Rice Syrup - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

Rice Syrup Market Analysis

The global rice syrup market has a market size of USD 2.03 billion in 2025 and is forecast to expand to USD 2.81 billion by 2030, advancing at a 6.72% CAGR. Rising regulatory scrutiny of synthetic sweeteners, stronger clean-label rules, and consumer preference for ingredients perceived as natural are widening the addressable base for rice-derived sweeteners in beverages, baked goods, infant nutrition, and plant-based dairy. Europe remains the largest regional demand center, reflecting the region’s tight additive regulations and premium organic consumption, while North America is recording the fastest growth as reform of the Food and Drug Administration (FDA) definitions for “healthy” claims pushes formulators toward non-artificial options. Brown rice syrup continues to dominate formulation share because its bran layer delivers trace minerals, antioxidants, and a lower glycemic response than corn-based syrups. The conventional category commands volume leadership due to cost advantages, yet certified-organic variants are scaling rapidly after the United States Department of Agriculture (USDA)’s Strengthening Organic Enforcement rule added digital traceability for imported organic inputs. Supply-side inflation persists amid volatile paddy prices, but advances in non-thermal bran stabilization and high-efficiency enzyme hydrolysis are trimming conversion losses and improving solids yield, thereby softening raw-material risk for processors.

Global Rice Syrup Market Trends and Insights

Rising Demand for Natural Sweeteners in Beverage Formulations

Brand owners are reformulating ready-to-drink teas, flavored waters, and functional beverages ahead of the 2025 Food and Drug Administration (FDA) “healthy” claim overhaul that lowers added-sugar thresholds, prompting substitution of high-fructose corn syrup with enzymatically produced rice syrup. Germany, France, and the United Kingdom collectively raised imports of HS 1702.30 rice-based sweeteners from USD 631 million in 2022 to USD 677 million in 2023, underscoring momentum in craft beverage channels according to CBI (Centre for the Promotion of Imports from developing countries). Cargill's SimPure soluble rice flour, honored with a 2023 Edison Award, illustrates how ingredient suppliers are offering one-for-one maltodextrin replacements that carry a clean-label halo. The neutral flavor of rice syrup enables formulators to achieve consistent sweetness without masking botanicals, and its relatively high dextrose-equivalent range supports rapid fermentability in low-alcohol applications. The growing consumer preference for natural and clean-label ingredients has positioned rice syrup as a preferred alternative in beverage formulations. Additionally, the versatility of rice syrup in various applications, from sports drinks to kombucha, has expanded its market potential across different beverage categories.

Increasing Use in Organic Baby Food Products Worldwide

Parents prioritizing traceable ingredient origins are gravitating to baby purées and infant cereals sweetened with rice syrup that comply with United States Department of Agriculture (USDA) organic and European Union Regulation 2023/476 standards . Electronic NOP import certificates introduced in March 2024 raised entry barriers for synthetic or ambiguously sourced sweeteners, concentrating share among certified rice syrup suppliers with transparent chain-of-custody documentation. Food and Drug Administration (FDA) rules under 21 CFR 106 require formula makers to validate carbohydrate quality and allergen control, and rice syrup's single-crop provenance simplifies compliance auditing. WIC nutrition-package revisions that emphasize culturally relevant produce and flexible sweetening sources further underpin demand for organic, hypoallergenic sugars in early-childhood SKUs. The implementation of these stringent regulations has led to increased adoption of rice syrup in infant formula manufacturing, particularly in developed markets. Additionally, the growing consumer preference for clean-label products has strengthened rice syrup's position as a natural sweetening alternative in the food and beverage industry.

