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Europe Two-Wheeler Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

Publisher Global Market Insights
Published Jul 18, 2025
Length 210 Pages
SKU # GMI20333605

Description

The Europe Two-Wheeler Market was valued at USD 16.1 billion in 2024 and is estimated to grow at a CAGR of 5.1% to reach USD 26.3 billion by 2034. The market is undergoing a major transformation as evolving urban mobility trends and advancing technology continue to shape consumer preferences. Rising competition is pushing manufacturers to innovate rapidly, particularly in electric and premium product lines. Buyers are increasingly prioritizing performance, safety, and smart functionalities, leading companies to integrate features like navigation systems, theft protection, and mobile connectivity into their models.

Shifting consumer behavior is fueling demand for environmentally friendly and tech-integrated two-wheelers. Styling, customization, and brand individuality are becoming major purchase drivers, while growing interest in luxury models and electric alternatives reflects a shift in two-wheelers from utility to lifestyle products. Although the pandemic disrupted operations, causing factory shutdowns and parts shortages, it also increased awareness of personal mobility. With public transportation less reliable during lockdowns, scooters, mopeds, and e-bikes became go-to options for both commuting and delivery services—supporting renewed momentum in the market.

The internal combustion engine (ICE) vehicles segment accounted for a 69% share in 2024 and is forecast to grow at a 2% CAGR through 2034. ICE continues to dominate due to its affordability, established fuel access, and widespread service infrastructure. Consumers still lean toward traditional engines for convenience, familiarity, and widespread availability, making ICE a stronghold despite growing interest in electrification.

The dealer and showroom channels segment generated USD 8.5 billion in 2024. Physical retail locations continue to be the top choice for buyers who prefer inspecting vehicles, test-riding them, and engaging with informed sales staff. This model also supports personalized assistance, flexible financing, and post-purchase service—all crucial in building consumer confidence. Although digital options are emerging, the trust and convenience offered by in-person dealerships remain highly influential.

Western Europe Two-Wheeler Market held a 44% market share in 2024, growing at a CAGR of 4%. The region's well-developed infrastructure, dense urban hubs, and government-led initiatives promoting green mobility have made it fertile ground for two-wheeler growth. The market in this area continues to benefit from policy support, advanced transport frameworks, and high consumer interest in cleaner, more efficient alternatives.

Key players driving the Europe Two-Wheeler Market include Honda, Ducati, KTM, Harley-Davidson, BMW Motorrad, Yamaha, and Piaggio. These companies consistently invest in new technologies and premium models to meet the evolving demands of both entry-level and high-end customers across European markets. Leading companies in the Europe Two-Wheeler Market are focusing on a mix of innovation, localization, and premiumization to maintain a strong foothold. They are expanding their electric vehicle portfolios, incorporating smart tech such as connected dashboards and AI-driven safety features, and investing in lightweight, energy-efficient designs. Collaborations with tech firms, regional assembly units, and e-commerce expansion also support broader reach and faster product delivery. Brand loyalty is further built through experience centers, flexible financing schemes, and strong dealership networks. Companies are also increasing R&D spending to comply with stringent EU emissions norms while offering performance-driven alternatives.

Comprehensive Market Analysis and Forecast

Industry trends, key growth drivers, challenges, future opportunities, and regulatory landscape
Competitive landscape with Porter’s Five Forces and PESTEL analysis
Market size, segmentation, and regional forecasts
In-depth company profiles, business strategies, financial insights, and SWOT analysis

