Fruit And Vegetable Juice - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

Fruit And Vegetable Juice Market Analysis

The global fruit and vegetable juice market reached USD 111.07 billion in 2025 and is projected to grow at a CAGR of 5.60% to reach USD 145.85 billion by 2030. Health-consciousness, flavor innovation, and lifestyle shifts are driving the dynamic growth of the fruit and vegetable juice market. Today's consumers are on the lookout for beverages that offer functional health benefits, from immunity support and hydration to digestive health and mood relief. For example, Suja Juice in the U.S. provides cold-pressed juices, enhanced with probiotics and antioxidants, specifically targeting gut and immune health. Yet, while health benefits are crucial, taste and enjoyment hold equal weight. Consumers crave drinks that are indulgent, flavorful, and visually appealing. This desire has led to a surge in exotic fruit blends and botanical infusions. Flavors like tamarind, calamansi, passionfruit, and spicy honey are being expertly combined to evoke both nostalgic and fresh experiences, often inspired by Asian and Latin American tastes. Convenience and unique experiences are reshaping the market. For instance, Jus Amazin’s almond vegetable juice pouches are designed for health-conscious individuals on the go. Gen Z and millennials, in particular, are seeking trendy drinks that shine on social media. They're drawn to products with unique textures (like jellies and pulps), vibrant colors, and clear health messaging. Sustainability is also playing a pivotal role in this market evolution.

Global Fruit And Vegetable Juice Market Trends and Insights

Product Innovation and Flavour Diversification as Key Drivers for the Juice Market

Juice manufacturers are increasingly leveraging flavor innovation to gain a competitive edge in the market. Ocean Spray's introduction of its limited-edition Strawberry Shortcake juice in February 2025 exemplifies this strategy. By integrating cranberries with the flavors of strawberry jam, graham crackers, and whipped cream, the company has developed a dessert-inspired product aimed at attracting consumers seeking distinctive taste experiences. Additionally, Ocean Spray's Cran x Dragon Fruit blend experienced complete inventory depletion within 24 hours of its market introduction, demonstrating consumer demand for innovative flavor combinations. This trend is not limited to fruit juices; Campbell's V8 has also entered the space with innovative vegetable blends such as Beet Ginger Lemon. This product combines concentrated beet juice with sweet potato and carrot juices, targeting health-conscious consumers looking for beverages with functional health benefits.

Increasing Popularity of Fortified and Functional Juices Emerge as a Significant Growth Driver

Companies are strategically expanding their product portfolios by integrating functional ingredients such as vitamins, proteins, and bioactive compounds, signaling a notable shift toward the development of functional juices. This strategic move is driven by the growing consumer awareness of the health benefits associated with fruit and vegetable juices, which is significantly contributing to market growth. The demand for juices offering targeted health benefits, such as immune system enhancement and improved digestion, is on the rise. This trend aligns with the increasing consumer inclination toward incorporating plant-based ingredients into their daily diets to address specific health and wellness needs. For instance, at FI India 2024, Keva Flavours unveiled an innovative portfolio of fortified juice products, including herbal juice-based beverages enriched with functional ingredients, to meet the evolving demands of health-conscious consumers.

The High Sugar Content in Juice Products Serves as a Limitation for the Market Growth

As consumers increasingly scrutinize nutritional labels for added sugars, the high sugar content in traditional juice products presents a significant challenge for the market. This trend is especially pronounced in the children's beverage segment, where parental concerns about sugar intake are prompting leading brands to reformulate their products. This industry shift underscores a commitment to reduced-sugar formulations and paves the way for innovations in sweetening technologies and partial juice blends. For example, a small, long-term study involving nearly 500 children in Massachusetts, highlighted at the American Heart Association's 2024 event (Lifestyle and Cardiometabolic Scientific sessions), found a potential link between regular consumption of sugary drinks and 100% fruit juices in childhood and adolescence and an elevated risk of Type 2 diabetes, with boys being more susceptible than girls. The U.S. government is rolling out strategic initiatives to curb sugar consumption nationwide. These efforts encompass setting regulatory limits on added sugars in juices served in school meal programs, promoting healthier beverage choices through revised dietary guidelines, and investigating further methods to diminish added sugars in the overall food supply chain.

Other drivers and restraints analyzed in the detailed report include:

1. Growing Demand for Natural Juices and Clean Label Trends
2. Busy Lifestyles and On-the-Go Consumption  for Convenience in the Juice Market
3. Increasing Popularity of Low/No Sugar RTD Beverages

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

The fruit juice segment dominated the market with a commanding 95.48% share in 2024, reflecting its established consumer base and widespread availability across retail channels. Historically, fruit juices have held the spotlight, driven by taste preferences, habitual consumption, and market accessibility. Naturally sweet, fruit juices like orange and mango not only tantalize the palate but also offer health benefits, such as vitamin C, catering to the health-conscious consumer.