Intense Competition from Other Natural Sweeteners

The rice syrup market faces growing constraints due to competition from various natural sweeteners, as manufacturers and end-users seek affordable ingredients that align with consumer preferences. Tate & Lyle completed its USD 1.8 billion acquisition of CP Kelco in June 2024, augmenting its stevia, allulose, and pectin capabilities and escalating price-performance pressure on rice syrup solutions. AGRANA simultaneously expanded isoglucose capacity in Europe, enabling customers to switch to lower-cost glucose syrups where the functional contribution of rice syrup is marginal. These moves are eroding negotiating leverage for smaller rice syrup specialists that cannot match the bundled ingredient portfolios of diversified sweetener suppliers. The consolidation trend has intensified competition in the rice syrup segment, particularly affecting regional manufacturers with limited product portfolios. Market participants are increasingly focusing on developing specialized rice syrup formulations to maintain their competitive edge. The shifting landscape has prompted rice syrup manufacturers to explore strategic partnerships and value-added product development to sustain their market position. The emergence of alternative sweeteners and increasing price sensitivity among end-users has further challenged rice syrup manufacturers' market share. Small and medium-sized rice syrup producers face mounting pressure to differentiate their offerings through unique formulations and applications. Regional players are experiencing margin compression due to the expanding presence of global sweetener manufacturers in local markets.

Other drivers and restraints analyzed in the detailed report include:

1. Expanding Demand for Allergen-Free Sweeteners
2. Growth in Plant-Based Dairy Alternatives Using Rice Syrup
3. Higher Production Costs Compared to Synthetic Sweeteners

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Brown rice syrup accounted for 62.33% of 2024 volume as bakers and infant-food formulators embraced its intact bran-layer micronutrient profile. The high nutritional content and natural composition make it particularly appealing for health-conscious consumers seeking clean-label alternatives. That breakthrough allows producers to extend storage life and press toward cost parity with white rice while preserving flavor neutrality. White rice syrup remains a mainstay in legacy confectionery lines due to mature supply chains and lower unit costs but trails in growth because marketing teams prioritize the more "whole-grain" proposition of brown variants. The established processing infrastructure and economies of scale continue to make white rice syrup an economically viable option for traditional applications. Specialty pigmented cultivars such as black and red rice are beginning to seed hyper-niche launches in sports gels and antioxidant-rich spreads, yet their cumulative share of the rice syrup market is below 2% in 2025. These specialty variants command premium pricing due to limited availability and specialized processing requirements.

In the forward window, projected 8.92% CAGR for brown rice reflects alignment with wellness framing in developed markets and extended-shelf-life wins in emerging ASEAN bakeries adopting clean-label dough conditioners. The growing consumer preference for natural ingredients has accelerated the adoption of brown rice syrup in premium food applications. Producers are broadening raw-material origination to Vietnam and Thailand where mechanized harvesting is lowering foreign-matter counts and moisture variability. The implementation of advanced harvesting technologies has significantly improved quality consistency and reduced processing costs. This diversification reduces overdependence on Japanese and Korean crop cycles that historically dictated spot-price spikes. The expanded sourcing network has enhanced supply chain resilience and stabilized pricing throughout the year.

The conventional stream delivered 57.31% of 2024 global volume but ceded incremental share to certified-organic syrups that earned a 7.41% forecast CAGR after the United States Department of Agriculture (USDA)'s March 2024 digital traceability directive strengthened label integrity. The shift towards organic certification has reshaped market dynamics, particularly in developed regions where regulatory compliance is stringent. Consumer awareness regarding food safety and clean-label products has further accelerated this transition. Organic up-trading is particularly evident in baby foods and premium granola clusters, where consumers tolerate 20-30 bps price lifts for pesticide-free claims. The demand for organic variants in these premium segments continues to grow as manufacturers emphasize health and wellness positioning. While organic rice trades at premia of USD 110-135/ton over conventionally grown paddy, downstream processors recover margin through recipe optimization—cutting dosage by 2-3 g per 100 g due to the higher maltose ratio typical of organic enzymatic profiles.

