The New Conversational Standard: Rich Communication Services (RCS) Market Analysis, RBM Opportunities, and Global Forecasts 2025 – 2030
Description
The global market for Rich Communication Services (RCS) has reached a critical inflection point, transitioning from a long development phase into an era of accelerated, mainstream growth. Catalyzed by the unification of the mobile ecosystem under a common standard, RCS is now positioned as the definitive successor to SMS and a foundational pillar of modern digital communication.
This comprehensive report from Mind Commerce provides a deep-dive analysis of the RCS market, offering qualitative and quantitative analysis to enable clients to make informed decisions. It details the powerful market acceleration following Apple's integration of RCS into iOS 18, a pivotal move that dissolves the "green bubble vs. blue bubble" barrier and creates a single, near-total addressable audience of smartphone users for the first time.
The total global RCS market is forecast to expand from approximately $19.4 billion in 2025 to over $60.5 billion by 2030, demonstrating a robust Compound Annual Growth Rate (CAGR) of 25.6%. This expansion is overwhelmingly propelled by the commercialization of RCS Business Messaging (RBM), which transforms brand-to-consumer communication into a rich, interactive, and conversational experience with significantly higher engagement and conversion rates compared to traditional channels.
Key Highlights and What You Will Find in This Report:
In-Depth Market Forecasts (2025-2030): Get a complete quantitative outlook on the market's trajectory. Forecasts are segmented by:
This report is an indispensable resource for executives, strategists, product managers, and marketing leaders within:
This comprehensive report from Mind Commerce provides a deep-dive analysis of the RCS market, offering qualitative and quantitative analysis to enable clients to make informed decisions. It details the powerful market acceleration following Apple's integration of RCS into iOS 18, a pivotal move that dissolves the "green bubble vs. blue bubble" barrier and creates a single, near-total addressable audience of smartphone users for the first time.
The total global RCS market is forecast to expand from approximately $19.4 billion in 2025 to over $60.5 billion by 2030, demonstrating a robust Compound Annual Growth Rate (CAGR) of 25.6%. This expansion is overwhelmingly propelled by the commercialization of RCS Business Messaging (RBM), which transforms brand-to-consumer communication into a rich, interactive, and conversational experience with significantly higher engagement and conversion rates compared to traditional channels.
Key Highlights and What You Will Find in This Report:
In-Depth Market Forecasts (2025-2030): Get a complete quantitative outlook on the market's trajectory. Forecasts are segmented by:
- Technology: Including VoIP, Chat, Advanced Messaging, and IP Video Calls
- Application: Covering Mobile Commerce, Rich Calls and Messaging, Vo5G, and more
- Industry Vertical: Detailed analysis of key sectors such as Retail & E-commerce, Banking (BFSI), Healthcare, and Travel & Hospitality
- User Type & Enterprise Size: Breakdowns for Consumer vs. Enterprise users, with a special focus on the fast-growing SMB segment
- Deployment Model: Analysis of Cloud, On-Premise, and Hybrid deployments
- North America: The largest regional market, set to grow from $7.55 billion in 2025 to $18.39 billion in 2030
- Asia-Pacific: The fastest-growing market, projected to surge from $8.18 billion in 2025 to $29.13 billion in 2030
- Europe: A mature market benefiting from strong early carrier support, growing to $18.26 billion by 2030
- Latin America and Middle East & Africa: High-growth emerging markets with strong potential
- Technology Giants: Google and Apple
- CPaaS Providers: Twilio, Sinch, Infobip and MessageBird
- Standardization Bodies: GSMA
- Mobile Network Operators (MNOs): Guidance on monetization, platform models, and the strategic role of Branded Calling vs. RCS integrated voice
- Enterprises and Brands: Insights on integrating RBM into the customer experience, gaining a first-mover advantage, and navigating voice-first vs. message-first strategies
- CPaaS Providers and Vendors: Recommendations on value-added services, addressing security, and fostering a sustainable ecosystem
This report is an indispensable resource for executives, strategists, product managers, and marketing leaders within:
- Mobile Network Operators (MNOs)
- Communications Platform as a Service (CPaaS) Providers
- Technology and Platform Vendors
- Enterprises and Brands across all major industry verticals
- Digital Marketing Agencies
- Investment Firms and Financial Analysts
Table of Contents
49 Pages
- 1.0 Executive Summary
- 2.0 The RCS Market Landscape: Beyond SMS
- 2.1 Defining Rich Communication Services
- 2.2 Primary Market Drivers and Strategic Rationale
- 2.3 Evolution of Market Challenges
- 3.0 The Tipping Point: Universal Adoption and the iOS Catalyst
- 3.1 The Role of Standardization: GSMA Universal Profile
- 3.2 The Google Engine: Driving Android Adoption
- 3.3 The Unification Event: Apple's Adoption of RCS in iOS 18
- 3.4 Will RCS Replace Voice for B2C and B2B Contact?