Table of Contents

210 Pages
Chapter 1 Methodology & Scope
1.1 Research design
1.1.1 Research approach
1.1.2 Data collection methods
1.2 Data mining sources
1.2.1 Regional/Country
1.3 Base estimates & calculations
1.3.1 Base year calculation
1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
1.5.1 Primary sources
1.6 Research assumptions and limitations
Chapter 2 Executive Summary
2.1 Industry 360° synopsis
2.2 Key trends
2.2.1 Regional
2.2.2 Vehicle
2.2.3 Propulsion
2.2.4 End use
2.2.5 Sales channel
2.3 TAM Analysis, 2025-2034
2.4 CXO perspectives: Strategic imperatives
2.4.1 Key decision points for industry executives
2.4.2 Critical success factors for market players
2.5 Future outlook and strategic recommendations
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.1.1 Supplier landscape
3.1.1.1 Raw materials manufacturer
3.1.1.2 Two-wheeler manufacturer
3.1.1.3 Technology vendors and developers
3.1.1.4 Distribution partners and channels
3.1.1.5 End user
3.1.2 Supplier landscape
3.1.3 Profit margin analysis
3.1.4 Cost structure breakdown
3.1.5 Value addition at each stage
3.1.6 Factors affecting the value chain
3.1.7 Market disruptions and innovations
3.2 Impact on forces
3.2.1 Growth drivers
3.2.1.1 Rising urbanization and increasing traffic congestion
3.2.1.2 Growing demand for affordable personal mobility solutions
3.2.1.3 Government incentives for electric two-wheelers adoption
3.2.1.4 Shared Mobility & Micro-Mobility Growth
3.2.2 Industry pitfalls & challenges
3.2.2.1 Infrastructure gaps for electric two-wheeler charging
3.2.2.2 High upfront cost of electric two-wheelers
3.2.3 Market opportunities
3.2.3.1 Rising demand for electric two-wheelers
3.2.3.2 Advancements in battery technology
3.2.3.3 Premium and luxury segments
3.2.3.4 Connected and smart mobility solutions
3.3 Growth potential analysis
3.4 Porter’s analysis
3.5 PESTEL analysis
3.6 Technology & innovation landscape
3.6.1 Current technological trends
3.6.1.1 Engine technology evolution
3.6.1.2 Electric powertrain development
3.6.1.3 Connectivity and IoT integration
3.6.2 Emerging technologies
3.6.2.1 Advanced battery technologies
3.6.2.2 Autonomous driving capabilities
3.6.2.3 Hydrogen fuel cell technology
3.6.2.4 Advanced rider assistance systems
3.7 Patent analysis
3.8 Regulatory landscape
3.8.1 European Union
3.8.1.1 Euro emission standards
3.8.1.2 Green Deal and Climate Policies
3.8.1.3 Type approval regulations
3.8.1.4 Electric vehicle incentives
3.8.2 Germany
3.8.2.1 National emission standards
3.8.2.2 Electric mobility incentives
3.8.2.3 Urban mobility regulations
3.8.3 Italy
3.8.3.1 Scooter and motorcycle regulations
3.8.3.2 Electric vehicle subsidies
3.8.3.3 Urban access restrictions
3.8.4 Other European countries
3.8.4.1 France
3.8.4.2 Spain
3.8.4.3 United Kingdom
3.8.4.4 Netherlands
3.8.4.5 Austria
3.9 Price trends
3.9.1 By region
3.9.2 By vehicle type
3.9.3 By propulsion
3.9.4 Historical price evolution
3.10 Production statistics
3.10.1 Production hubs
3.10.1.1 Italy manufacturing landscape
3.10.1.2 Germany production centers
3.10.1.3 Austria manufacturing initiatives
3.10.2 Consumption hubs
3.10.3 Export and import analysis
3.11 Cost breakdown analysis
3.11.1 Engine and powertrain costs
3.11.2 Chassis and suspension costs
3.11.3 Electronics and connectivity costs
3.11.4 Assembly and labor costs
3.12 Patent landscape
3.12.1 Patent landscape overview
3.12.2 Key patent holders
3.12.3 Technology focus areas
3.13 Sustainability analysis
3.13.1 Sustainable practices
3.13.2 Waste reduction strategies
3.13.3 Energy efficiency in production
3.13.4 Eco-friendly initiatives
3.13.5 Carbon footprint considerations
3.13.6 Circular economy and recycling
3.14 Consumer behavior and market dynamics
3.14.1 Consumer demographics and preferences
3.14.2 Purchase decision factors
3.14.3 Brand loyalty and switching patterns
3.14.4 Seasonal demand variations
3.14.5 Urban vs rural usage patterns
