Europe Voice Assistant Market by Offering (Hardware (Mobile Device, Smart Speaker, In-Vehicle Assistance, & Other Devices), Software (Integrated, Standalone), and Services (Support & Maintenance, & Consulting)), by Device (Mobile, PC/Laptop, & Tablet), by

The Europe Voice Assistant Market size was valued at USD 1943.29 million in 2024, and is predicted to reach USD 8755.58 million by 2030, at a CAGR of 28.5% from 2025 to 2030.

The voice assistant market in Europe is expanding rapidly, driven by growing internet accessibility and an increasing preference for hands-free interaction with devices. As internet penetration rises, consumers are looking for more convenient ways to manage tasks, accelerating the adoption of voice assistants. The surge in e-commerce further supports this trend, with voice technology being widely used for product searches, order placements, and delivery tracking.

Additionally, advancements in smart technologies, such as improved voice recognition and artificial intelligence, are enhancing user experiences and fueling market growth. The automotive industry also plays a key role, incorporating voice assistants into vehicles for seamless control of infotainment and navigation systems.

Language diversity and regulatory constraints restraints the market expansion. The ongoing digital transformation and the proliferation of connected devices are expected to drive continued growth in the European voice assistant market.

On one hand, the integration of hyper-personalized services in voice assistants is advantageous for future market growth, as these technologies provide users with experiences customized to their preferences, behaviors, and needs. Voice assistants with such features utilize user data to offer personalized recommendations, proactive alerts, and contextual feedback, enhancing user satisfaction and engagement.

France Holds the Dominant Market Share in Europe Region

The expanding Internet of Things (IoT) industry is playing a key role in driving the growth of the voice assistant market. By allowing users to control smart devices through voice commands, IoT enables a seamless and intuitive user experience, which in turn increases the demand for more advanced voice assistant capabilities. According to the International Trade Administration, France’s IoT sector generated USD 18 billion in revenue by the end of 2024 and is expected to grow at an annual rate of 7.64%, reaching an estimated USD 26 billion by 2029. This upward trend is significantly contributing to innovation and development within the voice assistant industry.

Moreover, the rapid expansion of mobile e-commerce in France is boosting the adoption of voice assistants. As consumers become more accustomed to using their smartphones for navigation and online shopping, voice interaction is emerging as a preferred method of engagement. The latest report from the International Trade Administration reveals that in 2022, 25.6 million people in France made purchases using mobile phones. Mobile and tablet-based sales now represent nearly 40% of total e-commerce transactions on major platforms. This growing reliance on mobile commerce is accelerating the deployment of advanced voice assistants, which are deeply integrated into mobile devices, making it easier for users to access a wide range of services and products effortlessly.

Segment Overview

The Europe voice assistant market is segmented on the basis of offering, device, technology, age-group, and application.
• By offering, the market is classified into hardware, software, and services
• By device, the market is divided into mobile, PC/laptop, and tablet
• By technology, the market is classified into speech recognition and voice recognition
• By age-group, the market is classified into millennials, generation z, generation x, and baby boomers
• By application, the market is divided into telecom, smart home, entertainment, financial services, retail, transportation, hospitality, and QSR/restaurants.

Key Benefits
• The Europe voice assistant market report provides a quantitative analysis of the current market and estimations from 2025 to 2030. This analysis assists in identifying the prevailing market opportunities.
• The study comprises a comprehensive analysis of the trends, including current and future trends for depicting prevalent investment pockets in the market.
• The information related to key drivers, restraints, and opportunities and their impact on the Europe voice assistant market is provided in the report.
• The competitive analysis of the market players along with their market share in the Europe voice assistant market is provided in the report.
• The SWOT analysis and Porter’s Five Forces model are elaborated in the study.
• The value chain analysis in the market study provides a clear picture of the role of stakeholders. Show more