
Asia A2P SMS & CPaaS Market Growth (Status and Outlook) 2021-2026
Description
Asia A2P SMS & CPaaS Market Growth (Status and Outlook) 2021-2026
Asia A2P SMS & CPaaS Market (Status and Outlook) 2021-2026
Market Overview
Asia A2P & CPaaS market is anticipated to register a significant CAGR of 8.9% during the review period to surpass the highest market value of USD 31,394.8 Million by the end of 2026. Application-to-Person messaging (A2P) also known as enterprise or professional SMS is a type of message communication in which mobile messages are sent from an application to a mobile user. Communications Platforms as a Service (CPaaS) facilitates organizations to add communications functionality to internet-authorized applications or devices without the conventional platform. The application of A2P & CPaaS messaging in enterprise business strategy is estimated to enhance the growth of the market in the future.
The regional market is driven by the rising mobile subscriber base and growing demand for messaging platforms in the enterprise sector. However, the lack of infrastructure in developing countries with low per capita income in countries, such as Vietnam and the Philippines is expected to hinder the market during the review period. The communication systems in Asian countries are being upgraded these days because of the rapid technological advancements taking place and the rising adoption of cloud-based technologies.
Market Segmentation
Asia A2P SMS & CPaaS market has been segmented on the basis Type, Vertical, and Region.
The by Type segment of the market is divided into A2P SMS, CPaaS (Voice), CPaaS (Message excluding SMS), and CPaaS (Video). The by Vertical segment further segmented by BFSI, retail & e-commerce, ITES & telecom, media & entertainment, utilities & logistics, public sector, healthcare, travel & leisure, and others.
Regional Analysis
The geographic analysis of the Asia A2P SMS & CPaaS market is categorized into China, India, Japan, Malaysia, Taiwan, the Philippines, Singapore, South Korea, and the rest of APAC.
China is expected to drive the largest market share owing to the highest market contribution, due to the large population and several companies preferring messaging over the WeChat application for promotional and transactional security messages. Also, the market growth is attributed to the rising digital payment transactions in the country.
The A2P SMS & CPaaS market in India is anticipated to witness the largest CAGR of 10.5% in the Asia region due to the rising applications of messaging services for marketing campaigns as well as for transactional purposes from hospitals, banks, insurance firms, airline companies, the IT & telecommunications companies, retail & e-commerce companies, and others.
Major Players
The major players in the Asia A2P SMS & CPaaS market are Twilio Inc (US), RingCentral Inc (US), Infobip Ltd (UK), Sinch (Sweden), Vonage (US), OpenMarket (US), TeleSign (US), MessageBird (Netherlands), Bandwidth Inc. (US), IMImobile PLC (CISCO Systems) (UK), Avaya Inc. (US), Route Mobile Limited (India), Kaleyra (Italy), Plivo Inc. (US), and Mitto (Switzerland).
Companies Mentioned
Twilio Inc (US),
RingCentral Inc (US),
Infobip Ltd (UK),
Sinch (Sweden),
Vonage (US),
OpenMarket (US),
TeleSign (US),
MessageBird (Netherlands),
Bandwidth Inc. (US),
IMImobile PLC (CISCO Systems) (UK),
Avaya Inc. (US),
Route Mobile Limited (India),
Kaleyra (Italy),
Plivo Inc. (US),
and Mitto (Switzerland)
Please note:The single user license is non-downloadable and non-printable. Global Site license allows these actions.
Asia A2P SMS & CPaaS Market (Status and Outlook) 2021-2026
Market Overview
Asia A2P & CPaaS market is anticipated to register a significant CAGR of 8.9% during the review period to surpass the highest market value of USD 31,394.8 Million by the end of 2026. Application-to-Person messaging (A2P) also known as enterprise or professional SMS is a type of message communication in which mobile messages are sent from an application to a mobile user. Communications Platforms as a Service (CPaaS) facilitates organizations to add communications functionality to internet-authorized applications or devices without the conventional platform. The application of A2P & CPaaS messaging in enterprise business strategy is estimated to enhance the growth of the market in the future.
The regional market is driven by the rising mobile subscriber base and growing demand for messaging platforms in the enterprise sector. However, the lack of infrastructure in developing countries with low per capita income in countries, such as Vietnam and the Philippines is expected to hinder the market during the review period. The communication systems in Asian countries are being upgraded these days because of the rapid technological advancements taking place and the rising adoption of cloud-based technologies.
