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North America Home Standby Gensets Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2025-2034

Publisher Global Market Insights
Published Oct 14, 2025
Length 184 Pages
SKU # GMI20613873

Description

North America Home Standby Gensets Market was valued at USD 3.4 billion in 2024 and is estimated to grow at a CAGR of 8.2% to reach USD 7.6 billion by 2034.

Market growth is driven by increasing grid instability, frequent weather-related outages, and a rising consumer shift toward reliable backup power solutions. The region’s growing dependence on electrical appliances, smart home technologies, and home-based working environments has intensified the demand for an uninterrupted power supply. As extreme storms, heatwaves, and winter freeze events continue to strain existing power infrastructure, homeowners are prioritizing long-duration, automatic standby gensets for dependable energy security. These systems offer seamless transition during outages, lower maintenance needs, and enhanced fuel flexibility, making them an essential household resilience asset across the U.S. and Canada.

The ≤10 kVA segment generated USD 561.4 million in 2024, serving as the preferred choice for compact homes, townhouses, and residential units with moderate power requirements. These lower-capacity gensets are widely adopted due to their affordability, ease of installation, and ability to support essential household loads such as lighting, refrigeration, communication devices, and small HVAC systems during outages.

The air-cooled segment reached USD 2.2 billion in 2024, owing to its cost-effectiveness, compact design, and suitability for residential power needs. Air-cooled gensets are widely preferred by homeowners because they offer reliable performance for moderate load requirements while maintaining lower installation and maintenance costs compared to liquid-cooled systems. Their simplified architecture, which eliminates the need for complex coolant systems, makes them easier to service and ideal for smaller homes and properties with limited space.

U.S. Home Standby Gensets Market generated USD 2.9 billion in 2024, driven by widespread grid failures, aging power infrastructure, and increased consumer preference for residential energy independence. Growing awareness about long-term power resilience and rising home construction activities have significantly boosted genset installations across coastal states, tornado-prone regions, and rural communities. The expansion of natural gas pipeline networks and the rising affordability of standby gensets are further accelerating nationwide adoption. Canada also demonstrates strong demand due to severe winter outages and rising electrification trends, complementing the region’s overall market growth trajectory.

Key players operating in the North America Home Standby Gensets Market include Generac Power Systems, Briggs & Stratton Corporation, Kohler Co., Cummins Inc., Atlas Copco, Honda Motor Co., Champion Power Equipment, Caterpillar Inc., Multiquip Inc., and Gillette Generators. These companies continue to enhance product reliability, fuel efficiency, remote operation capabilities, and noise-reduction features to strengthen their market presence. Companies in the North America Home Standby Gensets Market are strengthening their competitive position through continuous product innovation, digital integration, and expansion of dealer networks. Leading manufacturers are investing in quieter, fuel-efficient engines and advanced natural-gas-powered systems to meet rising environmental expectations while ensuring long-duration performance. Remote monitoring platforms, mobile-app-based diagnostics, and predictive maintenance technologies are being widely adopted to offer homeowners improved control and effortless operation.

