Electric Shavers Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
Description
The Global Electric Shavers Market reached USD 12.4 billion in 2024 and is projected to grow at a CAGR of 4.7% between 2025 and 2034. As consumers continue to embrace fast-paced lifestyles, the demand for convenient, efficient, and time-saving grooming solutions is on the rise. Electric shavers are rapidly becoming the preferred choice over traditional shaving methods, offering a superior combination of ease, speed, and precision. Unlike manual razors, these devices deliver a dry shave without the hassle of shaving cream, water, or soap, making them an ideal option for users seeking a mess-free grooming experience.
Advancements in technology, such as self-sharpening blades, flexible heads, skin protection systems, and smart sensors, are enhancing user experience, while sleek and ergonomic designs make electric shavers more user-friendly than ever before. Brands are focusing on innovations like waterproof designs and wet & dry compatibility to cater to diverse consumer needs, including those with sensitive skin. The growing focus on personal grooming among men, along with rising interest from women in multi-functional shavers, continues to fuel market growth. Moreover, with the rising influence of social media and grooming trends, consumers are increasingly prioritizing well-maintained appearances, creating favorable opportunities for electric shaver manufacturers to launch advanced, aesthetically appealing, and feature-rich products.
The electric shavers market is segmented into various product types, including foil shavers, rotary shavers, wet & dry shavers, and clippers, among others. In 2024, the rotary shaver segment alone generated USD 2.6 billion, driven by an increasing preference for comfortable and versatile grooming tools. Rotary shavers, designed with circular blades that glide smoothly over facial contours, offer an optimal shave with minimal skin irritation or nicks, making them highly suitable for individuals with sensitive skin. Their ergonomic, lightweight designs, coupled with cordless functionality, add to their ease of use, enabling quick grooming routines that align with modern lifestyles.
When analyzed by power source, the market is divided into corded and cordless electric shavers, with the cordless segment generating USD 8.1 billion in 2024. Cordless electric shavers are becoming the top choice for consumers valuing portability and freedom of movement. These models are powered by rechargeable batteries that deliver long-lasting performance, often providing multiple shaving sessions on a single charge. The convenience of cordless shavers makes them especially appealing for travelers and busy professionals who require efficient grooming tools without the need for constant access to a power outlet.
The U.S. electric shavers market reached USD 1.9 billion in 2024, reflecting strong demand for modern and efficient grooming solutions. As consumers in the U.S. shift toward electric shavers for their convenience, manufacturers are responding by launching innovative cordless and rechargeable models that cater to evolving grooming preferences. Changing cultural perceptions of personal care and rising awareness of hygiene have further accelerated the adoption of electric shavers, with many consumers seeking products that offer speed, comfort, and precision.
Advancements in technology, such as self-sharpening blades, flexible heads, skin protection systems, and smart sensors, are enhancing user experience, while sleek and ergonomic designs make electric shavers more user-friendly than ever before. Brands are focusing on innovations like waterproof designs and wet & dry compatibility to cater to diverse consumer needs, including those with sensitive skin. The growing focus on personal grooming among men, along with rising interest from women in multi-functional shavers, continues to fuel market growth. Moreover, with the rising influence of social media and grooming trends, consumers are increasingly prioritizing well-maintained appearances, creating favorable opportunities for electric shaver manufacturers to launch advanced, aesthetically appealing, and feature-rich products.
The electric shavers market is segmented into various product types, including foil shavers, rotary shavers, wet & dry shavers, and clippers, among others. In 2024, the rotary shaver segment alone generated USD 2.6 billion, driven by an increasing preference for comfortable and versatile grooming tools. Rotary shavers, designed with circular blades that glide smoothly over facial contours, offer an optimal shave with minimal skin irritation or nicks, making them highly suitable for individuals with sensitive skin. Their ergonomic, lightweight designs, coupled with cordless functionality, add to their ease of use, enabling quick grooming routines that align with modern lifestyles.
