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Hungary Cosmetics Market Research Report by Product Type [Face Cosmetics (Foundation, Face Powder, Contouring Products, Others), Eye Cosmetics (Eye Shadow, Mascara, Eyeliner, Others), Lip Cosmetics (Lipsticks, Lip Balms, Others), Skin Care, Fragrance, Oth

Publisher Market Research Future
Published Sep 18, 2025
Length 134 Pages
SKU # RESFT20492844

Description

The Hungary cosmetics market is anticipated to expand at a CAGR of 3.53% between 2024 and 2032, reaching USD 735.83 million by the end of 2032. Cosmetics are beauty and personal care products used to cleanse, protect, and enhance physical appearance. From skincare creams to makeup and perfumes, they play a key role in daily grooming and self-expression.

The Hungarian cosmetics market is recording a significant positive trend as a direct consequence of consumer demand for eco-friendly and organic products. Informed consumers about the need for chemical-free products, among others, have brought to a higher attention sustainability practices and more brands receiving cruelty-free certificates. Besides that, influencer marketing, zero-waste retail formats, and sustainability policies set by the government positively affect the market by allowing brands to be creative in their green formulations and eco-conscious packaging.

Key Company Development
Helia-D presented a line of vegan skincare products made more effective with the use of Tokaj aszú extract for skin renewal in January 2024. This move complies with the brand's objectives and is a step closer towards it both at home in Hungary and in the global market.

Major Competitors
Major players in the Hungary cosmetics market are Unilever Plc, L'Oréal S.A., The Estée Lauder Companies Inc., The Procter & Gamble Company, Beiersdorf AG, Kao Corporation, Avon Products Inc., Henkel AG & Co. KgaA, Coty Inc., and Helia-D Ltd.

Report Attribute Details
• Market Size 2023: USD 539.75 Million
• Market Size 2032: USD 735.83 Million
• CAGR (2024-2032): 3.53%
• Base Year: 2023
• Market Forecast Period: 2024-2032

Market Segmentation Insights
• By Product Type: Face Cosmetics – 3.92%, Eye Cosmetics – 4.52%.
• By Gender: Men – 4.63%, Women – 2.70%.
• By Category: Regular – 3.9%, Organic – 2.30%.
• By Price Range: Economy /Mass – 3.16%, Premium – 4.30%.
• By End User: Residential/Retail – 3.80%, Commercial/ Professional – 2.64%.
• By Distribution Channel: Supermarket/ Hypermarket – 3.16%, Specialty Stores – 3.34%.

