U.S. Electric Shaver Market By Type (Rotary Shavers, Foil Shavers, Clippers & Trimmers [Beard Trimmers, Body Trimmers, and Others]), By Power Source (Battery Powered, Rechargeable/Cordless), By Usage (Dry Electric Shavers, Wet & Dry Electric Shavers), By
Description
The U.S. Electric Shaver Market size was valued at USD 4.62 billion in 2024 and is expected to reach USD 5.23 billion by the end of 2025. The industry is projected to grow, hitting USD 7.87 billion by 2030 with a CAGR of 8.52%. Additionally, in terms of volume, the market size was 402,93 thousand units in 2024 and is projected to reach 46755 thousand units by 2025. Additionally, the industry is expected to continue its growth trajectory, reaching 78210 thousand units by 2030, with a CAGR of 10.8% between 2025 and 2030.
Rising disposable incomes are driving the growth of the U.S. electric shaver market as consumers place increasing importance on convenience and personal grooming. In 2025, the U.S. Bureau of Economic Analysis reported a USD 61 billion (0.3%) increase in disposable personal income (DPI) and a USD 69.9 billion (0.3%) rise in personal consumption expenditures (PCE), reflecting higher earnings and increased spending. This trend in consumer spending boosts the adoption of advanced grooming products like electric shavers, known for their efficiency, skin-safe features, and ease of use. As disposable income grows, particularly among working professionals and dual-income households, there is a shift toward premium personal care devices, positioning income growth as a key driver for market expansion.
Furthermore, the growing influence of e-commerce is a major driver in the expansion of the U.S. electric shaver market, as digital platforms increasingly shape consumer purchasing behaviour. The U.S. Census Bureau reported a 6.1% rise in e-commerce sales during the first quarter of 2025, compared to the same period in 2024, highlighting a strong shift toward online retail. This trend has made electric shavers more accessible, offering consumers a wider selection, competitive pricing, and the convenience of home delivery. Enhanced online shopping experiences, including detailed product descriptions, customer reviews, virtual try-ons, and promotional deals, are encouraging consumers to upgrade to advanced grooming devices. Furthermore, the rise of direct-to-consumer channels and subscription models is strengthening brand-consumer relationships, especially among younger, tech-savvy users. As e-commerce continues to grow, it plays a crucial role in driving demand and shaping the future of the U.S. electric shaver market.
Despite the growing popularity of electric shavers, the market faces significant restraints due to their relatively high upfront costs and the continued availability of low-cost conventional alternatives, such as manual razors. For price-sensitive consumers, especially those in lower-income segments, the initial investment for an electric shaver can be a deterrent, especially when manual razors offer a more affordable and easily accessible option. Traditional razors are also preferred for their simplicity, lack of need for charging, and widespread availability in convenience stores and supermarkets. This price-performance comparison can limit the adoption of electric shavers, particularly among occasional users or those not actively seeking advanced grooming solutions. As a result, cost barriers and the strong presence of established, low-cost alternatives remain significant obstacles to the broader expansion of the electric shaver market.
On the other hand, the rapid advancement and growing adoption of artificial intelligence (AI) in the U.S. are opening new avenues for innovation in the electric shaver market. A 2025 report by the U.S. Government Accountability Office revealed that AI use cases across selected federal agencies nearly doubled from 571 to 1,110 in 2024, with generative AI use cases soaring nine-fold from 32 to 282, indicating a nationwide shift toward intelligent technology. This momentum is also evident in the personal care sector, where AI-powered features like adaptive shaving sensors, skin-type recognition, and personalized grooming modes are transforming electric shavers into smart, high-performance devices. These innovations not only elevate the shaving experience but also attract consumers looking for advanced, tech-enabled grooming solutions. As AI continues to gain traction across industries, its integration into electric shavers offers significant potential for market growth, product differentiation, and greater consumer engagement.
Segment Overview
The U.S. electric shaver market is segmented on the basis of type, power source, usage, distribution channel, and end-user.
• By type, the market is classified into rotary shaver, foil shaver, and clippers and trimmers.
• By power source, the market is divided into battery-powered and rechargeable/cordless.
• By usage, the market is classified into dry electric shavers and wet & dry electric shavers.
• By distribution channel, the market is classified into online, health and beauty stores, electronic stores, supermarkets, and hypermarkets.
• By end-user, the market is divided into men and women.
Strategic Analysis of Companies of US Electric Shaver Industry
Key companies in the U.S. electric shaver industry are actively implementing a range of strategic initiatives to strengthen and sustain their market position.