When analyzed by power source, the market is divided into corded and cordless electric shavers, with the cordless segment generating USD 8.1 billion in 2024. Cordless electric shavers are becoming the top choice for consumers valuing portability and freedom of movement. These models are powered by rechargeable batteries that deliver long-lasting performance, often providing multiple shaving sessions on a single charge. The convenience of cordless shavers makes them especially appealing for travelers and busy professionals who require efficient grooming tools without the need for constant access to a power outlet.
The U.S. electric shavers market reached USD 1.9 billion in 2024, reflecting strong demand for modern and efficient grooming solutions. As consumers in the U.S. shift toward electric shavers for their convenience, manufacturers are responding by launching innovative cordless and rechargeable models that cater to evolving grooming preferences. Changing cultural perceptions of personal care and rising awareness of hygiene have further accelerated the adoption of electric shavers, with many consumers seeking products that offer speed, comfort, and precision.
Table of Contents
150 Pages
- Chapter 1 Methodology and Scope
- 1.1 Market scope and definition
- 1.2 Base estimates & calculations
- 1.3 Forecast parameters
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
- Chapter 2 Executive Summary
- 2.1 Industry 3600 synopsis, 2021 - 2034
- Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.2 Impact forces
- 3.2.1 Growth drivers
- 3.2.1.1 Increasing consumer awareness and demand for personal grooming
- 3.2.1.2 Technological advancements and product innovations
- 3.2.1.3 Rising disposable income and urbanization
- 3.2.2 Industry pitfalls & challenges
- 3.2.2.1 High initial cost and availability of cheaper alternatives
- 3.2.2.2 Cultural preferences and lack of awareness in emerging markets
- 3.3 Consumer buying behavior analysis
- 3.3.1 Demographic trends
- 3.3.2 Factors affecting buying decisions
- 3.3.3 Consumer product adoption
- 3.3.4 Preferred distribution channel
- 3.3.5 Preferred price range
- 3.4 Technological overview
- 3.5 Growth potential analysis
- 3.6 Porter's analysis
- 3.7 PESTEL analysis
- Chapter 4 Competitive Landscape, 2024
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
- Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 (USD Billion) (Million Units)
- 5.1 Key Trends
- 5.2 Rotary shavers
- 5.3 Foil shavers
- 5.4 Wet & dry shavers
- 5.5 Clippers
- 5.6 Others (twin foil, all in 1 etc.)
- Chapter 6 Market Estimates & Forecast, By Power Source, 2021 - 2034 (USD Billion) (Million Units)
- 6.1 Key trends
- 6.2 Corded
- 6.3 Cordless
- Chapter 7 Market Estimates & Forecast, By Price Range, 2021 - 2034, (USD Billion) (Million Units)
- 7.1 Key trends
- 7.2 Low
- 7.3 Medium
- 7.4 High
- Chapter 8 Market Estimates & Forecast, By End Use, 2021 - 2034, (USD Billion) (Million Units)
- 8.1 Key trends
- 8.2 Men
- 8.3 Women
- 8.4 Unisex
- Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034, (USD Billion) (Million Units)
- 9.1 Key trends
- 9.2 Online
- 9.2.1 E-commerce platforms
- 9.2.2 Company websites
- 9.3 Offline
- 9.3.1 Mega retail stores
- 9.3.2 Specialty stores
- 9.3.3 Others (Individual Store, Departmental Stores, etc.)
- Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034, (USD Billion) (Million Units)
- 10.1 Key trends
- 10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
- 10.3 Europe
- 10.3.1 Germany
- 10.3.2 U.K.
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Russia
- 10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
- 10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.6 MEA
- 10.6.1 UAE
- 10.6.2 Saudi Arabia
- 10.6.3 South Africa
- Chapter 11 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)
- 11.1 Braun
- 11.2 Andis
- 11.3 Conair
- 11.4 Hattekar
- 11.5 Havells
- 11.6 Manscaped
- 11.7 Panasonic
- 11.8 Philips
- 11.9 Remington (Spectrum)
- 11.10 Runwe pro
- 11.11 Sencor
- 11.12 SweetLf
- 11.13 Vega professional
- 11.14 VGR
- 11.15 wahl
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