Brisket - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

Brisket Market Analysis

The brisket market size is projected to grow from USD 29.32 billion in 2025 to USD 36.80 billion by 2030, at a CAGR of 4.65%. The increasing demand stems from both home cooks and restaurants seeking high-quality, slow-cooked beef options. While North America dominates consumption, the Asia-Pacific region shows strong growth potential due to increasing protein consumption and foodservice sector recovery. Market expansion is driven by innovations in pre-packaged cuts, clean-label products, and advanced packaging technologies in retail. Restaurants continue to feature brisket as a key menu item to attract customers and maintain profit margins. The market without a dominant processor allows regional brands to establish market presence through sustainable practices and distinct flavor profiles.

Global Brisket Market Trends and Insights

Rising demand for protein-rich meat in daily diets

The demand for protein is increasing significantly in emerging markets, where growing middle-class populations are driving annual consumption growth, particularly in Indonesia and Sub-Saharan Africa. The consumer preference for protein-rich foods is changing meat consumption patterns, with brisket gaining popularity due to its high protein content and collagen properties. This shift is evident across various demographic segments, from urban professionals to health-conscious families. The nutritional profile of brisket, combined with its versatility in different cooking methods, has positioned it as a preferred choice in both household and food service sectors. This trend benefits brisket consumption as consumers increasingly consider meat an essential component of their nutritional requirements. The growing awareness of protein's role in muscle maintenance, immune function, and overall health has further strengthened brisket's market position in both traditional and emerging markets.

Expansion of quick service and casual dining restaurants

The foodservice sector's expansion is creating substantial demand channels for brisket, with restaurant chains increasingly incorporating premium cuts to differentiate their offerings and capture higher margins. Restaurants across various segments, from quick-service chains like Arby's to casual dining establishments, have successfully incorporated brisket into their menus. The complex preparation and lengthy cooking process of brisket creates a competitive advantage for restaurants over home cooking. Restaurant expansion in emerging markets is particularly significant for brisket demand, as operators seek to establish premium positioning through distinctive protein offerings that justify higher price points compared to commodity cuts. The foodservice channel's growth trajectory aligns with consumer preferences for experiential dining and complex flavors that are difficult to replicate at home, positioning brisket as an ideal vehicle for restaurant differentiation strategies.

High cost of brisket compared to other meat cuts

The high price of brisket compared to other meat cuts creates significant barriers to market expansion, especially in price-sensitive segments and emerging economies where protein purchase decisions depend heavily on cost. The premium pricing affects both retail and wholesale markets, limiting broader consumer adoption across various income segments. Consumers adapt by choosing more affordable options, with barbecue enthusiasts using chuck roast as a cost-effective substitute to maintain traditional cooking methods. This shift in consumer behavior reflects broader market dynamics where price sensitivity influences meat selection patterns. In foodservice, operators face challenges balancing menu prices with customer expectations, often restricting brisket to premium menu items or promotional offerings instead of regular menu items. The limited availability in foodservice establishments further impacts market growth potential, as restaurants carefully manage their cost structures while maintaining profit margins.

Other drivers and restraints analyzed in the detailed report include:

1. Increasing consumption of beef in emerging regional markets
2. Advancements in meat processing and cold chain logistics
3. Stringent government regulations on meat processing standards

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Flat cut brisket commands 65.04% market share in 2024, reflecting consumer and foodservice preferences for its leaner profile and more predictable cooking characteristics that align with commercial preparation requirements. Point cut represents the faster-growing segment at 5.50% CAGR through 2030, driven by barbecue enthusiasts and premium restaurants seeking the higher fat content and more complex flavor profiles that point cut delivers. The segmentation reflects fundamental differences in culinary applications, with flat cut preferred for slicing presentations and point cut favored for pulled preparations and specialty barbecue applications.

Consumer education initiatives by organizations like the Texas Beef Council are expanding awareness of cut-specific applications through programs like Smoke Lab, where participants learn grilling techniques that optimize each cut's characteristics, according to the Texas Beef Council data from 2025. The cut type segmentation is also influenced by processing economics, as flat cuts' more uniform shape enables more efficient packaging and portion control for foodservice applications.

Conventional brisket holds 85.22% of the market share in 2024, driven by established supply chains and competitive pricing that attracts both consumers and foodservice businesses. The widespread availability, consistent quality, and lower production costs of conventional brisket make it the preferred choice for most retail outlets, restaurants, and institutional buyers. The organic brisket segment is growing at 6.77% CAGR through 2030, as consumers demonstrate a willingness to pay higher prices for products with verified production methods and sustainability certifications.

The growth in organic brisket is supported by improved supply chain transparency and traceability systems that justify premium pricing. Organic producers are implementing advanced tracking technologies and certification programs to ensure product authenticity and meet consumer demands for detailed production information. The market players are launching new products in the market, owing to the rising demand for organic products. The rising awareness of environmental impact and animal welfare concerns continues to drive consumer interest in organic options, particularly among urban populations and higher-income demographics.

The Brisket Market Report is Segmented by Cut Type (Point Cut and Flat Cut), Product Type (Conventional Brisket and Organic Brisket), Packaging (Box, Pouches, and Others), End-Use (Retail and Foodservice), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Geography Analysis

North America maintains market leadership with 45.32% share in 2024, anchored by deep-rooted barbecue traditions and sophisticated foodservice infrastructure that supports brisket consumption across multiple channels. The region's dominance reflects established consumer familiarity with brisket preparation, extensive restaurant penetration, and retail distribution networks optimized for premium meat cuts. The region benefits from integrated supply chains spanning from ranch to retail, with major processors like JBS investing USD 200 million in Texas and Colorado facilities in February 2025 to enhance production capacity and efficiency. North American market maturity creates opportunities for premium positioning and value-added products, with grass-fed and organic segments showing particular growth potential as consumers increasingly prioritize sustainability and production transparency.

The Asia-Pacific region is projected to grow at a CAGR of 7.81% through 2030, making it the fastest-growing regional market. This growth stems from rapid economic development, urbanization, and changing dietary preferences toward protein-rich foods. India's improvements in beef production through enhanced breeding and management practices strengthen regional supply, while Indonesia demonstrates increasing protein demand. The region presents substantial opportunities for international exporters, with United States beef maintaining strong positions in Japan and South Korea while expanding into emerging markets through education and promotion initiatives.

The European Union demonstrates growth potential for United States beef exports, supported by increasing consumption of high-quality meat and trade agreements facilitating non-hormone-treated cattle imports. Middle Eastern markets show increased demand due to economic growth and higher oil prices, particularly in the foodservice sector, where hotels and restaurants seek premium protein offerings. South American markets exhibit a dual role, with countries like Brazil operating as major exporters while developing domestic premium beef consumption and exports. According to the Associação Brasileira das Indústrias Exportadoras de Carnes data from 2023, Brazil exported USD 554.44 million of beef and veal in European Union . The varying growth patterns across regions reflect differences in economic development, cultural preferences, and regulatory frameworks that influence market access and consumer demand for premium beef cuts, including brisket.

List of Companies Covered in this Report:

1. Tyson Foods
2. JBS USA Holdings
3. Cargill Inc.
4. National Beef Packing Co.
5. Hormel Foods
6. Conagra Brands
7. Smithfield Foods
8. Snake River Farms
9. Creekstone Farms
10. Boston Brisket Company
11. J. Freirich Foods
12. Goode Company
13. Franklin Barbecue
14. Primal Pastures
15. White Oak Pastures
16. Seven Sons Farms
17. Prosper Meats
18. Five Marys Meats
19. Arby's (Inspire Brands)
20. US Foods Holding

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support