• June 2025 – Braun (P&G) rolled out the upgraded Series 9 Pro+, reinforcing its premium grooming positioning with enhanced performance and refined design for a superior shaving experience.
• January 2024 – Panasonic expanded its footprint in the U.S. electric shaver market with the launch of the Palm Shaver (ES-PV6A-W). This compact five-blade device, equipped with advanced sensing technology and a linear motor, adapts seamlessly to facial contours for a smooth, tailored shave.
• February 2024 – Andis Company debuted the eMERGE Clipper, a professional-grade grooming tool with a robust motor and detachable blades compatible with ultraEDGE and ceramicEDGE systems, offering unmatched versatility and precision for U.S. barbers.
Key Benefits
• The U.S. electric shaver market report provides a quantitative analysis of the current market and estimations from 2025 to 2030. This analysis assists in identifying the prevailing market opportunities.
• The study comprises a comprehensive analysis of the trends, including current and future trends for depicting prevalent investment pockets in the market.
• The information related to key drivers, restraints, and opportunities and their impact on the U.S. electric shaver market is provided in the report.
• The competitive analysis of the market players along with their market share in the U.S. electric shaver market is provided in the report.
• The SWOT analysis and Porter’s Five Forces model are elaborated in the study.
• The value chain analysis in the market study provides a clear picture of the role of stakeholders.
Rising disposable incomes are driving the growth of the U.S. electric shaver market as consumers place increasing importance on convenience and personal grooming. In 2025, the U.S. Bureau of Economic Analysis reported a USD 61 billion (0.3%) increase in disposable personal income (DPI) and a USD 69.9 billion (0.3%) rise in personal consumption expenditures (PCE), reflecting higher earnings and increased spending. This trend in consumer spending boosts the adoption of advanced grooming products like electric shavers, known for their efficiency, skin-safe features, and ease of use. As disposable income grows, particularly among working professionals and dual-income households, there is a shift toward premium personal care devices, positioning income growth as a key driver for market expansion.
Furthermore, the growing influence of e-commerce is a major driver in the expansion of the U.S. electric shaver market, as digital platforms increasingly shape consumer purchasing behaviour. The U.S. Census Bureau reported a 6.1% rise in e-commerce sales during the first quarter of 2025, compared to the same period in 2024, highlighting a strong shift toward online retail. This trend has made electric shavers more accessible, offering consumers a wider selection, competitive pricing, and the convenience of home delivery. Enhanced online shopping experiences, including detailed product descriptions, customer reviews, virtual try-ons, and promotional deals, are encouraging consumers to upgrade to advanced grooming devices. Furthermore, the rise of direct-to-consumer channels and subscription models is strengthening brand-consumer relationships, especially among younger, tech-savvy users. As e-commerce continues to grow, it plays a crucial role in driving demand and shaping the future of the U.S. electric shaver market.
Despite the growing popularity of electric shavers, the market faces significant restraints due to their relatively high upfront costs and the continued availability of low-cost conventional alternatives, such as manual razors. For price-sensitive consumers, especially those in lower-income segments, the initial investment for an electric shaver can be a deterrent, especially when manual razors offer a more affordable and easily accessible option. Traditional razors are also preferred for their simplicity, lack of need for charging, and widespread availability in convenience stores and supermarkets. This price-performance comparison can limit the adoption of electric shavers, particularly among occasional users or those not actively seeking advanced grooming solutions. As a result, cost barriers and the strong presence of established, low-cost alternatives remain significant obstacles to the broader expansion of the electric shaver market.
On the other hand, the rapid advancement and growing adoption of artificial intelligence (AI) in the U.S. are opening new avenues for innovation in the electric shaver market. A 2025 report by the U.S. Government Accountability Office revealed that AI use cases across selected federal agencies nearly doubled from 571 to 1,110 in 2024, with generative AI use cases soaring nine-fold from 32 to 282, indicating a nationwide shift toward intelligent technology. This momentum is also evident in the personal care sector, where AI-powered features like adaptive shaving sensors, skin-type recognition, and personalized grooming modes are transforming electric shavers into smart, high-performance devices. These innovations not only elevate the shaving experience but also attract consumers looking for advanced, tech-enabled grooming solutions. As AI continues to gain traction across industries, its integration into electric shavers offers significant potential for market growth, product differentiation, and greater consumer engagement.
Segment Overview
The U.S. electric shaver market is segmented on the basis of type, power source, usage, distribution channel, and end-user.
• By type, the market is classified into rotary shaver, foil shaver, and clippers and trimmers.
• By power source, the market is divided into battery-powered and rechargeable/cordless.
• By usage, the market is classified into dry electric shavers and wet & dry electric shavers.
