Pet Dental Health Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2025-2034
Description
The Global Pet Dental Health Market was valued at USD 10.8 billion in 2024 and is estimated to grow at a CAGR of 6.6% to reach USD 20.2 billion by 2034.
Market growth is driven by rising pet ownership, increasing awareness of animal oral health, and higher spending on veterinary care. Dental health is a critical component of overall pet wellness, with oral diseases among the most common health issues in companion animals, particularly dogs and cats. Growing recognition of the link between oral hygiene and systemic health has spurred demand for preventive and therapeutic dental care solutions, positioning the pet dental health industry as a vital segment of the global veterinary market.
The market’s growth is further supported by the humanization of pets, where owners increasingly view animals as family members and invest in advanced healthcare solutions. Preventive care, including routine checkups, professional cleanings, and dental diets, has gained traction as pet parents seek to extend the longevity and quality of life of their animals. Additionally, veterinary associations and pet healthcare organizations are actively running awareness campaigns that highlight the importance of oral care in preventing pain, tooth loss, and secondary conditions such as heart and kidney disease. This has accelerated the adoption of pet dental products and services across developed and emerging markets alike.
The services segment generated USD 6.6 billion in 2024 encompassing professional dental cleanings, scaling, polishing, tooth extractions, and preventive oral checkups offered by veterinary clinics and hospitals. Pet owners recognized the importance of routine dental visits to prevent oral diseases and associated health complications. Veterinary dental services are increasingly in demand due to the rising prevalence of periodontal disease in pets, which affects nearly 70–80% of dogs and cats over the age of three.
In terms of animal type, dogs accounted for the largest share in 2024, generating USD 6.6 billion in revenue. Dogs are more prone to dental issues compared to other companion animals, which has heightened demand for specialized oral care products and veterinary dental services. The growing emphasis on preventive oral care in canine health, supported by the availability of a wide range of chews, rinses, toothbrushes, and professional cleaning services, continues to drive this segment forward. Pet owners are increasingly proactive in addressing their dogs’ dental health needs, aligning with the broader trend of rising expenditure on premium veterinary services.
North America Pet Dental Health Market was valued at USD 4.8 billion in 2024, supported by high pet ownership rates, advanced veterinary infrastructure, and strong consumer awareness regarding preventive oral care. The United States, in particular, accounts for the bulk of regional demand, with pet insurance penetration and premium pet care spending fueling market growth.
Key players in the market include Mars Petcare, Virbac, Nestlé Purina PetCare, Hill’s Pet Nutrition, Dechra Pharmaceuticals, PetIQ, TropiClean, and Vetoquinol. These companies are at the forefront of driving innovation and expanding their global footprint through new product launches, acquisitions, and partnerships with veterinary service providers. The competitive landscape of the pet dental health market is defined by strong investments in product innovation, partnerships with veterinary clinics, and targeted marketing strategies. Companies are focusing on expanding their product portfolios to include functional chews, enzymatic oral care solutions, and advanced dental cleaning services. E-commerce platforms are also playing an increasingly important role in distribution, enabling greater accessibility and awareness among pet owners worldwide.
Market growth is driven by rising pet ownership, increasing awareness of animal oral health, and higher spending on veterinary care. Dental health is a critical component of overall pet wellness, with oral diseases among the most common health issues in companion animals, particularly dogs and cats. Growing recognition of the link between oral hygiene and systemic health has spurred demand for preventive and therapeutic dental care solutions, positioning the pet dental health industry as a vital segment of the global veterinary market.
The market’s growth is further supported by the humanization of pets, where owners increasingly view animals as family members and invest in advanced healthcare solutions. Preventive care, including routine checkups, professional cleanings, and dental diets, has gained traction as pet parents seek to extend the longevity and quality of life of their animals. Additionally, veterinary associations and pet healthcare organizations are actively running awareness campaigns that highlight the importance of oral care in preventing pain, tooth loss, and secondary conditions such as heart and kidney disease. This has accelerated the adoption of pet dental products and services across developed and emerging markets alike.
