Beer - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

Beer Market Analysis

The global beer market is valued at USD 804.65 billion in 2025 and is forecast to reach USD 998.98 billion by 2030, reflecting a 4.42% CAGR. The market growth remains consistent due to premium product offerings, new product development, and higher consumer spending power, which offset the reduced consumption from health-conscious consumers and regulatory constraints. Premium lager products, low-alcohol alternatives, and functional beverages drive consumer engagement among the younger demographic, while digital commerce platforms enhance market accessibility. The beer market expansion is attributed to the growing middle-income population in Asia-Pacific, the established craft beer segment in Europe, and the revival of food service establishments in North America. Market participants gain a competitive advantage through sustainable packaging initiatives and supply chain digitalization.

Global Beer Market Trends and Insights

Growing Number of Breweries Leading to High Prevalence of Craft Beer

The expansion of craft breweries is influencing market performance, with more than 500 independent breweries operating in New York. Along with this, the new legislation implemented in April 2025 has decreased regulatory expenses by 30% and optimized licensing procedures, thereby facilitating the development of craft beer. Additionally, the craft beer segment sustains its market share through regional supply chain networks and local market penetration, with breweries implementing direct-to-consumer experiences to establish competitive differentiation. This market development has enhanced product diversification, offering consumers alternative flavor profiles and production methods that align with shifting consumption patterns in a market historically consolidated by major manufacturers.

Moreover, consumer preferences in the beer segment are showing a significant shift, as millennial and Gen Z consumers seek diverse beer styles, including India Pale Ales (IPAs), wheat beers, stouts, and fruit-infused seasonal varieties. This represents a transition from traditional lagers to craft beer options. For instance, Bira 91's wheat beer and IPA variants, along with Simba's Stout, demonstrate the market's evolution toward diverse flavor profiles. Microbreweries, including Arbor Brewing Company in Bengaluru and Gateway Brewing Co. in Mumbai, produce small-batch, seasonal beers that incorporate local ingredients such as mango, kokum, and spices. This product innovation aligns with the preferences of younger Indian consumers for craft beer offerings.

Growing Tourism and Hospitality Impact Positive Growth

The tourism and hospitality sectors' recovery is increasing beer market growth, primarily in the on-trade segment. In Asia, Hong Kong, Singapore, Thailand, and Vietnam exhibit substantial on-trade alcohol consumption. Beer holds market dominance in Vietnam (91% of consumption) and Thailand (73%). The on-trade channel shows expansion in ready-to-drink alternatives, according to Bistro Chat in 2023. Additionally, tourism contributes to beer sales through on-trade channels (bars, restaurants, hotels, and resorts) and off-trade channels (duty-free shops, supermarkets, and retail stores). Beer festivals, entertainment venues, and cultural events further enhance beer distribution across these channels.

Moreover, beer tourism contributes to market growth as consumers increase their participation in craft brewery visits, production facility tours, and industry events. This segment strengthens regional beer markets through increased domestic and international visitor spending. The expansion of beer tourism generates revenue for small-scale breweries and increases the market value of destination offerings. Belgium exemplifies this market development, with manufacturing facilities in Bruges and Brussels recording significant visitor numbers during brewery tours and industry events such as the Belgian Beer Weekend.

Stringent Government Regulations

Government regulations impact the beer market through restrictions on advertising, labeling, alcohol content, and distribution networks. These regulatory measures address public health concerns related to alcohol consumption, particularly regarding underage drinking. For instance, in January 2025, the Alcohol and Tobacco Tax and Trade Bureau (TTB) implemented regulatory amendments to alcohol and beer standards to increase consumer transparency and public health awareness. The regulations mandate "alcohol facts" statements on labels, requiring most malt beverages, including beer, to display nutritional information. The labels must indicate serving size, number of servings per container, alcohol by volume (ABV), and calories per serving. These requirements standardize alcohol labeling with existing food and non-alcoholic beverage regulations, facilitating informed consumer decision-making.

Also, the implementation of increased excise duties and limited alcohol sales hours decreases beer accessibility and affordability, constraining market growth. For example, in India, diverse state-level regulations on alcohol advertising and taxation present operational challenges for beer manufacturers. Thus, the diverse regulatory frameworks across regions impact brewers' operational capabilities, restricting product development and market growth while increasing regulatory compliance expenses.

Other drivers and restraints analyzed in the detailed report include:

1. Product Innovation in Terms of Ingredient and Alcohol Content
2. Health Conscious Consumer Accelerating Demand For Gluten Free Beer
3. Consumer's Inclination Toward No/Low Alcohol Products

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Lager beer accounts for 86.46% of the market share in 2024, attributed to its mass-market appeal and standardized flavor profile. The segment's market position is supported by established breweries' distribution infrastructure and marketing investments, particularly in emerging markets experiencing growth in beer consumption. Meanwhile, the ale segment is expected to register a CAGR of 4.85% (2025-2030), supported by product development in craft breweries and increasing consumer demand for diverse flavor profiles. According to the Brewers Association, the World Beer Cup 2025 demonstrated this market development, with Juicy or Hazy India Pale Ale (290 entries) and West Coast-Style India Pale Ale (253 entries) recording the highest participation. The non-alcoholic and low-alcohol beer segment demonstrates sustained growth, with Heineken 0.0 maintaining its market leadership position in the global non-alcoholic beer category, operating across 117 markets .