• By distribution channel, the market is classified into online, health and beauty stores, electronic stores, supermarkets, and hypermarkets.
• By end-user, the market is divided into men and women.
Strategic Analysis of Companies of US Electric Shaver Industry
Key companies in the U.S. electric shaver industry are actively implementing a range of strategic initiatives to strengthen and sustain their market position.
• June 2025 – Braun (P&G) rolled out the upgraded Series 9 Pro+, reinforcing its premium grooming positioning with enhanced performance and refined design for a superior shaving experience.
• January 2024 – Panasonic expanded its footprint in the U.S. electric shaver market with the launch of the Palm Shaver (ES-PV6A-W). This compact five-blade device, equipped with advanced sensing technology and a linear motor, adapts seamlessly to facial contours for a smooth, tailored shave.
• February 2024 – Andis Company debuted the eMERGE Clipper, a professional-grade grooming tool with a robust motor and detachable blades compatible with ultraEDGE and ceramicEDGE systems, offering unmatched versatility and precision for U.S. barbers.
Key Benefits
• The U.S. electric shaver market report provides a quantitative analysis of the current market and estimations from 2025 to 2030. This analysis assists in identifying the prevailing market opportunities.
• The study comprises a comprehensive analysis of the trends, including current and future trends for depicting prevalent investment pockets in the market.
• The information related to key drivers, restraints, and opportunities and their impact on the U.S. electric shaver market is provided in the report.
• The competitive analysis of the market players along with their market share in the U.S. electric shaver market is provided in the report.
• The SWOT analysis and Porter’s Five Forces model are elaborated in the study.
• The value chain analysis in the market study provides a clear picture of the role of stakeholders.
Table of Contents
- 1. Introduction
- 1.1 Report Description
- 1.2 Research Methodology
- 1.2.1 Secondary Research
- 1.2.2 Data Analysis Framework
- 1.2.3 Market Size Estimation
- 1.2.4 Forecasting
- 1.2.5 Primary Research And Data Validation
- 2. U.S. Electric Shaver Market By Type
- 2.1 Overview
- 2.2 Rotary Shavers Market
- 2.3 Foil Shavers Market
- 2.4 Clippers And Trimmers Market
- 2.4.1 Beard Trimmer
- 2.4.2 Body Trimmer
- 2.4.3 Others
- 3. U.S. Electric Shaver Market By Power Source
- 3.1 Overview
- 3.2 Battery Powered Market
- 3.3 Rechargeable Or Cordless Market
- 4. U.S. Electric Shaver Market By Usage
- 4.1 Overview
- 4.2 Dry Electric Shavers Market
- 4.3 Wet And Dry Electric Shavers Market
- 5. U.S. Electric Shaver Market By Distribution Channel
- 5.1 Overview
- 5.2 Online Market
- 5.3 Health And Beauty Store Market
- 5.4 Electronic Store Market
- 5.5 Supermarkets Market
- 5.6 Hypermarkets Market
- 6. U.S. Electric Shaver Market By End-user
- 6.1 Overview
- 6.2 Men Market
- 6.3 Women Market
- 7. Company Profiles
- 7.1 Procter And Gamble
- 7.1.1 Company Overview
- 7.1.2 Company Snapshot
- 7.1.3 Operating Business Segments
- 7.1.4 Product Portfolio
- 7.1.5 Business Performance
- 7.1.6 Business Segments
- 7.1.7 Geographic Segments
- 7.1.8 Key Strategic Moves And Development
- 7.1.9 Primary Market Competitors
- 7.2 Koninklijke Philips N.V.
