Public Relations Market Research Reports & Industry Analysis
There are many facets to the public relations industry including media relations, government relations, corporate public relations, consumer and lifestyle public relations, financial relations and industry relations.
Common tools that are used in public relations are press kits, press releases, blogs, and social media sites such as Twitter, Face book, and LinkedIn.
The job of public relations specialists is to present their client in the best possible light and to generate positive publicity. In the world of government and politics, public relations people are called press secretaries. They manage political campaigns, explain policy, and inform the public about government agency activity.
Public relations people who work for a business may handle consumer relations and in house communications between the different offices. They are often responsible for enhancing the company’s reputation.
Public relations people often write speeches, respond to media inquiries and speak directly to press on behalf of their client.
Negative public relations is a method of attacking the target or opponent’s reputation or identity in the corporate world. Negative public relations concentrates on discrediting the competition or opposition. In politics, this type of public relations is called a smear campaign.
Public Relations Industry Research & Market Reports
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Public Relations Services
... advertising holding companies, collectively known as the "Big Four" (Omnicom, Interpublic, WPP, and Publicis), also own top PR agencies, including Weber Shandwick (Interpublic), Burson Cohn & Wolf (BCW, owned by WPP), and FleishmanHillard (Omnicom), all ... Read More
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2025 Public Opinion Research and Polling Services Global Market Size & Growth Report with Updated Country Recession Risk Forecasts
... East), 22 subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies selling public opinion research and ... Read More
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2025 Full Public Relations Services Global Market Size & Growth Report with Updated Country Recession Risk Forecasts
... subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies selling full public relations services. The survey ... Read More
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2025 Media Monitoring and Analysis Services Global Market Size & Growth Report with Updated Country Recession Risk Forecasts
... 22 subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies selling media monitoring and analysis services. ... Read More
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2025 Media Relations Services Global Market Size & Growth Report with Updated Country Recession Risk Forecasts
... and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies selling media relations services. The survey data is ... Read More
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2025 Crisis Management Services Global Market Size & Growth Report with Updated Country Recession Risk Forecasts
... and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies selling crisis management services. The survey data is ... Read More
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Advertising and Public Relations - US Industry Market Research Report with Recession Risk Analysis & Forecasts
... Insights report is full of industry insights including historical and forecasted market size, revenue and industry breakdowns by product lines, size of company, concentration segmentation, business structure, customer type, state and MSA, profitability, financial ratios, ... Read More
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Public Relations Agencies - US Industry Market Research Report with Recession Risk Analysis & Forecasts
... report is full of industry insights including historical and forecasted market size, revenue and industry breakdowns by product lines, size of company, concentration segmentation, business structure, customer type, state and MSA, profitability, financial ratios, balance ... Read More
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Market Research & Polling Services
... GfK (Germany), INTAGE (Japan), Ipsos (France), and Kantar (UK). COMPETITIVE LANDSCAPE Demand is driven primarily by the health of the economy and corporate profits. The profitability of individual companies depends on managing costs and maintaining ... Read More
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Public Relation Robots
... at a CAGR of 5.8% over the analysis period 2024-2030. Humanoid PR Robots, one of the segments analyzed in the report, is expected to record a 6.2% CAGR and reach US$6.0 Billion by the end ... Read More
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Public Relations (PR) Tools
... 2030, growing at a CAGR of 11.0% over the analysis period 2024-2030. Social Media Monitoring & Management, one of the segments analyzed in the report, is expected to record a 12.1% CAGR and reach US$11.9 ... Read More
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Public Relations Firms in the US - Industry Market Research Report
... and corporate budgets. PR firms faced some revenue volatility, as it experienced revenue losses in 2019 and slow growth in 2020. Agencies are affected by fluctuations in need for public service campaigns and the broader ... Read More
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2025 Public Relations Agencies Global Market Size & Growth Report with Updated Country Recession Risk Forecasts
