Report cover image

Laundry Care Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034

Publisher Global Market Insights
Published Feb 17, 2025
Length 100 Pages
SKU # GMI19899233

Description

The Global Laundry Care Products Market was valued at USD 107.4 billion in 2024 and is projected to expand at a CAGR of 4.8% from 2025 to 2034. Growing consumer awareness about hygiene is a key driver of this expansion. The pandemic further amplified this trend, elevating the importance of sanitation and healthcare. Consumers are prioritizing cleanliness in their households, including laundry, fueling demand for products that not only clean but also sanitize fabrics. As a result, the adoption of advanced laundry detergents and sanitizers that eliminate germs, bacteria, and viruses is increasing. This shift in consumer behavior is encouraging brands to innovate by introducing formulations with antimicrobial properties, stain-removing capabilities, and allergen-free ingredients. Additionally, there is an increased focus on skin-friendly antibacterial solutions designed for individuals with sensitive skin and specific hygiene needs. These innovations are strengthening market positioning for companies, enabling them to cater to changing consumer preferences while enhancing their brand presence as providers of health-conscious laundry solutions.

The market is segmented by product type into fabric softeners and conditioners, detergents, stain removers and pre-treatment products, bleaches, laundry additives, and others. Detergents dominate the industry, generating USD 59.6 billion in 2024, with projections indicating an increase to USD 96.4 billion by 2034. Widely used for household cleaning routines, detergents cater to diverse consumer needs such as stain removal, fabric softening, and fragrance preferences. The demand for environmentally friendly options is rising, leading to innovations in concentrated formulas, cold-water washing solutions, and sustainable ingredients. A notable portion of consumers now consider the environmental impact of their laundry care purchases, pushing brands to develop eco-friendly alternatives.

In the United States, the laundry care products market is witnessing annual growth of 4.9%, driven by innovation and sustainability initiatives. Changing consumer preferences and evolving regulations are prompting companies to invest in eco-conscious product development. The focus is on reducing plastic waste and incorporating advanced technologies to enhance performance while minimizing environmental impact. The competitive landscape is intensifying as both established and emerging brands strive to capture consumer interest with new formulations and marketing strategies.

Table of Contents

100 Pages
Chapter 1 Methodology & Scope
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
1.4.1 Primary
1.5 Secondary
1.5.1.1 Paid sources
1.5.1.2 Public sources
Chapter 2 Executive Summary
2.1 Industry synopsis, 2021 - 2034
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.1.7 Retailers
3.2 Impact forces
3.2.1 Growth drivers
3.2.1.1 Rising consumer awareness of hygiene and cleanliness
3.2.1.2 Innovation and product development
3.2.1.3 Increasing urbanization and busy lifestyles
3.2.2 Industry pitfalls & challenges
3.2.2.1 Environmental concerns and regulatory challenges
3.2.2.2 Intense market competition and price wars
Consumer buying behavior analysis
3.2.3 Demographic trends
3.2.4 Factors affecting buying decision
3.2.5 Consumer product adoption
3.2.6 Preferred distribution channel
3.2.7 Preferred price range
3.3 Growth potential analysis
3.4 Regulatory landscape
3.5 Pricing analysis
3.6 Porter’s analysis
3.7 PESTEL analysis
Chapter 4 Competitive Landscape, 2024
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
Chapter 5 Market Estimates and Forecast, By Type, 2021 – 2034 (USD Billion) (Million Units)
5.1 Key trends
5.2 Detergents
5.2.1 Powder detergents
5.2.2 Liquid detergents
5.2.3 Pods/capsules
5.3 Fabric softeners and conditioners
5.4 Stain removers and pre-treatment products
5.5 Bleaches
5.6 Laundry additives
5.7 Others
Chapter 6 Market Estimates & Forecast, By Price Range, 2021 – 2034, (USD Billion) (Million Units)
6.1 Key trends
6.2 Low
6.3 Medium
6.4 High
Chapter 7 Market Estimates & Forecast, By Application, 2021 – 2034, (USD Billion) (Million Units)
7.1 Key trends
7.2 Household
7.3 Commercial
Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 – 2034, (USD Billion) (Million Units)
8.1 Key trends
8.2 Online
8.2.1 Ecommerce
8.2.2 Company website
8.3 Offline
8.3.1 Supermarkets & hypermarkets
8.3.2 Specialty stores
8.3.3 Others
Chapter 9 Market Estimates & Forecast, By Region, 2021 – 2034, (USD Billion) (Million Units)
9.1 Key trends
9.2 North America
9.2.1 U.S.
9.2.2 Canada
9.3 Europe
9.3.1 UK
9.3.2 Germany
9.3.3 France
9.3.4 Italy
9.3.5 Spain
9.4 Asia Pacific
9.4.1 China
9.4.2 Japan
9.4.3 India
9.4.4 South Korea
9.4.5 Australia
9.5 Latin America
9.5.1 Brazil
9.5.2 Mexico
9.6 MEA
9.6.1 South Africa
9.6.2 Saudi Arabia
9.6.3 UAE
Chapter 10 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)
10.1 Amway Home
10.2 Ariel
10.3 Bonux
10.4 Breeze
10.5 Calgon
10.6 Clorox
10.7 Comfort
10.8 Downy
10.9 Gain
10.10 OMO
10.11 Persil
10.12 Seventh Generation
10.13 Silan
10.14 Tide
10.15 Woolite

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us