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North America Home Standby Gensets Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2025-2034

Publisher Global Market Insights
Published Oct 14, 2025
Length 184 Pages
SKU # GMI20694458

Description

North America Home Standby Gensets Market was valued at USD 3.4 billion in 2024 and is estimated to grow at a CAGR of 8.2% to reach USD 7.62 billion by 2034.

Market growth is primarily driven by the rising frequency of power outages caused by extreme weather events, aging grid infrastructure, and increasing residential electricity demand. Home standby gensets provide automatic, uninterrupted power backup, ensuring continuity of essential household functions such as heating, cooling, refrigeration, and medical equipment operation. Growing consumer awareness regarding energy security, coupled with rising penetration of smart homes and electrically powered appliances, is further accelerating adoption. Additionally, improved genset efficiency, reduced noise levels, and enhanced fuel optimization technologies are making modern standby generators more attractive to homeowners across North America.

The gas segment captured USD 327.7 million in 2024, driven by strong residential preference for cleaner, reliable, and low-maintenance backup power solutions. Gas-powered standby gensets, particularly those operating on natural gas and propane, are widely adopted due to their lower emissions, quieter operation, and consistent fuel availability compared to diesel alternatives. The presence of well-developed natural gas pipeline infrastructure across the U.S. and Canada enables uninterrupted long-duration operation without the need for on-site fuel storage.

The single-phase segment generated USD 2.1 billion in 2024, supported by its extensive use in single-family homes and small residential properties. Single-phase standby gensets are specifically designed to meet typical household power requirements, efficiently supporting essential loads such as lighting, HVAC systems, refrigeration, and communication devices during power outages. Their relatively compact size, lower installation complexity, and cost-effectiveness make them a preferred choice for homeowners seeking reliable backup power without the need for industrial-grade systems.

United States Home Standby Gensets Market reached USD 2.9 billion in 2024, driven by frequent weather-related disruptions such as hurricanes, wildfires, snowstorms, and heatwaves, particularly in states like Texas, Florida, California, and the Northeast. Strong residential construction activity, high disposable income levels, and increased awareness of backup power solutions further strengthen U.S. market leadership. Canada also contributes steadily, supported by cold climate conditions and the growing adoption of standby power systems in remote and suburban areas.

Key players operating in the North America Home Standby Gensets Market include Generac Holdings Inc., Kohler Co., Briggs & Stratton, Cummins Inc., Honeywell International Inc., Champion Power Equipment, and MTU Onsite Energy. These companies compete through technological innovation, extensive dealer networks, and strong after-sales support. Companies in the North America Home Standby Gensets Market are focusing on product innovation, distribution expansion, and service reliability to strengthen their market position. Leading players are investing in quieter, fuel-efficient, and low-emission gensets to comply with evolving environmental regulations and consumer preferences. Integration of smart monitoring systems, mobile connectivity, and automatic transfer switches is being used to enhance user convenience and system reliability. Firms are also expanding dealer and installer networks to improve product accessibility and reduce installation lead times. Strategic partnerships with residential builders and utility companies are helping manufacturers tap into new customer bases. Additionally, extended warranties and maintenance service packages are being offered to improve customer retention and brand loyalty.

