channel, 2018–2032 (Usd Million)
Table 7 Most Active Player In The Romania Cosmetics Market
Table 8 Collaboration & Parnership
Table 9 Expansion
Table 10 Avon: Products Offered
Table 11 Avon: Key Developments
Table 12 Farmec S.A: Products Offered
Table 13 Farmec S.A: Key Developments
Table 14 Ivatherm: Products Offered
Table 15 Bioderma: Products Offered
Table 16 Elmiplant Cosmetics: Products Offered
Table 17 Vichy Laboratoires: Products Offered
Table 18 Sephora: Products Offered
Table 19 Sephora: Key Developments
Table 20 Sabio Cosmetics Srl: Products Offered
Table 21 Beiersdorf Ag: Products Offered
Table 22 Ziaja Ltd: Products Offered
List Of Figures
Figure 1 Romania Cosmetics Market: Structure
Figure 2 Market Dynamics: Romania Cosmetics Market
Figure 3 Drivers: Impact Analysis: Romania Cosmetics Market
Figure 4 Restraint Impact Analysis: Romania Cosmetics Market
Figure 5 Romania Cosmetics Market: Supply / Value Chain
Figure 6 Porter’s Five Forces Analysis: Romania Cosmetics Market
Figure 7 Romania Cosmetics Market, By Product Type, 2023 (% Share)
Figure 8 Romania Cosmetics Market, By Product Type, 2018–2032 (Usd Million)
Figure 9 Romania Cosmetics Market, By Gender, 2023 (% Share)
Figure 10 Romania Cosmetics Market, By Gender, 2018–2032 (Usd Million)
Figure 11 Romania Cosmetics Market, By Category, 2023 (% Share)
Figure 12 Romania Cosmetics Market, By Category, 2018–2032 (Usd Million)
Figure 13 Romania Cosmetics Market, By Price Range, 2023 (% Share)
Figure 14 Romania Cosmetics Market, By Price Range, 2018–2032 (Usd Million)
Figure 15 Romania Cosmetics Market, By End User, 2023 (% Share)
Figure 16 Romania Cosmetics Market, By End User, 2018–2032 (Usd Million)
Figure 17 Romania Cosmetics Market, By Distribution Channel, 2023 (% Share)
Figure 18 Romania Cosmetics Market, By Distribution Channel, 2018–2032 (Usd Million)
Figure 19 Romania Cosmetics Market Players: Competitive Analsis, 2023
Figure 20 Competitor Dashboard: Romania Cosmetics Market
Figure 21 Avon: Swot Analysis
Figure 22 Farmec S.A: Swot Analysis
Figure 23 Ivatherm: Swot Analysis
Figure 24 Bioderma: Swot Analysis
Figure 25 Elmiplant Cosmetics: Swot Analysis
Figure 26 Vichy Laboratoires: Swot Analysis
Figure 27 Sephora: Swot Analysis
Figure 28 Sabio Cosmetics Srl: Swot Analysis
Figure 29 Beiersdorf Ag: Swot Analysis
Figure 30 Ziaja Ltd: Swot Analysis

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us