- 4.0 The Premier Opportunity: RCS Business Messaging (RBM)
- 4.1 The RBM Value Proposition: A Paradigm Shift in A2P Messaging
- 4.2 Enterprise Use Cases and Vertical Deep Dive
- 4.3 Monetization Models and the Ecosystem Value Chain
- 4.4 Voice a Key Element of B2C and B2B and thus for RBM
- 4.4.1 Bridging from RCS to Voice
- 4.4.1.1 Common Scenarios and Triggers
- 4.4.1.1.1 B2C RCS Voice Scenarios
- 4.1.1.1.1 Customer-Initiated Triggers
- 4.1.1.1.2 Business-Initiated Triggers
- 4.1.1.1.3 Industry-Specific B2C Use Cases and Triggers for Non-voice to Voice
- 4.1.1.1.3.1 Financial Services Voice Scenario
- 4.1.1.1.3.2 Healthcare Voice Scenario
- 4.1.1.1.3.3 E-commerce & Retail Voice Scenario
- 4.1.1.1.3.4 Logistics & Field Services Voice Scenario
- 4.4.1.1.2 B2B RCS Voice Scenarios
- 4.4.1.1.2.1 Supply Chain & Logistics Coordination
- 4.4.1.1.2.2 Service and Support Automation
- 4.4.1.1.2.3 Account Management & Renewals
- 4.4.1.1.2.4 Technical and Product Updates
- 4.4.1.1.2.5 Vendor Management
- 4.4.2 RCS Native support for Voice and Video
- 4.4.2.1 The "In-App" Escalation vs. The "Bridge"
- 4.4.2.2 Why RCS Native Voice is Not Yet Widespread
- 4.4.2.3 The Future Potential of RCS Native Voice
- 5.0 Global RCS Market Forecasts: 2025 – 2030
- 5.1 Overall RCS Market Size and Growth Trajectory
- 5.2 RCS Market Forecast by Technology
- 5.3 RCS Market Forecast by Application
- 5.4 RCS Market Forecast by Industry Vertical
- 5.5 RCS Market Forecast by User Type and Enterprise Size
- 5.6 RCS Market Forecast by Deployment Model
- 6.0 RCS Regional Market Analysis and Forecasts: 2025 – 2030
- 6.1 RCS Market Forecast for North America
- 6.2 RCS Market Forecast for Asia-Pacific
- 6.3 RCS Market Forecast for Europe
- 6.4 RCS Market Forecast for Latin America
- 6.5 RCS Market Forecast for Middle East & Africa
- 7.0 Key Organizations involved with RCS Development and Deployment
- 7.1 Google in RCS
- 7.2 Apple in RCS
- 7.3 Twilio in RCS
- 7.4 Sinch in RCS
- 7.5 Infobip in RCS
- 7.6 MessageBird in RCS
- 7.7 GSMA in RCS
- 7.8 Others in RCS
- 8.0 RCS Strategic Outlook and Recommendations
- 8.1 RCS Considerations for Mobile Network Operators
- 8.1.1 MNO Considerations involving Branded Calling
- 8.1.1.1 Branded Calling's Role in Revitalizing Voice
- 8.1.1.2 Branded Calling & RCS Shared Goal: Quest for Trusted Communications
- 8.1.2 Branded Calling versus RCS Native Voice
- 8.1.3 Vertical-Specific Strategies: Where Voice Comes First
- 8.2 RCS Considerations for Enterprises and Brands
- 8.2.1 Enterprise and Brand Considerations for Branded Calling
- 8.2.1.1 Branded Calling’s Role in Revitalizing Enterprise Voice Communications
- 8.2.1.2 RCS and Branded Calling: A Unified Trust Framework
- 8.2.2 Navigating the Shift to RCS Native Voice for Enterprise
- 8.2.3 Voice-First vs. Message-First: A Vertical-Driven Choice for Enterprise
- 8.3 RCS Considerations for CPaaS Providers and Aggregators
- 8.4 RCS Considerations for Technology and Platform Vendors
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