Market Segmentation
Asia A2P SMS & CPaaS market has been segmented on the basis Type, Vertical, and Region.
The by Type segment of the market is divided into A2P SMS, CPaaS (Voice), CPaaS (Message excluding SMS), and CPaaS (Video). The by Vertical segment further segmented by BFSI, retail & e-commerce, ITES & telecom, media & entertainment, utilities & logistics, public sector, healthcare, travel & leisure, and others.
Regional Analysis
The geographic analysis of the Asia A2P SMS & CPaaS market is categorized into China, India, Japan, Malaysia, Taiwan, the Philippines, Singapore, South Korea, and the rest of APAC.
China is expected to drive the largest market share owing to the highest market contribution, due to the large population and several companies preferring messaging over the WeChat application for promotional and transactional security messages. Also, the market growth is attributed to the rising digital payment transactions in the country.
The A2P SMS & CPaaS market in India is anticipated to witness the largest CAGR of 10.5% in the Asia region due to the rising applications of messaging services for marketing campaigns as well as for transactional purposes from hospitals, banks, insurance firms, airline companies, the IT & telecommunications companies, retail & e-commerce companies, and others.
Major Players
The major players in the Asia A2P SMS & CPaaS market are Twilio Inc (US), RingCentral Inc (US), Infobip Ltd (UK), Sinch (Sweden), Vonage (US), OpenMarket (US), TeleSign (US), MessageBird (Netherlands), Bandwidth Inc. (US), IMImobile PLC (CISCO Systems) (UK), Avaya Inc. (US), Route Mobile Limited (India), Kaleyra (Italy), Plivo Inc. (US), and Mitto (Switzerland).
Companies Mentioned
Twilio Inc (US),
RingCentral Inc (US),
Infobip Ltd (UK),
Sinch (Sweden),
Vonage (US),
OpenMarket (US),
TeleSign (US),
MessageBird (Netherlands),
Bandwidth Inc. (US),
IMImobile PLC (CISCO Systems) (UK),
Avaya Inc. (US),
Route Mobile Limited (India),
Kaleyra (Italy),
Plivo Inc. (US),
and Mitto (Switzerland)
Please note:The single user license is non-downloadable and non-printable. Global Site license allows these actions.
Table of Contents
95 Pages
- 1 Executive Summary
- 2 Market Introduction
- 2.1 Definition
- 2.2 Scope Of The Study
- 2.3 Research Objective
- 2.4 Market Structure
- 3 Research Methodology
- 4 Market Dynamics
- 4.1 Introduction
- 4.2 Drivers
- 4.2.1 Increase In Mobile Subscriber Base
- 4.2.2 Rising Demand For Messaging Platforms In The Enterprise Sector
- 4.3 Restraint
- 4.3.1 Lack Of Infrastructure
- 4.4 Opportunity
- 4.4.1 A2p & Cpaas Messaging Platform As A Part Of Enterprise Business Strategy
- 4.5 Impact Of Covid-19
- 4.5.1 Impact On Overall Market Y-o-y For 2020–2022
- 4.5.2 Impact On Enterprise Across Verticals
- 4.5.3 Impact On Demand From The Government Vertical
- 5 Market Factor Analysis
- 5.1 Value Chain Analysis
- 5.1.1 A2p & Cpaas Solution Providers
- 5.1.2 Mobile Network Operators
- 5.1.3 Enterprises
- 5.2 Porter’s Five Forces Model
- 5.2.1 Threat Of New Entrants
- 5.2.2 Bargaining Power Of Suppliers
- 5.2.3 Threat Of Substitutes
- 5.2.4 Bargaining Power Of Buyers
- 5.2.5 Intensity Of Rivalry
- 6 Asia A2p Sms & Cpaas Market, By Type
- 6.1 Overview
- 6.2 A2p Sms
- 6.3 Cpaas (Voice)
- 6.4 Cpaas (Messgae Excluding Sms)
- 6.5 Cpaas (Video)
- 7 Asia A2p Sms & Cpaas Market, By Vertical
- 7.1 Overview
- 7.2 Bfsi
- 7.3 Retail And E-commerce
- 7.4 Ites & Telecom
