Europe Flexible Packaging Market Research Report by Material (Plastic, Paper, Aluminium, Bioplastics), by Printing Technology (Flexography, Rotogravure, Digital Printing, Others), by Type (Stand up Pouches, Flat Pouches, Flat Pouches, Rollstocks, Gusseted

In 2023, the European flexible packaging market generated USD 61,388.4 million in sales. The flexible packaging market in Europe is anticipated to develop at a compound annual growth rate (CAGR) of 4.7% between 2024 and 2032.

The flexible packaging market in Europe is advancing steadily, driven by increasing consumer and industry preference for sustainable and convenient packaging solutions. Environmental concerns are encouraging manufacturers to embrace eco-friendly materials and processes, while changing lifestyles are boosting demand for flexible, lightweight, and resealable packaging like pouches and sachets. The rising popularity of portable food and beverage products is also influencing innovation, as producers strive to improve convenience without compromising sustainability.

Despite this growth, the market encounters several obstacles. One major issue is the lack of a robust recycling infrastructure. Poor awareness among waste collectors and challenges in separating different materials lead to contamination and higher recycling costs. Additionally, volatile raw material prices, particularly for key inputs like PE and PP, are affecting production economics. These fluctuations stem from global supply disruptions, geopolitical issues, and increased competition for raw materials from other industries, placing pressure on manufacturers’ margins.

On the opportunity front, the expanding e-commerce landscape is proving to be a key growth catalyst for the European flexible packaging industry. E-commerce companies favor flexible packaging for its cost-effectiveness, reduced environmental footprint, and efficiency in logistics. The shift toward recyclable and compostable materials like OPP, CPP, and PE is helping businesses align with green objectives. These films are lightweight, protect product integrity, and require less storage space, making them ideal for online retail. Coupled with innovations enhancing product safety and shelf life, flexible packaging is becoming an essential, future-ready solution for both retailers and consumers.

Market Segmentations Insights
In terms of Printing technology, European flexible packaging market has been segmented into rotogravure, flexography, digital printing, and others.
Depending on the material type, the regional market comprises plastic, paper, aluminium, bioplastics.
Europe flexible packaging market has been categorized by the End user, such as food, beverages, healthcare, personal care, pet food, and others.
Based on the type, the regional market is divided into stand-up pouches, flat pouches, rollstocks, gusseted bags, wicketed bags, wraps, films and laminates, and others.
Germany, the United Kingdom, Norway, Belgium, France, Denmark, Spain, Italy, Switzerland, Poland, the Netherlands, Sweden, and the rest of Europe make up the country-specific segments of the European flexible packaging market.

Major Competitors
Amcor PLC, Constantia Flexibles, Mondi Group, Sealed Air, Schur Flexible, Aluflexpack Group, Bak Ambalaj, Bischof + Klein SE & Co. KG, Cellografica Gerosa SpA, Coveris Holdings are the major companies of Europe flexible packaging market.