3.14.6 Gender and age-based preferences
3.15 Distribution channel analysis
3.15.1 Dealer network structure
3.15.2 Online sales channels
3.15.3 Direct-to-consumer models
3.15.4 Rental and leasing channels
3.15.5 After-sales service networks
3.15.6 Spare parts distribution
3.16 Financial and investment landscape
3.16.1 Industry financing trends
3.16.2 Investment in R&D and innovation
3.16.3 Capital expenditure patterns
3.16.4 Venture capital and startup funding
3.16.5 Government funding and subsidies
3.16.6 Financial performance metrics
Chapter 4 Competitive Landscape, 2024
4.1 Introduction
4.2 Company market share analysis
4.2.1 Western Europe
4.2.2 Eastern Europe
4.2.3 Northern Europe
4.2.4 Southern Europe
4.3 Competitive analysis of major market players
4.3.1 Market leaders’ analysis
4.3.2 Emerging players assessment
4.3.3 Competitive strategies
4.4 Competitive positioning matrix
4.5 Strategic outlook matrix
4.6 Key developments
4.6.1 Mergers & acquisitions
4.6.2 Partnerships & collaborations
4.6.3 New product launches
4.6.4 Expansion plans and funding
4.6.5 Technology licensing agreements
4.7 Brand performance and market positioning
4.7.1 Brand equity analysis
4.7.2 Brand perception studies
4.7.3 Customer satisfaction metrics
4.7.4 Brand loyalty measurements
4.7.5 Marketing effectiveness analysis
4.7.6 Digital presence and social media impact
4.8 Manufacturing efficiency comparison
4.8.1 Supply chain resilience analysis
4.8.2 Vertical integration strategies
4.8.3 Quality management systems
4.8.4 Cost competitiveness analysis
4.8.5 Supplier relationship management
Chapter 5 Market Estimates & Forecast, By Vehicle, 2021 - 2034 ($Bn & Units)
5.1 Key trends
5.2 Motorcycles
5.2.1 Sport Bikes
5.2.2 Cruisers
5.2.3 Touring Motorcycles
5.2.4 Adventure Motorcycles
5.2.5 Naked/Standard Motorcycles
5.3 Scooters
5.4 Moped
Chapter 6 Market Estimates & Forecast, By Propulsion, 2021 - 2034 ($Bn & Units)
6.1 Key trends
6.2 Internal Combustion Engine (ICE)
6.2.1 Up to 100 CC
6.2.2 100-200 CC
6.2.3 Above 200 CC
6.3 Electric Vehicles (EV)
6.3.1 Up to 5 kWh
6.3.2 5-10 kWh
6.3.3 Above 10 kWh
6.4 Hybrid Vehicles
Chapter 7 Market Estimates & Forecast, By End Use, 2021 - 2034 ($Bn & Units)
7.1 Key trends
7.2 Personal Use
7.3 Commercial Use
7.3.1 Delivery Services
7.3.2 Taxi/Ridesharing
7.3.3 Tourism and Rental
7.4 Shared Mobility
Chapter 8 Market Estimates & Forecast, By Sales Channel, 2021 - 2034 ($Bn & Units)
8.1 Key trends
8.2 Dealerships/Showrooms
8.3 Multi-Brand Retailers
8.4 Online Marketplaces
Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn & Units)
9.1 Key trends
9.2 Western Europe
9.2.1 Germany
9.2.2 France
9.2.3 Netherlands
9.2.4 Belgium
9.2.5 Switzerland
9.2.6 Austria
9.2.7 Luxembourg
9.2.8 Liechtenstein
9.2.9 Ireland
9.3 Eastern Europe
9.3.1 Poland
9.3.2 Czech Republic
9.3.3 Portugal
9.3.4 Serbia
9.3.5 Albania
9.3.6 Slovakia
9.3.7 Romania
9.3.8 Slovenia
9.3.9 Bulgaria
9.4 Northern Europe
9.4.1 UK
9.4.2 Denmark
9.4.3 Sweden
9.4.4 Norway
9.4.5 Iceland
9.4.6 Faroe Islands
9.5 Southern Europe
9.5.1 Italy
9.5.2 Spain
9.5.3 Vatican City
9.5.4 San Marino
Chapter 10 Company Profiles
10.1 European manufacturers
10.1.1 BMW
10.1.2 Ducati Motors
10.1.3 KTM
10.1.4 Piaggo Group
10.1.5 Triumph Motorcycles
10.2 Global manufacturers
10.2.1 Harley-Davidson
10.2.2 Honda Motors
10.2.3 Kawasaki Motors
10.2.4 Suzuki Motors
10.2.5 Yamaha Motors
10.3 Scooter and urban mobility manufacturers
10.3.1 Keyway Motors
10.3.2 Kymco Europe
10.3.3 Nipponia Motors
10.3.4 Peugeot Scooters
10.3.5 SYM Motors
10.3.6 TVS Motors
10.4 Electric two-wheeler manufacturers
10.4.1 CAKE
10.4.2 Gogoro
10.4.3 NIU
10.4.4 Silence Urban Ecomobility
10.4.5 Vmoto Limited
10.4.6 Zero Motorcycles
10.5 Bicycle and e-bike manufacturers
10.5.1 Accell Group
10.5.2 Canyon Bikes
10.5.3 Cube Bikes
10.5.4 Giant Manufacturing
10.5.5 Trek Bicycle

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