- 7.5 Media & Entertainment
- 7.6 Utilities & Logistics
- 7.7 Public Sector
- 7.8 Healthcare
- 7.9 Travel & Leisure
- 7.10 Others
- 8 Asia A2p Sms & Cpaas Market, By Country
- 8.1 Overview
- 8.1.1 Asia A2p Sms & Cpaas Market, By Country, 2018–2026 (Usd Million)
- 8.2 China
- 8.2.1 China: A2p Sms & Cpaas Market, By Type, 2018–2026 (Usd Million)
- 8.2.2 China: A2p Sms & Cpaas Market, By Vertical, 2018–2026 (Usd Million)
- 8.3 India
- 8.3.1 India: A2p Sms & Cpaas Market, By Type, 2018–2026 (Usd Million)
- 8.3.2 India: A2p Sms & Cpaas Market, By Vertical, 2018–2026 (Usd Million)
- 8.4 Japan
- 8.4.1 Japan: A2p Sms & Cpaas Market, By Type, 2018–2026 (Usd Million)
- 8.4.2 Japan: A2p Sms & Cpaas Market, By Vertical, 2018–2026 (Usd Million)
- 8.5 Malaysia
- 8.5.1 Malaysia: A2p Sms & Cpaas Market, By Type, 2018–2026 (Usd Million)
- 8.5.2 Malaysia: A2p Sms & Cpaas Market, By Vertical, 2018–2026 (Usd Million)
- 8.6 Taiwan
- 8.6.1 Taiwan: A2p Sms & Cpaas Market, By Type, 2018–2026 (Usd Million)
- 8.6.2 Taiwan: A2p Sms & Cpaas Market, By Vertical, 2018–2026 (Usd Million)
- 8.7 Philippines
- 8.7.1 Philippines: A2p Sms & Cpaas Market, By Type, 2018–2026 (Usd Million)
- 8.7.2 Philippines: A2p Sms & Cpaas Market, By Vertical, 2018–2026 (Usd Million)
- 8.8 Singapore
- 8.8.1 Singapore: A2p Sms & Cpaas Market, By Type, 2018–2026 (Usd Million)
- 8.8.2 Singapore: A2p Sms & Cpaas Market, By Vertical, 2018–2026 (Usd Million)
- 8.9 South Korea
- 8.9.1 South Korea: A2p Sms & Cpaas Market, By Type, 2018–2026 (Usd Million)
- 8.9.2 South Korea: A2p Sms & Cpaas Market, By Vertical, 2018–2026 (Usd Million)
- 8.10 Rest Of Asia
- 8.10.1 Rest Of Asia: A2p Sms & Cpaas Market, By Type, 2018–2026 (Usd Million)
- 8.10.2 Rest Of Asia: A2p Sms & Cpaas Market, By Vertical, 2018–2026 (Usd Million)
- 9 Competitve Landscape
- 9.1 Competitive Benchmarking
- 9.2 Vendor Share Analysis
- 9.3 Recent Developments
- 9.3.1 Partnerships/Agreements/Contracts/Collaborations
- 9.3.2 Acquisitions
- 9.3.3 Business Expansions
- 9.3.4 Product Launches/Developments
- 10 Company Profiles
- 10.1 Twilio Inc.
- 10.1.1 Company Overview
- 10.1.2 Financial Overview
- 10.1.3 Products/Solutions Offered
- 10.1.4 Key Developments
- 10.1.5 Swot Analysis
- 10.1.6 Key Strategies
- 10.2 Ringcentral, Inc.
- 10.2.1 Company Overview
- 10.2.2 Financial Overview
- 10.2.3 Products/Solutions Offered
- 10.2.4 Key Developments
- 10.2.5 Swot Analysis
- 10.2.6 Key Strategies
- 10.3 Infobip Ltd.
- 10.3.1 Company Overview
- 10.3.2 Financial Overview
- 10.3.3 Products/Solutions Offered
- 10.3.4 Key Developments
- 10.3.5 Key Strategies
- 10.4 Sinch
- 10.4.1 Company Overview
- 10.4.2 Financial Overview
- 10.4.3 Products/Solutions Offered
- 10.4.4 Key Developments
- 10.4.5 Swot Analysis
- 10.4.6 Key Strategies
- 10.5 Vonage
- 10.5.1 Company Overview
- 10.5.2 Financial Overview
- 10.5.3 Products/Solutions Offered
- 10.5.4 Key Developments
- 10.5.5 Swot Analysis
- 10.5.6 Key Strategies
- 10.6 Openmarket
- 10.6.1 Company Overview
- 10.6.2 Financial Overview
- 10.6.3 Products/Solutions Offered
- 10.6.4 Key Developments
- 10.6.5 Key Strategies
- 10.7 Telesign
- 10.7.1 Company Overview
- 10.7.2 Financial Overview
- 10.7.3 Products/Solutions Offered
- 10.7.4 Key Developments
- 10.7.5 Key Strategies
- 10.8 Messagebird
- 10.8.1 Company Overview
- 10.8.2 Financial Overview
- 10.8.3 Products/Solutions Offered
- 10.8.4 Key Developments
- 10.8.5 Key Strategies
- 10.9 Bandwidth Inc.
