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EMEA Beverage Container Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2025-2034

Publisher Global Market Insights
Published Aug 06, 2025
Length 267 Pages
SKU # GMI20336999

Description

The EMEA Beverage Container Market was valued at USD 9.01 billion in 2024 and is estimated to grow at a CAGR of 7.6% to reach USD 18.7 billion by 2034.

The market growth is driven by rising consumer demand for convenient, sustainable, and innovative packaging formats across the region. With the shift toward urban lifestyles and on-the-go consumption, beverage containers have become a crucial factor influencing product appeal and brand differentiation. Additionally, increasing regulations on single-use plastics and growing environmental awareness among consumers are pushing beverage producers and packaging companies to adopt recyclable and eco-friendly alternatives, further stimulating market expansion.

The drinkware segment in the EMEA beverage container market generated USD 4.38 billion in 2024, driven by rising consumer demand for reusable and sustainable options. Increasing awareness of environmental concerns has shifted preferences toward eco-friendly materials such as glass, stainless steel, and BPA-free plastics, reducing reliance on single-use containers. Moreover, the growing culture of on-the-go consumption, supported by urban lifestyles and a thriving café and restaurant sector, is fueling demand for stylish and functional drinkware.

The water segment in the EMEA beverage container market generated USD 3.06 billion in 2024, supported by rising health consciousness and the growing preference for packaged drinking water over sugary beverages. The region has witnessed a surge in demand for both still and sparkling water, driving the use of PET bottles, cans, and glass containers. Stringent regulations on plastic usage are encouraging the adoption of recyclable and biodegradable materials, prompting manufacturers to innovate in lightweight, sustainable packaging solutions.

Europe EMEA Beverage Container Market was valued at USD 6.94 billion in 2024, driven by high consumption of alcoholic beverages, premium bottled water, and carbonated drinks. The region’s strong focus on sustainability and regulatory frameworks such as the EU’s Single-Use Plastics Directive are accelerating the adoption of recyclable and reusable packaging solutions. The Middle East is emerging as a fast-growing market, supported by rising disposable incomes, increasing consumption of bottled water, and a shift toward healthier beverage options. Africa also presents significant growth potential, with expanding urbanization, a growing young population, and rising investments by multinational beverage companies creating opportunities for container manufacturers.

Prominent companies in the EMEA Beverage Container Market include Ball Corporation, Crown Holdings, Inc., Ardagh Group S.A., Amcor plc, Berry Global Group, Inc., Tetra Laval International S.A., Vetropack Holding AG, Owens-Illinois, Inc. (O-I Glass), Nampak Ltd., and Elopak ASA. The EMEA beverage container market is competitive, with global and regional players actively investing in innovation, capacity expansion, and sustainability initiatives. Companies are focusing on developing lightweight packaging, enhancing recyclability, and integrating renewable materials to meet evolving consumer expectations and regulatory requirements. Strategic collaborations between beverage producers and packaging companies are also gaining momentum, enabling co-development of eco-friendly solutions that improve brand value and reduce environmental impact. These players are driving market growth through investments in advanced manufacturing technologies, increased use of recycled materials, and the development of innovative container formats that address both consumer convenience and environmental sustainability.