However, the vegetable juice segment is positioning itself as the primary growth driver, achieving a robust 8.83% CAGR (2025-2030). This surge is attributed to a rising consumer inclination towards vegetable juices, celebrated for their lower sugar content and enhanced nutritional benefits. Shoppers are increasingly drawn to vegetable juices not just for their reduced sugar levels and nutrient density, but also for health advantages like boosted immunity, detoxification, and digestive support. Innovations such as cold-pressed varieties, organic and clean-label options, and distinctive vegetable-herb blends are amplifying the allure of vegetable juices. For example, V8 Hydrate Strawberry Cucumber Plant-Based Hydrating Beverage. This isotonic drink, crafted from sweet potato juice and purified water, boasts natural electrolytes and eschews added sugars. Furthermore, the vegetable juice landscape is diversifying with novel flavor profiles. V8's Beet Ginger Lemon 100% Vegetable Juice exemplifies this strategic pivot, appealing to discerning consumers with its premium, intricate flavor blends and accompanying health benefits.

The 100% juice segment commands the largest market share, holding a significant 39.86%, in 2024. This surge is largely due to consumers increasingly favoring beverages that not only offer enhanced nutritional benefits but also adhere to clean-label standards. For instance, the International Food Information Council highlights that in 2024, approximately 11% of U.S. consumers are gravitating towards a clean eating pattern, emphasizing natural and clean-labeled food products . Manufacturers are bolstering this segment's robust performance by proactively developing and launching innovative products. These initiatives are tailored to resonate with evolving consumer preferences, especially the heightened demand for natural and minimally processed beverages, appealing to health-conscious and discerning buyers.

At the same time, the nectar segment, featuring products with 25-99% juice content, is set to emerge as the fastest-growing category. With a projected CAGR of 6.15% from 2025 to 2030, this segment is strategically positioned as a mid-tier offering. It adeptly bridges the premium qualities of 100% juices and the affordability of juice drinks. By striking a balance between quality and cost-effectiveness, the nectar segment is poised to capture a wider and more diverse consumer audience, fueling its swift market expansion.

The Fruit and Vegetable Juice Market Report is Segmented by Category (Fruit and Vegetable Juice), Product Type (100% Juice and More), Nature (Conventional and Organic), Packaging Material (Tetra Pak Cartons and More), Distribution Channel (Supermarkets/Hypermarkets and More), and Geography (North America, Europe, and More). Market Sizing is Presented in Both Value (USD) and Volume (Metric Ton) for all the Above Mentioned Segments.

Geography Analysis

In 2024, North America secured 32.22% of the global revenue share, buoyed by high disposable incomes, cutting-edge fortification capabilities, and a slew of innovative product launches aimed at health-conscious consumers. The region has seen a surge in demand for beverages, particularly fruit and vegetable juices, that boast reduced sugar content and gut health benefits. This shift towards healthier consumption not only mirrors changing consumer preferences but also aligns with regulatory pushes for transparency in added sugar disclosures. Such dynamics have solidified North America's leading stance in the Fruit and Vegetable Juice market.

South America, buoyed by a burgeoning middle class and a stronger foothold in modern trade, is witnessing the swiftest growth, boasting an impressive 7.58% CAGR. With rising disposable incomes and an increased focus on health, South American consumers are gravitating towards premium and innovative juice offerings. In Brazil, the new RDC 839/2023 regulation has expedited the approval process for novel ingredients, allowing companies to swiftly roll out unique blends tailored to shifting consumer tastes. Furthermore, MERCOSUR's suggested standards for recycled-PET food packaging resonate with the eco-conscious priorities of today's consumers, seamlessly integrating sustainability into product offerings. These evolving consumer trends are positioning South America as a pivotal hub for innovation and premiumization in the Fruit and Vegetable Juice sector.

Europe is gearing up for stringent sustainability mandates, eyeing a 2029 deadline for deposit-return systems on single-use containers. The Asia-Pacific region is capitalizing on the popularity of immune-boosting narratives. In India, the Plastic Waste Management Rules are now incorporating QR-code traceability for packaging, bridging the gap between regulatory transparency and consumer inquisitiveness. Meanwhile, the Middle East and Africa, with their youthful demographics and a growing emphasis on wellness, are seeing brands like Pure Finest introduce moringa-based vitality lines, tapping into the rising demand for functional products.

List of Companies Covered in this Report:

1. PepsiCo Inc.
2. The Coca-Cola Company
3. Keurig Dr Pepper Inc.
4. Kraft Heinz Company
5. Campbell Soup Company
6. Fresh Del Monte Produce Inc.
7. Ocean Spray Cranberries Inc.
8. Florida's Natural Growers
9. Eckes-Granini Group
10. Welch Foods Inc.
11. Suja Life LLC
12. Tropicana Brands Group
13. Britvic plc
14. SunOpta Inc.
15. Lassonde Industries Inc.
16. Harvest Hill Beverage Company
17. Made Group
18. Langer Juice Company
19. Bolthouse Farms
20. Asahi Group Holdings (Calpis)

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support