The Embedded Software market is expected to surpass USD 20 billion by 2025. The major market drivers are a rise in the IoT adoption, increase in governments’ support for digitalization, and advancements in artificial intelligence & machine learning technologies. The increase in the demand for embedded OS in the automotive sector for enhanced in-vehicle infotainment systems, such as navigation, adaptive cruise control, parking assistance, and airbag, is also supporting the market growth. The growing demand for electric & hybrid vehicles to reduce the carbon footprint is also contributing significantly to the embedded software market growth.
The surge in the demand for embedded software in consumer electronics is another factor driving market growth. Advancements in the technology have transformed the consumer electronics industry from standalone & single-functioned devices into converged, feature-rich, complex, upgradable, and network-connected devices. Consumer devices, such as personal computers, smart TVs, mobiles, tablets, smartphones, and enhanced home automation systems, depend on embedded communication and network systems that include Wi-Fi, cellular base stations, and backbone internet servers & routers. Consumer electronics companies are developing innovative & compact products in sync with the embedded software to gain a competitive advantage.
The Android OS market is expected to grow at the fastest CAGR of over 12% over the forecast period due to the availability of open-source code for embedded developers. Embedded-Android offers several advantages over proprietary embedded OS such as a stable kernel, no licensing fees, and a vast library of open source codes & device drivers. The android-embedded OS is playing a key role in controlling & managing IoT devices from smartphones and tablets. A large & growing community of Android developers is taking advantage of the open-source OS for providing diversified IoT solutions for applications such as smart city, transportation, and agriculture.
The Ubuntu OS held the highest share of the embedded software market in 2018 due to the increase in the adoption of cloud among enterprises. Ubuntu works closely with cloud operators to optimize the kernel and system for their infrastructure, speed up security updates, and minimize the cost of network or storage for users. In April 2018, Canonical, an Ubuntu OS developer company, launched Ubuntu 18.04 LTS for cloud & IoT development. Boot-time and performance-optimized images of Ubuntu 18.04 LTS on every major public cloud make it a popular choice for compute & storage-intensive workloads related to machine learning.
The VxWorks OS held the highest share of the embedded software market in 2018 due to the increase in the number of drones & autonomous systems. VxWorks powers a variety of unmanned & autonomous systems with a high level of safety and cost-effectiveness. It is used with diversified hardware components such as communication & network devices, testing & measuring devices, computer peripherals, automotive systems, and consumer products. The OS is also used by the spacecraft industry. Some of the examples are Deep Space Program Science Experiment, Mars Reconnaissance Orbiter, Phoenix Mars Lander, and Deep Impact space probes.
The standalone embedded system held the highest share of over 70% in the embedded software market in 2018. A standalone embedded system is simple and less complex and performs the execution of tasks on its own without depending on any other components. The embedded systems are commonly used in consumer electronics, automobiles, and process control industries to perform inter-communication between devices without the help of any host network. The increase in the demand for the consumer electronics industry is anticipated to augment the growth of the market. The rise in applications of smart wearables and smartphones is also projected to drive the growth of the embedded software market during the forecast period.
The embedded OS adoption in the automotive industry is driven by an increase in the demand for real-time systems to match the increasing complexities of ECUs and microcontrollers used in automobiles. The compactness of embedded devices helps in easy installation in small vehicle spaces and can be deployed for features such as altering octane levels in fuel, adjustment of suspension, security systems, and anti-lock braking systems. Hybrid & electric vehicles are using embedded software for increasing fuel efficiency and controlling emission. The increasing demand for autonomous & connected vehicles is also supporting the market growth. In January 2017, Arm Limited partnered with OpenSynergy to develop the industry’s first software hypervisor for ARM cortex R52 processor to address software issues in autonomous cars. This product development enabled the company to consolidate several safety critical functions in ECUs to reduce complexities and operational costs.
The Asia Pacific embedded software market is projected to exhibit a CAGR of over 10% during the forecast period. The market growth is attributed to factors such as increased adoption of Real-time Operating System (RTOS) software in embedded systems catering to business requirements of customers in various industry verticals such as manufacturing and aerospace. The advancements in the field of embedded systems and vehicular technologies have simplified the process of sending and receiving real-time information about vehicle systems. This will also lead to an increase in the adoption of embedded systems in the automobile sector.
The companies operating in the embedded software market are enhancing their capabilities through strategic acquisitions. For instance, in November 2017, SEGGER acquired the assets of Somnium Technologies, a company based in the UK. The IP assets acquired by SEGGER included Somnuim’s patent portfolio. The company’s intention was to give Somnium customers an opportunity to give final orders for licenses of Somnium’s DRT products as well as buy-outs of the technology to anybody. The electronics manufacturers are extending their support for embedded OS for the development of high-performance industrial equipment. For instance, in October 2017, Renasas Electronics enabled long-term support for embedded industrial Linux developers with the new RZ/G Linux platform. The new platform provides a Linux package with cloud-maintenance and development options that make it easy for embedded developers to leverage the OS for high-performance industrial equipment.
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