Table of Contents

184 Pages
Chapter 1 Methodology
1.1 Research design
1.1.1 Research approach
1.1.2 Data collection methods
1.1.3 Base estimates and calculations
1.1.4 Base year calculation
1.1.5 Market estimates & forecasts parameters
1.1.6 Key trends for market estimates
1.2 Market definitions
1.3 Forecast
1.4 Primary research and validation
1.5 Some of the primary sources (but not limited to)
1.6 Data mining sources
1.6.1 Secondary
1.6.1.1 Paid sources
1.6.1.2 Source by region
Chapter 2 Executive Summary
2.1 Industry snapshot
2.2 Business trends
2.3 Power rating trends
2.4 Fuel trends
2.5 Phase trends
2.6 Product trends
2.7 Country trends
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.2 Regulatory landscape
3.2.1 North America
3.2.1.1 U.S.
3.2.1.1.1 National Fire Protection Association (NFPA)
3.2.1.1.1.1 NFPA 110
3.2.1.1.2 EPA Emissions Standards for Natural Gas & Diesel Generators
3.2.1.1.3 Diesel Generator EPA Standards
3.2.1.1.4 Natural Gas Generator EPA Standards
3.2.1.2 Canada
3.2.1.2.1 Canadian Electrical Code
3.2.1.2.2 National Building Code of Canada
3.2.1.2.3 Standards Council of Canada
3.2.1.2.4 Environmental Protection Act
3.2.1.2.4.1 ONTARIO REGULATION 346/12
3.2.1.2.5 Canadian Regulations
3.3 Industry impact forces
3.3.1 Growth drivers
3.3.1.1 Surging intensity of weather-related disasters
3.3.1.2 Unreliable grid infrastructure & ongoing refurbishment of T&D networks
3.3.1.3 Extensive investments across the real estate sector
3.3.2 Pitfalls & challenges
3.3.2.1 High operation & maintenance cost
3.3.2.2 Increasing proportion of renewable based power generation
3.4 Growth potential analysis
3.5 Porter's analysis
3.6 PESTEL analysis
3.7 Cost structure analysis of home standby gensets
3.8 Price trend analysis
3.8.1 By product
3.8.2 By power rating
3.9 Emerging opportunities & trends
3.9.1 Digitalization & IoT integration
3.9.2 Emerging market penetration
3.10 Investment analysis & future outlook
Chapter 4 Competitive Landscape, 2025
4.1 Introduction
4.2 Company market share analysis, by country, 2024
4.2.1 U.S.
4.2.2 Canada
4.3 Strategic dashboard
4.3.1 Generac Power Systems
4.3.1.1 Partnerships
4.3.1.2 Installation/supply
4.3.1.3 Business expansion
4.3.2 Cummins Inc.
4.3.2.1 Collaboration
4.3.3 Kirloskar
4.3.3.1 Agreement
4.3.4 HIMOINSA
4.3.4.1 Acquisition
4.3.5 Rehlko
4.3.5.1 Business expansion
4.3.5.2 Plant expansion
4.3.6 Blue Star Power Systems
4.3.6.1 Acquisition
4.3.7 Briggs & Stratton
4.3.7.1 Business expansion
4.3.7.2 Business developments
4.3.8 Other Strategies
4.4 Strategic initiatives
4.5 Company benchmarking
4.6 Innovation & sustainability landscape
4.6.1 Generac Power Systems
4.6.2 Caterpillar
4.6.3 Briggs & Stratton
4.6.4 Rehlko
4.6.5 Other innovations
Chapter 5 Market Size and Forecast, By Power Rating, 2021 - 2034 ('000 Units & USD Million)
5.1 Key trends
5.2 ≤ 10 kVA
5.3 > 10 kVA - 50 kVA
5.4 > 50 kVA - 100 kVA
5.5 > 100 kVA
Chapter 6 Market Size and Forecast, By Fuel, 2021 - 2034 ('000 Units & USD Million)
6.1 Key trends
6.2 Diesel
6.3 Gas
6.4 Others
Chapter 7 Market Size and Forecast, By Phase, 2021 - 2034 ('000 Units & USD Million)
7.1 Key trends
7.2 Single phase
7.3 Three phase
Chapter 8 Market Size and Forecast, By Product, 2021 - 2034 ('000 Units & USD Million)
8.1 Key trends
8.2 Air cooled
8.3 Liquid cooled
Chapter 9 Market Size and Forecast, By Country, 2021 - 2034 ('000 Units & USD Million)
9.1 Key trends
9.2 U.S.
9.3 Canada
Chapter 10 Company Profiles
10.1 Atlas Copco
10.1.1 Financial Data
10.1.2 Product Landscape
10.1.3 SWOT Analysis
10.2 Caterpillar
10.2.1 Financial Data
10.2.2 Product Landscape
10.2.3 SWOT Analysis
10.3 Cummins
10.3.1 Financial Data
10.3.2 Product Landscape
10.3.3 Strategic outlook
10.3.4 SWOT Analysis
10.4 Generac Power Systems
10.4.1 Financial Data
10.4.2 Product Landscape
10.4.3 Strategic outlook
10.4.4 SWOT Analysis
10.5 HIMOINSA
10.5.1 Financial Data
10.5.2 Product Landscape
10.5.3 Strategic outlook
10.5.4 SWOT Analysis
10.6 Kirloskar
10.6.1 Financial Data
10.6.2 Product Landscape
10.6.3 SWOT Analysis
10.7 Honeywell International
10.7.1 Financial Data
10.7.2 Product Landscape
10.7.3 SWOT Analysis
10.8 Eaton
10.8.1 Financial Data
10.8.2 Product Landscape
10.8.3 SWOT Analysis
10.9 Champion Power Equipment
10.9.1 Financial Data
10.9.2 Product Landscape
10.9.3 SWOT Analysis
10.10 Rehlko
10.10.1 Financial Data
10.10.2 Product Landscape
10.10.3 Strategic outlook
10.10.4 SWOT Analysis
10.11 Aurora Generators
10.11.1 Financial Data
10.11.2 Product Landscape
10.11.3 SWOT Analysis
10.12 Briggs and Stratton
10.12.1 Financial Data
10.12.2 Product Landscape
10.12.3 Strategic outlook
10.12.4 SWOT Analysis
10.13 Sommers Generator Systems
10.13.1 Financial Data
10.13.2 Product Landscape
10.13.3 SWOT Analysis
10.14 KUBOTA Corporation
10.14.1 Financial Data
10.14.2 Product Landscape
10.14.3 SWOT Analysis
10.15 Xylem
10.15.1 Financial Data
10.15.2 Product Landscape
10.15.3 SWOT Analysis
10.16 Honda Motor
10.16.1 Financial Data
10.16.2 Product Landscape
10.16.3 SWOT Analysis
10.17 HIPOWER SYSTEMS
10.17.1 Financial Data
10.17.2 Product Landscape
10.17.3 SWOT Analysis
10.18 WINCO
10.18.1 Financial Data
10.18.2 Product Landscape
10.18.3 SWOT Analysis
10.19 Blue Star Power Systems
10.19.1 Financial Data
10.19.2 Product Landscape
10.19.3 SWOT Analysis
10.20 Total Power
10.20.1 Financial Data
10.20.2 Product Landscape
10.20.3 SWOT Analysis

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