China Electric Shaver Market by Type (Rotary Shaver, Foil Shaver and Clippers & Trimmers), by Power Source (Battery Powered and Rechargeable/Cordless), by Usage (Dry and Wet & Dry), by Distribution Channel (Online and Offline), and by End User (Men and Wo

China Electric Shaver Market size was valued at USD 1.89 billion in 2024, and is predicted to reach USD 3.07 billion by 2030, with a CAGR of 8.4% during the forecast period, 2025–2030.

The rapid pace of urbanization is a significant factor driving market growth, as an increasing number of individuals relocate to urban areas and adapt to fast-paced lifestyles, resulting in a greater preference for electric shavers. Urban consumers prioritize convenience and efficiency in their daily routines, making electric razors an attractive grooming solution due to their time-saving features and ease of use. According to the latest report from the UN Population Division, urbanization in China reached 897.58 million in 2022, an increase from 882.89 million in 2021, representing a growth rate of 1.66%. This trend prompts manufacturers to innovate and create electric shaver models specifically designed to meet the unique needs of urban consumers, thereby driving overall market expansion.

However, the availability of alternatives, such as traditional shavers including cartridge razors, presents a challenge to the electric shaver market. Traditional razors offer a more affordable and low-maintenance solution that appeals to budget-conscious consumers. Unlike electric shavers, manual razors do not require electricity or batteries, which enhances their convenience in regions with unreliable power supply or for individuals who prefer simpler grooming tools.

On the contrary, the incorporation of sustainable materials in electric shavers offers substantial market opportunities, driven by growing environmental awareness and shifting consumer purchasing preferences. Brands that prioritize eco-friendly practices such as utilizing renewable energy, recyclable materials, and sustainable packaging are cultivating stronger brand loyalty while addressing the demand for green products.

For instance, the Braun Series 9 Pro shavers are manufactured entirely using renewable energy, while Philips powers its blade production with renewable electricity. Additionally, Philips employs recycled paper for its packaging and includes an Eco Passport with each shaver, highlighting its commitment to sustainability. This emphasis on environmentally responsible practices resonates with evolving consumer priorities and positions brands favorably for future growth through innovation.

Segment Overview

China Electric Shaver industry is segmented on the basis component and end-user.

 By type, the market is divided into rotary shaver, foil shaver, clippers & trimmers.

 By power source, the market is classified into battery powered and rechargeable or cordless.

 By usage, the market is categorized into dry and dry & wet.

 By distribution channel, the market is bifurcated into online and offline.

 By end-user, the market is segmented into men and women.

Recent Developments

August 2024

Panasonic launched the Series 900s, a new palm-sized electric shaver designed for enhanced control and performance. This innovative shaver features five Japanese stainless-steel blades and a powerful linear motor that operates at 70,000 cutting actions per minute, ensuring a close and efficient shave.

March 2024

Xiaomi launched the Mijia Electric Shaver S200 in China, designed with a dual-layered blade system and a 360 floating shaving head for a close shave. This model includes IPX7 waterproofing, allowing for easy cleaning and wet or dry use.

March 2024

Yoose launched its innovative mini shaver for the next generation of grooming enthusiasts. This compact and efficient device promises to deliver a convenient shaving experience, combining portability with advanced technology for optimal performance.

KEY BENEFITS
• The report provides quantitative analysis and estimations of China electric shaver market from 2025 to 2030. This analysis assists in identifying the prevailing market opportunities to capitalize on.
• The study comprises a detailed analysis of China electric shaver market trends, including the current and future trends to depict the prevalent investment pockets in the market.
• The information related to key drivers, restraints, and opportunities and their impact on China electric shaver market is provided in the report.
• The competitive analysis of the market players along with their market share in China electric shaver market is provided in the report.
• The SWOT analysis and Porter’s Five Forces model are elaborated in the study.
• The value chain analysis in the market study provides a clear picture of the roles of stakeholders. Show more