The services segment generated USD 6.6 billion in 2024 encompassing professional dental cleanings, scaling, polishing, tooth extractions, and preventive oral checkups offered by veterinary clinics and hospitals. Pet owners recognized the importance of routine dental visits to prevent oral diseases and associated health complications. Veterinary dental services are increasingly in demand due to the rising prevalence of periodontal disease in pets, which affects nearly 70–80% of dogs and cats over the age of three.
In terms of animal type, dogs accounted for the largest share in 2024, generating USD 6.6 billion in revenue. Dogs are more prone to dental issues compared to other companion animals, which has heightened demand for specialized oral care products and veterinary dental services. The growing emphasis on preventive oral care in canine health, supported by the availability of a wide range of chews, rinses, toothbrushes, and professional cleaning services, continues to drive this segment forward. Pet owners are increasingly proactive in addressing their dogs’ dental health needs, aligning with the broader trend of rising expenditure on premium veterinary services.
North America Pet Dental Health Market was valued at USD 4.8 billion in 2024, supported by high pet ownership rates, advanced veterinary infrastructure, and strong consumer awareness regarding preventive oral care. The United States, in particular, accounts for the bulk of regional demand, with pet insurance penetration and premium pet care spending fueling market growth.
Key players in the market include Mars Petcare, Virbac, Nestlé Purina PetCare, Hill’s Pet Nutrition, Dechra Pharmaceuticals, PetIQ, TropiClean, and Vetoquinol. These companies are at the forefront of driving innovation and expanding their global footprint through new product launches, acquisitions, and partnerships with veterinary service providers. The competitive landscape of the pet dental health market is defined by strong investments in product innovation, partnerships with veterinary clinics, and targeted marketing strategies. Companies are focusing on expanding their product portfolios to include functional chews, enzymatic oral care solutions, and advanced dental cleaning services. E-commerce platforms are also playing an increasingly important role in distribution, enabling greater accessibility and awareness among pet owners worldwide.
Table of Contents
114 Pages
- Chapter 1 Methodology
- 1.1 Industry coverage
- 1.2 Market scope and definitions
- 1.3 Research design
- 1.4 Market size estimates and calculations
- 1.4.1 Approach 1: Data mining approach
- 1.4.1 Approach 2: Investors presentation
- 1.4.2 Approach 3: Top-down approach
- 1.5 Key trends for market estimates
- 1.6 Forecast model
- 1.7 Primary research & validation
- 1.7.1 Primary sources
- 1.7.2 Data mining sources
- 1.7.2.1 Paid sources 20
- 1.7.2.2 Public sources
- Chapter 2 Executive Summary
- 2.1 Industry 360 degree synopsis
- 2.1.1 Business trends
- 2.1.2 Regional trends
- 2.1.3 Type trends
- 2.1.4 Animal type trends
- Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.2 Industry impact forces
- 3.2.1 Growth drivers
- 3.2.1.1 Increasing pet adoption
- 3.2.1.2 Rising prevalence of veterinary dental problems
- 3.2.1.3 Increasing animal healthcare expenditure
- 3.2.2 Industry pitfalls and challenges
- 3.2.2.1 Lack of awareness about dental health in emerging markets
- 3.2.2.2 Limited availability of specialized services and professionals in emerging countries 36
- 3.3 Growth potential analysis
- 3.3.1 By type
- 3.4 Regulatory landscape
- 3.4.1 North America
- 3.4.1.1 U.S. 39
- 3.4.1.2 Canada 39
- 3.4.2 Europe
- 3.4.3 Asia Pacific
- 3.4.3.1 China 40
- 3.5 Technology and innovation landscape
- 3.5.1 Current technological trends
- 3.5.1.1 Enzyme-based technology platforms
- 3.5.1.2 Digital imaging and diagnostic technologies
- 3.5.1.3 Ultrasonic and electrolytic cleaning systems
- 3.5.1.4 Blue light and photodynamic therapy
- 3.5.2 Emerging technologies
- 3.5.2.1 Artificial intelligence and machine learning integration
- 3.5.2.2 Microrobotics and automated cleaning systems
- 3.5.2.3 Molecular Iodine and advanced antimicrobial technologies
- 3.6 Porter's analysis
- 3.7 PESTEL analysis
- Chapter 4 Competitive Landscape
- 4.1 Introduction
- 4.1.1 Mars
- 4.1.2 Purina PetCare (Nestle S.A.)