Table of Contents

267 Pages
Chapter 1: Methodology
1.1. Definitions
1.2. Research Design
1.2.1. Research approach
1.2.2. Data collection methods
1.2.3. Base estimates and calculations
1.2.4. Base year calculation
1.2.5. Key trends for market estimates
1.3. Forecast model
1.4. Primary research & validation
1.5. Some of the primary sources (but not limited to):
1.5.1. Inputs from primary interviews:
1.6. Data Mining Sources
1.6.1. Secondary Sources
1.6.1.1. Paid Sources
1.6.1.2. Public Sources
1.7. Sources, by region
Chapter 2: Executive Summary
2.1. Industry snapshot
2.2. Business trends
2.3. Product type trends
2.4. Capacity trends
2.5. Beverage type trends
2.6. Sales channel trends
2.7. End use application trends
2.8. Regional trends
2.9. TAM Analysis, 2025-2034 (USD Million)
2.9.1. CXO perspectives: Strategic imperatives
2.9.1.1. Strategic Imperatives
2.9.1.2. Digital Transformation and Technology Integration
2.9.1.3. Supply Chain Resilience and Risk Management
2.9.1.4. Regulatory Compliance and ESG Leadership
2.9.2. Executive decision points
2.9.2.1. Capital Allocation and Investment Prioritization
2.10. Critical success factors
2.10.1. Leadership Commitment and Organizational Alignment
2.10.2. Operational Excellence and Cost Management
2.11. Future outlook and strategic recommendations
2.11.1. Integrated Strategic Recommendations
2.11.1.1.Integrated Strategic Framework:
Chapter 3: Industry Insights
3.1. Industry snapshot
3.1.1. Raw Material Supply
3.1.2. Container Manufacturing
3.1.3. Filling & Packaging
3.1.4. Distribution & Retail
3.1.5. End user
3.1.6. Vendor matrix
3.1.7. Profit margin analysis
3.2. Industry impact forces
3.3. Industry impact forces
3.3.1. Growth drivers
3.3.1.1. Growing health & wellness trends
3.3.1.2. Premiumization & innovation
3.3.1.3. E-commerce expansion
3.3.1.4. Urbanization & on-the-go lifestyles
3.3.1.5. Sustainability and circular economy initiatives
3.3.2. Pitfalls & challenges
3.3.2.1. Competition from substitutes
3.3.2.2. Challenges Counterfeit products
3.4. Growth Potential
3.5. PESTEL Analysis
3.6. PORTER’S Analysis
3.7. Regulatory landscape
3.7.1. Europe
3.7.1.1. Packaging and Packaging Waste Directive (94/62/EC)
3.7.1.2. Single-Use Plastics Directive (EU 2019/904)
3.7.1.3. Circular Economy Action Plan (2020)
3.7.1.4. Extended Producer Responsibility (EPR) Schemes
3.7.2. Middle East & Africa
3.7.2.1. National Plastic Ban Policy (2020 onwards)
3.7.2.2. Saudi Arabia’s Vision 2030 – Environmental Regulations
3.7.2.3. South Africa’s National Environmental Management: Waste Act (2008)
3.7.2.4. Extended Producer Responsibility (EPR) Regulations – South Africa (2020)
3.7.2.5. Kenya’s Environmental Management and Coordination Act (EMCA) and Plastic Bag Ban (2017)
3.8. Technology and innovation landscape
3.8.1. Current Technological Trends
3.8.1.1. Smart Packaging and Connected Technologies
3.8.1.2. Lightweighting and Material Optimization
3.8.1.3. Advanced Recycling and Circular Packaging Models
3.8.1.4. Biodegradable and Bio-Based Packaging Solutions
3.8.2. Emerging technologies trends
3.8.2.1. Artificial Intelligence (AI) in Quality Control and Predictive Maintenance
3.8.2.2. Digital Twin Technology for Process Optimization
3.8.2.3. Blockchain for Supply Chain Transparency and Traceability
3.8.2.4. 3D Printing for Rapid Prototyping and Customization
3.9. Patent analysis
3.10. Price trends
3.10.1. By region
3.10.2. By product
3.11. Emerging business models
3.12. Compliance requirements
3.13. Sustainability measures
3.14. Consumer sentiment analysis
3.15. Geopolitical and trade dynamics
Chapter 4: Customer Analysis and Buying Behavior
