Report cover image

United States (US) Digital Advertising Market Summary, Competitive Analysis and Forecast to 2027

Publisher MarketLine
Published May 22, 2023
Length 51 Pages
SKU # MTLN18025086

Description

United States (US) Digital Advertising Market Summary, Competitive Analysis and Forecast to 2027


Summary

Digital Advertising in the United States industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers. All market data and forecasts are represented in nominal terms (i.e., without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2022 annual average exchange rates.
  • The US digital advertising market had total revenues of $192.7 billion in 2022, representing a compound annual growth rate (CAGR) of 17% between 2017 and 2022.
  • The Mobile segment accounted for market's the largest proportion in 2022, with total revenues of $140.0 billion, equivalent to 72.6% of the market's overall value.
  • Mobile penetration grew significantly over the last decade and is expanding continuously. According to in-house research, in 2022, the mobile penetration in the US reached 108.7 per 100 people and is expected to reach 111 by 2027.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in the United States
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in the United States
  • Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the United States digital advertising market with five year forecasts
Reasons to Buy
  • What was the size of the United States digital advertising market by value in 2022?
  • What will be the size of the United States digital advertising market in 2027?
  • What factors are affecting the strength of competition in the United States digital advertising market?
  • How has the market performed over the last five years?
  • Who are the top competitors in the United States' digital advertising market?

Table of Contents

51 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Could Amazon disrupt a Google and Meta duopoly?
7.4. What themes are impacting the market?
8 Company Profiles
8.1. Alphabet Inc
8.2. Meta Platforms, Inc.
8.3. Amazon.com, Inc.
8.4. Microsoft Corporation
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: United States digital advertising market value: $ million, 2017–22
Table 2: United States digital advertising market category segmentation: % share, by value, 2017–2022
Table 3: United States digital advertising market category segmentation: $ million, 2017-2022
Table 4: United States digital advertising market geography segmentation: $ million, 2022
Table 5: United States digital advertising market value forecast: $ million, 2022–27
Table 6: Alphabet Inc: key facts
Table 7: Alphabet Inc: Annual Financial Ratios
Table 8: Alphabet Inc: Key Employees
Table 9: Meta Platforms, Inc.: key facts
Table 10: Meta Platforms, Inc.: Annual Financial Ratios
Table 11: Meta Platforms, Inc.: Key Employees
Table 12: Meta Platforms, Inc.: Key Employees Continued
Table 13: Amazon.com, Inc.: key facts
Table 14: Amazon.com, Inc.: Annual Financial Ratios
Table 15: Amazon.com, Inc.: Key Employees
Table 16: Amazon.com, Inc.: Key Employees Continued
Table 17: Microsoft Corporation: key facts
Table 18: Microsoft Corporation: Annual Financial Ratios
Table 19: Microsoft Corporation: Key Employees
Table 20: Microsoft Corporation: Key Employees Continued
Table 21: United States size of population (million), 2018–22
Table 22: United States gdp (constant 2005 prices, $ billion), 2018–22
Table 23: United States gdp (current prices, $ billion), 2018–22
Table 24: United States inflation, 2018–22
Table 25: United States consumer price index (absolute), 2018–22
Table 26: United States exchange rate, 2018–22
List of Figures
Figure 1: United States digital advertising market value: $ million, 2017–22
Figure 2: United States digital advertising market category segmentation: $ million, 2017-2022
Figure 3: United States digital advertising market geography segmentation: % share, by value, 2022
Figure 4: United States digital advertising market value forecast: $ million, 2022–27
Figure 5: Forces driving competition in the digital advertising market in the United States, 2022
Figure 6: Drivers of buyer power in the digital advertising market in the United States, 2022
Figure 7: Drivers of supplier power in the digital advertising market in the United States, 2022
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in the United States, 2022
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in the United States, 2022
Figure 10: Drivers of degree of rivalry in the digital advertising market in the United States, 2022

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us