South Korea Voice Assistant Market by Offering (Hardware (Mobile Device, Smart Speaker, In-Vehicle Assistance, & Other Devices), Software (Integrated, & Standalone), and Services (Support & Maintenance, & Consulting)), by Device (Mobile, PC/Laptop, & Tabl
Description
The South Korea Voice Assistant Market size was valued at USD 182.6 million in 2024, and is predicted to reach USD 1005.4 million by 2030, at a CAGR of 32.8% from 2025 to 2030.
The expansion of internet penetration in the country increases the demand for voice assistants because it provides broader access to connected devices and makes them easier to use. Based on the World Population Review report, internet penetration in South Korea stands at 97.42% as of 2023. As there has been an increase in connectivity, users are able to perform everything from web searching, schedule management, and controlling smart homes using just voice commands, these assistants have become a convenient tool for daily usage.
In addition to this, the growth of mobile shopping in the country still boosts the demand for voice assistants because it provides easier and more convenient online shopping. According to the International Trade Administration, South Korean e-commerce market expanded from USD 2.7 billion in 2018 to USD 4.8 billion in 2022. As consumers are relying more on online shopping, the integration of voice technology allows for faster and more efficient interactions, catering to the need for fast and on-the-go solutions in digital market place.
However, market saturation is a significant constraint for the voice assistant market in South Korea. High penetration renders the market extremely competitive, and it becomes challenging for new voice assistant technologies to enter the market, thereby constraining the market growth
On the other hand, therefore, bringing together voice assistants and hyper-personalized services is a viable future growth prospect for the market because these facilitate personalization according to the individual user's personal preference, behavior, and context. Thereby, voice assistants with this service offer hyper-personalized recommendations, proactive reminders, and context-aware responses to the users. Therefore, User engagement and satisfaction are promoted through hyper-personalized recommendations.
Segment Overview
The South Korea voice assistant market is segmented on the basis of offering, device, technology, age-group, and application.
• By offering, the market is classified into hardware, software, and services
• By device, the market is divided into mobile, PC/laptop, and other devices
• By technology, the market is classified into speech recognition and voice recognition
• By age-group, the market is classified into millennials, generation z, generation x, and baby boomers
• By application, the market is divided into telecom, smart home, entertainment, financial services, retail, transportation, hospitality, and QSR/restaurants
Key Benefits
• The South Korea voice assistant market report provides a quantitative analysis of the current market and estimations from 2025 to 2030. This analysis assists in identifying the prevailing market opportunities.
• The study comprises a comprehensive analysis of the trends, including current and future trends for depicting prevalent investment pockets in the market.
• The information related to key drivers, restraints, and opportunities and their impact on the South Korea voice assistant market is provided in the report.
• The competitive analysis of the market players along with their market share in the South Korea voice assistant market is provided in the report.
• The SWOT analysis and Porter’s Five Forces model are elaborated in the study.
• The value chain analysis in the market study provides a clear picture of the role of stakeholders.
The expansion of internet penetration in the country increases the demand for voice assistants because it provides broader access to connected devices and makes them easier to use. Based on the World Population Review report, internet penetration in South Korea stands at 97.42% as of 2023. As there has been an increase in connectivity, users are able to perform everything from web searching, schedule management, and controlling smart homes using just voice commands, these assistants have become a convenient tool for daily usage.
In addition to this, the growth of mobile shopping in the country still boosts the demand for voice assistants because it provides easier and more convenient online shopping. According to the International Trade Administration, South Korean e-commerce market expanded from USD 2.7 billion in 2018 to USD 4.8 billion in 2022. As consumers are relying more on online shopping, the integration of voice technology allows for faster and more efficient interactions, catering to the need for fast and on-the-go solutions in digital market place.
However, market saturation is a significant constraint for the voice assistant market in South Korea. High penetration renders the market extremely competitive, and it becomes challenging for new voice assistant technologies to enter the market, thereby constraining the market growth
On the other hand, therefore, bringing together voice assistants and hyper-personalized services is a viable future growth prospect for the market because these facilitate personalization according to the individual user's personal preference, behavior, and context. Thereby, voice assistants with this service offer hyper-personalized recommendations, proactive reminders, and context-aware responses to the users. Therefore, User engagement and satisfaction are promoted through hyper-personalized recommendations.
Segment Overview
The South Korea voice assistant market is segmented on the basis of offering, device, technology, age-group, and application.
• By offering, the market is classified into hardware, software, and services
• By device, the market is divided into mobile, PC/laptop, and other devices
• By technology, the market is classified into speech recognition and voice recognition
• By age-group, the market is classified into millennials, generation z, generation x, and baby boomers
• By application, the market is divided into telecom, smart home, entertainment, financial services, retail, transportation, hospitality, and QSR/restaurants
Key Benefits
• The South Korea voice assistant market report provides a quantitative analysis of the current market and estimations from 2025 to 2030. This analysis assists in identifying the prevailing market opportunities.
• The study comprises a comprehensive analysis of the trends, including current and future trends for depicting prevalent investment pockets in the market.
• The information related to key drivers, restraints, and opportunities and their impact on the South Korea voice assistant market is provided in the report.
• The competitive analysis of the market players along with their market share in the South Korea voice assistant market is provided in the report.
• The SWOT analysis and Porter’s Five Forces model are elaborated in the study.
• The value chain analysis in the market study provides a clear picture of the role of stakeholders.
Table of Contents
- 1. Introduction
- 1.1 Report Description
- 1.2 Research Methodology
- 1.2.1 Secondary Research
- 1.2.2 Data Analysis Framework
- 1.2.3 Market Size Estimation
- 1.2.4 Forecasting
- 1.2.5 Primary Research And Data Validation
- 2. South Korea Voice Assistant Market By Offering
- 2.1 Overview
- 2.2 Hardware Market
- 2.2.1 Mobile Device
- 2.2.2 Smart Speaker
- 2.2.3 In-vehicle Assistance
- 2.2.4 Headphones
- 2.2.5 Other Device
- 2.3 Software Market
- 2.3.1 Integrated
- 2.3.2 Standalone
- 2.4 Service Market
- 2.4.1 Support And Maintenance
- 2.4.2 Consulting
- 3. South Korea Voice Assistant Market By Device
- 3.1 Overview
- 3.2 Mobile Market
- 3.3 Pc/Laptop Market
- 3.4 Tablet Market
- 4. South Korea Voice Assistant Market By Technology
- 4.1 Overview
- 4.2 Speech Recognition Market
- 4.3 Voice Recognition Market
- 5. South Korea Voice Assistant Market By Age Group
- 5.1 Overview
- 5.2 Millennials Market
- 5.3 Generation Z Market
- 5.4 Generation X Market
- 5.5 Baby Boomers Market
- 6. South Korea Voice Assistant Market By Application
- 6.1 Overview
- 6.2 Telecom Market
- 6.3 Smart Home Market
- 6.4 Entertainment Market
- 6.5 Financial Services Market
- 6.6 Retail Market
- 6.7 Transportation Market
- 6.8 Hospitality Market
- 6.9 Qsr/Restaurants Market
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