4.1. Consumer segmentation analysis
4.1.1. Demographic segmentation
4.1.2. Psychographic segmentation
4.1.3. Behavioral segmentation
4.1.4. Geographic segmentation
4.1.5. Generational analysis
4.2. Purchase decision journey
4.2.1. Awareness stage triggers and influences
4.2.2. Consideration set formation and evaluation criteria
4.2.3. Purchase decision factors and trade-offs
4.2.4. Post-purchase behavior and satisfaction drivers
4.2.5. Repurchase patterns and loyalty indicators
4.3. Consumer preferences and trends
4.3.1. Material preferences
4.3.2. Capacity preferences by usage occasion
4.3.3. Design and aesthetic preferences
4.3.4. Functionality requirements
4.3.5. Brand perception and image associations
4.4. Channel preferences and shopping behavior
4.4.1. Online vs. offline shopping preferences
4.4.2. Channel switching behavior and omnichannel expectations
4.4.3. Mobile commerce adoption and preferences
4.4.4. Social commerce and influencer impact
4.4.5. Subscription and recurring purchase models
4.5. Price sensitivity and value perception
4.5.1. Price elasticity analysis by segment
4.5.2. Value-for-money perceptions and drivers
4.5.3. Premium pricing acceptance factors
4.5.4. Promotional sensitivity and response patterns
4.5.5. Trade-off analysis between price and features
4.6. Regional consumer behavior variations
4.6.1. European consumer preferences and cultural factors
4.6.2. Middle Eastern consumer behavior and religious considerations
4.6.3. African consumer patterns and economic constraints
4.6.4. Cross-cultural consumer insights and implications
Chapter 5: Pricing Analysis and Business Models
5.1. Pricing strategy analysis
5.1.1. Premium pricing strategies and justification
5.1.2. Value-based pricing models
5.1.3. Competitive pricing benchmarking
5.1.4. Dynamic pricing and seasonal adjustments
5.1.5. Regional pricing variations and currency impacts
5.2. Price point analysis by segment
5.2.1. Entry-level pricing strategies
5.2.2. Mid-market positioning and pricing
5.2.3. Premium and luxury pricing models
5.2.4. Private label pricing dynamics
5.2.5. B2B vs. B2C pricing differences
5.3. Business model innovation
5.3.1. Direct-to-consumer (D2C) models
5.3.2. Subscription and recurring revenue models
5.3.3. Licensing and brand partnership models
5.3.4. Private label and white-label opportunities
5.3.5. Circular economy business models
5.4. Revenue stream diversification
5.4.1. Product sales revenue
5.4.2. Accessories and complementary products
5.4.3. Customization and personalization services
5.4.4. Licensing and royalty income
5.4.5. Digital services and app monetization
5.5. Cost structure analysis
5.5.1. Manufacturing cost breakdowns
5.5.2. Raw material cost fluctuations
5.5.3. Labor cost variations by region
5.5.4. Distribution and logistics costs
5.5.5. Marketing and brand building investments
5.6. Profitability analysis
5.6.1. Gross margin analysis by product category
5.6.2. Operating margin benchmarking
5.6.3. EBITDA performance across competitors
5.6.4. Return on investment (ROI) calculations
5.6.5. Break-even analysis for new market entry
Chapter 6: Investment Landscape and Market Entry Strategies
6.1. Investment market overview
6.1.1. Total investment in beverage container industry
6.1.2. Venture capital and private equity activity
6.1.3. Strategic investments by major players
6.1.4. Government funding and incentives
6.1.5. Sustainability-focused investment trends
6.2. Mergers and acquisitions analysis
6.2.1. Recent M&A transactions and valuations
6.2.2. Strategic rationale for consolidation
6.2.3. Cross-border acquisition trends