Table of Contents

184 Pages
Chapter 1 Methodology
1.1 Research design
1.1.1 Research approach
1.1.2 Data collection methods
1.1.3 Base estimates and calculations
1.1.4 Base year calculation
1.1.5 Market estimates & forecasts parameters
1.1.6 Key trends for market estimates
1.2 Market definitions
1.3 Forecast
1.4 Primary research and validation
1.5 Some of the primary sources (but not limited to)
1.6 Data mining sources
1.6.1 Secondary
1.6.1.1 Paid sources
1.6.1.2 Source by region
Chapter 2 Executive Summary
2.1 Industry snapshot
2.2 Business trends
2.3 Power rating trends
2.4 Fuel trends
2.5 Phase trends
2.6 Product trends
2.7 Country trends
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.2 Regulatory landscape
3.2.1 North America
3.2.1.1 U.S.
3.2.1.1.1 National Fire Protection Association (NFPA)
3.2.1.1.1.1 NFPA 110
3.2.1.1.2 EPA Emissions Standards for Natural Gas & Diesel Generators
3.2.1.1.3 Diesel Generator EPA Standards
3.2.1.1.4 Natural Gas Generator EPA Standards
3.2.1.2 Canada
3.2.1.2.1 Canadian Electrical Code
3.2.1.2.2 National Building Code of Canada
3.2.1.2.3 Standards Council of Canada
3.2.1.2.4 Environmental Protection Act
3.2.1.2.4.1 ONTARIO REGULATION 346/12
3.2.1.2.5 Canadian Regulations
3.3 Industry impact forces
3.3.1 Growth drivers
3.3.1.1 Surging intensity of weather-related disasters
3.3.1.2 Unreliable grid infrastructure & ongoing refurbishment of T&D networks
3.3.1.3 Extensive investments across the real estate sector
3.3.2 Pitfalls & challenges
3.3.2.1 High operation & maintenance cost
3.3.2.2 Increasing proportion of renewable based power generation
3.4 Growth potential analysis
3.5 Porter's analysis
3.6 PESTEL analysis
3.7 Cost structure analysis of home standby gensets
3.8 Price trend analysis
3.8.1 By product
3.8.2 By power rating
3.9 Emerging opportunities & trends
3.9.1 Digitalization & IoT integration
3.9.2 Emerging market penetration
3.10 Investment analysis & future outlook
Chapter 4 Competitive Landscape, 2025
4.1 Introduction
4.2 Company market share analysis, by country, 2024
4.2.1 U.S.
4.2.2 Canada
4.3 Strategic dashboard
4.3.1 Generac Power Systems
4.3.1.1 Partnerships
4.3.1.2 Installation/supply
4.3.1.3 Business expansion
4.3.2 Cummins Inc.
4.3.2.1 Collaboration
4.3.3 Kirloskar
4.3.3.1 Agreement
4.3.4 HIMOINSA
4.3.4.1 Acquisition
4.3.5 Rehlko
4.3.5.1 Business expansion
4.3.5.2 Plant expansion
4.3.6 Blue Star Power Systems
4.3.6.1 Acquisition
4.3.7 Briggs & Stratton
4.3.7.1 Business expansion
4.3.7.2 Business developments
4.3.8 Other Strategies
4.4 Strategic initiatives
4.5 Company benchmarking
4.6 Innovation & sustainability landscape
4.6.1 Generac Power Systems
4.6.2 Caterpillar
4.6.3 Briggs & Stratton
4.6.4 Rehlko
4.6.5 Other innovations
Chapter 5 Market Size and Forecast, By Power Rating, 2021 - 2034 ('000 Units & USD Million)
5.1 Key trends
5.2 ≤ 10 kVA
5.3 >10 kVA - 50 kVA
5.4 >50 kVA - 100 kVA
5.5 >100 kVA
Chapter 6 Market Size and Forecast, By Fuel, 2021 - 2034 ('000 Units & USD Million)
6.1 Key trends
6.2 Diesel
6.3 Gas
6.4 Others
Chapter 7 Market Size and Forecast, By Phase, 2021 - 2034 ('000 Units & USD Million)
7.1 Key trends
7.2 Single phase
7.3 Three phase
Chapter 8 Market Size and Forecast, By Product, 2021 - 2034 ('000 Units & USD Million)
8.1 Key trends
8.2 Air cooled
8.3 Liquid cooled
Chapter 9 Market Size and Forecast, By Country, 2021 - 2034 ('000 Units & USD Million)
9.1 Key trends
9.2 U.S.
9.3 Canada
Chapter 10 Company Profiles
10.1 Atlas Copco
10.1.1 Financial Data
10.1.2 Product Landscape
10.1.3 SWOT Analysis
10.2 Caterpillar
10.2.1 Financial Data
10.2.2 Product Landscape
10.2.3 SWOT Analysis
10.3 Cummins
10.3.1 Financial Data
10.3.2 Product Landscape
10.3.3 Strategic outlook
10.3.4 SWOT Analysis
10.4 Generac Power Systems
10.4.1 Financial Data
10.4.2 Product Landscape
10.4.3 Strategic outlook
10.4.4 SWOT Analysis
10.5 HIMOINSA
10.5.1 Financial Data
10.5.2 Product Landscape
10.5.3 Strategic outlook
10.5.4 SWOT Analysis
10.6 Kirloskar
10.6.1 Financial Data
10.6.2 Product Landscape
10.6.3 SWOT Analysis
10.7 Honeywell International
10.7.1 Financial Data
10.7.2 Product Landscape
10.7.3 SWOT Analysis
10.8 Eaton
10.8.1 Financial Data
10.8.2 Product Landscape
10.8.3 SWOT Analysis
10.9 Champion Power Equipment
10.9.1 Financial Data
10.9.2 Product Landscape
10.9.3 SWOT Analysis
10.10 Rehlko
10.10.1 Financial Data
10.10.2 Product Landscape
10.10.3 Strategic outlook
10.10.4 SWOT Analysis
10.11 Aurora Generators
10.11.1 Financial Data
10.11.2 Product Landscape
10.11.3 SWOT Analysis
10.12 Briggs and Stratton
10.12.1 Financial Data
10.12.2 Product Landscape
10.12.3 Strategic outlook
10.12.4 SWOT Analysis
10.13 Sommers Generator Systems
10.13.1 Financial Data
10.13.2 Product Landscape
10.13.3 SWOT Analysis
10.14 KUBOTA Corporation
10.14.1 Financial Data
10.14.2 Product Landscape
10.14.3 SWOT Analysis
10.15 Xylem
10.15.1 Financial Data
10.15.2 Product Landscape
10.15.3 SWOT Analysis
10.16 Honda Motor
10.16.1 Financial Data
10.16.2 Product Landscape
10.16.3 SWOT Analysis
10.17 HIPOWER SYSTEMS
10.17.1 Financial Data
10.17.2 Product Landscape
10.17.3 SWOT Analysis
10.18 WINCO
10.18.1 Financial Data
10.18.2 Product Landscape
10.18.3 SWOT Analysis
10.19 Blue Star Power Systems
10.19.1 Financial Data
10.19.2 Product Landscape
10.19.3 SWOT Analysis
10.20 Total Power
10.20.1 Financial Data
10.20.2 Product Landscape
10.20.3 SWOT Analysis

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