Table of Contents

134 Pages
1 Executive Summary
1.1 Market Attractiveness Analysis
1.1.1 Hungary Cosmetics Market, By Product Type
1.1.2 Hungary Cosmetics Market, By Gender
1.1.3 Hungary Cosmetics Market, By Category
1.1.4 Hungary Cosmetics Market, By Price Range
1.1.5 Hungary Cosmetics Market, By End-user
1.1.6 Hungary Cosmetics Market, By Distribution Channel
2 Market Introduction
2.1 Definition
2.2 Scope Of The Study
2.3 Research Objective
2.4 Market Structure
2.5 Key Buying Criteria
3 Research Methodology
3.1 Overview
3.2 Data Flow
3.2.1 Data Mining Process
3.3 Purchased Database:
3.4 Secondary Sources:
3.4.1 Secondary Research Data Flow:
3.5 Primary Research:
3.5.1 Primary Research Data Flow:
3.6 Approaches For Market Size Estimation:
3.6.1 Consumption & Net Trade Approach
3.6.2 Revenue Analysis Approach
3.7 Data Forecasting 39
3.7.1 Data Forecasting Technique
3.8 Data Modeling
3.8.1 Microeconomic Factor Analysis:
3.8.2 Data Modeling:
3.9 Teams And Analyst Contribution
4 Market Dynamics
4.1 Introduction
4.2 Drivers
4.2.1 Increasing Focus On Skincare Addressing Hydration And Anti-aging
4.2.2 Rising Demand For Eco-friendly, Natural Beauty Products In Hungary
4.3 Restraints
4.3.1 Price Sensitivity Among Consumers Affecting Premium Product Sales
4.3.2 Strict Regulatory Compliance Requirements For Product Safety And Labeling
4.4 Opportunity
4.4.1 Growing Popularity Of E-commerce And Social Media In Beauty Trends
4.4.2 Focus On Locally Sourced Ingredients And Traditional Herbal Remedies
4.5 Strategic Insights
4.5.1 Personalization And Ai Integration
4.5.2 E-commerce And Virtual Try-ons
4.5.3 Sustainable Beauty Innovations
4.5.4 Advanced Formulation Technologies
4.5.5 3d Printing In Cosmetics Manufacturing
4.5.6 Blockchain For Transparency
4.5.7 Smart Beauty Devices
4.5.8 Advanced Manufacturing Processes
4.6 Regulatory Update
4.7 Market Trends
4.8 Impact Analysis Of Covid - 19
4.8.1 Impact On Overall Consumer Goods
4.8.2 Impact On Hungary Cosmetics Market
4.8.3 Impact On Supply Chain Of Cosmetics Market
4.8.4 Impact On Market Demand Of Cosmetics Market
4.8.5 Impact On Pricing Of Cosmetics Market
4.9 Consumer Behavior Analysis
5 Market Factor Analysis
5.1 Value Chain Analysis
5.1.1 Raw Materials
5.1.2 Manufacturing / Production/ Processing
5.1.3 Packing
5.2 Supply Chain Analysis
5.2.1 Participants (At Different Nodes)
5.2.1.1 Raw Material Suppliers
5.2.1.2 Manufacturers
5.2.1.3 Distribution Channel
5.2.1.4 End User
5.2.2 Integration Levels
5.2.3 Key Issues Addressed (Key Success Factors)
5.3 Porter’s Five Forces Model
5.3.1 Threat Of New Entrants
5.3.2 Bargaining Power Of Suppliers
5.3.3 Threat Of Substitutes
5.3.4 Bargaining Power Of Buyers
5.3.5 Intensity Of Rivalry
5.4 Analysis On Migration Patterns
6 Hungary Cosmetics Market, By Product Type
6.1 Introduction
6.2 Face Cosmetics
6.2.1 Face Cosmetics 71
6.2.2 Face Powder
6.2.3 Contourng Products
6.2.4 Others
6.3 Eye Cosmetics
6.3.1 Eye Shadow
6.3.2 Mascara
6.3.3 Eyeliners
6.3.4 Others
6.4 Lip Cosmetics
6.4.1 Lipsticks
6.4.2 Lip Balm
6.4.3 Others
6.5 Skin Care
6.6 Fragrance
6.7 Others
7 Hungary Cosmetics Market, By Gender
7.1 Introduction
7.2 Men
7.3 Women
7.4 Unisex
8 Hungary Cosmetics Market, By Category
8.1 Introduction
8.2 Regular
8.3 Organic
9 Hungary Cosmetics Market, By Price Range
9.1 Introduction
9.2 Economy/Mass
9.3 Premium
10 Hungary Cosmetics Market, By End User