- 7.2.1 Company Overview
- 7.2.2 Company Snapshot
- 7.2.3 Operating Business Segments
- 7.2.4 Product Portfolio
- 7.2.5 Business Performance
- 7.2.6 Business Segments
- 7.2.7 Geographic Segments
- 7.2.8 Key Strategic Moves And Development
- 7.2.9 Primary Market Competitors
- 7.3 Conair Corporation
- 7.3.1 Company Overview
- 7.3.2 Company Snapshot
- 7.3.3 Operating Business Segments
- 7.3.4 Product Portfolio
- 7.3.5 Business Performance
- 7.3.6 Business Segments
- 7.3.7 Geographic Segments
- 7.3.8 Key Strategic Moves And Development
- 7.3.9 Primary Market Competitors
- 7.4 Panasonic Corporation
- 7.4.1 Company Overview
- 7.4.2 Company Snapshot
- 7.4.3 Operating Business Segments
- 7.4.4 Product Portfolio
- 7.4.5 Business Performance
- 7.4.6 Business Segments
- 7.4.7 Geographic Segments
- 7.4.8 Key Strategic Moves And Development
- 7.4.9 Primary Market Competitors
- 7.5 Spectrum Brands, Inc. (Remington)
- 7.5.1 Company Overview
- 7.5.2 Company Snapshot
- 7.5.3 Operating Business Segments
- 7.5.4 Product Portfolio
- 7.5.5 Business Performance
- 7.5.6 Business Segments
- 7.5.7 Geographic Segments
- 7.5.8 Key Strategic Moves And Development
- 7.5.9 Primary Market Competitors
- 7.6 Wahl Clipper Corporation
- 7.6.1 Company Overview
- 7.6.2 Company Snapshot
- 7.6.3 Operating Business Segments
- 7.6.4 Product Portfolio
- 7.6.5 Business Performance
- 7.6.6 Business Segments
- 7.6.7 Geographic Segments
- 7.6.8 Key Strategic Moves And Development
- 7.6.9 Primary Market Competitors
- 7.7 Andis Company
- 7.7.1 Company Overview
- 7.7.2 Company Snapshot
- 7.7.3 Operating Business Segments
- 7.7.4 Product Portfolio
- 7.7.5 Business Performance
- 7.7.6 Business Segments
- 7.7.7 Geographic Segments
- 7.7.8 Key Strategic Moves And Development
- 7.7.9 Primary Market Competitors
- 7.8 Manscaped
- 7.8.1 Company Overview
- 7.8.2 Company Snapshot
- 7.8.3 Operating Business Segments
- 7.8.4 Product Portfolio
- 7.8.5 Business Performance
- 7.8.6 Business Segments
- 7.8.7 Geographic Segments
- 7.8.8 Key Strategic Moves And Development
- 7.8.9 Primary Market Competitors
- 7.9 Dollar Shave Club Inc.
- 7.9.1 Company Overview
- 7.9.2 Company Snapshot
- 7.9.3 Operating Business Segments
- 7.9.4 Product Portfolio
- 7.9.5 Business Performance
- 7.9.6 Business Segments
- 7.9.7 Geographic Segments
- 7.9.8 Key Strategic Moves And Development
- 7.9.9 Primary Market Competitors
- 7.10 Meridian Grooming
- 7.10.1 Company Overview
- 7.10.2 Company Snapshot
- 7.10.3 Operating Business Segments
- 7.10.4 Product Portfolio
- 7.10.5 Business Performance
- 7.10.6 Business Segments
- 7.10.7 Geographic Segments
- 7.10.8 Key Strategic Moves And Development
- 7.10.9 Primary Market Competitors
- 7.11 Freebird Shaver
- 7.11.1 Company Overview
- 7.11.2 Company Snapshot
- 7.11.3 Operating Business Segments
- 7.11.4 Product Portfolio
- 7.11.5 Business Performance
- 7.11.6 Business Segments
- 7.11.7 Geographic Segments
- 7.11.8 Key Strategic Moves And Development
- 7.11.9 Primary Market Competitors
- 7.12 Skull Shaver
- 7.12.1 Company Overview
- 7.12.2 Company Snapshot
- 7.12.3 Operating Business Segments
- 7.12.4 Product Portfolio
- 7.12.5 Business Performance
- 7.12.6 Business Segments
- 7.12.7 Geographic Segments
- 7.12.8 Key Strategic Moves And Development
- 7.12.9 Primary Market Competitors
- 7.13 Jml Direct
- 7.13.1 Company Overview
- 7.13.2 Company Snapshot
- 7.13.3 Operating Business Segments
- 7.13.4 Product Portfolio
- 7.13.5 Business Performance
- 7.13.6 Business Segments
- 7.13.7 Geographic Segments
- 7.13.8 Key Strategic Moves And Development
- 7.13.9 Primary Market Competitors
- 7.14 Tpob
- 7.14.1 Company Overview
- 7.14.2 Company Snapshot
- 7.14.3 Operating Business Segments
- 7.14.4 Product Portfolio
- 7.14.5 Business Performance
- 7.14.6 Business Segments
- 7.14.7 Geographic Segments
- 7.14.8 Key Strategic Moves And Development
- 7.14.9 Primary Market Competitors
- 7.15 Shanghai Flyco Electric Co., Ltd.
- 7.15.1 Company Overview
- 7.15.2 Company Snapshot
- 7.15.3 Operating Business Segments
- 7.15.4 Product Portfolio
- 7.15.5 Business Performance
- 7.15.6 Business Segments
- 7.15.7 Geographic Segments
- 7.15.8 Key Strategic Moves And Development
- 7.15.9 Primary Market Competitors
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