Tea Industry in India (2025-2030)
Description
India, the world's second-largest tea producer, holds a strong global position with its diverse tea varieties, including Assam, Darjeeling, and Nilgiri teas. With tea being an integral part of Indian culture, the industry contributes significantly to employment and exports. Despite fluctuating domestic demand and rising competition from other tea-producing nations, India's tea sector continues to evolve, driven by premiumization, health-conscious consumer trends, and sustainability efforts.
Market insights:
The tea industry in India was valued at INR 1,001.52 Bn in 2024 and is expected to reach INR 1,471.10 Bn by 2029, expanding at a compound annual growth rate (CAGR) of 6.98% during the 2025 ─ 2030 period.
The Indian tea market is witnessing steady growth, with rising domestic consumption and strong export potential with a significant share exported to Russia, Iran, and the UAE. Government initiatives like the Tea Development & Promotion Scheme (TDPS) are fostering industry growth by modernizing tea estates and enhancing global competitiveness. However, challenges such as rising production costs, labor migration, and climate change impact overall productivity and pricing dynamics. Sustainable practices, including organic tea farming and mechanization, are gaining traction to counteract these issues.
Market segmentation:
India’s tea industry comprises four segments: black tea, green tea, herbal tea, and specialty teas. As of 2024, the black tea segment dominated the market, accounting for 38.80% of the total sector. By the end of 2030, the black tea segment is expected to hold a share of around 44.11% of the overall market.
Black tea remains the most widely consumed variety, driven by its affordability and deep-rooted cultural significance. Assam and Darjeeling teas dominate both domestic and export markets. Green tea is gaining traction among health-conscious consumers due to its antioxidant properties, with production concentrated in Assam and West Bengal. Herbal tea, infused with Ayurvedic ingredients like tulsi, chamomile, and ashwagandha, is rapidly expanding due to rising demand for wellness beverages. Specialty tea, including organic, oolong, and white tea, is a premium segment targeting high-income consumers and export markets.
Market trends:
The tea industry in India is witnessing notable shifts, including a surge in demand for organic and sustainable tea production, driven by eco-conscious consumers. E-commerce and direct-to-consumer (D2C) models are reshaping sales, allowing small and mid-sized brands to thrive beyond traditional retail. RTD (Ready-to-Drink) tea beverages are also gaining traction, appealing to urban youth seeking convenience and health benefits. Additionally, tea tourism is emerging as a niche industry, particularly in Assam and Darjeeling, attracting domestic and international visitors for experiential tea-tasting tours.
Market insights:
The tea industry in India was valued at INR 1,001.52 Bn in 2024 and is expected to reach INR 1,471.10 Bn by 2029, expanding at a compound annual growth rate (CAGR) of 6.98% during the 2025 ─ 2030 period.
The Indian tea market is witnessing steady growth, with rising domestic consumption and strong export potential with a significant share exported to Russia, Iran, and the UAE. Government initiatives like the Tea Development & Promotion Scheme (TDPS) are fostering industry growth by modernizing tea estates and enhancing global competitiveness. However, challenges such as rising production costs, labor migration, and climate change impact overall productivity and pricing dynamics. Sustainable practices, including organic tea farming and mechanization, are gaining traction to counteract these issues.
Market segmentation:
India’s tea industry comprises four segments: black tea, green tea, herbal tea, and specialty teas. As of 2024, the black tea segment dominated the market, accounting for 38.80% of the total sector. By the end of 2030, the black tea segment is expected to hold a share of around 44.11% of the overall market.
Black tea remains the most widely consumed variety, driven by its affordability and deep-rooted cultural significance. Assam and Darjeeling teas dominate both domestic and export markets. Green tea is gaining traction among health-conscious consumers due to its antioxidant properties, with production concentrated in Assam and West Bengal. Herbal tea, infused with Ayurvedic ingredients like tulsi, chamomile, and ashwagandha, is rapidly expanding due to rising demand for wellness beverages. Specialty tea, including organic, oolong, and white tea, is a premium segment targeting high-income consumers and export markets.
Market trends:
The tea industry in India is witnessing notable shifts, including a surge in demand for organic and sustainable tea production, driven by eco-conscious consumers. E-commerce and direct-to-consumer (D2C) models are reshaping sales, allowing small and mid-sized brands to thrive beyond traditional retail. RTD (Ready-to-Drink) tea beverages are also gaining traction, appealing to urban youth seeking convenience and health benefits. Additionally, tea tourism is emerging as a niche industry, particularly in Assam and Darjeeling, attracting domestic and international visitors for experiential tea-tasting tours.
Table of Contents
78 Pages
- Chapter 1: Executive Summary
- Chapter 2: Socio-economic Indicators
- Chapter 3: Introduction
- 3.1. Market Definition and Structure
- Chapter 4: Market Overview
- 4.1. Tea Industry in India – An Overview
- 4.1.1. Market Size and Growth Forecast Based on Value (2023 – 2030e)
- 4.2. Current Market Scenario
- 4.3. Tea Production in India (FY 2018 ─ FY 2024)
- 4.4. Impact of Exports on India’s Tea Industry (FY 2018 ─ FY 2024)
- Chapter 5: Market Segmentation
- 5.1. Tea Industry Segmentation – Based on Products
- 5.2. Black Tea Market – Size and Growth Forecast (2023 – 2030e)
- 5.3. Green Tea Market – Size and Growth Forecast (2023 – 2030e)
- 5.4. Herbal Tea Market – Size and Growth Forecast (2023 – 2030e)
- 5.5. Specialty Tea Market – Size and Growth Forecast (2023 – 2030e)
- Chapter 6: Market Influencers
- 6.1. Market Growth Drivers
- 6.2. Market Challenges
- Chapter 7: Government Initiatives
- 7.1. Key Initiatives by the Government that Support the Tea Industry in India
- Chapter 8: Market Trends
- 7.1. Key Market Trends
- Chapter 9: Trade Analysis
- 9.1. Trade Analysis
- Chapter 10: Competitive landscape
- 10.1. B&A Limited
- Company information
- Business description
- Products/Services
- Key people
- Financial snapshot
- Key ratios
- Key financial performance indicators
- Key business segments
- Key geographic segments
- Note: Financial information has been covered only for public companies.
- 10.2. Dhunseri Tea & Industries Limited
- 10.3. Goodricke Group Limited
- 10.4. Hindustan Unilever Limited
- 10.5. Jay Shree Tea & Industries Limited
- 10.6. McLeod Russel India Limited
- 10.7. Tata Consumer Products Limited
- 10.8. The Grob Tea Company Limited
- 10.9. Chamong Tea Exports Private Limited
- 10.10. Gujarat Tea Processors and Packers Limited
- Chapter 11: Emerging Startups
- 11.1. Emerging Startups in India’s Tea Industry
- Chapter 12: Recent developments
- 12.1. Recent developments
- Chapter 13: Appendix
- 13.1. Research methodology
- 13.2. About Netscribes
- 13.3. Disclaimer
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