10.1 Introduction
10.2 Residential/Retail
10.3 Commercial/Professional
11 Hungary Cosmetics Market, By Distribution Channel
11.1 Introduction
11.2 Supermarket/Hypermarket
11.3 Specialty Stores
11.4 Pharmacy
11.5 Drugstore
11.6 Online
11.7 Others
12 Competitive Landscape
12.1 Competitive Overviews
12.2 Major Players In The Hungary Cosmetics Market
12.3 Major Players In Terms Of Market Disruptors & Innovators
12.4 Competitive Benchmarking
12.5 Strategies Of Market Leaders In The Hungary Cosmetics Market
12.5.1 Unilever Plc
12.5.2 L'oréal S.A.
12.5.3 The Estée Lauder Companies Inc.
12.5.4 The Procter & Gamble Company
12.5.5 Beiersdorf Ag
12.6 Leading Players In Terms Of The Number Of Developments In Hungary Cosmetics
Market
12.7 Key Developments & Growth Strategies
12.7.1 Product Launch/Product Development
12.7.2 Expansion/Acquisition/Partnership
13 Company Profiles
13.1 Unilever Plc
13.1.1 Company Overview
13.1.2 Financial Overview
13.1.3 Products/Services Offered
13.1.4 Key Developments
13.1.5 Swot Analysis
13.1.6 Key Strategies
13.2 L’oréal S.A.
13.2.1 Company Overview
13.2.2 Financial Overview
13.2.3 Products Offered
13.2.4 Key Developments
13.2.5 Swot Analysis
13.2.6 Key Strategies
13.3 The Procter & Gamble Company
13.3.1 Company Overview
13.3.2 Financial Overview
13.3.3 Products Offered
13.3.4 Key Developments
13.3.5 Swot Analysis
13.3.6 Key Strategies
13.4 The Estée Lauder Companies Inc.
13.4.1 Company Overview
13.4.2 Financial Overview
13.4.3 Products Offered
13.4.4 Key Developments
13.4.5 Swot Analysis
13.4.6 Key Strategies
13.5 Beiersdorf Ag
13.5.1 Company Overview
13.5.2 Financial Overview
13.5.3 Products Offered
13.5.4 Key Developments
13.5.5 Swot Analysis
13.5.6 Key Strategies
13.6 Kao Corporation
13.6.1 Company Overview
13.6.2 Financial Overview
13.6.3 Products Offered
13.6.4 Key Developments
13.6.5 Swot Analysis
13.6.6 Key Strategies
13.7 Henkel Ag & Co. Kgaa
13.7.1 Company Overview
13.7.2 Financial Overview
13.7.3 Products/Services Offered
13.7.4 Key Developments
13.7.5 Swot Analysis
13.7.6 Key Strategies
13.8 Coty Inc.
13.8.1 Company Overview
13.8.2 Financial Overview
13.8.3 Products Offered
13.8.4 Key Developments
13.8.5 Swot Analysis
13.8.6 Key Strategies
13.9 Avon Products Inc.
13.9.1 Company Overview
13.9.2 Financial Overview
13.9.3 Products Offered
13.9.4 Key Developments
13.9.5 Swot Analysis
13.9.6 Key Strategies
13.10 Helia-d Ltd
13.10.1 Company Overview
13.10.2 Financial Overview
13.10.3 Products Offered
13.10.4 Key Developments
13.10.5 Swot Analysis
13.10.6 Key Strategies
List Of Tables
Table 1 Qfd Modeling For Market Share Assessment 41
Table 2 Hungary Cosmetics Market, By Product Type, 2018-2032 (Usd Million) 70
Table 3 Hungary Cosmetics Market, By Gender, 2018-2032 (Usd Million) 81
Table 4 Hungary Cosmetics Market, By Category, 2018-2032 (Usd Million) 83
Table 5 Hungary Cosmetics Market, By Price Range, 2018-2032 (Usd Million) 87
Table 6 Hungary Cosmetics Market, By End User, 2018-2032 (Usd Million) 90
Table 7 Hungary Cosmetics Market, By Distribution Channel, 2018-2032 (Usd Million) 93
Table 8 Major Players In Terms Of Market Disruptors & Innovators 99
Table 9 The Most Active Players In The Hungary Cosmetics Market
Table 10 Product Launch/Product Development
Table 11 Expansion/Acquisition/ Partnership
Table 12 Unilever Plc: Products/Services Offered