... forecasts for 2025 and 2029. The historical data utilizes in-depth survey results from companies in the Public Relations Agencies industry combined with country and regional economic, firmographic, and demographic data. Our analysts develop the forecasts ... Read More
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2025 Marketing Research and Public Opinion Polling Global Market Size & Growth Report with Updated Country Recession Risk Forecasts
... through 2024, with forecasts for 2025 and 2029. The historical data utilizes in-depth survey results from companies in the Marketing Research and Public Opinion Polling industry combined with country and regional economic, firmographic, and demographic ... Read More
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2025 Advertising and Public Relations Global Market Size & Growth Report with Updated Country Recession Risk Forecasts
... with forecasts for 2025 and 2029. The historical data utilizes in-depth survey results from companies in the Advertising and Public Relations industry combined with country and regional economic, firmographic, and demographic data. Our analysts develop ... Read More
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Healthcare Marketing and Communications Market By Service Type (Marketing and Communications Services [Creative Services, Public Relations, Branding Services, Direct-to-consumer (DTC) Marketing, and Healthcare Professional (HCP) Marketing], Media Services [TV Advertising, Digital Media Buying, Print Media, Out-of-Home (OOH), and Advertising], Data and Analytics Services [Secondary Research, Syndicated Data Services, and Data Analytics and Insights], Primary Market Research Services [Qualitative Research and Quantitative Research], Print and Educational Services [Patient Education Materials, Healthcare Professional Education, and Pharmaceutical and Medical Device Literature], Access and Affordability Services [Patient Support Programs (PSPs), Market Access and, Pricing Strategy, and Healthcare Affordability Solutions], Customer Care Services [Patient, Support Call Centers, Healthcare Professional Helpdesks, and Telemarketing], Sales and Field [Force Services, Contract Sales Services, Fi
... Out-of-Home (OOH), and Advertising], Data and Analytics Services [Secondary Research, Syndicated Data Services, and Data Analytics and Insights], Primary Market Research Services [Qualitative Research and Quantitative Research], Print and Educational Services [Patient Education Materials, Healthcare ... Read More
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Revenue Forecasts to (2031) and Analytics for the Advertising, Public Relations and Marketing Services (U.S.): Financial Benchmarks, Metrics, P&L, KPIs, NAIC 541800
... will save countless hours of research. Key Findings: Advertising, Public Relations and Marketing Services Industry (U.S.) to reach $3,717,417,633,585 by 2031. Advertising, Public Relations and Marketing Services Industry (U.S.), including Average EBITDA, Operating Ratios and ... Read More
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Public Relations Global Market Report 2025
... is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond. Reasons to Purchase Gain a truly global perspective with the ... Read More
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Advertising, Public Relations, And Related Services Global Market Report 2025
... advertising, public relations, and related services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond. Reasons to ... Read More
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Public Relations Firms in the US - Industry Market Research Report
... and corporate budgets. PR firms faced some revenue volatility, as it experienced revenue losses in 2019 and slow growth in 2020. Agencies are affected by fluctuations in need for public service campaigns and the broader ... Read More
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2025 Statistical Sampling and Survey Design Services Global Market Size & Growth Report with Updated Analysis & Forecasts
... East), 22 subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies selling statistical sampling and survey ... Read More
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2025 Full Public Relations Services Global Market Size & Growth Report with Updated Analysis & Forecasts
... subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies selling full public relations services. The survey ... Read More
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2025 Public Relations Agencies Global Market Size & Growth Report with Updated Analysis & Forecasts
... forecasts for 2025 and 2029. The historical data utilizes in-depth survey results from companies in the Public Relations Agencies industry combined with country and regional economic, firmographic, and demographic data. Our analysts develop the forecasts ... Read More
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2025 Advertising and Public Relations Global Market Size & Growth Report with Updated Analysis & Forecasts
... with forecasts for 2025 and 2029. The historical data utilizes in-depth survey results from companies in the Advertising and Public Relations industry combined with country and regional economic, firmographic, and demographic data. Our analysts develop ... Read More
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2025 Public Opinion Research and Polling Services Global Market Size & Growth Report with Updated Analysis & Forecasts
... East), 22 subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies selling public opinion research and ... Read More
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