Tahini - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

Tahini Market Analysis

The tahini market size stands at USD 437.8 million in 2025 and is on course to reach USD 524.2 million by 2030, advancing at a 3.67% CAGR. Momentum reflects rising global acceptance of Middle-Eastern cuisine, a wider shift toward plant-based foods, and consumers’ growing interest in nutrient-dense spreads that are free from extensive processing. Demand is further supported by the ingredient’s 25% protein content, naturally occurring calcium and magnesium, and its compatibility with vegan, gluten-free, and clean-label diets. Growth avenues include premium organic variants, convenient squeeze-bottle formats, and high-pressure processing that extends shelf life without preservatives. Meanwhile, expanding e-commerce penetration, flavor experimentation, and social-media food trends are broadening the product’s reach into new demographics and meal occasions.

Global Tahini Market Trends and Insights

Rising Popularity of Middle-Eastern Cuisine Globally

The globalization of Middle Eastern culinary traditions creates sustained demand for authentic tahini across non-traditional markets, with restaurants and food service establishments driving initial adoption before retail penetration accelerates. Hummus, a popular Middle Eastern dip, acts as a gateway, introducing consumers to tahini. While traditionally used in Middle Eastern dishes, tahini is now finding its way into smoothies, salad dressings, and baked goods. Social media's food culture and endorsements from celebrity chefs are amplifying this shift, particularly among health-conscious consumers. Saudi Arabia, welcoming 29.7 million international tourists in 2024, is witnessing a surge in tahini demand . Tourists exposed to local cuisines develop a taste for tahini and seek it out upon returning home. Additionally, immigrants from the Middle East are bridging cultural gaps, making tahini consumption more mainstream. Fusion cuisine is further integrating tahini into local dishes. Given these trends, tahini is transitioning from a specialty ingredient to a staple in pantries across developed economies.

Growth in Plant-based Spreads and Vegan Diets

Plant-based dietary adoption accelerates tahini demand as consumers seek protein-rich alternatives to animal-derived spreads, with tahini's 25% protein content positioning it favorably against traditional nut butters. The growing adoption of vegan diets and the increasing demand for plant-based spreads are driving the tahini market.According to a report by the Plant Based Foods Association (PBFA), the plant-based food market in the United States reached a value of USD 8.1 billion in 2023 . The rising awareness of the health benefits associated with vegan diets, including reduced risks of chronic diseases, is also contributing to the increased demand for tahini as a versatile and nutritious spread. As per the Centers for Disease Control and Prevention, around 129 million Americans grapple with at least one major chronic ailment, including heart disease, cancer, diabetes, obesity, and hypertension Furthermore, the United Nations Food and Agriculture Organization (FAO) has highlighted the role of plant-based diets in achieving global sustainability goals, which aligns with the growing consumer preference for tahini and other plant-based products.

Competition from Alternative Seed and Nut Butters

The tahini market faces significant restraint due to the growing competition from alternative seed and nut butters. Products such as almond butter, peanut butter, sunflower seed butter, and cashew butter are gaining popularity among consumers. These alternatives often offer similar nutritional benefits, such as high protein and healthy fat content, while catering to diverse taste preferences. Additionally, many of these products are marketed as allergen-free or suitable for specific dietary needs, such as gluten-free or vegan diets, further increasing their appeal. The rising availability of these alternatives in retail stores and online platforms has intensified competition, posing a challenge to the growth of the tahini market during the forecast period. Moreover, the aggressive marketing strategies adopted by manufacturers of alternative seed and nut butters have further heightened the competitive landscape. This growing competition from alternative seed and nut butters is expected to remain a significant challenge for the tahini market throughout the forecast period.

Other drivers and restraints analyzed in the detailed report include:

1. Retail Penetration Via E-commerce and Gourmet Grocery Chains
2. Adoption of High-pressure Processing to Extend Shelf-life
3. Price Volatility of Sesame Seeds

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Traditional unflavored tahini dominated the tahini market, holding a significant 74.21% share in 2024. This reflects its widespread consumer trust and versatility as an ingredient that seamlessly transitions between savory and sweet applications. Restaurants, particularly those producing hummus at scale, heavily rely on unflavored tahini for its consistent quality, rich texture, and adaptability in large-scale food preparation. Additionally, home cooks value it as a pantry staple that enhances the flavor and texture of sauces, baked goods, and smoothies, making it an essential component in both professional and household kitchens.