Table 13 Unilever Plc: Key Developments
Table 14 L’oréal S.A.: Products Offered
Table 15 The Procter & Gamble Company: Products Offered
Table 16 The Estée Lauder Companies Inc.: Products Offered
Table 17 Beiersdorf Ag: Products Offered
Table 18 Kao Corporation: Products Offered
Table 19 Henkel Ag & Co. Kgaa: Products/Services Offered
Table 20 Coty Inc.: Products Offered
Table 21 Coty Inc.: Key Developments
Table 22 Avon Products Inc.: Products Offered
Table 23 Helia-d Ltd: Products Offered
Table 24 Helia-d Ltd: Key Developments 132
List Of Figures
Figure 1 Hungary Cosmetics Market Analysis, By Product Type, 2023 19
Figure 2 Hungary Cosmetics Market Analysis, By Gender, 2023 20
Figure 3 Hungary Cosmetics Market Analysis, By Category, 2023 21
Figure 4 Hungary Cosmetics Market Analysis, By Price Range, 2023 22
Figure 5 Hungary Cosmetics Market Analysis, By End-user, 2023 23
Figure 6 Hungary Cosmetics Market Analysis, By Distribution Channel, 2023 24
Figure 7 Hungary Cosmetics Market: Structure 27
Figure 8 Key Buying Criteria For Cosmetics 28
Figure 9 Hungary Cosmetics Market: Market Dynamics 45
Figure 10 Driver Impact Analysis (2023-2032) 48
Figure 11 Restraint Impact Analysis (2022-2032) 50
Figure 12 Supply Chain Analysis: Europe Eyewear Market 59
Figure 13 Porter’s Five Forces Model: Hungary Cosmetics Market 63
Figure 14 Hungary Cosmetics Market, By Product Type, Segment Attractiveness Analysis 69
Figure 15 Hungary Cosmetics Market, By Product Type, 2023 (% Share) 71
Figure 16 Hungary Cosmetics Market, By Gender, Segment Attractiveness Analysis 80
Figure 17 Hungary Cosmetics Market, By Gender, 2023 (% Share) 81
Figure 18 Hungary Cosmetics Market, By Category, Segment Attractiveness Analysis 83
Figure 19 Hungary Cosmetics Market, By Category, 2023 (% Share) 84
Figure 20 Hungary Cosmetics Market, By Price Range, Segment Attractiveness Analysis 86
Figure 21 Hungary Cosmetics Market, By Price Range, 2023 (% Share) 87
Figure 22 Hungary Cosmetics Market, By End User, Segment Attractiveness Analysis 89
Figure 23 Hungary Cosmetics Market, By End User, 2023 (% Share) 90
Figure 24 Hungary Cosmetics Market, By Distribution Channel, Segment Attractiveness Analysis 92
Figure 25 Hungary Cosmetics Market, By Distribution Channel, 2023 (% Share) 93
Figure 26 Hungary Market: Swot Analysis 97
Figure 27 Major Players In The Hungary Cosmetics Market: Market Share 2023 98
Figure 28 Benchmarking Of Major Competitors 99
Figure 29 Unilever Plc: Financial Overview Snapshot
Figure 30 Unilever Plc: Swot Analysis
Figure 31 L’oréal S.A.: Financial Overview Snapshot
Figure 32 L’oréal S.A.: Swot Analysis
Figure 33 The Procter & Gamble Company: Financial Overview Snapshot
Figure 34 The Procter & Gamble Company: Swot Analysis
Figure 35 The Estée Lauder Companies Inc.: Financial Overview Snapshot
Figure 36 The Estée Lauder Companies Inc.: Swot Analysis
Figure 37 Beiersdorf Ag: Financial Overview Snapshot
Figure 38 Beiersdorf Ag: Swot Analysis
Figure 39 Kao Corporation: Financial Overview Snapshot
Figure 40 Kao Corporation: Swot Analysis
Figure 41 Henkel Ag & Co. Kgaa: Financial Overview Snapshot
Figure 42 Henkel Ag & Co. Kgaa: Swot Analysis
Figure 43 Coty Inc.: Financial Overview Snapshot
Figure 44 Coty Inc.: Swot Analysis
Figure 45 Avon Products Inc.: Swot Analysis
Figure 46 Helia-d Ltd: Swot Analysis

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