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AdTech Market - By Solution, By Enterprise Size (Large Enterprises, SMEs), By Advertising Type, By Platform (Web, Mobile), By Industry Vertical (Media & Entertainment, BFSI, Education, Retail & Consumer Goods, IT & Telecom, Healthcare, F&B) & Forecast, 20

Publisher Global Market Insights
Published Dec 07, 2023
Length 350 Pages
SKU # GMI18515049

Description

AdTech Market - By Solution, By Enterprise Size (Large Enterprises, SMEs), By Advertising Type, By Platform (Web, Mobile), By Industry Vertical (Media & Entertainment, BFSI, Education, Retail & Consumer Goods, IT & Telecom, Healthcare, F&B) & Forecast, 2024 - 2032


Global AdTech Market size will register a 14% CAGR from 2024 to 2032, driven by the synergy of technological advancements and personalized marketing strategies complemented by innovative product launches. As cutting-edge technologies continue to redefine advertising landscapes, companies are leveraging data-driven insights for more targeted and engaging campaigns. The introduction of new and sophisticated AdTech solutions aligns with the industry's evolving needs, creating a dynamic environment where personalized and tech-driven approaches converge, driving substantial growth in the market.

For instance, in 2023, Livewire unveiled Gameview, an innovative AdTech platform offering marketers a centralized gateway to connect with gamers. Integrating exclusive gaming content, advanced targeting, and real-time metrics, the platform also houses a creative studio for comprehensive advertising solutions. This marks a significant advancement, bolstering the AdTech market by offering marketers a comprehensive platform to connect, target, and measure engagement within the gaming community.

The AdTech industry is segmented based on advertising type, industry vertical, and region.

The email marketing segment will achieve a notable market share by 2032, attributed to its enduring effectiveness and adaptability. Email marketing continues to be a staple for businesses seeking direct and personalized communication with their audience. With advancements in automation, data analytics, and personalization techniques, email marketing will remain a powerful tool for delivering targeted content, driving engagement, and achieving measurable results, solidifying its position as a central force in the evolving landscape of digital advertising.

The media and entertainment segment will gain a noteworthy AdTech market share between 2024 and 2032, propelled by a rapidly evolving digital landscape. As consumers shift toward online platforms for content consumption, advertisers are capitalizing on targeted strategies within this dynamic sector. With the fusion of technology and entertainment, the media and entertainment segment will become a pivotal focus for AdTech, offering innovative opportunities for advertisers to engage audiences in an immersive and evolving digital environment.

Asia-Pacific AdTech industry will grow at a significant CAGR from 2024 to 2032, fueled by robust technological advancements and a burgeoning digital ecosystem. With a vast and diverse consumer base, this dynamic market represents a hotspot for advertisers seeking expansive outreach. Rapid internet adoption, in line with a tech-savvy population, will position APAC at the forefront of AdTech growth. As businesses recognize the potential for targeted campaigns, the region will emerge as a key contributor to shaping the AdTech industry.

Table of Contents

350 Pages
Chapter 1 Methodology & Scope
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast calculation
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
Chapter 2 Executive Summary
2.1 AdTech market 360 degree synopsis, 2018 - 2032
2.2 Business trends
2.2.1 Total Addressable Market (TAM), 2024-2032
2.3 Regional trends
2.4 Solution trends
2.5 Advertising type trends
2.6 Platform trends
2.7 Enterprise size trends
2.8 Industry vertical trends
Chapter 3 AdTech Industry Insights
3.1 Industry ecosystem analysis
3.2 Supplier landscape
3.2.1 Advertisers & brands
3.2.2 AdTech platform and solutions providers
3.2.3 Technology providers
3.2.4 End-users
3.3 Profit margin analysis
3.4 Technology innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Evolution of AdTech market
3.8 Regulatory landscape
3.9 Impact forces
3.9.1 Growth drivers
3.9.1.1 Growing digital transformation across various industries
3.9.1.2 Rising focus of businesses on data-driven marketing
3.9.1.3 Proliferation of e-commerce market across the globe
3.9.1.4 Rise of programmatic advertising
3.9.2 Industry pitfalls & challenges
3.9.2.1 Presence of stringent regulations
3.9.2.2 Data privacy concerns
3.10 Growth potential analysis
3.11 Porter’s analysis
3.12 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
4.1 Introduction
4.2 Company market share, 2023
4.3 Competitive analysis of major market players, 2023
4.3.1 Google LLC
4.3.2 Amazon.com, Inc.
4.3.3 Magnite Inc.
4.3.4 Meta Platforms Inc.
4.3.5 Tegna Inc.
4.3.6 ZETA Global
4.3.7 Microsoft Corporation
4.4 Competitive positioning matrix, 2023
4.5 Strategic outlook matrix, 2023
Chapter 5 AdTech Market Estimates & Forecast, By Solution (Revenue)
5.1 Key trends, by solution
5.2 Demand-side platforms (DSPs)
5.3 Supply-side platforms (SSPs)
5.4 Ad networks
5.5 Data management platforms (DMPs)
5.6 Others
Chapter 6 AdTech Market Estimates & Forecast, By Advertising type (Revenue)
6.1 Key trends, by advertising type
6.2 Programmatic advertising
6.3 Search advertising
6.4 Display advertising
6.5 Mobile advertising
6.6 Email marketing
6.7 Native advertising
6.8 Others
Chapter 7 AdTech Market Estimates & Forecast, By Platform (Revenue)
7.1 Key trends, by platform
7.2 Web
7.3 Mobile
7.4 Others
Chapter 8 AdTech Market Estimates & Forecast, By Enterprise Size (Revenue)
8.1 Key trends, by solution
8.2 Large enterprises
8.3 SMEs
Chapter 9 AdTech Market Estimates & Forecast, By Industry Vertical (Revenue)
9.1 Key trends, by industry vertical
9.2 Media & entertainment
9.3 BFSI
9.4 Education
9.5 Retail & consumer goods
9.6 IT & telecom
9.7 Healthcare
9.8 Food & beverages
9.9 Others
Chapter 10 AdTech Market Estimates & Forecast, By Region
10.1 Key trends, by region
10.2 North America
10.2.1 U.S.
10.2.2 Canada
10.3 Europe
10.3.1 UK
10.3.2 Germany
10.3.3 France
10.3.4 Italy
10.3.5 Spain
10.3.6 Russia
10.3.7 Nordics
10.4 Asia Pacific
10.4.1 China
10.4.2 India
10.4.3 Japan
10.4.4 South Korea
10.4.5 ANZ
10.4.6 Southeast Asia
10.5 Latin America
10.5.1 Brazil
10.5.2 Mexico
10.5.3 Argentina
10.6 MEA
10.6.1 South Africa
10.6.2 Saudi Arabia
10.6.3 UAE
Chapter 11 Company Profiles
11.1 Adobe Inc.
11.2 Alibaba Group Holding Limited
11.3 Amazon.com, Inc.
11.4 Criteo
11.5 Facebook Incorporation
11.6 Google LLC
11.7 Index Exchange
11.8 Magnite Inc.
11.9 Microsoft Corporation
11.10 Netapp Inc.
11.11 OpenX
11.12 PubMatic
11.13 SmartyAds
11.14 Taboola
11.15 Tegna Inc.
11.16 The Trade Desk
11.17 TikTok Ads
11.18 Twitter Incorporation
11.19 Verizon
11.20 ZETA Global

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