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Mobile Application Market in India 2022

Publisher Netscribes (India) Pvt. Ltd.
Published Jan 01, 2022
Length 54 Pages
SKU # NBS17070666

Description

Mobile Application Market in India 2022

Mobile applications are different types of software designed to run on smartphones, tablets, and computers. The mobile application market is expanding rapidly, and this trend is expected to accelerate in the future with the introduction of various applications in different segments. In terms of mobile application installations, India has the second-largest market globally.

Market insights:

In 2021, the most-downloaded app categories were games, social media, health and hygiene, and entertainment. The total number of mobile applications downloaded in India was 24.27 billion in 2020. It is expected to reach 92.55 billion by 2026, expanding at a CAGR of ~24.81% during the 2021–2026 period. Some of the popular apps are YouTube, WhatsApp Messenger, and Facebook.

Impact of COVID-19:

In April 2020, India's spending on entertainment apps increased by more than 22%, resulting in a 47% increase in OTT subscriptions and a 26% rise in revenue for OTT platform. In June 2020, the government blocked 59 mobile apps, most of which were either of Chinese origin, or were marketed or distributed by entities based in that country.

Market Influencers:

Market drivers:

Mobile wallets are considered to be one of the most popular payment options due to their numerous benefits. At present, one of the most popular trends is the development of apps that support wearable technology. Many businesses have opted for the development of a mobile enterprise app for their companies.

Key deterrents to the growth of the market:

Organizations are investing considerable amounts of money to develop applications because the apps that are available are not completely reliable and are expensive. Smartphones are the main targets for cyber crimes, virus attacks, and other similar illegal practices.

Table of Contents

54 Pages
Chapter 1: Executive summary
Chapter 2: Socio-economic indicators
Chapter 3: Introduction
3.1. Market definition and structure
Chapter 4: Market Overview
4.1. Mobile application market in India – An overview
Chapter 5: Market segmentation
5.1. Mobile application market in India – Segmentation
5.1.1. Mobile gaming market – Market size and growth forecast (2019-2026e)
5.1.2. Social media and entertainment market – Market size and growth forecast (2019-2026e)
5.1.3. Retail and e-commerce market – Market size and growth forecast (2019-2026e)
5.1.4. Education and learning market – Market size and growth forecast (2019-2026e)
5.1.5. Health and fitness market – Market size and growth forecast (2019-2026e)
Chapter 6: Government initiatives
6.1. Government initiatives
Chapter 7: Impact of COVID-19
7.1. Impact of COVID-19
Chapter 8: Market influencers
8.1. Market drivers
8.2. Market challenges
Chapter 9: Market trends
9.1. Market trends
Chapter 10: Competitive landscape
10.1. Ani Technologies Private Limited
Company information
Business description
Products/Services
Key people
Financial snapshot
Key ratios
Key financial performance indicators
Key business segments
Key geographic segments
10.2. Flipkart India Private Limited
10.3. Gametion Technologies Private Limited
10.4. Novi Digital Entertainment Private Limited
10.5. One97 Communications Limited
10.6. PhonePe Private Limited
10.7. Zomato Media Private Limited
10.8. Amazon India Ltd.
10.9. Google India Pvt. Ltd
10.10. Meta Platforms
Chapter 11: Funding snapshot
11.1. Funding snapshot
Chapter 12: Website benchmarking
12.1. Website benchmarking
Chapter 13: Recent developments
13.1. Recent developments
Chapter 14: Appendix
14.1. Research methodology
14.2. About Netscribes
14.3. Disclaimer

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