- 10.9.1 Company Overview
- 10.9.2 Financial Overview
- 10.9.3 Products/Solutions Offered
- 10.9.4 Key Developments
- 10.9.5 Swot Analysis
- 10.9.6 Key Strategies
- 10.10 Imimobile Plc (Cisco Systems)
- 10.10.1 Company Overview
- 10.10.2 Financial Overview
- 10.10.3 Products/Solutions Offered
- 10.10.4 Key Developments
- 10.10.5 Swot Analysis
- 10.10.6 Key Strategies
- 10.11 Avaya Inc.
- 10.11.1 Company Overview
- 10.11.2 Financial Overview
- 10.11.3 Products/Solutions Offered
- 10.11.4 Key Developments
- 10.11.5 Swot Analysis
- 10.11.6 Key Strategies
- 10.12 Route Mobile Limited
- 10.12.1 Company Overview
- 10.12.2 Financial Overview
- 10.12.3 Products/Solutions Offered
- 10.12.4 Key Developments
- 10.12.5 Swot Analysis
- 10.12.6 Key Strategies
- 10.13 Kaleyra
- 10.13.1 Company Overview
- 10.13.2 Financial Overview
- 10.13.3 Products/Solutions Offered
- 10.13.4 Key Developments
- 10.13.5 Swot Analysis
- 10.13.6 Key Strategies
- 10.14 Plivo Inc.
- 10.14.1 Company Overview
- 10.14.2 Financial Overview
- 10.14.3 Products/Solutions Offered
- 10.14.4 Key Developments
- 10.14.5 Key Strategies
- 10.15 Mitto
- 10.15.1 Company Overview
- 10.15.2 Financial Overview
- 10.15.3 Products/Solutions Offered
- 10.15.4 Key Developments
- 10.15.5 Key Strategies
- List Of Tables
- Table 1 Market Synopsis
- Table 2 Asia A2p Sms & Cpaas Market, By Type, 2018–2026 (Usd Million)
- Table 3 Asia A2p Sms & Cpaas Market, By Vertical, 2018–2026 (Usd Million)
- Table 4 Asia A2p Sms & Cpaas Market, By Country, 2018–2026 (Usd Million)
- Table 5 China A2p Sms & Cpaas Market, By Type, 2018–2026 (Usd Million)
- Table 6 China A2p Sms & Cpaas Market, By Vertical, 2018–2026 (Usd Million)
- Table 7 India A2p Sms & Cpaas Market, By Type, 2018–2026 (Usd Million)
- Table 8 India A2p Sms & Cpaas Market, By Vertical, 2018–2026 (Usd Million)
- Table 9 Japan A2p Sms & Cpaas Market, By Type, 2018–2026 (Usd Million)
- Table 10 Japan A2p Sms & Cpaas Market, By Vertical, 2018–2026 (Usd Million)
- Table 11 Malaysia A2p Sms & Cpaas Market, By Type, 2018–2026 (Usd Million)
- Table 12 Malaysia A2p Sms & Cpaas Market, By Vertical, 2018–2026 (Usd Million)
- Table 13 Taiwan A2p Sms & Cpaas Market, By Type, 2018–2026 (Usd Million)
- Table 14 Taiwan A2p Sms & Cpaas Market, By Vertical, 2018–2026 (Usd Million)
- Table 15 Philippines A2p Sms & Cpaas Market, By Type, 2018–2026 (Usd Million)
- Table 16 Philippines A2p Sms & Cpaas Market, By Vertical, 2018–2026 (Usd Million)
- Table 17 Singapore A2p Sms & Cpaas Market, By Type, 2018–2026 (Usd Million)
- Table 18 Singapore A2p Sms & Cpaas Market, By Vertical, 2018–2026 (Usd Million)
- Table 19 South Korea A2p Sms & Cpaas Market, By Type, 2018–2026 (Usd Million)
- Table 20 South Korea A2p Sms & Cpaas Market, By Vertical, 2018–2026 (Usd Million)
- Table 21 Rest Of Asia A2p Sms & Cpaas Market, By Type, 2018–2026 (Usd Million)
- Table 22 Rest Of Asia A2p Sms & Cpaas Market, By Vertical, 2018–2026 (Usd Million)
- Table 23 Partnerships/Agreements/Contracts/Collaborations
- Table 24 Acquisitions
- Table 25 Business Expansions
- Table 26 Product Launches/Developments
