False Eyelashes Market- Growth, Trends, and Forecast ((2022 - 2027)

False Eyelashes Market- Growth, Trends, and Forecast ((2022 - 2027)

The global false eyelashes market is expected to register a CAGR of 6.2% during the forecast period.

Driven mostly by the growing fashion industry, the false eyelashes market is likely to be more adaptive, where customizable options, along with an on-demand appeal for unique looks, may further influence the market growth.

Social media influence is one of the main factors that has led to the demand for false eyelashes globally. An added benefit that magnifies their popularity is in their application that does not require professional help from beauticians and makeup artists. Furthermore, strip false eyelashes are pre-styled and are readily available in different designs for numerous occasions.

Key Market TrendsLeading Brands Catering to Consumer Appeal

Over the past years, access to celebrity fashion products led to the rising popularity of eyelashes, wherein, false eyelashes have gone from special-occasion adornment to a must-have, everyday accessory. With such popularity, manufacturers operating in this segment have been able to adapt to the consumer needs. Thereby, the industry has developed a product that is easily accessible. Manufacturers design a variety of products that enable consumers to assist in quick and easy application. Thus, such lash extensions have become a popular choice among women. As most false eyelashes need the facility of gluing in, the arrival of magnetic lashes has further increased the product’s popularity.

In terms of innovative product development, in 2018, Ardell Professional launched its vast line of magnetic eyelashes that are likely to be available across all accessible stores in the United States, including Target, Walmart, and Walgreens. Furthermore, the presence of modern-day convenience stores has become a one-stop-shop for a wide set of categories, and brands are more likely to penetrate the market through such channels, as they are more convenient for consumers and encourage impulse purchasing decisions.

The Outreach of Social Media

Social media is, and may likely be, a part and parcel of consumer life, as consumers’ purchasing decisions are largely impacted by this platform. Thus, the fashion industry has been more profitable through such bases. Across the entire fashion industry, social media platforms virtually act as a designated place that enables consumers to interact with bloggers and build an online presence. Furthermore, the presence of influencers has been profitable for brands to sell their products.

The growth of the false eyelashes market is likely to be dominated by such platforms where fashion bloggers or certain influencers from both YouTube and Instagram regularly endorse these products and post tutorials that make it easy for consumers to try their hands on. Estée Lauder spends a significant share of around 75% of its marketing budget on such influencers.

Competitive Landscape

The global false eyelashes market is competitive in nature, with most of the companies focusing on their inorganic growth by tapping the potential in the regional market through celebrity and public figure endorsements. The rapidly growing popularity of this industry has led countries, such as China, to produce false eyelashes in massive volume, which may act as a disruptor for the growth of international brands.

Some of the key players operating in the market are Ardell Professional, Esqido, Huda Beauty, House of Lashes, and Royal Korindah.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned
 
Ardell Professional
Esquido
Huda Beauty
House of Lashes
Royal Korindah
Tsingtao Lashest Limited
Dior Lashes
Qingdao Elour Beauty

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