6.2.4. Integration challenges and success factors
6.2.5. Future M&A opportunities and targets
6.3. Market entry investment requirements
6.3.1. Capital requirements for EMEA market entry
6.3.2. Manufacturing facility investment needs
6.3.3. Distribution network establishment costs
6.3.4. Marketing and brand building investments
6.3.5. Working capital requirements
6.4. Funding sources and options
6.4.1. Internal funding capabilities
6.4.2. External funding opportunities
6.4.3. Strategic partnership financing
6.4.4. Government grants and incentives
6.4.5. Crowdfunding and alternative financing
6.5. Investment risk assessment
6.5.1. Market risk factors and mitigation strategies
6.5.2. Regulatory and compliance risks
6.5.3. Currency and economic risks
6.5.4. Competitive response risks
6.5.5. Technology and innovation risks
6.6. Return on investment projections
6.6.1. Revenue projections and growth scenarios
6.6.2. Profitability timelines and milestones
6.6.3. Cash flow projections and payback periods
6.6.4. Sensitivity analysis and scenario planning
6.6.5. Exit strategy considerations
Chapter 7: Supply Chain and Operation Analysis
7.1. Supply Chain Structure
7.1.1. Raw Material Sourcing Patterns
7.1.2. Manufacturing hub locations and capacity
7.1.3. Distribution network architecture
7.1.4. Logistics and transportation modes
7.1.5. Inventory management practices
7.2. Manufacturing Analysis
7.2.1. Manufacturing Cost Competitiveness
7.2.2. Quality Control and Certification Requirements
7.2.3. Automation and Technology Adoption
7.2.4. Sustainability in manufacturing processes
7.3. Distribution Channel Analysis
7.3.1. Channel partner relationships and dynamics
7.3.2. Distribution cost structures
7.3.3. Channel Conflict Management
7.3.4. Last-Mile Delivery Innovations
7.3.5. Cross-border Distribution Challenges
7.4. Supply Chain Resilience
7.4.1. Risk assessment and mitigation strategies
7.4.2. Supplier diversification and backup plans
7.4.3. Inventory optimization and buffer strategies
7.4.4. Crisis management and business continuity
7.4.5. Supply Chain Digitalization Initiatives
Chapter 8: Digital Transformation and Technology Adoption
8.1. Digital marketing and e-commerce
8.1.1. Online sales channel performance
8.1.1. Digital Marketing Effectiveness and ROI
8.1.2. Social media and influencer marketing impact
8.1.3. Search Engine Optimization and Visibility _____________________________________________
8.1.4. Mobile commerce adoption and trends
8.2. Technology Integration
8.2.1. Smart packaging and connected products
8.2.2. Manufacturing Technology Adoption
8.2.3. Supply Chain Digitalization
8.2.4. Customer relationship management systems
8.2.5. Data Analytics and Business Intelligence
8.3. Innovation and R&D
8.3.1. Smart packaging and connected products
8.3.2. Innovation Pipeline and New Product Development
8.3.3. Technology Partnerships and Collaborations
8.3.4. Patent portfolio and intellectual property strategy
8.3.5. Open innovation and ecosystem partnerships
Chapter 9: Competitive Landscape, 2024
9.1. Introduction
9.2. Company market share analysis, 2024
9.2.1. EMEA Market Share by Company
9.3. Competitive benchmarking of key players
9.3.1. Financial performance comparison
9.3.1.1. Revenue
9.3.1.2. Profit margin
9.3.1.3. R&D 155
9.3.2. Product portfolio comparison
9.3.2.1. Product range breadth
9.3.2.2. Technology
9.3.2.3. Innovation
9.3.3. Geographic presence comparison
9.3.3.1. Regional footprint analysis
9.3.3.2. Service network coverage
9.3.3.3. Market penetration by region
9.3.4. Competitive positioning matrix
9.3.4.1. Leaders
9.3.4.2. Challengers