- Table 27 Twilio Inc.: Products/Solutions Offered
- Table 28 Twilio Inc.: Key Developments
- Table 29 Ringcentral, Inc.: Products/Solutions Offered
- Table 30 Ringcentral, Inc..: Key Developments
- Table 31 Infobip Ltd.: Products/Solutions Offered
- Table 32 Infobip Ltd.: Key Developments
- Table 33 Sinch.: Products/Solutions Offered
- Table 34 Sinch.: Key Developments
- Table 35 Vonage: Products/Solutions Offered
- Table 36 Vonage: Key Developments
- Table 37 Openmarket: Products/Solutions Offered
- Table 38 Openmarket: Key Developments
- Table 39 Telesign: Products/Solutions Offered
- Table 40 Telesign.: Key Developments
- Table 41 Messagebird: Products/Solutions Offered
- Table 42 Messagebird: Key Developments
- Table 43 Bandwidth Inc.: Products/Solutions/Services Offered
- Table 44 Bandwidth Inc.: Key Developments
- Table 45 Imimobile Plc: Products/Solutions/Services Offered
- Table 46 Imimobile Plc: Key Developments
- Table 47 Avaya Inc.: Products/Solutions/Services Offered
- Table 48 Route Mobile Limited: Products/Solutions/Services Offered
- Table 49 Route Mobile Limited: Key Developments
- Table 50 Kaleyra: Products/Solutions/Services Offered
- Table 51 Kaleyra: Key Developments
- Table 52 Plivo Inc.: Products/Solutions/Services Offered
- Table 53 Miito: Products/Solutions/Services Offered
- List Of Figures
- Figure 1 Asia A2p Sms & Cpaas Market: Market Structure
- Figure 2 Bottom-up And Top-down Approaches
- Figure 3 Market Dynamic Analysis Of The Asia A2p Sms & Cpaas Market
- Figure 4 Value Chain: Asia A2p Sms & Cpaas Market
- Figure 5 Porter’s Five Forces Model: Asia A2p Sms & Cpaas Market
- Figure 6 Asia A2p Sms & Cpaas Market, By Type, 2019 (% Share)
- Figure 7 Asia A2p Sms & Cpaas Market, By Type, 2019 Vs 2026 (Usd Million)
- Figure 8 Asia A2p Sms & Cpaas Market, By Vertical, 2019 (% Share)
- Figure 9 Asia A2p Sms & Cpaas Market, By Vertical, 2019 Vs 2026 (Usd Million)
- Figure 10 Asia A2p Sms & Cpaas Market, By Country, 2019 (% Share)
- Figure 11 Asia A2p Sms & Cpaas Market, By Country, 2018–2026 (Usd Million)
- Figure 12 Asia A2p Sms & Cpaas Market: Competitive Benchmarking
- Figure 13 Vendor Share Analysis, 2019 (%)
- Figure 14 Twilio Inc.: Financial Overview Snapshot
- Figure 15 Twilio Inc.: Swot Analysis
- Figure 16 Ringcentral, Inc.: Financial Overview Snapshot
- Figure 17 Ringcentral, Inc..: Swot Analysis
- Figure 18 Sinch: Financial Overview Snapshot
- Figure 19 Sinch: Swot Analysis
- Figure 20 Vonage: Financial Overview Snapshot
- Figure 21 Vonage: Swot Analysis
- Figure 22 Bandwidth Inc.: Financial Overview Snapshot
- Figure 23 Bandwidth Inc.: Swot Analysis
- Figure 24 Imimobile Plc (Cisco Systems): Financial Overview Snapshot
- Figure 25 Imimobile Plc: Swot Analysis
- Figure 26 Avaya Inc.: Financial Overview Snapshot
- Figure 27 Avaya Inc.: Swot Analysis
- Figure 28 Route Mobile Limited: Financial Overview Snapshot
- Figure 29 Route Mobile Limited: Swot Analysis
- Figure 30 Kaleyra: Financial Overview Snapshot
- Figure 31 Kaleyra: Swot Analysis
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