- 4.1.3 Hill's Pet Nutrition (Colgate Palmolive Company)
- 4.2 Company matrix analysis
- 4.3 Competitive analysis of major market players
- 4.4 Competitive positioning matrix
- 4.5 Strategy dashboard
- Chapter 5 Pet Dental Health Market, By Type
- 5.1 Services
- 5.1.1 Service type
- 5.1.1.1 Treatment 54
- 5.1.1.1.1 Dental cleaning
- 5.1.1.1.2 Surgery
- 5.1.1.1.3 Root canal therapy
- 5.1.1.1.4 Other treatments
- 5.1.1.2 Diagnosis 58
- 5.1.2 End user
- 5.1.2.1 Veterinary clinics
- 5.1.2.2 Veterinary hospitals
- 5.2 Product
- 5.2.1 Product type
- 5.2.1.1 Dental chews and treats
- 5.2.1.2 Oral care solutions
- 5.2.1.3 Toothpastes and brushes
- 5.2.1.4 Dental spray 65
- 5.2.1.5 Other product types
- 5.2.2 Distribution channel
- 5.2.2.1 Retail pharmacies
- 5.2.2.2 Online pharmacies
- 5.2.2.3 Pet stores 67
- 5.2.2.4 Other distribution channels
- Chapter 6 Pet Dental Health Market, By Animal Type
- 6.1 Dogs 70
- 6.2 Cats 73
- 6.3 Other pet types
- Chapter 7 Pet Dental Health Market, By Region
- 7.1 North America
- 7.2 Europe
- 7.3 Asia Pacific
- 7.4 Latin America
- 7.5 Middle East and Africa
- Chapter 8 Company Profiles
- 8.1 Bark 82
- 8.1.1 Financial data
- 8.1.1.1 Sales revenue, 2021-2024 (USD Million)
- 8.1.2 Product landscape
- 8.1.3 Strategic outlook
- 8.1.4 SWOT analysis
- 8.2 Ceva Sante Animale
- 8.2.1 Financial data
- 8.2.2 Product landscape
- 8.2.3 SWOT analysis
- 8.3 Hill's Pet Nutrition (Colgate Palmolive)
- 8.3.1 Financial data
- 8.3.1.1 Sales revenue, 2021-2024 (USD Million)
- 8.3.2 Product landscape
- 8.3.3 Strategic outlook
- 8.3.4 SWOT analysis
- 8.4 imrex 92
- 8.4.1 Financial data
- 8.4.2 Product landscape
- 8.4.3 SWOT analysis
- 8.5 Mars 95
- 8.5.1 Financial data
- 8.5.2 Product landscape
- 8.5.3 SWOT analysis
- 8.6 Petzlife Products
- 8.6.1 Financial data
- 8.6.2 Product landscape
- 8.6.3 SWOT analysis
- 8.7 Purina PetCare (Nestle SA)
- 8.7.1 Financial data
- 8.7.1.1 Sales revenue, 2021-2024 (USD Million)
- 8.7.2 Product landscape
- 8.7.3 SWOT analysis
- 8.8 TropiClean Pet Products (Cosmos Corporation)
- 8.8.1 Financial data
- 8.8.2 Product landscape
- 8.8.3 SWOT analysis
- 8.9 Vetoquinol
- 8.9.1 Financial data
- 8.9.1.1 Sales revenue, 2021-2024 (USD Million)
- 8.9.2 Product landscape
- 8.9.3 SWOT analysis
- 8.10 Virbac
- 8.10.1 Financial data
- 8.10.1.1 Sales revenue, 2021-2024 (USD Million)
- 8.10.2 Product landscape
- 8.10.3 Strategic outlook
- 8.10.4 SWOT analysis
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