Flavored tahini varieties, on the other hand, are gaining traction, recording a 4.42% CAGR and showing strong potential for growth. These variants are increasingly entering mainstream snack segments, driven by innovative offerings such as chocolate-tahini spreads, cinnamon-infused packs, and honey-based breakfast toppings. The growing demand for unique and diverse flavor profiles among consumers is expected to accelerate the adoption of flavored tahini, positioning it as a key player in the evolving snack and breakfast markets. Flavored tahini appeals to health-conscious consumers seeking indulgent yet nutritious options, and its versatility allows it to be incorporated into a variety of applications, including spreads, toppings, and even standalone snacks.

In 2024, conventional SKUs continue to dominate the tahini market, accounting for a significant 87.35% of the market share. This dominance is attributed to their widespread availability across various distribution channels and their competitive pricing, which appeals to a broad consumer base. Conventional tahini products are often perceived as a cost-effective option, making them a preferred choice for both individual consumers and foodservice providers. Their established presence in the market ensures steady demand, supported by consistent supply chains and strong brand recognition among consumers.

On the other hand, organic tahini lines are emerging as a high-growth segment within the market. Although they currently hold a smaller share, organic tahini is projected to grow at an impressive 6.22% CAGR through 2030, outpacing the overall category's growth. This growth is driven by increasing consumer preference for healthier and sustainably sourced products, as well as rising awareness of organic certifications. Organic tahini appeals to health-conscious consumers and those seeking premium-quality products, often commanding higher price points. As a result, manufacturers are expanding their organic product portfolios to cater to this growing demand, further fueling the segment's expansion.

The Tahini Market Report is Segmented by Flavor (Flavored and Unflavored), Nature (Conventional and Organic), Packaging (Jars, Squeeze Bottles, and Sachets and Pouches), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and More), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Geography Analysis

In 2024, the Middle East and Africa region commands a dominant 39.58% market share, bolstered by tahini's deep-rooted cultural significance in traditional cuisines and well-established supply chains linking sesame-producing nations to processing hubs. Lebanon, Syria, and Turkey not only stand out as primary consumers but also as key re-exporters. Here, traditional stone-grinding techniques are employed, ensuring authentic flavor profiles that fetch premium prices on the global stage. The region's growth remains unwavering despite facing political turbulence in pivotal markets, largely fueled by global diaspora communities championing authentic Middle Eastern tahini brands. These diaspora communities not only sustain export demand but also contribute to the global recognition of Middle Eastern tahini as a high-quality product.

Asia-Pacific is on a rapid ascent, projected to grow at a 4.13% CAGR through 2030. This surge is largely attributed to swift urbanization, a burgeoning middle class, and a heightened health consciousness among consumers gravitating towards premium, nutrient-rich food. Japan spearheads the regional trend, seamlessly weaving tahini into both traditional and avant-garde dishes, which has further popularized its use in fusion cuisines. Meanwhile, China's vast populace and rising disposable incomes hint at a promising market future, even if current per-capita consumption lags. The increasing awareness of tahini's nutritional benefits and its versatility in various recipes is expected to drive its adoption across the region.

North America and Europe, while mature markets, witness steady growth. This is fueled by health-savvy consumers, a rising appreciation for Middle Eastern cuisine, and a shift towards plant-based diets, with tahini emerging as a sought-after alternative to conventional nut butters. The FDA's classification of sesame as a major allergen presents a dual-edged sword: while it poses challenges, brands that navigate these regulations stand to capture a larger market share, leaving non-compliant counterparts under regulatory scrutiny. Additionally, the growing demand for allergen-free and clean-label products in these regions provides an opportunity for compliant brands to differentiate themselves and cater to niche consumer segments.

List of Companies Covered in this Report:

1. Haitoglou Bros SA
2. Halwani Bros Co. Ltd
3. Prince Tahini Ltd
4. Al Wadi Al Akhdar SAL
5. Sunshine International Foods Inc.
6. Balsam Tahini
7. Kevala International LLC
8. Seed + Mill LLC
9. Tahini Har Bracha
10. Tarazi Specialty Foods, LLC
11. Al Yaman Factories
12. El Rashidi El Mizan
13. Soom Foods LLC
14. Mighty Sesame Co.
15. Roland Foods LLC
16. Achva Food Industries Ltd
17. Joyva Manufacturing LLC
18. Once Again Nut Butter Collective Inc.
19. Pepperwood Organics
20. Al Arz Tahini

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support