Global Kiwi Fruit Market is valued at USD 2.5 billion in 2025. Further, the market is expected to grow at a CAGR of 7.6% to reach USD 4.9 billion by 2034.The Kiwi Fruit Market revolves around the cultivation, distribution, and commercialization of kiwifruit—primarily the green and gold varieties known for their high vitamin C content, fiber, and antioxidants. Grown in countries such as New Zealand, Italy, China, Chile, and Greece, kiwi has seen increased global demand due to its nutritional benefits and growing popularity in smoothies, desserts, salads, and functional beverages. The market includes fresh produce, frozen pulp, juice concentrates, and dried kiwi products, serving retail, hospitality, and food processing sectors. As health-conscious consumers seek out natural immunity-boosting fruits, kiwi has transitioned from a niche tropical fruit to a mainstream dietary staple in many regions. In 2024, the kiwi fruit market experienced steady growth, bolstered by rising consumption in Asia-Pacific and Europe. New Zealand remained a key exporter, particularly for the Zespri SunGold variety, which saw strong demand due to its sweeter taste and extended shelf life. Supply chains were enhanced with improved cold chain logistics and traceability systems. Organic kiwi varieties gained market share, while the adoption of sustainable farming practices grew in response to climate-related pressures and certification requirements. In India and Southeast Asia, kiwi imports rose significantly, supported by expanding urban retail channels and targeted wellness marketing campaigns. Looking ahead to 2025 and beyond, the kiwi fruit market is expected to benefit from innovation in cultivation techniques, post-harvest preservation, and value-added processing. Investments in precision agriculture and drought-resistant kiwi cultivars will help expand production regions. Manufacturers will introduce more kiwi-infused health snacks, beverages, and supplements, tapping into the functional foods trend. E-commerce and DTC delivery models will help growers reach global consumers directly, while blockchain will aid in transparency and quality assurance. As consumers seek immunity-boosting, high-fiber fruits with exotic appeal, kiwi will continue to grow as a favored choice in both fresh and processed formats.
Key Trends OG Analysis highlights the increasing popularity of gold and yellow kiwi varieties, which offer higher sweetness levels and are gaining traction in premium fruit markets worldwide. Organic and sustainably farmed kiwi is trending, with consumers seeking pesticide-free and eco-conscious produce, especially in European and North American markets. According to OG Analysis, kiwi-infused health beverages and superfruit snacks are trending, leveraging the fruit’s natural vitamin C and fiber content for functional food positioning. Blockchain-based traceability and QR code labeling are trending, providing consumers with detailed information about kiwi origin, freshness, and farming practices. Frozen and dried kiwi formats are trending as demand rises for convenient, shelf-stable superfruits in the wellness and snacking segments. Key Drivers OG Analysis identifies rising global health consciousness and demand for immunity-boosting foods as primary drivers behind kiwi’s increasing popularity in both fresh and processed forms. Growing demand for exotic fruits in emerging markets is pushing imports and retail visibility of kiwi, supported by lifestyle upgrades and changing dietary habits, says OG Analysis. OG Analysis notes that advancements in cold storage and logistics are enhancing kiwi shelf life and enabling year-round availability in global markets. Government export support and certification initiatives in countries like New Zealand, Chile, and Italy are helping local growers expand their global footprint. Key Challenges OG Analysis highlights vulnerability to weather disruptions, such as frost and drought, which significantly impact kiwi yields and export volumes in key growing regions. According to OG Analysis, the short post-harvest life and bruising sensitivity of fresh kiwi pose logistics and storage challenges, especially in long-distance export markets. Market SegmentationBy Product Type Fresh Kiwi Processed Kiwi By Nature Organic Conventional By Distribution Channel Supermarkets Specialty Retailers Convenience Stores E-Commerce Other Channels By Application Direct Consumption Jams Sauce Ice cream Salad Other ApplicationsBy Geography
North America (USA, Canada, Mexico)
Europe (Germany, UK, France, Spain, Italy, Rest of Europe)
Asia-Pacific (China, India, Japan, Australia, Vietnam, Rest of APAC)
The Middle East and Africa (Middle East, Africa)
South and Central America (Brazil, Argentina, Rest of SCA)What You Receive
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