Global processors are investing in vertically integrated organic estates in Thailand's Northeast Corridor that offer dual cropping for rice and mung beans, thereby diluting fixed overhead per hectare and lowering per-ton carbon intensity. These investments demonstrate the industry's commitment to sustainable agriculture and supply chain optimization. The integration of dual-cropping systems has emerged as a key strategy for cost management and environmental sustainability. The rice syrup industry is also piloting blockchain-anchored audit trails that link paddy lot IDs to finished-goods batches, creating digital provenance records that satisfy EU Regulation (EU) 2023/1542 on deforestation-free supply chains. The implementation of blockchain technology has enhanced transparency and traceability throughout the supply chain. This digital transformation has strengthened consumer trust and regulatory compliance in the market.

The Rice Syrup Market Report is Segmented by Rice Type (Brown Rice, White Rice, and Others), Category (Organic, and Conventional), Flavor (Original/Unflavored, and Value-Added Flavored Syrups), Application (Bakery and Confectionery, Beverages, Dairy and Dessert Products, and More), and Geography (North America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

Geography Analysis

Europe retained a 34.57% revenue lead in 2024 by virtue of conservative additive approvals and the region’s USD 54 billion organic packaged-food spend, locking in a loyal base for plant-based sweeteners. European Food Safety Authority (EFSA)’s layered risk-assessment pipeline often spans six years, so incumbent natural sweeteners such as rice syrup enjoy a moat while synthetic rivals await dossier reviews. Germany, France, and the United Kingdom collectively imported 149,000 metric tons of rice-derived glucose under HS 1702.30 in 2024, reflecting robust demand in bakery centers clustered around Hamburg, Paris, and Manchester. Mid-sized European private-label chocolatiers are installing vacuum-cooker lines optimized for rice syrup, citing 3-point moisture reductions versus corn syrup for the same Brix level, thus enabling cleaner tempering curves.

North America recorded the fastest expansion, with the rice syrup market expected to post an 8.69% CAGR through 2030. Food and Drug Administration (FDA) plans to phase out petroleum-based artificial colors by 2026, and the agency’s rebasing of Generally Recognized As Safe (GRAS) self-affirmations is steering formulators toward proven botanical sweeteners. U.S. rice imports climbed to a record 47.0 million hundredweight in 2025, indicating wider adoption of jasmine and basmati types favored in premium syrup conversions. Ingredient majors such as ADM and Cargill are repurposing Midwest corn-wet-milling tanks for rice substrate enzymolysis, cutting trucking miles and shrinking CO₂ footprints.

Asia-Pacific presents latent upside given abundant paddy supply but still accounts for less than 18% of global turnover because quality-assurance systems are uneven. Thailand’s Office of Agricultural Economics projects a 5% rebound in 2025/26 paddy output as El Niño recedes, offering processors an opportunity to secure competitively priced feedstock provided they invest in post-harvest drying infrastructure. South American bakeries, led by Brazil, are exploring rice syrup as an egg-free sponge cake humectant to sidestep volatile shell-egg pricing, while Middle East and Africa demand is concentrated among Dubai-based confectioners supplying travel retail. Across emerging regions, adoption will hinge on technical assistance that equips small and mid-sized food plants to manage higher-viscosity syrup streams without fouling legacy pumps.

List of Companies Covered in this Report:

1. Archer-Daniels-Midland Company
2. Austrade Inc.
3. Wuhu Deli Foods Co., Ltd.
4. Gulshan Polyols Ltd.
5. Pioneer Industries Private Limited
6. GehlFoods, LLC.
7. Bharat Glucose Pvt. Ltd
8. Ciranda, Inc.
9. Shafi Group of Industries (Shafi Gluco Chem)
10. ASR Group (Domino Foods, Inc.)
11. Sudzucker Group (BENEO)
12. Malt Products Corporation
13. Sweet Additions
14. Qureshi Business Group (Glucorp)
15. LT Foods Ltd (Nature Bio-Foods Ltd.)
16. MATCO FOODS LIMITED
17. Habib Rice Products Ltd.
18. ACT Polyols
19. Master Sweetener
20. Meurens Natural

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support