
Personal Care Appliances Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 – 2032
Description
Personal Care Appliances Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 – 2032
The Global Personal Care Appliances Market reached USD 22.4 billion in 2023 and is projected to grow at 5.6% CAGR from 2024 to 2032. The increasing awareness surrounding personal grooming and hygiene has led consumers to spend more on personal care devices, particularly those that deliver professional-grade results at home.
The market is categorized by product type, with key segments including shaving and hair removal appliances, hair styling tools, oral care devices, skin care products, massage and relaxation gadgets, and others. In 2023, the shaving and hair removal appliances segment led the market, generating USD 6.3 billion in revenue. This segment is expected to continue expanding at a CAGR of 5.1% during 2024-2032. The growing emphasis on personal grooming and self-care, coupled with higher disposable incomes, has driven consumer demand for high-performance, at-home hair removal devices. The convenience and efficiency of these appliances, which provide salon-like results in the comfort of the home, also play a key role in their popularity.
The market is also segmented based on power supply, with the main categories being corded and cordless devices. In 2023, the cordless segment held a dominant market share of 61.8%, and it is projected to grow at a CAGR of 6.2% through 2032. Consumer preference for cordless appliances is driven by their flexibility, ease of use, and the growing desire for convenience in personal care routines. With an increasing focus on grooming and hygiene, as well as higher levels of disposable income, consumers are increasingly choosing portable, efficient devices that offer salon-quality results.
North America accounted for USD 6.5 billion in market value in 2023 and is expected to grow at a CAGR of 5.8% during 2024-2032. The demand in North America is primarily driven by increasing consumer investment in high-quality personal care appliances that offer convenience and professional results at home. Additionally, the region’s advanced e-commerce infrastructure and widespread use of cutting-edge technology make these products more accessible and appealing to a broader audience. The growing importance of self-care and hygiene routines also contributes to the increasing market size in this region.
Table of Contents
225 Pages
- Chapter 1 Methodology & Scope
- 1.1 Market scope & definition
- 1.2 Base estimates & calculations
- 1.3 Forecast parameters
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
- Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis, 2021 - 2032
- Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factors affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailers
- 3.2 Impact forces
- 3.2.1 Growth drivers
- 3.2.1.1 Increased awareness of grooming and hygiene
- 3.2.1.2 Rising disposable income and lifestyle changes
- 3.2.1.3 Innovations in heat and styling technology
- 3.2.1.4 Influence of social media and celebrity endorsements
- 3.2.2 Industry pitfalls & challenges
- 3.2.2.1 Product differentiation and innovation
- 3.2.2.2 Quality and durability concerns
- 3.3 Technology & innovation landscape
- 3.4 Consumer buying behavior analysis
- 3.4.1 Demographic trends
- 3.4.2 Factors affecting buying decision
- 3.4.3 Consumer product adoption
- 3.4.4 Preferred distribution channel
- 3.5 Growth potential analysis
- 3.6 Regulatory landscape
- 3.7 Pricing analysis
- 3.8 Porter’s analysis
- 3.9 PESTEL analysis
- Chapter 4 Competitive Landscape, 2023
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
- Chapter 5 Market Estimates & Forecast, By Product Type, 2021 – 2032, (USD Billion)
- 5.1 Key trends
- 5.2 Shaving & hair removal appliances
- 5.2.1 Electric shavers
- 5.2.2 Trimmers & epilators
- 5.2.3 IPL hair removal devices
- 5.2.4 Other (nose & ear trimmers)
- 5.3 Hair styling appliances
- 5.3.1 Hair dryers
- 5.3.2 Hair straighteners
- 5.3.3 Curling irons and wands
- 5.3.4 Hair clippers and trimmers
- 5.4 Oral care appliances
- 5.4.1 Electric toothbrushes
- 5.4.2 Water flossers
- 5.4.3 Whitening devices
- 5.5 Skin care appliances
- 5.5.1.1 Anti-aging devices
- 5.5.1.2 Microcurrent
- 5.5.1.3 LED light therapy
- 5.5.1.4 Radiofrequency treatment devices
- 5.5.2 Facial cleansing tools
- 5.5.3 Facial massagers
- 5.5.4 Other (ultrasonic pore extractors)
- 5.6 Massage & relaxation appliances
- 5.6.1 Hair growth stimulation
- 5.6.2 Foot and leg massagers
- 5.6.3 Electric body massagers
- 5.6.4 Muscle massage guns
- 5.7 Others
- Chapter 6 Market Estimates & Forecast, By Consumer Group, 2021 – 2032, (USD Billion)
- 6.1 Key trends
- 6.2 Men
- 6.3 Women
- 6.4 Unisex
- Chapter 7 Market Estimates & Forecast, By Power Supply, 2021 – 2032, (USD Billion)
- 7.1 Key trends
- 7.2 Corded
- 7.3 Cordless
- Chapter 8 Market Estimates & Forecast, By End Use, 2021 – 2032, (USD Billion)
- 8.1 Key trends
- 8.2 Residential
- 8.3 Commercial
- Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 – 2032, (USD Billion)
- 9.1 Key trends
- 9.2 Online channels
- 9.2.1 E-commerce platforms
- 9.2.2 Company websites
- 9.3 Offline channels
- 9.3.1 Specialty stores
- 9.3.2 Supermarkets and hypermarkets
- 9.3.3 Department stores
- Chapter 10 Market Estimates & Forecast, By Region, 2021 – 2032, (USD Billion)
- 10.1 Key trends
- 10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
- 10.3 Europe
- 10.3.1 Germany
- 10.3.2 UK
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
- 10.4.6 Malaysia
- 10.4.7 Indonesia
- 10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.6 MEA
- 10.6.1 Saudi Arabia
- 10.6.2 UAE
- 10.6.3 South Africa
- Chapter 11 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)
- 11.1 Andis Company
- 11.2 Colgate-Palmolive Company
- 11.3 Conair Corporation
- 11.4 Dyson Limited
- 11.5 Flyco
- 11.6 Groupe SEB
- 11.7 Havells India
- 11.8 Helen of Troy
- 11.9 Koninklijke Philips N.V.
- 11.10 Lion Corporation
- 11.11 Panasonic Corporation
- 11.12 Procter & Gamble Co.
- 11.13 Shiseido Company
- 11.14 Spectrum Brands, Inc.
- 11.15 Wahl Clipper Corporation
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.