The beer market demonstrates product diversification in response to consumer demand. Heineken Silver recorded 34% volume growth in 2024, primarily in China and Vietnam, while Tiger Soju increased its market penetration. The specialty and seasonal beer segment generated additional revenue streams, as evidenced by Royal Swinkels' launch of 8.6 Cherry and La Trappe Epos in 2024. Additionally, the implementation of AI technology in brewing operations has improved production efficiency and quality control while enabling manufacturers to develop differentiated flavor profiles that address consumer preferences for product variation.

Standard beer holds 78.46% market share in 2024, supported by competitive pricing and established consumer preferences. The premium segment exhibits growth at 4.96% CAGR (2025-2030), reflecting consumer migration toward higher-quality products. Heineken reported mid-single-digit growth in premium beer volumes in 2024, primarily through its Heineken, Birra Moretti, and Kingfisher Ultra brands. Similarly, Constellation Brands achieved market leadership as the second-largest beer company and secured the highest market share in the United States premium segment in 2023.

Additionally, the premium beer segment is expanding due to higher disposable incomes in emerging markets and changing consumer perception of beer as a premium beverage. In South Korea, the implementation of a volume-based liquor tax system has benefited premium beers, resulting in United States beer exports to Korea reaching USD 17.9 million in 2023, a 43% increase from 2022, according to the U.S. Department of Agriculture . The growth in premium beer reflects consumer demand for high-end products and brand-conscious purchasing behavior.

The Global Beer Market Report is Segmented by Product Type (Ale, Lager, Non/Low-Alcohol Beer, and Other Beer Types), Category (Standard and Premium), Packaging Type (Bottles, Cans, and Others), Distribution Channel (On-Trade and Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). Market Sizing is Presented in USD Value Terms for all the Abovementioned Segments.

Geography Analysis

Asia-Pacific generated a 28.99% share of 2024 revenue and remains the fastest-expanding region at a 4.63% CAGR through 2030. The Asia-Pacific alcoholic beverage market is transforming due to urbanization, increased disposable incomes, and middle-class growth. China, the market's primary contributor, reports decreased beer consumption volumes resulting from market saturation and changing consumer preferences. The Indian alcoholic beverage market shows substantial growth, according to the U.S. Department of Agriculture, attributed to its young demographic and increased alcohol acceptance. In June 2024, Asahi implemented a market strategy through the introduction of Super Dry 'Dry Crystal', a low-alcohol beer targeting the health-conscious consumer segment. The product achieved second position in Hong Kong's light beer category within four months of market entry. This performance indicates increased market demand for premium, low-alcohol content products among urban consumers and validates the effectiveness of market-specific product development in maintaining a competitive position.

Europe maintains a strong market position in the global brewing industry, with Heineken dominating the regional market and ranking second worldwide. The company manages more than 350 brands across 190 countries. The European market's maturity has resulted in refined consumer preferences, specifically in craft and specialty beer categories. Carlsberg Group's strategic developments, including the Accelerate SAIL strategy and acquisitions in India, Nepal, and Britvic plc in July 2024, showcase its market expansion in both developed and emerging regions. The company enhanced its market presence through an expanded partnership with PepsiCo in September 2024. Europe demonstrates leadership in sustainability initiatives, as shown by the German Environment Agency's data, indicating mechanical plastic packaging recycling rates increased from 42.1% to 68.9% between 2018 and 2023.

North America, particularly the United States, represents a mature beer market characterized by product innovation. The Brewers Association reports that craft beer maintained a 13.3% market share in 2024, despite volume challenges, reflecting consistent consumer demand for premium and artisanal products. The region's beer production, distribution, and retail operations function within a multi-tiered regulatory framework at the federal, state, and local levels. Constellation Brands demonstrated market performance with projected beer net sales growth of 6-8% and operating income growth of 11-12% for fiscal 2025 . In developing regions, South America, the Middle East, and Africa exhibit variable growth rates. Heineken strengthened its African market position through a EUR 1.2 billion acquisition of Distell and Namibia Breweries in April 2023, expanding its South African operations and production capacity. This acquisition represents the industry trend of market expansion through strategic consolidation and regional market adaptation.

List of Companies Covered in this Report:

1. Heineken N.V.
2. Carlsberg Group
3. Asahi Group Holdings Ltd
4. Molson Coors Beverage Company
5. Kirin Holdings Co. Ltd.
6. Constellation Brands Inc.
7. China Resources Snow Breweries Ltd
8. Diageo Plc
9. Boston Beer Company Inc.
10. Tsingtao Brewery Co. Ltd.
11. Anheuser-busch Inbev SA/NV
12. Sapporo Holdings Ltd.
13. Sierra Nevada Brewing Co.
14. Beijing Yanjing Brewery Co., Ltd.
15. D.G. Yuengling & Son Inc.
16. Tsingtao Brewery Co. Ltd
17. Thai Beverage Public Company Limited
18. B9 Beverages Private Limited
19. Inbrew Beverages Private Limited
20. San Miguel Corporation

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support