9.3.4.3. Followers
9.3.4.4. Niche players
9.3.5. Strategic outlook matrix
9.4. Key developments, 2021-2024
9.4.1. Strategic Initiative
9.4.2. Mergers and acquisitions
9.4.3. Partnerships and Collaborations
9.4.4. Technological Advancements
9.4.5. Expansion and Investment Strategies
9.4.6. Sustainability initiatives
9.4.7. Digital Transformation Initiatives
9.5. Emerging/ startup competitors landscape
Chapter 10: EMEA Beverage Container Market, By Product Type ($ Million, Thousand Units)
10.1. Key Trends
10.2. Drinkware
10.2.1. Travel Mugs
10.2.2. Tumblers
10.2.3. Thermoses
10.2.4. Cafe Mugs
10.2.5. Water Bottles
10.2.6. Vacuum Flask
10.2.7. Vacuum Bottle
10.2.8. Others:
10.3. Homeware
10.3.1. Water Bottles
10.3.2. Food Jars
10.3.3. Water Jugs
10.3.4. Tumblers
10.3.5. Water Pitcher
10.3.6. Others (drinking glass & cups)
10.4. Sports and Wellness
10.4.1. Coolers
10.4.2. Travel Mugs
10.4.3. Cafe Mugs
10.4.4. Water Bottles
10.4.5. Thermoses
10.4.6. Food Container
10.4.7. Insulated Flask
10.4.8. Others:
Chapter 11: EMEA Beverage Container Market, By Capacity ($ Million, Thousand Units)
11.1. Key Trends
11.2. Small (below 250 ml)
11.2.1. Below 100 ml
11.2.2. 100-200 ml
11.2.3. 200-250 ml
11.3. Medium (250 – 750 ml)
11.4. Large (above 750 ml)
Chapter 12: EMEA Beverage Container Market, By Beverage Type ($ Million, Thousand Units)
12.1. Key Trends
12.2. Water
12.3. Carbonated Soft Drinks
12.4. Juices
12.5. Others
Chapter 13: EMEA Beverage Container Market, By Sales Channel ($ Million, Thousand Units)
13.1. Key Trends
13.2. Online
13.2.1. E-Commerce
13.2.2. D2C
13.3. Offline
13.3.1. Premium Department Store
13.3.2. Sneaker Store
13.3.3. Premium Apparel Store
13.3.4. Homeware Store
Chapter 14: EMEA Beverage Container Market, By End Use Application ($ Million, Thousand Units)
14.1. Key Trends
14.2. Sports & Fitness
14.3. Outdoor & Adventure
14.4. Work & Office Use
14.5. Home & Leisure
14.6. Others
Chapter 15: EMEA Beverage Container Market, By Region ($ Million, Thousand Units)205
15.1. Key Trends
15.2. Europe
15.3. Middle East & Africa (MEA)
Chapter 16: Company Profile
16.1. air up GmbH
16.1.1. Financial Data
16.1.2. Product Landscape
16.1.3. Strategic Outlook
16.1.4. SWOT Analysis
16.2. Amcor plc
16.2.1. Financial Data
16.2.2. Product Landscape
16.2.3. Strategic Outlook
16.2.4. SWOT Analysis
16.3. Ball Corporation
16.3.1. Financial Data
16.3.2. Product Landscape
16.3.3. Strategic Outlook
16.3.4. SWOT Analysis
16.4. Chilly's
16.4.1. Financial Data
16.4.2. Product Landscape
16.4.3. SWOT Analysis
16.5. Dopper
16.5.1. Financial Data
16.5.2. Product Landscape
16.5.3. SWOT Analysis
16.6. HydraPak
16.6.1. Financial Data
16.6.2. Product Landscape
16.6.3. Strategic Outlook
16.6.4. SWOT Analysis
16.7. Mepal
16.7.1. Financial Data
16.7.2. Product Landscape
16.7.3. SWOT Analysis
16.8. Newell Brands Inc.
16.8.1. Financial Data
16.8.2. Product Landscape
16.8.3. SWOT Analysis
16.9. Qwetch
16.9.1. Financial Data
16.9.2. Product Landscape
16.9.3. SWOT Analysis
16.10. Sigg Switzerland AG
16.10.1. Financial Data
16.10.2. Product Landscape
16.10.3. SWOT Analysis
16.11. Stanley 1913 (PMI WW Brands, LLC)
16.11.1. Financial Data
16.11.2. Product Landscape
16.11.3. Strategic Outlook
16.11.4. SWOT Analysis
16.12. Thermos L.L.C.
16.12.1. Financial Data
16.12.2. Product Landscape
16.12.3. SWOT Analysis
16.13. Tupperware Brands Corporation
16.13.1. Financial Data
16.13.2. Product Landscape
16.13.3. Strategic Outlook
16.13.4. SWOT Analysis
Chapter 17: Appendix
17.1. Market Definitions
17.2. Related Studies
17.3. Research practices

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