India Fabric Care Market by Product Type (Detergents?–?General, Baby, Delicate; Softeners; Stain Removers/Bleach; Sanitizers; Others), Form (Liquid; Powder; Pods/Sachets; Sheets?&?Wipes; Spray), Nature (Conventional; Eco-Friendly), Channel (Online?–?Marke

India Fabric Care Market is estimated to be worth USD 6.49 billion in 2024 and is anticipated to rise to USD 7.15 billion by 2025. Looking ahead, the market is projected to maintain a steady growth trajectory, reaching USD 9.36 billion by 2030, driven by a CAGR of 5.51% between 2025 and 2030.

India’s fabric care market is witnessing a premiumization shift, driven by rising disposable incomes and evolving urban lifestyles. With per capita disposable income increasing by 8% in FY 2024 building on a 13.3% rise in FY 2023 consumers are increasingly moving from low-cost powders to higher-value liquid detergents, fabric conditioners, and eco-friendly alternatives. This transition is fuelled by growing urbanization, the expansion of nuclear families, and heightened living standards. Brands are responding with mass-premium SKUs featuring long-lasting fragrances, enhanced fabric protection, and convenient formats like pods, aligning with consumer demand for performance, convenience, and machine compatibility.

Simultaneously, India’s urbanization trend projected to encompass nearly 600 million people by 2036, accounting for around 40% of the total population according to the 2024 World Bank report is rapidly reshaping consumer behaviour in the domestic care sector. With urban regions expected to generate close to 70% of the country’s GDP, rising disposable incomes and evolving lifestyle preferences are driving demand for modern laundry solutions. Appliance adoption, particularly washing machines, is increasing across metropolitan and Tier 1 cities, accelerating the shift toward machine-compatible, time-efficient fabric care products such as liquid detergents, laundry capsules, and fabric conditioners. Together, these demographic and economic forces are transforming India’s fabric care market, unlocking new avenues for innovation and category expansion.

However, the growth of India’s fabric care market is increasingly hampered by mounting environmental and regulatory pressures. The widespread use of phosphates in traditional detergents contributes heavily to water pollution, with phosphate levels in the Yamuna River reaching 13.4 mg/L at Khajoori Paltan well above the CPCB’s permissible limit of 5 mg/L. This has prompted stricter regulatory oversight, with authorities urging manufacturers to reduce phosphate content and enhance transparency in ingredient disclosure. Simultaneously, rising consumer awareness around sustainability is driving scrutiny over plastic packaging, water consumption, and residual chemical impact. As a result, fabric care brands are under significant pressure to innovate and transition to eco-friendly formulations and packaging, but this shift presents operational and compliance challenges that are slowing the industry's sustainable transformation and constraining market growth.

On the other hand, India’s fabric care market is poised for significant growth, driven by the rising demand for eco-friendly and sustainable innovations. Green product initiatives such as refillable liquid detergents, phosphate-free concentrated formulas, biodegradable ingredients, and minimal or plastic-free packaging are reshaping consumer preferences and fostering brand loyalty. For example, Hindustan Unilever Limited (HUL) has introduced concentrated liquid detergents under its Surf Excel Matic brand, designed for front- and top-load washing machines. These solutions are phosphate-free, require less water, and are available in refill pouches, reflecting a shift toward sustainable, high-performance offerings. Furthermore, the increasing adoption of water-efficient, low-residue detergents aligns with environmental objectives while catering to modern household needs for convenience and health safety. As a result, sustainability is transitioning from a value-added feature to a critical growth strategy, positioning the Indian fabric care sector for long-term relevance and success.

Segment Overview

India Fabric Care Market is segmented on the basis of product type, form, nature, distribution channel, price tier and end-user.

 By Product Type, the market is divided into fabric detergents, fabric Softeners/Conditioners, Stain Removers/Bleach, Sanitizers and Other Products. The fabric detergents is further segmented into General Purpose, Baby laundry detergents and delicate Laundry Detergent (for wool/undergarments).

 By Form, the market is divided into liquid, Power, Unit Dose, sheet & Wipe and Spray. The Unit-dose is further divided into Pods and sachets.

 By Nature, the market is divided into Conventional, Eco-Friendly/ Organic and Specialty.

 By Distributional Channel, the market is divided into Online and Offline. The Online if further divided into marketplace, Brand E-Com and Quick Commerce. The offline is further divided into Supermarkets, Hypermarkets and departmental stores.

 By Price Tier, the market is divided into Value, Mid-Range and Premium.
• By End-user, the market is segmented into Residential and Others.

Strategic Analysis of Companies of India Fabric Care Industry
• March 2025 –HUL relaunched Surf Excel Smart Shots, featuring enhanced formulation and upgraded benefits, targeting premium fabric care consumers to further strengthen their offering in the premium portfolio.
• March 2025 – Jyothy Labs Limited announced the launch of new products under its Fabric Care and Household Insecticide categories. The company introduced Ujala Young & Fresh in the fabric care segment.
• December 2024 – Rin bar was re-launched by Hindustan Unilever Limited, incorporating product-enhancing superior technology, and Comfort fabric conditioner underwent a comprehensive re-launch aimed at further elevating brand superiority.
• May 2024 – Godrej Consumer Products expands e-commerce business, launches three new digital native products under Godrej Ezee, Godrej Protekt, and Goodknight.
• January 2024 – Godrej Consumer Products Limited (GCPL) is reshaping the Indian laundry care category with the introduction of Godrej Fab. The product is a high-performance liquid detergent here to redefine the laundry experience.

Key Benefits
• The report provides quantitative analysis and estimations of India Fabric Care market from 2024 to 2030. This analysis assists in identifying the prevailing market opportunities to capitalize on.
• The study comprises a detailed analysis of India Fabric Care market trends, including the current and future trends to depict the prevalent investment pockets in the market.
• The information related to key drivers, restraints and opportunities and their impact on India Fabric Care market is provided in the report.
• The competitive analysis of the market players along with their market share in India Fabric Care market is provided in the report.
• The SWOT analysis and Porter’s Five Forces model are elaborated in the study.
• The value chain analysis in the market study provides a clear picture of the roles of stakeholders. Show more